scholarly journals The Personal Selling & Digital Marketing on Purchase Decision of Insurance Policy

2020 ◽  
Vol 1 (2) ◽  
pp. 109-117
Author(s):  
Kurnia Kurnia ◽  
Rani Rifani
Keyword(s):  
Personal Selling ◽  
Research Data ◽  
Digital Marketing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Insurance Policy ◽  
Insurance Policies ◽  
General Insurance ◽  
Analysis System ◽  
Positive Effect

This study aims to analyze the effect of personal selling and digital marketing on purchasing decisions for insurance policies at PT. QBE General Insurance Indonesia, Makassar Branch. This research data comes from the results of questionnaires to 87 customers of PT. QBE, Makassar Branch. Regarding the purchase decision of an insurance policy using a multiple regression analysis system, the results of the study indicate that personal selling and digital marketing have a partial effect on purchasing decisions with digital marketing. The results of this study also show that personal selling and digital marketing have a positive effect simultaneously on insurance policy purchasing decisions.

scholarly journals The Effect of Sales Promotion on Purchasing Decisions

2021 ◽  
Vol 2 (2) ◽  
pp. 122-133
Author(s):  
Indri Suryani ◽  
Afriapollo Syafarudin
Keyword(s):  
Health Workers ◽  
Continuous Process ◽  
Personal Selling ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Purchasing Decisions ◽  
Partial Least Square Analysis ◽  
A Company ◽  
Positive Effect

To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers to buy products more often so that re-purchases will occur and the sales volume of a company's products will increase. Promotion is an important factor in realizing the sales goals of a company. In order for consumers to be willing to subscribe, they must first be able to try or research the goods produced by the company, so that buyers can be sure of these goods. Targeted promotion is expected to have a positive effect on increasing sales. Promotion is an important aspect of marketing management and is often said to be a continuous process. With promotion, people who are not interested in buying a product will be interested and try the product so that consumers make a purchase. The type of promotional mix is ​​the combination of the best strategies from the variables of advertising, personal selling, and other promotional tools, all of which are planned to achieve the goals of the sales program. This study aims to examine the effect of promotion on glove purchasing decisions. Respondents of this study used 150 research samples at various hospitals, namely doctors and health workers, the tools used in this study used the PLS (Partial Least Square) analysis method. The results of this research are the effect of promotion on purchasing decisions accepted.   Keywords: Sales Promotion, Purchasing Decision

CONSUMER ENCOUREGEMENT AND RESPONSES TO THE PURCHASE DECISION A SHARIA INSURANCE POLICY

2020 ◽  
Vol 7 (2) ◽  
pp. 156
Author(s):  
Popon Srisusilawati ◽  
Zea Fauziah ◽  
Ratih Tresnati
Keyword(s):  
Consumer Behavior ◽  
Research Method ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Insurance Policy ◽  
Insurance Policies ◽  
Quantitative Verification ◽  
Islamic Insurance ◽  
Descriptive Survey

Consumer behavior in the buying process begins with the purchase interest, so that it will affect consumers who will continue to change. The purpose of this study is to analyze the motivation and consumer perceptions of the prudential insurance policy purchase decision. This type of research is quantitative verification. The research method used is descriptive survey. The results of this study reveal that consumers' motivation and perceptions are in the sufficient category in influencing the decision to purchase a Sharia prudential insurance policy. Partially the motivations and perceptions of consumers each oppose the decision to purchase an Islamic insurance policy. Positively on the decision to purchase prudential sharia insurance policies.

The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 93-111
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Fithri Khairina
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Employee Performance ◽  
Personal Selling ◽  
Sales Performance ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
High Level ◽  
Positive Effect

The company strives to remain at a high level of competition with various strategies in maintaining its business. Many new companies find it challenging to keep their company due to marketing strategies that do not follow current globalization developments. Therefore the company will try to find ways to market its products, starting from promoting products, knowing products to make customers loyal. The purpose of this study is to see the effect of advertising, promotion, personal selling, direct digital marketing, and public relations on sales performance and customer loyalty by taking samples at the Paul Bakery Kota Kasablanka Jakarta. The research method used is descriptive, namely an analysis that describes the variables to the bakery's sales volume at Paul Bakery Kota Kasablanka. The results showed: the advertising variable has no positive effect on sales performance, customer loyalty, and sales performance through customers; promotion variable has no positive impact on sales performance and sales performance through customer loyalty but has a positive effect on customer loyalty; personal selling variable has a positive effect on sales performance, employee performance through customer loyalty but has no effect on customer loyalty; direct digital marketing variable has a positive effect on sales performance and customer loyalty but does not have a positive effect on sales performance through customer loyalty, and public relations variables have a positive effect on sales performance, customer loyalty and sales performance through customer loyalty.

scholarly journals KEPUTUSAN KONSUMEN DALAM MEMILIH PERUSAHAAN SEBAGAI DAMPAK DARI KELOMPOK REFERENSI DAN NILAI TERHADAP CITRA PERUSAHAAN ASURANSI UMUM DI PROVINSI DKI JAKARTA

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Ismayudin Yuliyzar
Keyword(s):  
Significant Influence ◽  
Reference Group ◽  
Perceived Value ◽  
Corporate Image ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Determination Coefficient ◽  
General Insurance ◽  
Insurance Product ◽  
Positive Effect

The objectives of this study are: (1) to analyze the effect of perceivedvalue on the company image and its implication to the decision in usinggeneral insurance product (2) to analyze the influence of refractiongroup to the company image and its implication to the decision in usinggeneral insurance product perceived and refresni groups to the companyimage and its implications for the decision in using general insuranceproducts. this research is descriptive and verifikatif. Respondents were235 customers. The results of this study are: (1) Partial reference grouphas a positive effect is not significant to Purchase Decision (2) The valueperceived by customers partially have a positive and significant impacton Corporate Image (3) Reference Group and Value Perceived Customertogether positive and significant to the image of General InsuranceCompany in Jakarta with the value of determination coefficient (R2) of48%. (4) Reference group by partial have positive and significant effectto Purchasing Decision, (5) The value of customer perceived by partiallyhave a positive and significant effect to Purchasing Decision (6)Corporate Image partially have positive and significant influence toPurchase Decision (7) Reference Group , Perceived Value of Customers,and Corporate Image together have a positive and significant effect onPurchasing Decision on General Insurance in DKI Jakarta with value ofcoefficient of determination (R2) equal to 83%.

scholarly journals THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

2017 ◽  
Vol 8 (1) ◽  
pp. 101
Author(s):  
Mohammad Rizan ◽  
Muthya Octariany Nauli ◽  
Saparuddin Mukhtar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Business Unit ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
The Third ◽  
Perceive Risk ◽  
Positive Effect

The aim of this objective reserach is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal method undertaken at PT. Schneider Indonesia business unit transfomer in 2013. Data collection done towards 97 respondents and its surrounding others industries segment. The data were collected with questonnaire and analyzed with SPSS ver. 20.0. The results of this study concluded that (1) the brand image positive and has significant impact on purchasing decisions, (2) Price positive and has significant impact on purchasing decisions, (3) product quality positive and has significant impact on purchasing decisions, (4) perceive risk positive and significant impact on purchasing decisions and (5) all of the independent variables (brand image, price, product quality, and perceive risk) have significant positive effect on the dependent variable (purchase decisions). The variables that most influence the purchase decision is price variable, the second is brand image, the third is perceive risk and the fourth is a product quality.   Keywords: brand image, price, product quality, perceive risk and purchase decision

scholarly journals PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ELEVEN CAFE BENGKULU

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Meilaty Finthariasari ◽  
Aslim Aslim
Keyword(s):  
Sampling Method ◽  
Regression Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Independent Variables ◽  
Positive Effect ◽  
Two Independent Variables

This research is based on the importance of prices and promotion of purchasing decisions. The formulation of the problem is whether prices and promotions have a positive effect on purchasing decisions. This study aims to examine and analyze the influence of prices and promotion of product purchasing decisions at Eleven Cafe Bengkulu. The object of this research is Eleven Cafe Bengkulu consumers with an accidental sampling method, which the respondent explained in this study was 65 people. Data collection method using questionnaire.The results of this study can be concluded that seen from the test of multiple linear regression equation using the SPSS program, namely Y = 20.416 + - 312X1 + 185X2. The results of the analysis found that prices negatively affect purchasing decisions and promotion has a positive effect on purchasing decisions. The testing of the t test hypothesis shows that both variables have an influence on the purchase decision of Adjusted R squer's number of 0.122 indicating that 12.2 percent of purchase decisions can be explained by the two independent variables used in the regression equation, while the rest is influenced by other variables not included in this study. Keywords: Price, Promotion, Purchase Decision.

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

scholarly journals PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA DI KOTA PALEMBANG

2021 ◽  
Vol 17 (1) ◽  
pp. 97-108
Author(s):  
Esty Naruliza ◽  
Rico Suseno
Keyword(s):  
Digital Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Regression Test ◽  
Three Stages ◽  
The City ◽  
Positive Effect ◽  
Sophisticated Technology

Along with the development of the era, which is supported by the development of increasingly sophisticated technology, it has an impact on increasingly fierce business competition. Various efforts have been made by the company in order to have a strong traction stuck in the minds of consumers. The strategy used to introduce a brand is to use digital marketing. The higher the level of brand awareness (brand awareness), the more inherent a brand will be in the minds of consumers, so the more likely the brand will be chosen by consumers. In this study, the object is Tokopedia's consumers in the city of Palembang.  The sampling method uses accidental sampling.  The data used are primary data by distributing questionnaires directly to Tokopedia application users in the city of Palembang.  The number of samples used was 272 respondents.  The test was carried out in three stages, namely validity, reliability, classical assumption and hypothesis testing. The results of this study indicate that digital marketing and brand awareness together have a positive effect on purchasing decisions of Tokopedia consumers in Palembang, this can be seen from the results of the multiple regression test Y = 18,950 + 0.556 X1 + 0.28 X2 + e.  When viewed from the coefficient of determination (R2) of 34.9%, purchasing decisions can be explained by digital marketing and brand awareness. Meanwhile, 65.1% was influenced by other variables not examined in this study, such as discounts, hsrgs, availability of goods and others.

scholarly journals KUALITAS PRODUK MENENTUKAN KEPUTUSAN PEMBELIAN TAGAR STUDI KASUS PADA KONSUMEN TAGAR BANDUNG CABANG PASIRKALIKI

2021 ◽  
Author(s):  
Nurul Shaliha Sari Nugroho ◽  
◽  
Nenny Hendajany ◽  
Fitria Lilyana ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Questionnaire Result ◽  
The Right ◽  
Positive Effect ◽  
Made In

Tofu is a food made from soybeans and is closely related to Indonesian food. Businesses in the tofu sector, of course, need high innovation and the right promotion so that consumers can be interested in buying tofu. The purpose of this research is to determine whether product quality determines purchasing decisions. The method used in this research is descriptive verification with a quantitative approach through a survey. Based on the Slovin formula, the number of respondents studied was 98 people. The data analysis used multiple linear regression after the questionnaire result data was made in the form of MSI and the classical assumption test was fulfilled. The hypothesis of this study is that product quality and promotion have a positive effect partially or simultaneously to the purchase decision. The results of regression testing show that there is a positive effect either simultaneously or partially of Product Quality and Promotion on Purchasing Decisions.

scholarly journals PENGARUH ATMOSFIR TOKO DAN KESESUAIAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PUNCAK DEPARTEMENT STORE BENGKULU

2020 ◽  
Vol 8 (1) ◽  
pp. 69-78
Author(s):  
Tito Irwanto ◽  
Herry Novrianda ◽  
Aji Purnomo
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Department Store ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Multiple Linear Regression Method ◽  
The City ◽  
Positive Effect ◽  
Simultaneous Influence

Tito Irwanto, Herry Novrianda, Aji Purnomo; This study aims to determine the positive effect between atmosphere and price suitability on purchasing decisions for consumers visiting the Peak of the Bengkulu City Department Store. The number of samples is 100 visitors using the multiple linear regression method. The method of analysis used in this study is multiple linear regression. The results of this study are that there is an influence of the atmosphere on purchasing decisions on consumers visiting the Peak of the Bengkulu City Department Store, this is evident in the value of tcount>ttable of 12.839> 1.66 and there is an influence of price suitability on purchasing decisions on consumers visiting the Peak Department of Store of the City of Bengkulu, this is evident in the value of t> t table of conformity of the price of 2.267> 1.66. Based on the comparison of the value of Fcount with Ftable, it is known that the Fcount value is greater than the Ftable value that is 114.992> 3.09, then the hypothesis is accepted, meaning that there is a simultaneous influence between the atmosphere and the suitability of prices towards purchasing decisions on consumers at the Top of the Department Store Store in Bengkulu City. Keywords : Atmosphere, Price Match, and Purchase Decision

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