scholarly journals BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (4) ◽  
pp. 696
Author(s):  
Mutiara Rahmah ◽  
Ali Ibrahim Hasyim ◽  
Ktut Murniati
Keyword(s):  
Development Strategy ◽  
Large Scale ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
Modern Technology ◽  
Survey Method ◽  
Product Management ◽  
Product Price

This research aims to analyze marketing mix, the internal and external environment, and development strategy of tofu agroindustry in Bandar Lampung City. This research uses a survey method. Respondents were owner, employee, consumers, and government which is taken purposively.  Technique sampling for consumers were purposive. The method of data analysis is descriptive analysis of 4P (product, price, place, and promotion) and SWOT analysis. The results show that different agroindustry scales, houshold level, medium, and large, applied marketing mix differently, the mix of the product, price, place, and promotion. Futher more, the intenal environment of the  agroindustry consists of product, management and funding, human resources, business location, and  marketing, while the external environment consists of economic, social and culture, competitors, technology, government policy, and consumers. Development strategies of tofu agroindustry household scale, medium, and large scale are the development of tofu production because of large demand, empowerment of the labor through training on modern technology, and marketing maintenance which are already extensive.Key words: development strategy, marketing mix, tofu

scholarly journals BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN PRODUK OLAHAN KOPI ROBUSTA DI KOPERASI TIRTO KENCONO AIR NANINGAN KABUPATEN TANGGAMUS

2021 ◽  
Vol 9 (4) ◽  
pp. 638
Author(s):  
Melda Riyantika ◽  
Ali Ibrahim Hasyim ◽  
Ktut Murniati
Keyword(s):  
Development Strategy ◽  
Financial Management ◽  
Swot Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Modern Technology ◽  
Government Support ◽  
Robusta Coffee ◽  
Processed Products ◽  
The Given

This study aims to analyze the marketing mix and the development strategy of robusta coffee processed products in the Tirto Kencono Air Naningan Cooperative Tanggamus Regency. The research method used is a case study. The analytical method used is descriptive qualitative analysis and SWOT analysis. The marketing mix applied includes good quality robusta coffee products, cash and discounted prices, personal selling promotions, and accessible road to the cooperative. The internal environments consist of products, financial management, human resources, location, and marketing, while the external environments consist of culture, technology, climate and weather, competitors, and government policies. The strategies for developing robusta coffee products in the Tirto Kencono Cooperative are to maintain the quality assurance by utilizing modern technology, to improve skills in marketing by utilizing government support through the given UMKM training, and to implement social media to increase sales volume.Key words: coffee, development strategy, marketing mix

scholarly journals STRATEGI BAURAN PEMASARAN DESA WISATA KAMPUNG EKOLOGI TEMAS DI KOTA BATU

BUANA SAINS ◽  
2019 ◽  
Vol 18 (2) ◽  
pp. 161
Author(s):  
Ninin Khoirunnisa ◽  
A. Yusuf Kholil
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Community Empowerment ◽  
Product Price ◽  
Marketing Department ◽  
Tourism Marketing ◽  
The Development Strategy ◽  
Building Area ◽  
Place Promotion

Marketing strategy is a plan that is done to be able to capture the market, using the 7 P Marketing Mix strategy. This study aims to 1) analyze internal and external factors in the development of the Kampung Ekologi Batu (KEB). 2) Analyzing the development strategy that must be implemented by the Kampung Ekologi Batu (KEB) in increasing tourist visits. 3) Analyzing the development strategy is the most effective way to increase tourist visits of the Kampung Ekologi Batu (KEB). The sample used in this study is divided into 2, namely: Purposive Sampling and Accidental Sampling. Pursposive Sampling consists of: Tourism Marketing Department at the Tourism Office, Head of Community Empowerment and Development of Temas Village, General Chair of Kampung Ekologi Batu (KEB), Chair of KEB Development, and Chair of Rw 06. Accidental Sampling taken by 30 visitors. The analysis used in this study used SWOT Analysis, IFE Matrix and EFE Matrix to produce IE Matrix strategies. The results of this study indicate that the Kampung Ekologi Batu (KEB) has used 7 P Marketing Mix (Product, price, place, promotion, People, Process and Physical Evidence) on the Internal KEB. The results of the IE Matrix obtained based on the weight and rating obtained from IFE and EFE indicate the position of the IE KEB Matrix in the Growing and Building area, which means that the business KEB is developing and has excellent potential to be able to increase tourism, and Analysis Results The most effective SWOT in the research is on the S-O strategy, namely: Improving service quality, package quality or products offered and maintaining the beauty and cleanliness of the Ecology Village and the beautiful environment.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

2020 ◽  
Vol 2 (1) ◽  
pp. 23-40
Author(s):  
Ni Nyoman Wulan Antari ◽  
Riza Wulandari
Keyword(s):  
Swot Analysis ◽  
Corporate Strategy ◽  
Marketing Mix ◽  
Hotel Management ◽  
Strategy Formulation ◽  
Product Price ◽  
Physical Evidence ◽  
Price Distribution ◽  
New Strategy ◽  
Swot Matrix

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

scholarly journals SWOT-ANALYSIS AS A TOOL FOR DETERMINING A SMALL ENTREPRENEURIAL STRUCTURE DEVELOPMENT STRATEGY

2021 ◽  
pp. 59-66
Author(s):  
Khrystyna Danylkiv ◽  
Oksana Sadura
Keyword(s):  
Economic Growth ◽  
Development Strategy ◽  
Small Businesses ◽  
Matrix Method ◽  
Banking Sector ◽  
Swot Analysis ◽  
External Environment ◽  
The State ◽  
Retail Trade ◽  
Strategic Analysis

Purpose. The aim of the article is strategic analysis of the state of development of LLC “GALYCHMED”, identification of positive and negative trends and changes, identification, and awareness of the factors that cause inhibition of its development, search for priority ways and directions of development of the analysed enterprise. Methodology of research. To achieve this goal, a toolkit of research methods was used, namely: economic-statistical and calculation-analytical – to study the opportunities and threats to the external environment of the operation of LLC “GALYCHMED”, the strengths and weaknesses of the studied enterprise; matrix method of strategic analysis (SWOT-analysis) – to comprehensively reflect the results of the analysis of the external and internal environment of LLC “GALYCHMED”; problem-oriented – to substantiate the strategic directions and the potential scenario of solving the issues of development of the analysed enterprise; tabular – for visual display and effective perception of statistical data; induction and deduction – for concluding; logical – for the consistent generalization of theoretical and practical provisions of scientific research. Findings. SWOT analysis was performed according to the stages of filling in the SWOT matrix, processing (summarizing) results, and analysis of results. It is noted that the main purpose of SWOT analysis as a matrix method is to obtain reliable data on the company’s capabilities and threats to its promotion in the market of goods and services, so before SWOT analysis are the following tasks: identifying marketing opportunities that meet the company’s resources; identification of marketing threats and development of measures to neutralize their impact; identifying the strengths of the enterprise and comparing them with market opportunities; identification of enterprise weaknesses and development of strategic directions for overcoming them; identification of competitive advantages of the enterprise and formation of its strategic priorities. It is established that the influence of the macroenvironment is negative and the mesoenvironment is positive. The most important factors of positive influence are the attitude of the buyer to the product, the population, the attitude of people to work, and so on. Among the most negative factors are inflation, the social situation in the country and the world (COVID-19), financial crisis, slowing economic growth, the purchasing power of the population, industry competitors, potential competitors, and more. The following advantages of the analysed enterprise are determined: the goods sold by the enterprise; quality of services; state of the sales system; market share; availability of credit; enterprise assets; net profit. It is proved that the unstable financial market due to the pandemic, the devaluation of the national currency, the situation in the banking sector, losses in the area of environmental protection in eastern Ukraine, as well as other factors negatively affected the trading activities of LLC “GALYCHMED”. In most retailers, costs have risen and profits have fallen, prompting more conservative pricing and spending cuts. Originality. The application of SWOT analysis has been further developed, which allows to selection measures to ensure the economic growth of the enterprise, systematize problem situations, identify and use new potentials faster than competitors, avoid dangers, make informed decisions about small business development, and prevent irrational use of financial assets. This technique is an effective, affordable, cheap way to assess the state of the problem and management situation in small businesses. Practical value. The results of the SWOT analysis are recommended for use by the researched enterprise (LLC “GALYCHMED”) and other retail enterprises to determine the development strategy, for market analysis and study of competitiveness, but each time it must be adapted to the specifics of the enterprise. Key words: SWOT analysis, strengths, and weaknesses of the enterprise, opportunities and threats, external environment, economic environment, financial and economic situation, retail trade, strategic planning, demography, political environment.

scholarly journals Analisis Pengembangan Program Coorporate Social Responsibility (CSR) Pengelolaan Taman Nasional (PTN) Cianjur Taman Nasional Gunung Gede Pangrango

2017 ◽  
pp. 42
Author(s):  
Tun Susdiyanti
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Development Strategy ◽  
National Park ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Field Observations ◽  
Evaluation Stage ◽  
Strategic Position ◽  
Corporate Social

This study aims to analyze the development of Corporate Social Responsibility (CSR) programs based on field observations and recommend appropriate strategies in implementing CSR in the National Park Management ( PTN ) Cianjur Gunung Gede Pangrango National Park. Working methods in this study include the evaluation stage uses a conceptual framework for descriptive analysis and recommendations on technical and drafting stage strategy using SWOT analysis. SWOT analysis, CSR program in Cianjur PTN is aggressive ( points 2.22; 1.74 ) is a strategic position. Proposed development strategy that can be implemented that increase the public's understanding, increase community participation, the optimization of the use of funds, and improve the performance extension, Polhut, PEH and operators in the implementation of CSR activities.

IDENTIFIKASI DAN STRATEGI PENGUATAN KEARIFAN LOKAL USAHATANI PADI SAWAH TADAH HUJAN DI DESA LONG MIDANG

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Hendris Hendris ◽  
Sudirman Sirait
Keyword(s):  
Swot Analysis ◽  
Descriptive Analysis ◽  
Cost Effective ◽  
Modern Technology ◽  
Organic Fertilizers ◽  
Analysis Tool ◽  
Mutual Cooperation ◽  
Rainfed Rice ◽  
Technology Strategies ◽  
Food Needs

AbstractFor their food needs, the people in Long Midang Village still apply traditional values or local wisdom in the utilization and processing of rice cultivation, especially rainfed lowland rice. This research aims to identify local wisdom that has existed and still being maintained, knowing the factors that cause local wisdom to be maintained or abandoned, and formulating strategies to maintain local wisdom. This study uses a qualitative descriptive analysis method and SWOT analysis tool, data obtained through in-depth interviews. The results showed there are 38 local wisdoms in Long Midang Village, 22 local wisdoms are retained while 16 local wisdoms are removed, the factors that cause local wisdom have been maintained are the availability of organic fertilizers, the use of cheaper traditional tools, land preservation and respect for ancestral heritage. The factors that cause local wisdom have been abandoned are changes in insight/knowledge and more efficient modern technology. Strategies to strengthen local wisdom using aggressive strategies (S-O) namely increasing the use of buffalo in cultivating land as a cost-effective and environmentally friendly local wisdom as well as maintaining mutual cooperation wisdom. Key words: Local Wisdom, Rainfed Rice, SWOTAbstrakDalam memenuhi kebutuhan pangannya, masyarakat di Desa Long Midang masih memegang kuat nilai-nilai tradisi adat atau kearifan lokal yaitu dalam pemanfaatan dan pengolahan budidaya padi khususnya padi sawah tadah hujan. Penelitian ini bertujuan untuk mengidentifikasi kearifan lokal yang pernah ada dan yang masih dipertahankan, mengetahui faktor-faktor yang menyebabkan kearifan lokal terus dipertahankan atau ditinggalkan, dan merumuskan strategi dalam mempertahankan kearifan lokal. Penelitian ini menggunakan metode analisis deskriptif kualitatif dan alat analisis SWOT, data diperoleh melalui wawancara mendalam. Hasil penelitian menunjukkan kearifan lokal di Desa Long Midang berjumlah 38, kearifan lokal yang dipertahankan sebanyak 22 sedangkan kearifan lokal yang ditinggalkan sebanyak 16, faktor-faktor penyebab kearifan lokal di pertahankan adalah tersedianya pupuk organik, penggunaan alat-alat tradisional yang lebih murah, kelestarian lahan dan penghargaan terhadap warisan leluhur. Faktor-faktor penyebab kearifan lokal ditinggalkan adalah perubahan wawasan/pengetahuan dan perkembangan teknologi modern yang lebih efisien. Strategi penguatan kearifan lokal menggunakan strategi agresif (S-O) yaitu meningkatkan penggunaan kerbau dalam pengolahan lahan sebagai salah satu kearifan lokal yang hemat biaya dan ramah lingkungan serta mempertahankan kearifan gotong royong.Kata kunci: Kearifan Lokal, Sawah Tadah Hujan, SWOT

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals VALUASI EKONOMI DAN PENGEMBANGAN POTENSI PARIWISATA DANAU LABUAN CERMIN DI KECAMATAN BIDUK-BIDUK KABUPATEN BERAU PROVINSI KALIMANTAN TIMUR

2016 ◽  
Vol 12 (3) ◽  
pp. 235
Author(s):  
Jevon Ona Ivena ◽  
Idiannor Mahyudin ◽  
Emmy Sri Mahreda ◽  
Wahyuni Ilham
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Economic Valuation ◽  
Economic Value ◽  
Secondary Data ◽  
Environmental Benefits ◽  
Tourist Destinations ◽  
Tourism Resources ◽  
Development And Management

Natural attractions Labuan Cermin Lakes one of the potential of this attraction to be developed in order to increase investment, employment, business opportunity and ultimately to improve the welfare of society. The development of tourism sector in the economy has a trickle-down effect to other sectors. This study aims to identify the conditions of the environmental setting Subdistrict Biduk-biduk in terms of the socio-economic and cultural as well as the structure of the population, analyzing the perception of tourists to the natural attractions of Labuan Cermin Lakes, analyzing the growth of travelers who make Danau Labuan Cermin as a tourist destination, analyze the economic valuation of resource benefits environment and natural nature Labuan Cermin Lakes and designing models of development and management of Labuan Cermin Lakes nature in a sustainable manner. The method used is descriptive analysis method, analysis Travel Cost Method and SWOT analysis by respondents as many as 100 tourists and is supported by other primary and secondary data. The results based on primary and secondary data, Subdistrict Biduk-biduk with an area of 3.002.99 km, tropical climate and altitude of 1 (one) to 3 (three) meters above sea level. The total population of 5,631 inhabitants with a growth of 3.38% in 2014. The majority of fishermen and coconut plantations for copra. There are three tourist destinations, Labuan Cermin Lakes, Kaniungan Island and Bidadari Waterfalls. Perception rating of the facility Labuan Cermin Lakes is quite satisfactory with the percentage of 30% and the perception of tourists to services is 51%. Trend tourists who come to the tourist attraction of Labuan Cermin Lakes continue to increase from year to year with forecasts in 2016 to 2021 there was an increase of 12.4% annually. The magnitude of the economic value of natural resources and environmental benefits nature Labuan Cermin Lakes, 100 respondents from eight zones pay to enjoy the natural scenery of Lake Labuan Cermin Rp.1.099.437,- and if in 2015 as many as 22 504 tourists then obtained the value of tourism resources of Labuan Cermin Lakes Rp. 24,741,741,500,- as well as the surplus value amounted Rp.2.969.008.980,- travel traveler growth at 12.4% per year. Shape the direction of the development strategy of Labuan Cermin Lakes nature in a sustainable manner, Labuan Cermin Lakes facilities must have a good support for, the development of additional recreational facilities, development of creative entrepreneurial community and increased accessibility to Labuan Cermin Lakes.

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