scholarly journals BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN PRODUK OLAHAN KOPI ROBUSTA DI KOPERASI TIRTO KENCONO AIR NANINGAN KABUPATEN TANGGAMUS

2021 ◽  
Vol 9 (4) ◽  
pp. 638
Author(s):  
Melda Riyantika ◽  
Ali Ibrahim Hasyim ◽  
Ktut Murniati
Keyword(s):  
Development Strategy ◽  
Financial Management ◽  
Swot Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Modern Technology ◽  
Government Support ◽  
Robusta Coffee ◽  
Processed Products ◽  
The Given

This study aims to analyze the marketing mix and the development strategy of robusta coffee processed products in the Tirto Kencono Air Naningan Cooperative Tanggamus Regency. The research method used is a case study. The analytical method used is descriptive qualitative analysis and SWOT analysis. The marketing mix applied includes good quality robusta coffee products, cash and discounted prices, personal selling promotions, and accessible road to the cooperative. The internal environments consist of products, financial management, human resources, location, and marketing, while the external environments consist of culture, technology, climate and weather, competitors, and government policies. The strategies for developing robusta coffee products in the Tirto Kencono Cooperative are to maintain the quality assurance by utilizing modern technology, to improve skills in marketing by utilizing government support through the given UMKM training, and to implement social media to increase sales volume.Key words: coffee, development strategy, marketing mix

scholarly journals STRATEGI PEMASARAN TEMPAT PERTUNJUKAN TARI BARONG DI CATUR EKA BUDI DESA KESIMAN, KOTA DENPASAR

2017 ◽  
Vol 1 (1) ◽  
pp. 129
Author(s):  
Ni Komang Dewi Widiastari
Keyword(s):  
Marketing Strategy ◽  
Human Resource ◽  
Development Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Research Result ◽  
Modern Technology ◽  
Government Support ◽  
Alternative Strategy ◽  
Fuel Oil

<p><em>Existence of Catur Eka Budi as a new product component in Bali’s tourism must be remaining to maintain. For continuation of all problems that emerge relate to marketing so that to overcome. With the result that this research discuses about Catur Eka Budi marketing strategy at Kesiman village, Denpasar Timur cities.</em></p><p><em>Aim of this research is to know of internal factor and external factor of Catur Eka Budi and next formulates its marketing strategy then formulated with several of marketing programs. Data was collected by observation, interview, questioner and bibliography study, later data was analyzed with Internal-External approach (IE) and SWOT analysis. The research result indicates that strength factor of Catur Eka Budi is the product owned by Catur Eka Budi, employee’s attitude, and appearance is good, facility is enough complete, beauty and building architecture is beautiful, hygience, ticket price is cheap and hotel distance to Catur Eka Budi is not too far. Whereas its weakness is lack of transportation to Catur Eka Budi, lack of promotion intensity, employees quality in informing about Catur Eka Budi and employees ability in English. Opportunity factor in marketing is its conducive on security in Bali, local society’s attitude, price level that given by tourism travel agent, rupiah rate is weak, modern technology utilization, level of purchasing power of tourist and supporting government. Whereas threat that pursuing is Travel Advisory from some countries, lack of local government support, threat entry of new comer, competition between object and the influence increasing fuel oil price. Based on grand strategy that analyzed with matrix Internal-External (IE), position of Catur Eka Budi is in cell IV, that means grow and construct that is human resource improvement through by training and course. Whereas alternative strategy that formulated by SWOT analysis namely product development strategy and improvement of huan resource. Based on the alternative strategy can be formulated some marketing program fundamental that are: mprove human resource trought by training, education, compensation, optimally website, set billboard or banner always cooperate with all parties that related to marketing of Catur Eka Budi, improve bonus and reward to the guide and it is maintaining market share this time.</em></p><p><em>Based on the discussion result can be suggested to marketing strategy of Catur Eka Budi that is improve product quality, target on market share and improve promotion, keep and cooperation improvement and improve education and training to employees.</em></p>

scholarly journals BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (4) ◽  
pp. 696
Author(s):  
Mutiara Rahmah ◽  
Ali Ibrahim Hasyim ◽  
Ktut Murniati
Keyword(s):  
Development Strategy ◽  
Large Scale ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
Modern Technology ◽  
Survey Method ◽  
Product Management ◽  
Product Price

This research aims to analyze marketing mix, the internal and external environment, and development strategy of tofu agroindustry in Bandar Lampung City. This research uses a survey method. Respondents were owner, employee, consumers, and government which is taken purposively.  Technique sampling for consumers were purposive. The method of data analysis is descriptive analysis of 4P (product, price, place, and promotion) and SWOT analysis. The results show that different agroindustry scales, houshold level, medium, and large, applied marketing mix differently, the mix of the product, price, place, and promotion. Futher more, the intenal environment of the  agroindustry consists of product, management and funding, human resources, business location, and  marketing, while the external environment consists of economic, social and culture, competitors, technology, government policy, and consumers. Development strategies of tofu agroindustry household scale, medium, and large scale are the development of tofu production because of large demand, empowerment of the labor through training on modern technology, and marketing maintenance which are already extensive.Key words: development strategy, marketing mix, tofu

Studi pengembangan unit perbenihan ikan laut di Pulau Gumilamo Kabupaten Halmahera Utara

2015 ◽  
Vol 3 (3) ◽  
Author(s):  
Yitzhak Koloba ◽  
Hengky J Sinjal ◽  
Ockstan Kalesaran
Keyword(s):  
Local Government ◽  
Development Strategy ◽  
Marine Fish ◽  
Government Regulation ◽  
Swot Analysis ◽  
Fishing Effort ◽  
Government Support ◽  
Fish Hatchery ◽  
The Development Strategy ◽  
Internal And External Factors

This research intended  to evaluate the development strategy of Marine Fish Hatchery Unit at Gumilamo Island, North Halmahera. Analysis SWOT was used to determine the development strategy. Data were collected by questionnaire, interview and literature relevant to the research. SWOT analysis showed the internal and external factors that affected the development of Marine Fish Hatchery at Gumilamo island. The strenght were location, water quality , local government support, and availability of seeds and feed. Weakness were lack of public interest, lack of extension and human resources. Opportunity were the high value of the sale, business opportunities and  local government regulation. Treat were  dependence on fishing effort and safety.   Keywords : hatchery, gumilamo, north halmahera, SWOT analysis

scholarly journals STRATEGI PENGEMBANGAN KEGIATAN KONSERVASI MANGROVE DI DESA BEDONO KABUPATEN DEMAK

2018 ◽  
Vol 6 (3) ◽  
pp. 293-301
Author(s):  
Reinaldi Abiyoga ◽  
Suryanti Suryanti ◽  
Max Rudolf Muskananfola
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Group Discussion ◽  
Conservation Area ◽  
Alternative Strategies ◽  
Descriptive Case Study ◽  
The People ◽  
Processed Products ◽  
Internal And External Factors ◽  
Mangrove Conservation

 ABSTRAK Kawasan konservasi mangrove di Desa Bedono memiliki luas ± 300 hektar. Sebagian masyarakat memanfaatkan buah dan daun mangrove jenis Avicennia sp. untuk diolah menjadi makanan ringan. Keindahannya banyak menarik perhatian pengunjung untuk berwisata. Potensi tersebut belum dapat dikelola secara maksimal, sedangkan kegiatan konservasi mangrove yang dilakukan oleh Kelompok Mangrove Bahari sebatas melakukan penanaman mangrove, monitoring, dan penyuluhan.  Alternatif strategi yang tepat dibutuhkan oleh Kelompok Mangrove Bahari supaya dapat mengembangkan kegiatan konservasi mangrove di Desa Bedono. Penelitian ini bertujuan untuk : 1.) mengetahui faktor-faktor yang mempengaruhi kegiatan konservasi mangrove; dan 2.) memperoleh alternatif strategi yang tepat untuk mengembangkan kegiatan konservasi mangrove di Desa Bedono. Metode yang digunakan dalam penelitian ini adalah metode deskripsi studi kasus. Pengambilan data dilakukan melalui wawancara, observasi, dan studi pustaka. Data yang diperoleh didiskusikan melalui fokus grup diskusi (FGD) untuk diolah dan dianalisis menggunakan analisis SWOT. Hasil analisis menunjukkan bahwa faktor-faktor yang mempengaruhi pengembangan kegiatan konservasi mangrove di Desa Bedono adalah faktor internal dan faktor eksternal. Prioritas alternatif strategi yang terpilih adalah menjaga dan meningkatkan kelestarian ekosistem mangrove, meningkatkan koordinasi dengan stakeholders, melakukan konsultasi dalam bidang ekowisata mangrove, melakukan studi banding ke objek ekowisata mangrove, dan melakukan kerjasama dengan pihak yang berkompeten dalam bidang produksi dan pemasaran produk olahan mangrove. Kata Kunci : Mangrove, Konservasi, Pengembangan, Strategi ABSTRACT The Mangrove conservation area in Bedono village  covers an area of ± 300 hectares. The people also process the fruits and leaves of mangroves of Avicennia sp. for snacks. Although the beauty of mangrove forest attract visitors,  has not been optimally managed. While, the Mangrove Bahari group’s conservation activities are limited to planting mangroves, monitoring, and counceling. Therefore, alternative strategies are needed for the Mangrove Bahari Group to develop mangrove conservation activities. The purpose of this study is : 1.) to determine the factors that affect mangrove conservation activities; and 2.) to obtain appropriate alternative strategies for developing mangrove conservation activities in Bedono village. The research used a descriptive case study method in which a set of interviews, observation and literature studies were adopted. SWOT analysis and a focus group discussion (FGD) with all members of Mangrove Bahari Group was applied in the formulation of development strategies. The analysis showed that the factors that influence the development of mangrove conservation activities in Bedono village are internal and external factors. The priority recommendation include the maintenance and improvement for the sustainability of mangrove ecosystems, improvement of  coordination with stakeholders, consultation of management mangrove ecotourism, comparation studies of mangrove ecotourism, and  cooperation of production and marketing mangrove processed products.. Keywords: Mangrove, Conservation, Development, Strategy.

scholarly journals THE EVALUATION OF PROMOTION STRATEGY OF MUSEUM BALI

2017 ◽  
Vol 2 (1) ◽  
pp. 55
Author(s):  
Narita Narita ◽  
Astika Astika ◽  
Yapto Yapto ◽  
Francisca Titing Koerniawaty
Keyword(s):  
Swot Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Snowball Sampling ◽  
Strategy Formulation ◽  
Promotion Strategy ◽  
The Matrix ◽  
Qualitative Descriptive ◽  
Promotion Strategies

The aim of this study was to evaluate of the promotion strategy of Museum Bali Puputan Badung, Denpasar, Bali, in order to increase the quantity of the visitors. The phenomenon of this study was lack of promotion which caused the quantity of the visitors have not reached the target yet. The promotion strategies used five variables of marketing mix such as advertising, personal selling, sales promotion, public relation and direct marketing.This is a qualitative descriptive study using the purposive technique and snowball sampling by interviewing personnels at Museum Bali. The data was analyzed using the SWOT analysis by crating promotion mix strategy formulation.  The result of this study from the plan of the matrix combination quantitative strategy showed that Museum Bali needed to utilize the SO strategy that has the highest score was 6.34, the ST strategy was 5.65, the WO strategy was 2.49 and the WT strategy 1.80, with the effective formulation strategy was SO. It showed that attractiveness of the Museum Bali has strengths and opportunities so that can be utilized the existing of the opportunities. The strategy should be applied in this condition is to support the growth of the aggressive policy (growth oriented strategy).

scholarly journals STRATEGI PENGEMBANGAN KOPI ROBUSTA DI KABUPATEN MERANGIN

2021 ◽  
Vol 4 (3) ◽  
pp. 866-888
Author(s):  
Rialdi Syaputra
Keyword(s):  
Swot Analysis ◽  
Development Program ◽  
Political Support ◽  
Added Value ◽  
Regional Government ◽  
Robusta Coffee ◽  
Coffee Farmers ◽  
Processed Products ◽  
Coffee Farming ◽  
Productivity And Competitiveness

Sumatran Merangin Robusta Coffee has a plant area currently reaching 11,002 hectares. Coffee farming is one of the main livelihoods of the population in three districts, namely Jangkat, Sungai Tenang and Lembah Masurai sub-districts. The development of coffee commodities is very important in order to increase productivity and competitiveness. Regional government political support through various regulations aimed at creating various forms of convenience for agribusiness activities which are expected to boost commodity competitiveness. Therefore, it is necessary to formulate a policy strategy for the development of regional superior commodities, especially coffee, so that in the future the development of the coffee commodity can be more developed and product competitiveness is more competitive. This study aims, to describe the existing conditions of robusta coffee farming, and the strategy and design of the Robusta Coffee Farming Development program in Merangin Regency, the development of robusta coffee in Merangin Regency. The method used in this research is SWOT analysis and QSPM (Quantitative Strategic Planning Matrix). The results show that the majority of robusta coffee farmers in Merangin Regency are of productive age, most of whom have their own land with an area of ​​1 to 3 hectares. The market structure that is formed is an imperfect competitive market. Then the strategy for the development of robusta coffee farming in Merangin Regency is through the downstreaming of robusta coffee farming so that it can increase the added value of coffee-based products, improve farming technical skills to improve the quality of processed products based on robusta coffee and empower members and farmer groups. The priority of designing a robusta coffee development program in Merangin Regency is directed at increasing the capacity of robusta coffee farmers to be able to face competition, developing access to coffee marketing through product promotion, growing investor interest in and outside the region to develop downstream coffee-based products and building supporting infrastructure at centers. Robusta coffee production in Merangin Regency.

scholarly journals Development Strategy of Mangrove Crabs (Scylla sp.) Cultivation in Gorontalo Province

Omni-Akuatika ◽  
2020 ◽  
Vol 16 (3) ◽  
pp. 111
Author(s):  
Yuniarti Koniyo
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Economic Value ◽  
Foreign Market ◽  
Government Support ◽  
Survey Method ◽  
Market Demand ◽  
Mangrove Crab ◽  
Market Opportunities ◽  
Mangrove Crabs

Mangrove crabs (Scylla sp.) are important economic fishery commodities that will be developed in Gorontalo Province. Mangrove crabs have large and prospective market opportunities in the domestic and foreign market. The mangrove crabs demand in this country is very high. Market demand for mangrove crabs has not been able to be fulfilled, because of the limited catch and the production of aquaculture which is still very minimal. The problem is how the development of mangrove crab cultivation will be applied in Gorontalo Province. The purpose of this research was to study and determine the development strategy of mangrove crab cultivation in Gorontalo Province in accordance with the potential and carrying capacity of the environment. The researched method was survey method with observational data collection and random sampling techniques. Data analysis was performed descriptively and SWOT analysis. Based on the SWOT analysis the strength (S) most influential on the development of mangrove crab culture in Gorontalo Province is government support and profitable business prospects (0.66), while the biggest weakness is the limited capital (0.54) and the low quality of human cultivation resources (0,48), and the biggest opportunity (O) is economic value (Very popular, because it is delicious and contains high nutritional value) (0.8), and threat (T) environmental degradation (0.8). Based on the quadrant of the analysis is in quadrant 1 (Growth Oriented Strategy). Keywords: Development, Strategy, Scylla spp, Cultivation, Gorontalo Province

scholarly journals Pepper Auction Market Development Strategy in Sleman Regency

2020 ◽  
Vol 14 (2) ◽  
pp. 325
Author(s):  
Siti Afni Anisah ◽  
Agus Dwi Nugroho ◽  
Lestari Rahayu Waluyati
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Modern Technology ◽  
Market Development ◽  
Quality Of Services ◽  
Effective Strategy ◽  
Auction Market ◽  
Market Management

The pepper auction market in Sleman Regency was formed in 2017. This market is becoming the main marketing line for all pepper traders in Sleman Regency because it is serving appropriate prices for the farmer. Some problems also appeared during the implementation of the pepper auction market. This study aimed to arrange an effective strategy in developing a pepper auction market in Sleman Regency. This study conducted from January to February 2020 involving 23 major traders who chosen by the census method and 6 stakeholders who chosen by purposive sampling technique. SWOT analysis was applied to arrange an effective strategy in developing the pepper auction market. The result showed that the most effective strategy used in developing the pepper auction market was the SO-Strategy, such as: improving product quantity and quality, improving the quality of services and creating good relationships with the assembly point management party and auction participants, and building an online product and price database system. The auction market management parties and some stakeholders are required to regularly monitor and assure the market system in conducting a market auction process appropriately. We also suggested to use modern technology devices to assure the auction transparency.

scholarly journals ANALISIS BAURAN PEMASARAN (MARKETING MIX) DAN STRATEGI PENGEMBANGAN (STUDI KASUS PADA AGROINDUSTRI KOPI BUBUK CAP INTAN DI KOTA BANDAR LAMPUNG)

2019 ◽  
Vol 7 (1) ◽  
pp. 52
Author(s):  
Dilla Sefa Ledy ◽  
Dwi Haryono ◽  
Suriaty Situmorang
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Face To Face ◽  
The Development Strategy ◽  
Quality Product ◽  
Qualitative Descriptive ◽  
Coffee Powder

This study aims to analyze the marketing mix and development strategy which is applied to the agroindustry of Coffee Powder of Intan Brand in Bandar Lampung City.  This research was conducted purposively in the agroindustry of Intan Brand Coffee Powder in determined Bandar Lampung City of Lampung Province.  Data collection of this study was conducted from March to April 2017.  This research is a case study, employed 14 people as respondents.  The research data is analyzed by qualitative descriptive and SWOT analysis.  The results of this study indicated that the marketing mix applied to the Intan Brand Coffee Powder agroindustry were (a) good quality product, (b) price determined by competitor price, (c) located at strategic place, and (d) promotion activities that have been applied by Intan Brand Agroindustry Coffee Powder was by face-to-face sales and sales promotion.  The development strategy of Intan Brand Coffee Powder agroindustry in Bandar Lampung City were (a) the owner of agroindustry was determining the policy on utilizing the technology, (b) utilizing the location in the market and continuing to cooperate with PTPN 7 in order to have a bigger opportunities (c) maintaining good quality product so that the product could still competing with similar business at the market, (d) empowering the ability and human resource skills to resolve the limitations of capital in following technological developments.Key words: coffee powder, development strategy, marketing mix

scholarly journals Bauran Pemasaran Wisata Agro Salak Pondoh Organik di Dusun Ledoknongko, Desa Bangunkerto, Kecamatan Turi, Kabupaten Sleman

2020 ◽  
Vol 8 (1) ◽  
pp. 113
Author(s):  
Fransiskus Renaldo Hoya ◽  
Dian Pramita Sugiarti
Keyword(s):  
Social Media ◽  
Production Process ◽  
Data Reduction ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Government Support ◽  
Purposive Sampling ◽  
Percentage Decrease ◽  
Processed Products

This research is located at Wisata Agro Salak Pondoh Organik Ledoknongko (WASPOL), Bangunkerto Village that is one of the agritourism in Sleman District, Yogyakarta. The background of the research includes a variety of activity options in WASPOL, Salak Pondoh as a profitable commodity, and there is government support to preserve organic Salak Pondoh varieties. The tourist activities options in WASPOL is about cultivation, enjoy picking the salak and also processing the fruits into any other product in traditional way. Salak Pondoh is a profitable commodity because it can export in large quantities. The objective of this research is to identify the profile of tourists and marketing mix of WASPOL. The data is collected through interviews and observation. The informants are determined by purposive sampling technique. The data is analyzed qualitatively through the process of data reduction, display, and drawing/verification. The results of the study show that, the profile of tourists visiting WASPOL have the same purpose which is to conduct research, this is because there are researchers from various Universities and Schools in Indonesia. Tourists will also be taught how to cultivate Salak Pondoh by Farmers and can immediately pick and eat Salak fruit. The rate of tourists visits has decreased, from 2015 amounted to 3,493 visitors dropped to 2,523 visitors in 2016 with a percentage decrease of 72%, while in 2017 there were 1,278 visitors with a percentage decrease of 50%. The decline in tourist arrivals from 2015-2017 because WASPOL is more focused on the export of Salak Pondoh fruit. The results of the marketing mix analysis at WASPOL are where WASPOL exports Salak Pondoh to various countries such as China, Australia and Cambodia while salak processed products are only sale in souvenir shops in Yogyakarta. The price of salak exported is Rp. 50,000/Kg, while for salak fruit for sale in plantation areas for Rp. 20,000/basket. Salak Pondoh production process is carried out at the home of the farmers’ groups and all who carry out cultivation activities and salak marketing are people who come from Sub Ledoknongko. Salak plantations are neatly arranged and clean from rubbish. WASPOL is promoted through their official blog, sicantikledoknongko.blogspot.com. There are several recommendation to the management of WASPOL as follow: to add the facilities like toilet and signboard, promoting on social media, and if possible make a website that explains about WASPOL and existing tour packages. Keywords: Tourist Profile, Marketing Mix, Agritourism, Salak Pondoh, Ledoknongko Village

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