scholarly journals Factors Influencing the Buying Behaviour of Millennials Towards Insurance Products in the Nigerian Insurance Market

2020 ◽  
Vol 9 ◽  
pp. 86-101
Author(s):  
Bamgbose Olalekan Sodiq ◽  
Keyword(s):  
Social Media ◽  
Information Search ◽  
The Internet ◽  
Insurance Company ◽  
Net Income ◽  
Factors Affecting ◽  
The Social ◽  
Use Of Social Media ◽  
Buying Behaviour ◽  
The Impact

Investigating the factors affecting the purchase of insurance products and services among Millennials in Nigeria was the main purpose of the study. The study was guided by the following research objectives; exploring the methods millennials in Nigeria prefer in the accessing of insurance products and services; The assessment of the impact of the methods of promotion and messaging on the millennial population in Nigeria with regards to the uptake of insurance products and services and; to investigate the factors that influences the buying decision among the millennials in Nigeria; These where the major objectives of the study. It was ascertained that majority of the millennial age group in Nigeria, prefers to have a direct dealing with insurance company when buying insurance products and services. A further revelation shows that millennials, prefers the need of having insurance brokers/agents taking them through available options, regarding their choice of purchase. The study confirms that the prefer mode of information search among the millennial, is the television and radio with the social media following closely. With mobile payments confirmed as the most preferred modes of payment. The millennial prefers to purchase insurance products and services that was marketed on the social media and the internet, due to their preference of the internet over the traditional mainstream media. Mobile advertisements are becoming more popular among the Millennial population. With an increase in age and net income, direct dealing with insurance brokers and agents becomes more pronounced rather than peer referencing and the use of social media.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2019 ◽  
pp. 562-593
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2017 ◽  
pp. 177-208
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

A Systematic Review of the Use of Social Media as a Recruitment Tool on the Social Ethical and Privacy Context

2020 ◽  
pp. 226-255
Author(s):  
Ghadah Althawwad
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Ethical Issues ◽  
Daily Lives ◽  
Ethical Concerns ◽  
The Social ◽  
Use Of Social Media ◽  
Impact Of Technology ◽  
Recruitment Tool ◽  
The Impact

The influence of social media such as Facebook, LinkedIn, and Twitter plays an increasingly influential role in the daily lives of people. Despite the rise of interest in this topic, the research discussing the ethical concerns of using social media for recruitment purposes remains in exploratory stages. This chapter provides a systematic review of recent research that was published from 2012 to 2018 and focused on ethical issues related to the use of social media for recruitment purposes. The techno-ethical lens, which studies the impact of technology on ethics, was used to explore the social and ethical aspects of how recruiters use social media for recruitment purposes.

DEMOCRATIC CHALLENGES OF INDONESIA IN THE SOCIAL MEDIA ERA

2017 ◽  
Vol 2 (2) ◽  
pp. 349
Author(s):  
Nunik Nurhayati ◽  
Rohmad Suryadi
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Public Space ◽  
Political Influence ◽  
Political Support ◽  
The Social ◽  
The Government ◽  
Use Of Social Media ◽  
Democratic Life ◽  
The Impact

The era of social media today bring significant change to democracy in Indonesia. Social media can to bring the expansion of the public space in cyberspace, citizens can directly deliver aspirations regarding the state policy. However, on the other side, social media vulnerable to abuse because of many the anonymous account, which acts as the buzzer political influence public perceptions and to get political support but is not elegant way. This shows, social media provides a challenge to democracy, including Indonesia as a third largest country that has access to the social media in the world's. Based on it’s the problems, this research aims to identify the impact of the social media on democratic life, and how the challenges of democracy in Indonesia ahead in the social media today.This Research using qualitative methods. Data collection through the study of literature. Then analyzed with a critical discourse analysis. The results of the study showed that the impact of social media in Indonesia has brought problems such as hoax, which is currently a serious concern of the government. Attempts were made through the campaign against hoax and make regulation, Information and Electronic Transactions Law (ITE Law), which aims to regulate the use of social media and to prevent hoaxes. The life of democracy in Indonesia receive significant challenges,but of the repressive laws against users of social media may actually weaken the democratic life in Indonesia.

scholarly journals ANTESEDEN DAN KONSEKUEN PENGGUNAAN MEDIA SOSIAL BAGI UMKM: ANALISIS PERSPEKTIF ORGANISASI

2018 ◽  
Vol 19 (3) ◽  
pp. 12
Author(s):  
Anissa Hakim Purwantini ◽  
Friztina Anisa
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Partial Least Square ◽  
Least Square ◽  
Media Technology ◽  
Factors Affecting ◽  
Media Usage ◽  
Internal Operations ◽  
Use Of Social Media ◽  
The Impact

Utilization of social media technology for business interests has been widely done both in largecompanies and MSMEs (Micro, Small and Medium Enterprise). Utilization of social media forMSMEs is very important to face the competition in this globalization era. This study empiricallyexamines the antecedents of social media usage and its impact on MSMEs performance basedon the Technology-Organization-Environment framework and Resource Based View theory. Thesurvey method by distributing questionnaires was conducted to MSMEs from various industriesin Magelang. Analysis with SEM-Partial Least Square indicates that customer pressure andmobile environment are significant factors affecting the use of social media. Furthermore, thedimensions of the impact on internal operations, sales, marketing and customer service aresignificant and make the value of social media usage for MSMEs. Technological competenceand competitive pressure does not affect the social media usage for MSMEs.Keywords: social media, SMEs, organization perspective, TOE, RBV

scholarly journals Peran Pengawasan Orangtua Pada Anak Pengguna Media Sosial

2018 ◽  
Vol 22 (1) ◽  
pp. 37-57
Author(s):  
Mutia Rahmi Pratiwi ◽  
Mukaromah Mukaromah ◽  
Wulan Herdiningsih
Keyword(s):  
Social Media ◽  
Elementary School ◽  
Future Research ◽  
The Internet ◽  
Elementary Student ◽  
Elementary School Student ◽  
Active User ◽  
The Social ◽  
Relationship Of ◽  
The Impact

The amount of social media user in Indonesia is highly increasing, both for adult and children such as the elementary school student. The social media have its own policy about the age restriction to legally access the social media and elementary student is not one of them. Nevertheless, the datas show that elementary school student is one of the active user in social media. Cyberbullying and cyberporn are the impact of those unideal condition. This problem brings another concern to the parents of elementary school student user. The aim of this research is to describe the parents’s surveillance role towards the under age user. This research used the phenomenoogy method. While the results show that the parents’s surveillance role is only in the preventive stage without further analysis into the social media itself. The parents become supervisor in several conditions: the social media using restriction, being friend to their children in the social media, limiting the internet data, approaching personally and using the religious approachment. The result of this research can be the reference for the parents in educating their children in using the social media. For the future research, strongly recommended to search for the relationship of the parent’s supervising role and the school in minimalizing the bad impact of the internet and social media for the children.Keywords: Media Literation, Social Media, Children, Parents ABSTRAKJumlah pengguna media sosial di Indonesia terus meningkat, tidak hanya dari kalangan dewasa namun juga anak-anak SD. Media sosial memiliki kebijakan terkait batasan umur yang dilegalkan sebagai pengguna dan anak SD tidak termasuk bagian di dalamnya. Namun data justru menunjukan bahwa anak SD kini menjadi pengguna aktif media sosial dan hal ini berimbas pada munculnya cyberbulling hingga postingan anak SD yang memuat unsur cyberporn. Persoalan ini membawa keprihatinan tersendiri bagi orang tua yang memiliki anak SD selaku pengguna internet dan pemilik akun media sosial. Tujuan penelitian ini adalah untuk mendeskripsikan peran pengawasan yang dilakukan orangtua terhadap anak pengguna media sosial. Penelitian ini menggunakan metode fenomenologi. Hasil penelitian menunjukan bahwa pengawasan orangtua masih di tataran preventif tanpa mengkaji lebih mendalam mengenai isi media sosial itu sendiri. Orangtua memposisikan diri sebagai pengawas anak dengan beberapa cara, yaitu: penerapan aturan penggunaan yang ketat, berteman dengan anaknya di media sosial, pembatasan kuota, pendekatan personal dan menggunakan unsur KeTuhanan. Hasil penelitian ini diharapkan dapat menjadi bahan kajian bagi orangtua dalam mengedukasi anak saat menggunakan internet dan media sosial. Bagi penelitian selanjutnya diharapkan dapat meneliti hubungan pengawasan orangtua serta pihak sekolah dalam meminimalisir dampak buruk internet dan media sosial bagi anak-anak.Kata kunci: Literasi Media, Media Sosial, Anak, Orangtua

scholarly journals PENGARUH MEDIA SOSIAL (INSTAGRAM) TERHADAP LIFESTYLE DAN PRESTASI AKDEMIK

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Lisnawita Lisnawita ◽  
Lucky Lhaura Van FC ◽  
Musfawati Musfawati
Keyword(s):  
Social Media ◽  
Student Achievement ◽  
The Internet ◽  
Quality Information ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The Impact

<p class="Abstract" align="center"><strong>ABSTRAK</strong></p><p>Zaman sekarang sangat  mudah mendapatkan informasi, karena setiap orang sudah bisa terhubung dengan internet. Terutama media sosial, Jika informasi yang diterima bagus, maka pengguna akan mendapatkan kualitas informasi yang bagus, akan tetapi jika informasi yang diterima hoax, maka akan berdampak buruk bagi si penggguna media sosial. Setiap orang punya <em>platform </em>sosial media lebih dari satu, seperti <em>youtube,  facebook, whatsapp, instagram,</em> dll. <em>Platform</em> ini yang sering mereka gunakan untuk mendapatkan informasi yang dibutuhkan.</p><p>Tujuan dari penelitian ini adalah Menganalisa Pengaruh Media sosial <em>(Instagram)</em><em>(Y)</em><em> </em>terhadap <em>Lifestyle</em> (X1)dan Prestasi mahasiswa(X2) sehingga dapat memberikan informasi mengenai pentingnya dampak penggunaan media sosial bagi mahasiswa dalam merubah pola pikir dan wawasan. Hasil Penelitian menunjukkan bahwa pengaruh variable X1 dan X2 secara simultan terhadap variable Y adalah sebesar 40, 5%</p><p class="Abstract"> </p><p class="Abstract">                                                                                                                                                       </p><p class="Abstract"><strong>Kata Kunci</strong>: Instagram, Prestasi akademik, Lifestyle.</p><p><em> </em></p><p class="IndexTerms"> </p><p class="Abstract" align="center"><strong>ABSTRACT</strong></p><pre>       It's effortless to get information these days because everyone can connect to the internet. Mainly social media, If the information received is right, and then the user will get the correct quality information; however, if a hoax can be the news, it will be corrupt for the social media user. Everyone has more than one social media platform, such as YouTube, Facebook, WhatsApp, Instagram, etc. The purpose of this study is to Analyze the Effect of Social Media (Instagram) (Y) on Lifestyle (X1) and Student Achievement (X2) so that it can provide information about the impact of using social media for students in changing mindset and understanding. The results showed that the effect of variables X1 and X2 simultaneously on the Y variable was 40.5%</pre><p> </p>

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals The role of social media in shaping airline’s image

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anastasia Elemonie
Keyword(s):  
Social Media ◽  
Business Environment ◽  
Corporate Image ◽  
Customer Engagement ◽  
The Internet ◽  
Research Focus ◽  
Digital Revolution ◽  
The Social ◽  
Use Of Social Media

Social media is important nowadays. With the development of technology today, most people want their needs to be fulfilled in an instant. Speed is the key in most cases. In this era all media gets digitized, the Internet also becomes the mode of carriage for all other media, meaning a lot of information is available on the internet. In today’s competitive business environment, under pressure from the digital revolution, the corporate brand with its identity, image, and reputation becomes the center of gravity for valuable and durable relationships between the firm and all interested parties. The researcher has chosen qualitative data for designing this research. Focus of this research it is aimed to understand the social media that has been used by Cathay Pacific Airways to shape its corporate image in the eyes of public. The analysis shows that the active promotion activities through social media has a big influence in the formation of the expected company image. The use of social media as one of the strategies that Cathay Pacific uses as a means of communication can increase customer engagement. Keywords: Corporate Communication; Corporate Image; Social Media; Perception; Airlines.

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