Bauran Pemasaran Wisata Agro Salak Pondoh Organik di Dusun Ledoknongko, Desa Bangunkerto, Kecamatan Turi, Kabupaten Sleman

This research is located at Wisata Agro Salak Pondoh Organik Ledoknongko (WASPOL), Bangunkerto Village that is one of the agritourism in Sleman District, Yogyakarta. The background of the research includes a variety of activity options in WASPOL, Salak Pondoh as a profitable commodity, and there is government support to preserve organic Salak Pondoh varieties. The tourist activities options in WASPOL is about cultivation, enjoy picking the salak and also processing the fruits into any other product in traditional way. Salak Pondoh is a profitable commodity because it can export in large quantities. The objective of this research is to identify the profile of tourists and marketing mix of WASPOL. The data is collected through interviews and observation. The informants are determined by purposive sampling technique. The data is analyzed qualitatively through the process of data reduction, display, and drawing/verification. The results of the study show that, the profile of tourists visiting WASPOL have the same purpose which is to conduct research, this is because there are researchers from various Universities and Schools in Indonesia. Tourists will also be taught how to cultivate Salak Pondoh by Farmers and can immediately pick and eat Salak fruit. The rate of tourists visits has decreased, from 2015 amounted to 3,493 visitors dropped to 2,523 visitors in 2016 with a percentage decrease of 72%, while in 2017 there were 1,278 visitors with a percentage decrease of 50%. The decline in tourist arrivals from 2015-2017 because WASPOL is more focused on the export of Salak Pondoh fruit. The results of the marketing mix analysis at WASPOL are where WASPOL exports Salak Pondoh to various countries such as China, Australia and Cambodia while salak processed products are only sale in souvenir shops in Yogyakarta. The price of salak exported is Rp. 50,000/Kg, while for salak fruit for sale in plantation areas for Rp. 20,000/basket. Salak Pondoh production process is carried out at the home of the farmers’ groups and all who carry out cultivation activities and salak marketing are people who come from Sub Ledoknongko. Salak plantations are neatly arranged and clean from rubbish. WASPOL is promoted through their official blog, sicantikledoknongko.blogspot.com. There are several recommendation to the management of WASPOL as follow: to add the facilities like toilet and signboard, promoting on social media, and if possible make a website that explains about WASPOL and existing tour packages. Keywords: Tourist Profile, Marketing Mix, Agritourism, Salak Pondoh, Ledoknongko Village

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PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

Jurnal Perspektif Bisnis ◽

10.23960/jpb.v3i1.13 ◽

2020 ◽

Vol 3 (1) ◽

pp. 45-55

Author(s):

Larassanti Eka Putri ◽

K. Bagus Wardianto ◽

Ghia Subagia

Keyword(s):

Social Media ◽

Sampling Technique ◽

Likert Scale ◽

Quantitative Approach ◽

Purchasing Decisions ◽

Purposive Sampling ◽

Female Consumers ◽

Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal. ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

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ANALISIS BAURAN PEMASARAN DI HOTEL PANGERAN BEACH PADANG

JURNAL PENDIDIKAN DAN KELUARGA ◽

10.24036/jpk/vol10-iss1/504 ◽

2018 ◽

Vol 10 (1) ◽

pp. 29

Author(s):

Nurmala Widyastuti

Keyword(s):

Sampling Technique ◽

Marketing Mix ◽

Upper Class ◽

City Center ◽

High Quality ◽

Purposive Sampling ◽

Travel Agents ◽

The City ◽

Hotel Marketing

Abstract. Based on this study to analyze the marketing mix at the Pangeran Beach Hotel Padang. This type of research is a qualitative descripptive. Determination of informants using purposive sampling technique that is many as eight research informants consisting of hotel marketing and hotel consumers. The results obtained from this study are as follows : 1) The products offered by the Pangeran Beach Hotel Padang are quality attractive and of high quality and the service provide to guests are good, 2) The Price set by the Pangeran Beach Hotel Padang is quite high and is only affordable for middle and upper class people, 3) Promotions carried out by the Pangeran Beach Hotel Padang have been maximized so that guests are still intererted in staying at the hotel, 4) The Place or location of the Pangeran Beach Hotel Padang is already strategic annd in the city center, and works together to travel agents so that guests know the location of the Pangeran Beach Hotel Padang. Keywords : Marketing, Marketing mix

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Social Media Advertising and Consumer Perception on Purchase Intention

SHS Web of Conferences ◽

10.1051/shsconf/20207601055 ◽

2020 ◽

Vol 76 ◽

pp. 01055

Author(s):

Widjojo Suprapto ◽

Ken Hartono ◽

Hakim Bendjeroua

Keyword(s):

Social Media ◽

Significant Influence ◽

Building Material ◽

Purchase Intention ◽

Industrial Revolution ◽

Sampling Technique ◽

Consumer Perception ◽

Quantitative Approach ◽

Customer Perception ◽

Purposive Sampling

In the era of Industrial Revolution 4.0, many companies are using social medias as one of their promotional tools, especially Instagram. The aim of this research is to investigate the influence of Instagram advertising and consumer perception on purchase intention in local building material stores. As this research is using a quantitative approach, the data are collected using questionnaires. The population of this research is the customers who have done several purchases and have followed the stores’ Instagram accounts. Out of the whole population, a number 100 respondents are selected through a purposive sampling technique. The collected data are processed using a SmartPLS program, with the results of no significant influence between Instagram advertising and purchase intention. However, the Instagram advertising has a significant influence on purchase intention through customer perception as the Instagram advertising has a significant influence on customer perception. Therefore, customer perception acts as the intervening variable in this research.

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HUBUNGAN ANTARA KESEPIAN DENGAN SELFIE-LIKING PADA MAHASISWA

Jurnal Psikologi ◽

10.14710/jp.16.2.122-127 ◽

2017 ◽

Vol 16 (2) ◽

pp. 122

Author(s):

Evina Krisnawati ◽

Christiana Hari Soetjiningsih

Keyword(s):

College Students ◽

Social Media ◽

Significant Relationship ◽

Quantitative Methods ◽

Positive Relationship ◽

Sampling Technique ◽

Spearman Correlation ◽

Purposive Sampling ◽

Spearman Correlation Test ◽

The Relationship

This study aims to examine the relationship between loneliness and selfie-liking. The hypothesis of this research is that there is a positive relationship between loneliness and selfie-liking among college students. This research used correlational quantitative methods. Participants in this research was 64 students, which was taken by purposive sampling technique, with inclusive criteria: like to do selfie and in the last month post the selfie photos to social media as much as 4-6 times. Data were collected using the Loneliness Scale from UCLA Version 3 and selfie-liking measured by Selfie-Liking Scale. The correlation was analyzed using the Spearman Correlation Test with SPSS 23 for Windows. The results showed there was a positive and significant relationship between loneliness and self-liking (r=.297; p=.009) which means the higher loneliness, the higher selfie-liking.

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SYMBOLIC MEANING OF BASAHA ISIFU RITUALS: THE TRADITION OF MUNA SOCIETY PRIOR TO NISFU SYA'BAN NIGHT IN MUNA REGENCY

Al-Qalam ◽

10.31969/alq.v27i1.922 ◽

2021 ◽

Vol 27 (1) ◽

pp. 183

Author(s):

Rahmat Sewa Suraya ◽

Wa Ode Siti Hafsah ◽

La Niampe ◽

Heniman Heniman

Keyword(s):

Data Analysis ◽

Data Reduction ◽

Descriptive Analysis ◽

Health And Safety ◽

Sampling Technique ◽

Symbolic Meaning ◽

Good Practices ◽

Purposive Sampling ◽

Symbolic Meanings ◽

Qualitative Descriptive

<div class="page" title="Page 1"><div class="layoutArea"><div class="column">During Nisfu shay'ban night in Muna community, various good practices are performed. These practices aim to achieve the primacy of the Nisfushay'ban night which usually starts after the evening prayer by reciting Yasin for three times and ends it with prayer. To welcome the night of Nisfu shay'ban, Muna community performed a ritual called “the Basaha Isifu”. The purposes of this study are (1) to find out the process of conducting the Basaha Isifu tradition in the community of KosundanoSub-district, (2) to understand the symbolic meanings of Basaha Isifu tradition. The location of this research was in Kosundano Subdistrict of Muna community. The data was collected through observation, interviews and documentation. The informants were selected using purposive sampling technique. The data analysis employed a qualitative descriptive analysis which includes data reduction, display data, and conclusion. The results of this study indicates that the implementation of Basaha Isifu tradition starts from (1) the preparation of all stuff needed for the ritual, (2) the implementation indicated by the prayer recitation, and (3) the closure indicated by the attendants shaking hands and enjoying dishes together. Symbolically, Basaha Isifu carried out by Muna community can be interpreted as a form of gratitude for the blessing of Allah SWT for wealth, longevity, health, and safety of all dangers</div></div></div>

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Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽

10.24912/pr.v4i2.6810 ◽

2020 ◽

Vol 4 (2) ◽

pp. 419

Author(s):

Parousia Parousia ◽

Riris Loisa

Keyword(s):

Information Technology ◽

Social Media ◽

Data Collection ◽

New Media ◽

Sampling Technique ◽

Media Theory ◽

Probability Sampling ◽

Purposive Sampling ◽

Uses And Gratification ◽

Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi. Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator. Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

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PEMANFAATAN MEDIA SOSIAL DALAM MENCARI RELASI SEKSUAL GAY DI SURAKARTA

Journal of Development and Social Change ◽

10.20961/jodasc.v1i2.23056 ◽

2018 ◽

Vol 1 (2) ◽

pp. 167

Author(s):

Pipin Apriliani ◽

Bambang Santosa

Keyword(s):

Social Media ◽

Data Collection ◽

Sampling Technique ◽

Sexual Relationships ◽

Easy Access ◽

Sexual Relations ◽

Purposive Sampling ◽

Study Approach ◽

Collection Data

Abstract : The recognized sexual orientation in Indonesia is heterosexual. This makes gays often get discrimination from people who are causing gay difficulties in interacting and seeking sexual relationships, so they should find ways to interact safely. Qualitative research with case study approach conducted in Surakarta aims to find out the utilization of social media in finding gay sexual relation. Sampling technique using purposive sampling. Data collection was conducted with in-depth interviews with gay as the main actors and documentation of recording interviews, screenshoot chat and gay activity in social media. Data analysis was conducted with the basis of four activities: data collection, data reduction, data presentation, and verification using source triangulation. The results showed that social media became a safe enough tool for gays in searching for sexual relations. Gay feel their identity is more awake when interacting in social media. Social media is also instrumental in expanding the network of gay friends, this is considered quite important because gays assume that the more friends they have the greater their chances of getting sexual relations. Gay has a special trick in order to attract the attention of the same social media users by installing exciting status, installing photos and videos with seductive poses, and posting location information for easy access. Like no human is perfect, using social media to search for sexual relationships of gays also has some weaknesses. Nevertheless, social media has remained the main vehicle of most gays in Surakarta in search of sexual relations. Keywords: Gay, social media, exploitation, sexual relations.Abstrak : Orientasi seksual yang diakui di Indonesia adalah heteroseksual. Hal ini membuat gay sering mendapatkan diskriminasi dari masyarakat yang mengakibatkan gay kesulitan dalam berinteraksi dan mencari relasi seksual, sehingga mereka harus mencari cara agar dapat berinteraksi secara aman. Penelitian kualitatif dengan pendekatan studi kasus dilakukan di Kota Surakarta bertujuan untuk mengetahui pemanfaatn media sosial dalam mencari relasi seksual gay. Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan dengan wawancara mendalam bersama gay selaku pelaku utama dan dokumentasi berupa rekaman wawancara, screenshoot chat dan aktivitas gay di media sosial. Analisis data dilakukan dengan berpangkal dari empat kegiatan yaitu pengumpulan data, reduksi data, penyajian data, dan verifikasi dengan menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa media sosial menjadi sarana yang cukup aman bagi gay dalam mencari relasi seksual. Gay merasa identitas mereka lebih terjaga ketika berinteraksi di media sosial. Media sosial juga sangat berperan dalam memperluas jaringan pertemanan gay, hal ini dinilai cukup penting karena gay beranggapan bahwa semakin banyak teman yang mereka miliki maka semakin besar kesempatan mereka untuk mendapatkan relasi seksual. Gay memiliki trik khusus agar dapat menarik perhatian gay pengguna media sosial yang sama dengan cara memasang status menggairahkan, memasang foto dan video dengan pose menggoda, dan memasang informasi lokasi agar mudah ditemui. Sepertihalnya manusia tidak ada yang sempurna, menggunakan media sosial untuk mencari relasi seksual para gay juga memiliki beberpaa kelemahan. Meskipun demikian, sampai sekarang media sosial tetap menjadi sarana utama kebanyakan gay di Surakarta dalam mencari relasi seksual.Kata kunci: Gay, media sosial, pemanfaatan, relasi seksual.

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VISUALISASI SETTING SEBAGAI PENUNJUK WAKTU DALAM FILM AACH AKU JATUH CINTA

Capture Jurnal Seni Media Rekam ◽

10.33153/capture.v9i2.2090 ◽

2018 ◽

Vol 9 (2) ◽

pp. 92

Author(s):

Rio Putra Sagita ◽

NRA. Candra DA

Keyword(s):

Qualitative Research ◽

Data Analysis ◽

Data Collection ◽

Data Reduction ◽

Sampling Technique ◽

Data Presentation ◽

Purposive Sampling ◽

Selection Of ◽

Descriptive Qualitative

ABSTRACTThis study examines the film “Aach…Aku Jatuh Cinta” (Aach...I Fall in Love). This study aims to find out the visualization of the setting as a timepiece in the film “Aach…Aku Jatuh Cinta” through the size of the image. The type of research used is descriptive qualitative research. The selection of samples in this study was carried out by purposive sampling technique. Data collection is done by observation and interviews, while data analysis is done through the stages of data reduction, data presentation, and drawing conclusions and verification. Research focuses on setting as a timepiece visualized in the film “Aach…Aku Jatuh Cinta” through the size of the image. The results of the research of “Aach…Aku Jatuh Cinta” show the time settings are divided into three sequences, the settings that appeared in 1970, 1980 and 1990.Keywords : visualization, setting, movie, and "Aach...Aku Jatuh Cinta".<h1> </h1>ABSTRAKStudi ini mengkaji film Aach…Aku Jatuh Cinta. Penelitian ini bertujuan untuk mengetahui visualisasi setting sebagai penunjuk waktu dalam film Aach…Aku Jatuh Cinta melalui ukuran gambar. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif. Pemilihan sampel pada penelitian ini dilakukan dengan teknik purposive sampling. Pengumpulan data yang dilakukan dengan observasi dan wawancara, sedangkan untuk analisis data melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Penelitian fokus pada setting sebagai penunjuk waktu yang divisualisasikan dalam film Aach…Aku Jatuh Cinta melalui ukuran gambar. Hasil penelitian film Aach…Aku Jatuh Cinta menunjukkan setting waktu dibagi dalam tiga sekuen, setting yang muncul pada tahun 1970, 1980 dan 1990-an.kata kunci : visualisasi, setting, film, dan Aach...Aku Jatuh Cinta.<h1> </h1>

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CELEBGRAM CREDIBILITY AND TRUST: CONSEQUENCES ON INTENTION TO BUY

Jurnal Hospitality dan Pariwisata ◽

10.30813/jhp.v7i1.2535 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Juliana Juliana ◽

Erina Widianti ◽

Vanessa Wijaya

Keyword(s):

Social Media ◽

Data Analysis ◽

Sampling Technique ◽

Coefficient Of Determination ◽

F Test ◽

Purposive Sampling ◽

Data Analysis Technique ◽

Analysis Technique ◽

Trust Intention

ABSTRACT Social media Instagram is an opportunity for celebgram Rachel Vennya to promote Ngikan restaurant. The aim of this research was to determine the effect of celebgram credibility and trust on intention to buy. The purpose of this research is to give solution for the decreasing problem intention to buy of ngikan restaurant , through some variables such as: celebgram credibility, trust, and intention to buy. The sample used in this research were 168 respondents with a purposive sampling technique. The data analysis technique used PLS-SEM .The results confirms that the probability value on the F test is 0.000 <0.05 and the coefficient of determination (adjusted R2) is 63.5%. The conclusion of this study is that the variables of celebgram credibility and trust have a positive and significant effect on intention to buy. Keywords: Celebgram Credibility ; Trust ; intention to buy ABSTRAK Media sosial Instagram menjadi kesempatan bagi selebgram Rachel Vennya untuk mempromosikan Restoran Ngikan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kredibilitas dan kepercayaan selebgram terhadap niat membeli. Tujuan dari penelitian ini adalah memberikan solusi atas penurunan minat beli restoran ngikan gading serpong, melalui beberapa variabel seperti: kredibilitas selebgram, kepercayaan, dan niat membeli. Sampel yang digunakan dalam penelitian ini sebanyak 168 responden dengan teknik purposive sampling. Teknik analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan nilai probabilitas pada uji F sebesar 0,000 <0,05 dan koefisien determinasi (adjusted R2) sebesar 63,5%. Kesimpulan dari penelitian ini adalah variabel kredibilitas dan kepercayaan selebgram berpengaruh positif dan signifikan terhadap niat membeli.Kata kunci: Kredibilitas Celebgram; Kepercayaan; niat untuk membeli

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Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

JURNAL MANAJEMEN MOTIVASI ◽

10.29406/jmm.v10i1.10 ◽

2015 ◽

Vol 10 (1) ◽

pp. 270

Author(s):

Jon Wahyudi

Keyword(s):

Multiple Regression ◽

Sampling Technique ◽

Distribution Channels ◽

Marketing Mix ◽

Analysis Tool ◽

Price Promotion ◽

Product Price ◽

Consumer Decision ◽

Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

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