scholarly journals Representations of the Ideological Identity of Woman Characteristics in Commercial Advertisements

2021 ◽  
Vol 7 (2) ◽  
pp. 115-120
Author(s):  
A.A. Sagung Diah Oka Yuniantari ◽  
I Wayan Budiarta ◽  
I Gusti Ayu Agung Dian Susanthi

Commercial advertisement is a form of communication with the intention of promoting the sale of a particular product attached to a brand. The main strength of advertisement lies in the language and word choice (verbal signs), images (visual signs) as well as their creativity which is made as attractive as possible and followed by trends or phenomena that exist in the world, one of them is a gender issue. In commercial ads, woman is often shown referring to certain stereotypes so this research object is an advertisement that features woman as the main model. This research is focused on how advertising creates meanings regarding gender issues, especially for women through myth and ideology. Specifically, this research aims to describe the signs found in ads, the meaning of the signs, and ideological identity of the woman. The theory used in this research is the theory of semiotic by Roland Barthes (1991) and the theory of ideology by John Storey (2004).  The data source of this research is commercial advertisements that have been shown  on television. In collecting the data, the writer used the documentation method, observation method, and note taking technique. The collected data are classified based on their verbal and visual signs first. Then the data were analyzed based on denotative meaning, connotative meaning, myth, and representations of the ideological identity of woman produced by signs. The results of the analysis were presented by using formal and informal methods. Based on the results of the analysis,  in Kondom Sutra ads there are two verbal signs in the form of dialog spoken by a woman and a man and there are six visual signs that produced denotative meaning and connotative meaning. The representation of ideological identity of woman that produced in this ads is, woman imagine as sensuality person. It shows from her sexy clothes, facial expressions like beating her lips and body curve that are able to arouse passion of the audiences.

2001 ◽  
pp. 29-36
Author(s):  
N. Nedzelska

The paradox of the existence of the species Homo sapiens is that we do not even know: Who are we? Why are we? Where did you go from? Why? At all times - from antiquity to our time - the philosophers touched on this topic. It takes an important place in all religions of the world. These eternal questions include gender issues. In the religious systems of the religions of the Abrahamic tradition there is no single answer to the question of which sex was the first person. Recently, British scientists have even tried to prove that Eve is 84 thousand years older Adam


Metahumaniora ◽  
2018 ◽  
Vol 8 (2) ◽  
pp. 170
Author(s):  
Merina Devira

AbstrakTujuan dari penelitian ini adalah untuk menganalisis makna konseptual dankonotatif yang terdapat pada cerita pendek Yoram Gross Blinky Bill Michivous Koala. Datadalam penelitian ini adalah kalimat-kalimat yang terdapat dalam cerita pendek tersebutyang mengandung unsur makna konseptual dan konotatif yang kemudian dianalisissecara deskriptif. Hasil dari penelitian ini menunjukkan bahwa makna konseptual yangsering ditemukan pada cerita singkat Yoram Gross Blinky Bill Michivous Koala maknayang berhubungan dengan benda (referent as entity like a thing). Serta, makna konotatifjuga ditemukan dalam cerita tersebut, khususnya konotasi kasar (hard connotation).Kata kunci: makna, konseptual, konotatif, Yoram Gross Blinky Bill Michivous KoalaAbstractThis research aims to analyse the conceptual and connotative meanings found in a short storyYoram Gross Blinky Bill Michivous Koala. Data taken in this study is sentences in which thereare elements of conceptual meanings and connotative meanings which then analysed descriptively.The data source of this research is Yoram Gross Blinky Bill Michivous Koala short story, publishedin Australia by Budget Books Pty Ltd in 1992 with 96 pages. The results of research showed thatmostly frequent conceptual meanings found in the short story of was the referent as entity like athing. Also, the words which have meanings as connotative meanings were found in the short story and the connotative meaning mostly frequent is rough connotation of them.Keywords: meanings, conceptual, connotative, Yoram Gross Blinky Bill Michivous Koala


Author(s):  
Avtandil kyzy Ya

Abstract: This paper highlights similarities and different features of the category of kinesics “hand gestures”, its frequency usage and acceptance by different individuals in two different cultures. This study shows its similarities, differences and importance of the gestures, for people in both cultures. Consequently, kinesics study was mentioned as a main part of body language. As indicated in the article, the study kinesics was not presented in the Kyrgyz culture well enough, though Kyrgyz people use hand gestures a lot in their everyday life. The research paper begins with the common definition of hand gestures as a part of body language, several handshake categories like: the finger squeeze, the limp fish, the two-handed handshake were explained by several statements in the English and Kyrgyz languages. Furthermore, this article includes definitions and some idioms containing hand, shake, squeeze according to the Oxford and Academic Dictionary to show readers the figurative meanings of these common words. The current study was based on the books of writers Allan and Barbara Pease “The definite book of body language” 2004, Romana Lefevre “Rude hand gestures of the world”2011 etc. Key words: kinesics, body language, gestures, acoustics, applause, paralanguage, non-verbal communication, finger squeeze, perceptions, facial expressions. Аннотация. Бул макалада вербалдык эмес сүйлѳшүүнүн бѳлүгү болуп эсептелген “колдордун жандоо кыймылы”, алардын эки башка маданиятта колдонулушу, айырмачылыгы жана окшош жактары каралган. Макаланын максаты болуп “колдордун жандоо кыймылынын” мааниси, айырмасы жана эки маданиятта колдонулушу эсептелет. Ошону менен бирге, вербалдык эмес сүйлѳшүүнүн бѳлүгү болуп эсептелген “кинесика” илими каралган. Берилген макалада кѳрсѳтүлгѳндѳй, “кинесика” илими кыргыз маданиятында толугу менен изилденген эмес, ошого карабастан “кинесика” илиминин бѳлүгү болуп эсептелген “колдордун жандоо кыймылы” кыргыз элинин маданиятында кѳп колдонулат. Андан тышкары, “колдордун жандоо кыймылынын” бир нече түрү, англис жана кыргыз тилдеринде ма- селен аркылуу берилген.Тѳмѳнкү изилдѳѳ ишин жазууда чет элдик жазуучулардын эмгектери колдонулду. Түйүндүү сѳздѳр: кинесика, жандоо кыймылы, акустика,кол чабуулар, паралингвистика, вербалдык эмес баарлашуу,кол кысуу,кабыл алуу сезими. Аннотация. В данной статье рассматриваются сходства и различия “жестикуляции” и частота ее использования, в американской и кыргызской культурах. Следовательно, здесь было упомянуто понятие “кинесика” как основная часть языка тела. Как указано в статье, “кинесика” не была представлена в кыргызской культуре достаточно хорошо, хотя кыргызский народ часто использует жестикуляцию в повседневной жизни. Исследовательская работа начинается с общего определения “жестикуляции” как части языка тела и несколько категорий жестикуляции, таких как: сжатие пальца, слабое рукопожатие, рукопожатие двумя руками, были объяснены несколькими примерами на английском и кыргызском языках. Кроме того, эта статья включает определения слов “рука”, “рукопожатие”, “сжатие” и некоторые идиомы, содержащие данных слов согласно Оксфордскому и Академическому словарю, чтобы показать читателям их образное значение. Данное исследование было основано на книгах писателей Аллана и Барбары Пиз «Определенная книга языка тела» 2004 года, Романа Лефевра «Грубые жестикуляции мира» 2011 года и т.д. Ключевые слова: кинесика, язык жестов, жесты, акустика, аплодисменты, паралингвистика, невербальная коммуникация, сжатие пальца, чувство восприятия, выражение лиц.


Libri ◽  
2020 ◽  
Vol 70 (4) ◽  
pp. 305-317
Author(s):  
Jiming Hu ◽  
Xiang Zheng ◽  
Peng Wen ◽  
Jie Xu

AbstractChildren’s books involve a large number of topics. Research on them has been paid much attention to by both scholars and practitioners. However, the existing achievements do not focus on China, which is the fastest growing market for children’s books in the world. Studies using quantitative analysis are low in number, especially on the intellectual structure, evolution patterns, and development trends of topics of children’s bestsellers in China. Dangdang.com, the biggest Chinese online bookstore, was chosen as a data source to obtain children’s bestsellers, and topic words in them were extracted from brief introductions. With the aid of co-occurrence theory and tools of social network analysis and visualization, the distribution, correlation structures, and evolution patterns of topics were revealed and visualized. This study shows that topics of Chinese children’s bestsellers are broad and relatively concentrated, but their distribution is unbalanced. There are four distinguished topic communities (Living, Animal, World, and Child) in terms of centrality and maturity, and they all establish their individual systems and tend to be mature. The evolution of these communities tends to be stable with powerful continuity.


Epidemiologia ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 315-324
Author(s):  
Juan M. Banda ◽  
Ramya Tekumalla ◽  
Guanyu Wang ◽  
Jingyuan Yu ◽  
Tuo Liu ◽  
...  

As the COVID-19 pandemic continues to spread worldwide, an unprecedented amount of open data is being generated for medical, genetics, and epidemiological research. The unparalleled rate at which many research groups around the world are releasing data and publications on the ongoing pandemic is allowing other scientists to learn from local experiences and data generated on the front lines of the COVID-19 pandemic. However, there is a need to integrate additional data sources that map and measure the role of social dynamics of such a unique worldwide event in biomedical, biological, and epidemiological analyses. For this purpose, we present a large-scale curated dataset of over 1.12 billion tweets, growing daily, related to COVID-19 chatter generated from 1 January 2020 to 27 June 2021 at the time of writing. This data source provides a freely available additional data source for researchers worldwide to conduct a wide and diverse number of research projects, such as epidemiological analyses, emotional and mental responses to social distancing measures, the identification of sources of misinformation, stratified measurement of sentiment towards the pandemic in near real time, among many others.


Atmosphere ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 37
Author(s):  
Martial Amou ◽  
Amatus Gyilbag ◽  
Tsedale Demelash ◽  
Yinlong Xu

As global temperatures continue to rise unabated, episodes of heat-related catastrophes across the world have intensified. In Kenya, heatwave phenomena and their associated impacts are ignored and neglected due to several reasons, including unreliable and inconsistent weather datasets and heatwave detection metrics. Based on CHIRTS satellite infrared estimates and station blended temperature, this study investigated the spatiotemporal distribution of the heatwave events over Kenya during 1987–2016 using the Heatwave Magnitude Index daily (HWMId). The results showed that contrary to the absence of heatwave records in official national and international disaster database about Kenya, the country experienced heatwaves ranging from less severe (normal) to deadly (super-extreme) between 1987 and 2016. The most affected areas were located in the eastern parts of the country, especially in Garissa and Tana River, and in the west-northern side around the upper side of Turkana county. It was also found that the recent years’ heatwaves were more severe in magnitude, duration, and spatial extent. The highest magnitude of the heatwaves was recorded in 2015 (HWMId = 22.64) while the average over the reference period is around 6. CHIRTS and HWMId were able to reveal and capture most critical heatwave events over the study period. Therefore, they could be used respectively as data source and detection metrics, for heatwaves disaster emergency warning over short period as well as for long-term projection to provide insight for adaptation strategies.


Water ◽  
2021 ◽  
Vol 13 (4) ◽  
pp. 459
Author(s):  
Ignacio Cazcarro ◽  
Albert E. Steenge

This article originates from the theoretical and empirical characterization of factors in the World Trade Model (WTM). It first illustrates the usefulness of this type of model for water research to address policy questions related to virtual water trade, water constraints and water scarcity. It also illustrates the importance of certain key decisions regarding the heterogeneity of water and its relation to the technologies being employed and the prices obtained. With regard to WTM, the global economic input–output model in which multiple technologies can produce a “homogeneous output”, it was recently shown that two different mechanisms should be distinguished by which multiple technologies can arise, i.e., from “technology-specific” or from “shared” factors, which implies a mechanism-specific set of prices, quantities and rents. We discuss and extend these characterizations, notably in relation to the real-world characterization of water as a factor (for which we use the terms technology specific, fully shared and “mixed”). We propose that the presence of these separate mechanisms results in the models being sensitive to relatively small variations in specific numerical values. To address this sensitivity, we suggest a specific role for specific (sub)models or key choices to counter unrealistic model outcomes. To support our proposal we present a selection of simulations for aggregated world regions, and show how key results concerning quantities, prices and rents can be subject to considerable change depending on the precise definitions of resource endowments and the technology-specificity of the factors. For instance, depending on the adopted water heterogeneity level, outcomes can vary from relatively low-cost solutions to higher cost ones and can even reach infeasibility. In the main model discussed here (WTM) factor prices are exogenous, which also contributes to the overall numerical sensitivity of the model. All this affects to a large extent our interpretation of the water challenges, which preferably need to be assessed in integrated frameworks, to account for the main socioeconomic variables, technologies and resources.


HUMANIS ◽  
2020 ◽  
Vol 24 (1) ◽  
pp. 60
Author(s):  
Marieta Bona Devita ◽  
I G.N.K. Putrayasa ◽  
I Made Madia

This research entitled “The News Report of Metro TV Reporter: The research of effective sentence”. The aim of this research was to find out the description, error, and percentage of effective and ineffective sentence in the news report of Metro TV reporter. The used theory refer to some ideas from the experts, those are Keraf (1980), Razak (1986), Sugono (2001), Putrayasa (2014), and Agency of Language Development and Coaching (2014). The used method to collect the data in this research was observation method, then the data was analyzed with qualitative descriptive method, quantitative method, and agih method. Method of presenting analyzed data that used in this research were formal and informal method. Data source in this research was from twelve videos of news report of Metro TV reporter in 2018. The result of this research showed that Metro TV reporter's understanding of the use of effective sentences reach 30, 22% from 12 news reports. This is proven by the discovery of 97 ineffective sentences out of 139 sentences. The error of ineffective sentence in news report of Metro TV reporter was divided into four kinds, those were the accuracy of information 7 sentences (5.03%), stiffness 6 sentences (4,32%), efficiency 48 sentences (34.53%), multiple errors and plural 36 sentences (25.90%). The total percentage of the error ineffective sentence as a whole was 69.78%. Based on this percentage, the highest frequency of errors was in the aspect of efficiency.


2021 ◽  
Vol 6 (5) ◽  

Of the United States 50 states, Arizona is the sixth largest in size. It is about the same size as Italy. After three months of Arizona Reopening Phase 2, the COVID-19 cases had surged. In early January 2021, ABC and NBC News reported that Arizona has the highest new cases per capital in the world. This longitudinal study examined the Arizona’s Reopening Phase 2 surge in cases. The study examined the changes in the numbers of testing given, new COVID-19 cases, cases that required hospitalizations, deaths, and vaccines given. The data source used was from the Arizona Department of Health Services COVID-19 dashboard database. During the last third of seven-month study period, Arizona’s case numbers declined as the number of those infected recovered and acquired immunity and the state residents became fully vaccinated increased.


CJEM ◽  
2017 ◽  
Vol 20 (6) ◽  
pp. 920-928 ◽  
Author(s):  
Danielle K. Kelton ◽  
Adam Szulewski ◽  
Daniel Howes

AbstractObjectivesTo collect and synthesize the literature describing the use of real-time video-based technologies to provide support in the care of patients presenting to emergency departments.Data SourceSix electronic databases were searched, including Medline, CINAHL, Embase, the Cochrane Database, DARE, and PubMed for all publications since the earliest date available in each database to February 2016.Study SelectionSelected articles were full text articles addressing the use of telemedicine to support patient care in pre-hospital or emergency department settings. The search yielded 2976 articles for review with 11 studies eligible for inclusion after application of the inclusion and exclusion criteria. A scoping review of the selected articles was performed to better understand the different systems in place around the world and the current state of evidence supporting telemedicine use in the emergency department.ConclusionsTelemedicine support for emergency department physicians is an application with significant potential but is still lacking evidence supporting improved patient outcomes. Advances in technology, combined with more attractive price-points have resulted in widespread interest and implementation around the world. Applications of this technology that are currently being studied include support for minor treatment centres, patient transfer decision-making, management of acutely ill patients and scheduled teleconsultations.


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