CONSUMER ENCOUREGEMENT AND RESPONSES TO THE PURCHASE DECISION A SHARIA INSURANCE POLICY

2020 ◽  
Vol 7 (2) ◽  
pp. 156
Author(s):  
Popon Srisusilawati ◽  
Zea Fauziah ◽  
Ratih Tresnati
Keyword(s):  
Consumer Behavior ◽  
Research Method ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Insurance Policy ◽  
Insurance Policies ◽  
Quantitative Verification ◽  
Islamic Insurance ◽  
Descriptive Survey

Consumer behavior in the buying process begins with the purchase interest, so that it will affect consumers who will continue to change. The purpose of this study is to analyze the motivation and consumer perceptions of the prudential insurance policy purchase decision. This type of research is quantitative verification. The research method used is descriptive survey. The results of this study reveal that consumers' motivation and perceptions are in the sufficient category in influencing the decision to purchase a Sharia prudential insurance policy. Partially the motivations and perceptions of consumers each oppose the decision to purchase an Islamic insurance policy. Positively on the decision to purchase prudential sharia insurance policies.

scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

Pengaruh Promosi terhadap Penjualan Polis Asuransi Syariah

2020 ◽  
Vol 3 (2) ◽  
pp. 144-152
Author(s):  
Ermayanis Ermayanis ◽  
Nurse Fatimah MZ
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Insurance Companies ◽  
Simple Linear Regression ◽  
Insurance Policy ◽  
Insurance Policies ◽  
Islamic Insurance ◽  
The Relationship

This study aimed to determine the effect of promotion on the sales of Islamic insurance policies at PT. Asuransi Takaful Keluarga RO Riau Agency Pekanbaru. This research was motivated by the development of Islamic insurance companies both in terms of assets and in terms of company contributions that have an impact on insurance policy sales. The formulation of the problem in this study was to determine the effect of the relationship promotion on insurance policy sales. This research used quantitative methods with simple linear regression analysis. The sample in this study was 49 respondents. Based on the results of the partial test (t-test), the tcount was 1.391 <t-table 2.016, so the promotion had no significant effect on the variable sales of the insurance policy of PT. Asuransi Takaful Keluarga RO Riau Pekanbaru. The regression results showed that the promotion variable does not affect sales.

scholarly journals The Personal Selling & Digital Marketing on Purchase Decision of Insurance Policy

2020 ◽  
Vol 1 (2) ◽  
pp. 109-117
Author(s):  
Kurnia Kurnia ◽  
Rani Rifani
Keyword(s):  
Personal Selling ◽  
Research Data ◽  
Digital Marketing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Insurance Policy ◽  
Insurance Policies ◽  
General Insurance ◽  
Analysis System ◽  
Positive Effect

This study aims to analyze the effect of personal selling and digital marketing on purchasing decisions for insurance policies at PT. QBE General Insurance Indonesia, Makassar Branch. This research data comes from the results of questionnaires to 87 customers of PT. QBE, Makassar Branch. Regarding the purchase decision of an insurance policy using a multiple regression analysis system, the results of the study indicate that personal selling and digital marketing have a partial effect on purchasing decisions with digital marketing. The results of this study also show that personal selling and digital marketing have a positive effect simultaneously on insurance policy purchasing decisions.

scholarly journals Insurance Policy Purchase Decision in Surabaya, Indonesia

2020 ◽  
Vol 76 ◽  
pp. 01053
Author(s):  
Sesilya Kempa ◽  
Wiliam Ardiyanto Wisnu Pratama ◽  
Noneng Rokayah Sukatmadiredja
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Product Knowledge ◽  
Insurance Policy ◽  
Insurance Policies ◽  
Company Reputation ◽  
Customer Trust

The level of competition in the insurance world that is getting tougher makes the insurance business do a lot of strategies, both promotion, service, and others. Consumer decisions in buying insurance policies themselves are influenced by several things. This study emphasizes the presence of the influence between company reputation and product knowledge on purchase decisions as well as the influence of both variables through consumer trust of insurance policies from insurance companies in Surabaya. The data collection is carried out on 130 consumers who have bought an insurance policy. From 130 questionnaires returned, there are only 100 questionnaires which can then be further processed using Partial Least Square 2.0 analysis. The results of data processing show that company reputation, product knowledge, and consumer trust influence the purchase decisions respectively of 0.204, 0.203, and 0.494. While the influence of company reputation and product knowledge on customer trust are 0.452 and 0.471, respectively. Customer trust itself is proven to be an intervening variable between company reputation and product knowledge and on purchase decision making.

Assessing the Impact of Suicide Exclusion Periods on Life Insurance

Crisis ◽  
2010 ◽  
Vol 31 (4) ◽  
pp. 217-223 ◽  
Author(s):  
Paul Yip ◽  
David Pitt ◽  
Yan Wang ◽  
Xueyuan Wu ◽  
Ray Watson ◽  
...  
Keyword(s):  
Life Insurance ◽  
Accidental Death ◽  
Insurance Policy ◽  
Death Rates ◽  
Insurance Policies ◽  
Suicidal Death ◽  
Insured Individual ◽  
The Impact ◽  
Insurance Data ◽  
The Relationship

Background: We study the impact of suicide-exclusion periods, common in life insurance policies in Australia, on suicide and accidental death rates for life-insured individuals. If a life-insured individual dies by suicide during the period of suicide exclusion, commonly 13 months, the sum insured is not paid. Aims: We examine whether a suicide-exclusion period affects the timing of suicides. We also analyze whether accidental deaths are more prevalent during the suicide-exclusion period as life-insured individuals disguise their death by suicide. We assess the relationship between the insured sum and suicidal death rates. Methods: Crude and age-standardized rates of suicide, accidental death, and overall death, split by duration since the insured first bought their insurance policy, were computed. Results: There were significantly fewer suicides and no significant spike in the number of accidental deaths in the exclusion period for Australian life insurance data. More suicides, however, were detected for the first 2 years after the exclusion period. Higher insured sums are associated with higher rates of suicide. Conclusions: Adverse selection in Australian life insurance is exacerbated by including a suicide-exclusion period. Extension of the suicide-exclusion period to 3 years may prevent some “insurance-induced” suicides – a rationale for this conclusion is given.

PENGARUH PENGEMBANGAN KARIR,MOTIVASI KERJA DAN KOMPETENSI TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI PERUSAHAAN DAZZLE YOGYAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
IRFAN MEDIANO SITEPU
Keyword(s):  
Regression Analysis ◽  
Career Development ◽  
Research Method ◽  
Work Motivation ◽  
Survey Methods ◽  
Work Productivity ◽  
Development Work ◽  
Analysis Method ◽  
Variable Influence ◽  
Descriptive Survey

This study aims to determine the influence of the variable influence of career development, work motivation and work competence on employee work productivity at Dazzle company in Yogyakarta. This research method uses descriptive survey methods and explanatory surveys. The sample in this study were 50 respondents who were drawn from employees at the company Dazzle Yogyakarta. The data analysis method used in this study was multiple regression analysis. The result of the research is that there is a positive and significant influence on career development variables, work motivation and work competence on work productivity in the company Dazzle Yogyakarta

scholarly journals INFLUENCE OF CAREER DEVELOPMENT, WORK ENVIRONMENT, COMPENSATION AND IT’S IMPLICATION ON JOB SATISFACTION OF PERMANENT LECTURER AT MARITIME COLLEGES IN DKI JAKARTA

2020 ◽  
Vol 1 (3) ◽  
pp. 384-396
Author(s):  
Ali Muktar Sitompul ◽  
Marhalinda Marhalinda ◽  
Anoesyirwan Moeins
Keyword(s):  
Job Satisfaction ◽  
Career Development ◽  
Work Environment ◽  
Structural Equation ◽  
Research Method ◽  
Equation Modeling ◽  
Survey Method ◽  
Development Work ◽  
Exogenous Variables ◽  
Descriptive Survey

This study aims to analyze and prove the Influence Career Development, Work Environment, Compensation and it’s implication on job satisfaction of permanent lecturer of maritime colleges in DKI Jakarta both partially and simultaneously. The research method used is descriptive survey method and explanatory survey with 253 respondents. The analysis of the data used is Structural Equation Modeling (SEM), consisting of career development, work environment and compensation as exogenous variables, job satisfaction as an endogenous variable. Based on the partially and simultaneous research that Career development, work environment and compensation have a positive and significant effect on job satisfaction with a contribution (R2) of 92 %. Work environment has the most dominantt effect on the job satisfaction of lecturers at maritime colleges in DKI Jakarta.

scholarly journals PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA PEGAWAI

2021 ◽  
Vol 15 (1) ◽  
pp. 44-56
Author(s):  
Evi Sofiati
Keyword(s):  
Research Method ◽  
Time Horizon ◽  
Elementary Science ◽  
Employee Performance ◽  
Reward System ◽  
Cross Sectional ◽  
Unit Of Analysis ◽  
Science School ◽  
Descriptive Survey ◽  
Reward And Punishment

Abstrak - Tujuan penelitian ini adalah untuk mengetahui dan menganalisis: (1) Reward (2) Punishment; (3) Kinerja Pegawai; serta (4) Pengaruh Reward dan Punishment terhadap Kinerja Pegawai di Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor, baik secara simultan maupun parsial. Metode penelitian yang digunakan dalam penelitian ini adalah survei deskriptif dan survei eksplanatori, unit analisis dalam penelitian ini adalah para staf di lingkungan pegawai Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor dengan sampel sebanyak 30 orang. Tipe investigasinya adalah causalitas, serta time horizon dalam penelitian ini adalah cross-sectional. Berdasarkan hasil penelitian, diperoleh bahwa Reward pada pegawai Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor ternyata pegawai memberikan tanggapan baik, Punishment pada pegawai Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor pada umumnya dapat dikatakan baik, kinerja pegawai pada Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor saat ini dinilai baik. Reward dan Punishment secara simultan berpengaruh terhadap kinerja pegawai Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor. Namun secara parsial Reward dominan mempengaruhi kinerja pegawai daripada Punishment. Karena Reward lebih dominan mempengaruhi kinerja pegawai, menjadi prioritas pertama dalam meningkatkan kinerja pegawai. maka Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor disarankan untuk tetap konsisten mempertahankan sistem reward yang ada, sehingga pegawai mampu bekerja lebih profesional   Abstract - The purpose of this study was to determine and analyze : (1) Reward, (2) Punishment, (3) Employee Performance, and (4) The Effect of Reward and Punishment on the performance of employees in the Islamic Elementary Science School Baiturrahman Jatinangor, both simultaneously and partially. The research method used in this study is a descriptive survey and an explanatory survey, the unit of analysis in this study is the staff in the Islamic Elementary Science environment Baiturrahman Jatinangor with a sample of 30 people. The type of investigation is causality and time horizon in this study is croos-sectional. Based on the results of the study, it was found that the reward of the Islamic Elementary Science School Baiturrahman Jatinangor employees turned out to give good responses, Punishment for Islamic Elementary Science School Baiturrahman Jatinangor employees in general can be said to be good, Employee performance of Islamic Elementary Science School Baiturrahman Jatinangor this time rated good. Simultaneously Reward and Punishment affect the performance of Islamic Elementary Science School Baiturrahman Jatinangor employees. But partially, the dominant reward influences employee performance rather than punishment. Becauce Reward are more dominant in influencing employee performance, it is the first priority inimproving employeeperformance then Islamic Elementary Science School Baiturrahman Jatinangor is advised to remain consistent in maintaining the existing reward system, so that employees are able to work more professionally.

scholarly journals INCREASING THE COMPETITIVENESS OF INSURANCE COMPANY PRODUCTS AND SERVICES USING ECONOMIC AND MATHEMATICAL MODELING METHODS

2021 ◽  
Author(s):  
Mykhailo Demydenko ◽  
Ihor Pistunov
Keyword(s):  
Mathematical Model ◽  
Social Activity ◽  
Insurance Companies ◽  
Comprehensive System ◽  
Insurance Company ◽  
Competitive Advantages ◽  
Insurance Policy ◽  
Insurance Policies ◽  
The Impact

The competitiveness of an insurance company depends on the competitiveness of the products and services it introduces in the market. The competitive advantages of the insurance company are expressed in the attractiveness and competitiveness of insurance policies. An economic and mathematical model of increasing the competitiveness of the insurance company is proposed, which allows to calculate the integrated indicator of competitiveness of the insurance policy based on a comprehensive system of indicators characterizing the reliability of the insurance company, quality of its services, competitiveness, social activity. To analyze the impact of these indicators on the competitiveness of the insurance policy and identify areas for improving the efficiency and competitiveness of the insurance company. The competitiveness of an insurance company depends on the competitiveness of the products and services it introduces in the market. The assessment of the quality of insurance company services is compliance with the needs, requirements, and insurance interests of customers. This assessment is performed each time an individual client chooses to cooperate with an insurance company that meets his insurance interests and wishes. Therefore, the overall competitiveness of the enterprise depends on the competitiveness of products and services offered on the market. The competitive advantages of the insurance company are expressed in the attractiveness and competitiveness of insurance policies. The insurance market in recent years has shown consistently high growth, which makes it attractive for doing business. In these conditions, the task of modeling the activities of the insurance company in a highly competitive market environment becomes relevant. A mathematical model of increasing the competitiveness of the insurance company is proposed, which allows to calculate the integrated indicator of competitiveness of the insurance policy based on a comprehensive system of indicators characterizing the reliability of the insurance company, quality of its services, competitiveness, social activity. With the proposed model, insurance companies can objectively assess their weaknesses and strengths to ensure continuous growth and decent competition in a competitive market environment. The model allows you to select performance indicators and perform modeling and determine the consequences of changes in this indicator, analyze the impact of these indicators on the competitiveness of insurance policies and identify areas for improving the efficiency and competitiveness of the insurance company. By conducting such experiments, insurance companies can make more informed choices and decisions, analyze areas of competitiveness, and more efficiently allocate resources.

scholarly journals Sistem Informasi Pemasaran Berbasis Website dalam Meningkatkan Pembelian Kerajinan Anyaman di Cv Binangkit Kabupaten Tasikmalaya

2019 ◽  
Vol 1 (3) ◽  
pp. 130-140
Author(s):  
Sri Sudiarti
Keyword(s):  
Information System ◽  
Research Method ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
Quantitative Descriptive ◽  
Marketing Information ◽  
Descriptive Survey ◽  
Positive Effect ◽  
Survey Approach ◽  
Simple Regression

The purpose of this study was to determine the effectiveness of marketing information system at CV Binangkit in Tasikmalaya Regency and to find out the use of the website as a marketing medium to increase the purchase of netting crafts at CV. Binangkit in Tasikmalaya Regency. The research method used was quantitative descriptive survey approach. The sample of this study were 75 respondents. Statistical analysis was done through simple regression analysis. The results of the analysis indicated that the Marketing Information System had a positive effect on purchasing decisions. A good marketing information system can influence the purchasing decision. It is expected that Website-based marketing information system can be developed to improve public purchasing decisions. CV Binangkit is also suggested to provide more information about their products by regularly updating their products and making more promos on their website so that consumers will be more interested in buying their products.

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