scholarly journals ANALISIS EFEKTIVITAS IKLAN TELEVISI KOPI INSTAN TOP COFFEE ENDORSER ”IWAN FALS”

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Iwan Setyawan
Keyword(s):  
Data Collection ◽  
Sampling Technique ◽  
Television Advertising ◽  
Probability Sampling ◽  
Rating Method ◽  
Convenience Sampling ◽  
Data Collection Technique ◽  
Analytical Tools

This study aims to measure the effectiveness of television advertising endorser Top Coffee "Iwan Fals". The method used Direct Rating Method (DRM) and EPIC. Type of this study is a survey. The objects are students of universities in Malang. The data collection technique is non-probability sampling with convenience sampling technique. Direct Rating Method (DRM) and the EPIC methods are analytical tools to measure the effectiveness of television advertising endorser Top Coffee "Iwan Fals".  The result of Direct Rating Method indicates that ads endorser has a good category, and EPIC result shows that ads endorser is more effective. Based on the overall results from both analysis can be concluded that television advertising endorser Top Coffee "Iwan Fals" is good and effective. Keywords: Effectiveness, Direct Rating Method, Method EPIC

scholarly journals The Effect Of Brand And Price On Mineral Water Purchase Decision (The Study Of Semongkat Brand Local Gallon Mineral Water In Sumbawa District)

2021 ◽  
Vol 2 (6) ◽  
pp. 2005-2009
Author(s):  
Indra Kusumawati ◽  
Zainal Arifin
Keyword(s):  
Data Collection ◽  
Mineral Water ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Consumer Decisions ◽  
Data Collection Technique ◽  
Quota Sampling ◽  
And Control ◽  
Analytical Tools ◽  
The Relationship

Sumbawa Regency is a district in the Province of West Nusa Tenggara (NTB) Indonesia, where there are lots of local products, one of which is Semongkat Brand Gallon drinking water. Taken from natural springs from the mountains of Semongkat Tourism Village, Sumbawa Besar. The Objective is to significantly determine the effect of variables between brands and prices to the consumer’s decision in doing repurchased gallons of Semongkat mineral water in Sumbawa Regency. To find out which variables have the most significant influence on consumer decisions in repurchasing gallons of mineral water from the Semongkat brand in Sumbawa Regency, the type of research used is the associative one, which is a form of research aims to determine the relationship between two or more variables. This research builds a theory that can function to explain, predict and control a symptom. The population in this study are buyers (housewives) who make the decision to repurchase Semongkat brand mineral water products with the choice of gallon water. The sampling technique used was quota sampling technique based on certain considerations from the researcher (Djarwanto et.all, 1993:119) . For the number of population p is not known with certainty. The number of samples to be studied is 30 people. The variables of this research are the brand (X 1 ), the price is (X 2 ) and the purchase decision is (Y)  and therefore, data collection method used should be the method of random sampling, While the data collection technique should use a questionnaire. The analytical tools used in this research are Multiple Linear Regression Test and Statistical Test. The findings of this study are partial and simultaneous findings. There is an

scholarly journals Pengaruh Brand Image, Trust, Perceived Price, dan eWOM terhadap Purchase Intention Smartphone di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 512
Author(s):  
Deddy Saputra
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Perceived Price ◽  
Convenience Sampling ◽  
Data Collection Technique

The purpose of this research is to examine the influence of brand image, trust, perceived price and eWOM (electronic word of mouth) towards purchase intention smartphone on Jakarta. The populations are all smartphone user in Jakarta. The samples data number is collected from 220 respondents who lived in Jakarta, and aged between 21-30 years old who has chosen the smartphone.the data collection technique was carried out by distributing the questionnaires online using Google Form through social media (Whatsapp, Line, Instagram and Facebook). This research uses the non-probability sampling method with conveniece sampling technique. Multiple regression analysis is used to analyze research data by using SPSS Version 22 software. The result of this study has showed that brand image, trust, perceived price and eWOM have positive and significant effect on purchase intention smartphone in Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, trust, perceived price and eWOM (electronic word of mouth) terhadap purchase intention smartphone di Jakarta. Populasinya adalah seluruh pengguna smartphone di Jakarta. Jumlah sampel data dikumpulkan dari 220 responden yang berdomisili di Jakarta, berusia antara 21-30 tahun yang telah memilih smartphone. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google Form melalui media sosial (Whatsapp, Line, Instagram dan Facebook). Penelitian ini menggunakan metode non probability sampling dengan teknik convenience sampling. Analisis regresi berganda digunakan untuk menganalisis data penelitian dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa brand image, trust, perceived price dan eWOM berpengaruh positif dan signifikan terhadap purchase intentio smartphone di Jakarta.

scholarly journals Pengaruh Electronic Word Of Mouth (E-Wom) Dan Celebrity Endorsement Terhadap Minat Beli Konsumen

2021 ◽  
Vol 12 (3) ◽  
pp. 431-446
Author(s):  
Handika Wisnu Wardhana ◽  
Zakaria Wahab ◽  
Muchsin Saggaff Shihab ◽  
Yuliani Yuliani
Keyword(s):  
Data Collection ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Celebrity Endorsement ◽  
Probability Sampling ◽  
Research Results ◽  
Data Collection Technique

This study aims to determine and analyze the effect of electronic word of mouth (e-wom) and celebrity endorsement on consumer buying interest in Zalora e-commerce with brand image as a mediating variable. This research includes explanatory research. The population in this study are people in Palembang City who have never shopped at Zalora e-commerce. The number of research respondents was set at 230 respondents and the data collection technique used the Probability Sampling technique. The sample criteria in this study are people in Palembang City who have never shopped at Zalora e-commerce. The results obtained indicate that based on the research results show that celebrity endorsement has no effect on people's buying interest in Zalora e-commerce, Electronic Word of Mouth (E-WoM) variable affects the brand image of Zalora products, Brand image variable affects consumer buying interest Zalora product, Variable Electronic Word of Mouth (E-WoM) affects Purchase Interest with Brand Image as Mediation, Celebrity Endorsement Variable on Purchase Interest with Brand Image as Mediation.

Persepsi Dan Partisipasi Pengunjung Terhadap Permasalahan Sampah Laut (Marine Debris) Di Pantai Temberan Kabupaten Bangka Dan Pantai Pasir Padi Pangkalpinang

2020 ◽  
Vol 3 (1) ◽  
pp. 11-20
Author(s):  
Siska Oktavia ◽  
Wahyu Adi ◽  
Aditya Pamungkas
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marine Debris ◽  
Reliability Test ◽  
Validity Test ◽  
Data Collection Technique ◽  
Mixed Approach ◽  
Relationship Of ◽  
The Relationship

This study aims to analyze the value of the density of marine debris, perceptions and participation in Temberan beach and Pasir Padi beach, as well as determine the relationship of perception and participation to the density of marine debris. This research is a type of research that is descriptive with a mixed approach (quantitative and qualitative). The study was conducted at Temberan beach in Bangka Regency and Pasir Pasir Beach Pangkal Pinang in October 2019. The sampling technique used was random sampling and purposive sampling. The data collection technique was carried out using observation technique namely sampling and questionnaire. The validity test uses the Pearson Product Moment formula and the reliability test uses the Cronbach’s Alpha formula. The results showed that the density of debris in the Temberan beach was more dominant at 10.92 pieces/meter2, while at Temberan beach 3 pieces/meter2. The results of perception and participation are different, with the Temberan beach occupying more complex waste problems. The relationship of perception and participation in the density of marine debris have a relationship that affects each other.

PENGARUH LINGKUNGAN KERJA DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT ASTRA OTOPARTS TBK DIVISI SSC (Shared Service Centre)

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Dian Anggraeni ◽  
Eddy Sanusi S
Keyword(s):  
Career Development ◽  
Data Collection ◽  
Work Environment ◽  
Employee Performance ◽  
Field Research ◽  
Secondary Data ◽  
Sampling Technique ◽  
Service Center ◽  
Shared Service ◽  
Data Collection Technique

<em>The research objective was to determine the effect of work environment and career development on employee performance of PT. Astra Otoparts Tbk Division SSC (Shared Service Center). The research method, in this study using primary and secondary data sources, where the data collection is done by field research and library research. Respondents in this study were all employees of PT. Astra Otoparts Tbk Division SSC (Shared Service Center) as many as 72 respondents using the slovin technique with a tolerance level of 5 percent. The data collection technique used a questionnaire and the sampling technique used random sampling. The results of the study have an effect both partially and simultaneously on work environment and career development on employee performance at PT. Astra Otoparts Tbk Division SSC (Shared Service Center).</em>

scholarly journals Identification of the Reasons of Childrens Anxiety and Submissive Attitude: A Comparative Study of Public and Private Schools

2019 ◽  
Vol IV (III) ◽  
pp. 300-308
Author(s):  
Muhammad Shakir ◽  
Mussarat Jahan ◽  
Shaista Noreen
Keyword(s):  
Data Collection ◽  
Comparative Study ◽  
Private Schools ◽  
Panic Attack ◽  
Negative Impact ◽  
Sampling Technique ◽  
Public And Private ◽  
Descriptive Research ◽  
State Of Mind ◽  
Convenience Sampling

The main purpose of this research was to analyse the children anxiety in both public and private schools. The main objectives of the study were (a) to identify the factor that involve to increase fear among children; (b) to investigate the positive and negative impact of anxiety on students academic performance; (c) to analyse the children learning state of mind during fear and submissive attitude. This descriptive research involved the data collection from ninety (90) teachers, three hundred and seventy five (375) students and forty (40) parents. They were selected by convenience sampling technique. It is found that when children are in fearful environment they feel panic attack and they participate less in class when they are in state of fear while most of the children think that stress, verbal threading and punishment is the basic cause of anxiety among early grades children.

scholarly journals The effect of English Non-Modal Operators on Proficiency and Performance of Undergraduate Students

2020 ◽  
Vol 4 (1) ◽  
pp. 271-281
Author(s):  
Khalid ◽  
Ghani Rahman ◽  
Abdul Hamid
Keyword(s):  
Data Collection ◽  
Undergraduate Students ◽  
Proficiency Test ◽  
Sampling Technique ◽  
Model Operator ◽  
Undergraduate Level ◽  
Modal Operators ◽  
Idiomatic Expressions ◽  
Convenience Sampling ◽  
And Performance

This study focuses on the problems posed by the English non-modal operators to the undergraduate level students of Hazara University, Mansehra, Pakistan. The data was collected from hundred students selected through non-random and convenience sampling technique. A proficiency test was used as a tool for data collection. The test was focused on all the uses of non-modal operators. The results show that some of these problems were caused by the intervention of some of grammatical concepts like tense, aspect, back shifting and voice. While some grammatical operations like negation, interrogation and insertion/omission had no role and so were found comparatively easy. These operators when used after wh-word such as when, while, before and if posed difficulty for the subjects. Similarly, different forms such as non-tensed form and uses such as dynamic and non-dynamic of non-modal operators were also problematic for the subjects. The highest frequency of error was found in the use of non-model operator for emphasis and surprise. However, the degree of difficulty posed by non-modal operators in idiomatic expressions was not significant.

scholarly journals Analisis Pengaruh Pelayanan Perusahaan terhadap Loyalitas Pelanggan (Studi Pada Bengkel Resmi Yamaha Adhi Motor di Rembiga Mataram)

2020 ◽  
Vol 1 (1) ◽  
pp. 16-22
Author(s):  
Miftah Ruli Hartanto ◽  
Sri Darwini ◽  
Lalu M. Furkan
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Sampling Technique ◽  
Sample Survey ◽  
Average Score ◽  
Consumer Loyalty ◽  
Chi Square ◽  
Contingency Coefficient ◽  
Data Collection Technique ◽  
Chi Square Analysis

This study aims to determine how the level of customer satisfaction, as well as to determine whether the level of customer satisfaction has a significant effect on customer loyalty at the Yamaha Adhi Motor Official Workshop in Rembiga Mataram. This type of research is descriptive research and data collection techniques used are questionnaires, interviews, observation, and documentation. This research was conducted at the Yamaha Adhi Motor Workshop in Rembiga Mataram, the data collection technique used a sample survey technique and the determination of respondents using purposive sampling technique where as many as 50 people were made respondents. The data collection tool used in this study was a questionnaire, in which the variables were analyzed qualitatively using a Likert scale and quantitatively using chi square analysis. Based on the research that has been done, it shows that consumers at the Yamaha Adhi Motor Workshop in Rembiga Mataram are 35 people (70%) who are very satisfied with the elements of service provided, 10 respondents (20%) are satisfied, and the remaining 5 people (10 %) expressed dissatisfaction. The results of the calculation with the average score of the level of consumer loyalty, as many as 21 people (42%) have a level of loyalty at the Yamaha Adhi Motor Official Workshop are very loyal, 11 people (22%) say they are loyal, while the remaining 18 people (36%) stated loyal enough. Quantitatively, to test the proposed hypothesis and analyze the effect of the independent variable on the dependent variable, the calculation results obtained by the X2 value is 18.25 and this value is greater than the X2 table value of 9.49 at α = 0.05 and df = 4, which proves that customer satisfaction has significant influence on the level of consumer loyalty, because X2h> X2t. Furthermore, it is also known that the level of closeness of the relationship between variables is strong, as evidenced by the contingency coefficient (C) of 0.52, which is close to the Cmaximal value of 0.71, which in fact fulfills the requirement that the C value is greater than half the C max value.

Pengaruh Kualitas Layanan Terhadap Tingkat Kepuasan Masyarakat Pada Kantor Imigrasi Bengkalis

2020 ◽  
Vol 9 (1) ◽  
pp. 102-114
Author(s):  
Muhammad Fadhil Junery ◽  
Nur Asyira
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Quantitative Method ◽  
Central Government ◽  
Sampling Technique ◽  
Community Satisfaction ◽  
Convenience Sampling

This research aims to determine the immigration office services providing services to the community and how much influence the quality of immigration office services on the level of community satisfaction. This research uses a descriptive quantitative method. The population in this research amounted to 21613 people. While sampling uses the Slovin formula with convenience sampling technique so that a sample of 100 people is obtained. Data collection techniques used were observation, interviews, documentation, questionnaires and literature studies. The results of this research are that the service at the Bengkalis Immigration Office has been well fulfilled based on the determination of the central government. Then the service quality of Bengkalis Immigration Office has a significant effect on the level of community satisfaction with a percentage of influence of 68.6% and the remaining 31.4% is influenced by other variables.

scholarly journals The Effect of Tourism Facilities, Service Quality and Promotion of Tourist Satisfaction in South Pesisir District

2020 ◽  
Vol 5 (1) ◽  
pp. 5
Author(s):  
Arif Mustaqim Bahar ◽  
Maizaldi Maizaldi ◽  
Novrianto Putera ◽  
Resky Widiestuty ◽  
Syafrianto Chaniago ◽  
...  
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Tourist Satisfaction ◽  
Coastal District

The purpose of this study was to determine the effect of tourism facilities on tourist satisfaction in South Coastal District, to determine the effect of  service quality on tourist satisfaction in South Coastal District, to determine the effect of promotion on tourist satisfaction in South Coastal District. The method used is a quantitative research using descriptive, while the data collection used questionnaire. The sampling technique is non probability sampling with a type of purposive sampling of 115 respondents. The results of this study can be concluded that the: (1) Tourism facilities has a positive and significant effect on tourist satisfaction in South Coastal District. (2) Service quality has a positive and significant effect on tourist satisfaction in South Coastal District. (3) Promotion has a positive and significant effect on tourist satisfaction in South Coastal District.

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