scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN NASABAH BANK SYARIAH PADA BANK SYARIAH MANDIRI KOTA PALOPO

2020 ◽  
Vol 3 (1) ◽  
pp. 147-166
Author(s):  
... .....
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Random Sample ◽  
Quantitative Research ◽  
Field Research ◽  
Simple Random Sampling ◽  
Marketing Strategies ◽  
Islamic Banks ◽  
Probability Sampling ◽  
Research Type

Abstract: This study discusses the effect of marketing strategies on customer satisfaction of Islamic Banks at Bank Syariah Mandiri Palopo Branch. The focus of the study discussion lies in the influence of marketing strategies and customer satisfaction in Bank Syariah Mandiri Palopo Branch. In this study using field research, by examining directly on the object, namely customers of Bank Syariah Mandiri Palopo branch. This research uses quantitative research type, the population in this study are customers of Bank Syariah Mandiri in Palopo branch totaling 3600 people, with a sample of 50 people given questionnaires. The technique used in sampling is a technique (probability sampling) simple random sampling (random sample). The instrument used was a questionnaire (questionnaire) with 23 statements presented in the form of a Likert scale. Based on the results of the research that has been carried out, it can be seen that the marketing strategy applied at the Bank Syariah Mandiri in the Palopo Branch has a positive and significant effect on customer satisfaction with value. the value of t-count (3,432) is greater than the value of t-table (1,660). The influence of marketing strategy on customer satisfaction at Bank Syariah Mandiri Branch Palopo 0.895. Customer satisfaction at Bank Syariah Mandiri before an increase in marketing strategy was 36,639 when the marketing strategy was increased by 1 point, satisfaction increased by 0.895.Keywords: Marketing Strategy, Customer Satisfaction. Abstrak: Penelitian ini membahas mengenai Pengaruh Strategi Pemasaran Terhadap Kepuasan Nasabah Bank Syariah pada Bank Syariah Mandiri Cabang Palopo. Fokus kajian pembahasan yaitu terletak pada pengaruh strategi pemasaran dan kepuasan nasabah di Bank Syariah Mandiri Cabang Palopo.Dalam penelitian ini menggunakan penelitian lapangan,  dengan  meneliti  langsung  pada  objek,  yaitu  nasabah  Bank  Syariah Mandiri cabang Palopo. Penelitian ini menggunakan jenis penelitian kuantitatif, populasi dalam penelitian ini adalah nasabah Bank Syariah Mandiri cabang Palopo berjumlah 3600 orang, dengan penarikan sampel 50 orang yang diberikan angket. Tehnik yang digunakan dalam pengambilan sampel adalah tehnik (probability sampling) pengambilan sampel acak sederhana (random sample). Instrumen yang digunakan adalah angket (kuesioner) dengan 23 butir pernyataan yang disajikan dalam bentuk skala likert.Berdasarkan hasil penelitian yang telah dilakukan maka dapat diketahui bahwa strategi pemasaran yang diterapkan di Bank Syariah Mandiri Cabang Palopo mempunyai pengaruh yang positif dan signifikan terhadap kepuasan nasabah dengan nilai yang diperoleh nilai thitung (3,432) lebih besar dari nilai ttabel (1,660). Besar pengaruh yang ditimbulkan strategi pemasaran terhadap kepuasan nasabah di Bank Syariah Mandiri Cabang Palopo 0,895. Kepuasan nasabah pada Bank Syariah Mandiri sebelum adanya peningkatan strategi pemasaran adalah sebesar 36,639 ketika strategi pemasaran ditingkatkan 1 poin maka kepuasan bertambah 0,895.Kata Kunci : Strategi Pemasaran, Kepuasan Nasabah.Daftar Pustaka‘Uwaidah, Kamil Muhammad, Fiqih Wanita, Cet. V, Jakarta: Timur: Pustaka Al-Kautsar, 2000.Abu Zahrah, Muhammad, Ushul Fiqh, Jakarta: PT. Pustaka Firdaus, 1994Ahmad,  Imam bin Hambal, Musnad Imam Ahmad bin Hambali, juz IV. Beirut: Dãr Ibn Katsir. 1993.al-Aziz,Saifullah, Fiqhi Islam, Surabaya: Terbit Terang, 1996.al-Husaini, Taqiyuddin Abi Bakri bin Muhammad, Kifayatul Akhyar,   Surabaya: Dãrl Kitab Islami, t.th.al-Kahlani, Muhammad Ismail, Subulus-salam, Bandung: Dahlan, t.th.al-Qurtubi, Abu Walid Muhammad bin Ahmad Rasyid, Bidayah al-Mujtahid,Semarang: Toha Putra, t.th.Aminata, Tinjauan Hukum Islam Terhadap Jual Beli Daun Ubi Jalar Sebagai Pakan Babi di Kelurahan Bosso Kecamatan Walenrang Utara, Skripsi, 2013Anonim, Fikih Perniagaan | Klikuk.Com | Titian IlmuPenyejuk Qalbu (5 Desember 2013)Asnawi, Haris Faulidi, Transaksi Bisnis E-Commerce Perspektif Islam, (Yogyakarta: Magistra Insania Press, 2004Buhari, Imam  Shahih Bukhari, Book 34, Hadith 1, Vol. 3, Book 34 http://sunnah.com/bukhari/34Bukhari, Imam, Shahih Bukhari, (Juz. I, Singapura: Maktabah Sulaiman Mar’iy, tth.  Bukhori, Imam, Shahih al Bukhari, Juz 3, Beirut-Libanon: Dãr Al- Kutub Al-Ilmiyah, t.th.Departemen Agama RI, al-Qur’an dan Terjemahnya, Semarang: Toha Putra, 1989Gemala Dewi, et.al., Hukum Perikatan Islam di Indonesia, Jakarta: Prenada Media, 2005Haroen, Nasrun, Fiqhi Muamalah, Jakarta: Gaya Media Pratama, 2000Hasyimi, Muhammad, Fiqhi 4 Mazhab, (Bandung: Sinar Baru Argesindo, 1999.Lubis, Suhrawardi K., Hukum Ekonomi Islam, Jakarta: Sinar Grafika, 2000Mas’adi, Gufran A., Fiqhi Muamalah Kontekstual, Jakarta: PT. Raja Grafindo Persada, 2002.Mas’ud, Ibnu  dan Zainal Abidin, Fiqhi Mazhab Syafi’i, Bandung: Dipo-negoro, 2007Rasyid, Sulaiman, Fiqhi Islam, Cet. 22, Bandung: Sinar Baru Algesindo, 1989.Sabiq, Sayyid, alih bahasa oleh Kamaluddin A. Marzuki dkk. Fiqhi Sunnah Jil. 12 , Bandung: Alma’arif, 1996.Sabiq, Sayyid, Fiqhi as-Sunnah, Jil. III, Libanon: Dãrl Fikr, t.th.Syafei, Rachmat, Fiqhi Muamalah, Bandung: Pustaka Setia, 2001.Ya’qub, Hamzah, Kode Etik Dagang Menurut Islam; Pola Pembinaan Hidup dalam Berekonom), Bandung: CV. Diponegoro, 1992Yahya, Mukhtar, Dasar-Dasar Pembinaan Hukum Islami,  Bandung: PT. Al-Ma’arif, 1986                    

scholarly journals LAYANAN DAN PENGARUHNYA TERHADAP LOYALITAS NASABAH BANK SYARIAH MANDIRI KOTA PALOPO

2020 ◽  
Vol 3 (1) ◽  
pp. 1-20
Author(s):  
.... .....
Keyword(s):  
Random Sample ◽  
Customer Service ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Physical Appearance ◽  
Field Research ◽  
Simple Random Sampling ◽  
Probability Sampling ◽  
Independent Variables ◽  
Physical Form

Abstract: This study is to analyze the services provided by Bank Syariah Mandiri and its effects on customer loyalty. The type of research used is field research, by examining directly on the object, namely Bank Syariah Mandiri customers in Palopo City. This research uses quantitative research type, the population in this study are customers of Bank Syariah Mandiri in Palopo City amount to 3,600 people, with a sample of 100 people drawn questionnaires. The technique used in sampling is the technique (probability sampling) simple random sampling (random sample). The instrument used was a questionnaire (questionnaire) with 23 items presented in the form of a Likert scale. The results of research and data processing obtained are the independent variable X1 (physical form) significantly influencing the variable Y (Customer Loyalty) while the other four independent variables namely X2 (Empaty), X3 (Reliability), X4 (Responsiveness), X5 (Guarantee ) does not significantly influence the variable Y (Customer Loyalty), this is evidenced by using the t test in which the physical appearance variable has a t count of 3,847 greater than the t value of the table 2,627, while all four variables have a t count of empathy 0,465, reliability 0,648, responsiveness 2.155, and the guarantee 0.166 is not greater than the value of t table 2.627. While simultaneously the independent variables, X1 (Physical Existence), X2 (Empaty), X3 (Reliability), X4 (Responsiveness) and X5 (Guarantee) significantly influence the dependent variable Y (Customer Loyalty), this is evidenced by using the f test where the physical appearance variable, empathy, reliability, responsiveness and guarantee have f count 5.217 greater than f table 1.93.Keywords: Service, Customer Loyalty, Islamic BanksAbstrak: Penelitian ini untuk menganalisis layanan yang diberikan oleh Bank Syariah Mandiri dan pengaruhnya terhadap loyalitas nasabah. Jenis penelitian yang digunakan yaitu penelitian lapangan, dengan meneliti langsung pada objek, yaitu nasabah Bank Syariah Mandiri Kota Palopo. Penelitian ini menggunakan jenis penelitian kuantitatif, populasi dalam penelitian adalah nasabah Bank Syariah Mandiri Kota Palopo berjumlah 3.600 orang, dengan penarikan sampel 100 orang yang diberikan angket. Teknik yang digunakan dalam pengambilan sampel adalah teknik (probability sampling) pengambilan sampel acak sederhana (random sample). Instrumen yang digunakan adalah angket (kuesioner) dengan 23 butir pernyataan yang disajikan dalam bentuk skala likert. Hasil penelitian dan pengolahan data yang diperoleh adalah variabel bebas X1 (Wujud fisik) berpengaruh secara signifikan terhadap variabel Y (Loyalitas Nasabah) sedangkan empat variabel bebas lainnya yaitu X2 (Empaty), X3 (Keandalan), X4 (Daya Tanggap), X5 (Jaminan) tidak berpengaruh secara signifikan terhadap variable Y (Loyalitas Nasabah), ini dibuktikan dengan menggunakan uji t dimana variabel wujud fisik mempunyai t hitung 3,847 lebih besar dari nilai t tabel 2,627, sedangkan keempat variabel tersebut mempunyai t hitung empati 0,465, keandalan 0,648, daya tanggap 2,155, dan jaminan 0,166 tidak lebih besar dari nilai t tabel 2,627. Sedangkan secara simultan variabel bebas, X1 (Wujud Fisik), X2 (Empaty), X3 (Keandalan), X4 (Daya Tanggap) dan X5 (Jaminan) berpengaruh secara signifikan terhadap variabel terikat Y (Loyalitas Nasabah), ini dibuktikan dengan menggunakan uji f dimana variabel wujud fisik, empati, keandalan, daya tanggap dan jaminan mempunyai f hitung 5,217 lebih besar dari f tabel 1.93.Kata Kunci: Layanan, Loyalitas Nasabah, Bank SyariahDAFTAR PUSTAKA Arikonto, Suharsimi, Prosedur Penelitian, Jakarta, PT. Rineka cipta, 1998. Arikonto Suharsimi, Prosedur Penelitian Suatu Pendekatan Praktek, Jakarta: PT. Rieneka Cipta 2000. Abdullah,  Ruslan  &  Kamal,  Fasiha,  Pengantar  Islamic  Economics,  Makasar  :Lumbung Informasi Pendidikan LIPa, 2013. Bungin M. Burhan, Metodologi Penelitian Kuantitatif, Jakarta, Prenada Media, 2005 Huryati, Ratih, Bauran  Pemasaran dan Loyalitas Konsumen, Bandung : Alfabeta, 2010. Hasan, Zubairi, Undang-Undang Perbankan Syariah, Jakarta : PT. Rajagrafindo Persada,2009. Ismail, Perbankan Syariah, Jakarta:Kencana, 2011. Irawan, Handi, 10 Prinsip Kepuasan Pelanggan, Jakarta :PT. Elex Media Kompotindo, 2002. Kadir, Hasrida, “Pengaruh Pelayanan Customer Service Terhadap Loyalitas nasabah pada Bank Syariah Mandiri Cabang Kota Palopo”, skripsi,STAIN Palopo 2014. Kotler, Philip, Lane Keller, Kevin, Manajemen Pemasaran, Person Education/ PT. Indeks 2006/ 2007. Lupiyoudi, Rambat & Hamdani, A., Manajemen Pemaasaran Jasa, Jakarta : Salemba Empat, 2006. Paulus Lilik, Kristianto, Psikologi Pemasaran, Yogyakarta CAPS 2011. Sunarno, Ariyanti, Pengaruh kualitas pelayanan frontliner terhadap loyalitas nasabah pada Bank BTN Syariah Cabang Bandung, Skripsi, UI Bandung 2011. Sumar’in, Konsep Kelembagaan Bank Syariah, Yogyakarta, Graha Ilmu, 2012. S Nasution. Metode Research, Cet. I; Jakarta: Bumi Aksara, 2003.Saputra, anwar Lyndon, Raving Fans Menciptakan Pelanggan Fanatik, ken Blanchard & Sheldon bowles batam cantre, 2003.Sugiyono, Metode Penelitian Bisnis, Bandung, Alfabet, 2008. Sulaiman Wahid, Analisis Regresi Menggunakan SPSS Contoh Kasus dan Pemecahannya, Yogyakarta, Andi Offset, 2014.Wijayanti,  Nina,  “Faktor-faktor  yang  mempengaruhi  loyalitas  nasabah PT.  Bank Rakyat Indonesia TBK”, Skripsi, UIN Syarif Hidayatullah Jakarta 2010.

scholarly journals The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variables in PT. Nureka Bintang Abadi

2020 ◽  
Vol 5 (3) ◽  
pp. 123-128
Author(s):  
Riko Cahyo Pribadi ◽  
Abdul Rivai ◽  
Suharto
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Causal Relationship ◽  
Consumer Satisfaction ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Independent Variable ◽  
Relationship Of

This study aims to determine the effect of emotional marketing and marketing strategies on purchasing decisions through customer satisfaction. This study uses an explanatory analysis approach, meaning that each variable presented in the hypothesis will be observed by testing the causal relationship of the independent variable to the dependent variable. The population in this study were customers of PT. Nureka Bintang Abadi. While the sample used includes 60 company customers who make purchases. The results showed that emotional marketing had a significant effect on purchasing decisions. Marketing strategy has a significant impact on purchasing decisions. Consumer satisfaction has a significant effect on purchasing decisions. Emotional marketing has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. The effect of emotional marketing and marketing strategies on direct purchasing decisions is smaller than through customer satisfaction. In this case, it can be said that customer satisfaction is an intervening variable.

scholarly journals Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    

The Relationship Between The Level Of Knowledge On The Use Of Penicillin Antibiotics In Patients With Ari In Outpatient Installations At The Kesesi Health Center In 2021

2021 ◽  
Vol 1 ◽  
pp. 977-983
Author(s):  
Anissa Salsabil ◽  
Yulian Wahyu Permadi ◽  
Ainun Muthoharoh ◽  
Wulan Agustin Ningrum
Keyword(s):  
Health Center ◽  
Quantitative Research ◽  
Antibiotic Consumption ◽  
P Value ◽  
Cross Sectional ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Level Of Knowledge ◽  
The Relationship ◽  
Research Type

AbstractInappropriate use of antibiotics has resulted in antibiotic resistance. One of the phenomena that supports this phenomenon is the lack of knowledge about patient compliance in the use of antibiotics. This study aims to determine the relationship between the level of knowledge and adherence to the use of penicillin antibiotics in patients with ARI in the Outpatient Installation at the Kesesi Health Center in 2021. Analytic research method with cross sectional approach with quantitative research type with non-probability sampling using purposive sampling method. a sample of 136 adult respondents diagnosed with ARI with antibiotic therapy. Data collection by questionnaire. Correlation data using Spearman Rho test. The results showed that the data was not significant between the use of antibiotics and adherence to taking medication with a P value of 0.286 (<0.05). The results of high antibiotic consumption compliance with sufficient knowledge results are expected for respondents and pharmaceutical staff to improve communication, information and education (KIE) to respondents who receive antibiotic prescriptions.Keywords: Penicillin Antibiotics, ARI, Compliance, Knowledge, Public Health Center AbstrakPenggunaan antibiotik yang tidak tepat telah mengakibatkan terjadinya resistensi terhadap antibiotik. Salah satu fenomena yang mendukung fenomena ini adalah kurangnya tingkat pengetahuan terhadap kepatuhan pasien dalam penggunaan antibiotik. Penelitian ini bertujuan untuk mengetahui hubungan antara tingkat pengetahuan terhadap kepatuhan dalam penggunaan antibiotik penisilin pada pasien ISPA Instalasi Rawat Jalan di Puskesmas Kesesi Tahun 2021. Metode penelitian analytic dengan pendekatan cross sectional dengan jenis penelitian kuantitatif dengan pengambilan sampel non-probability sampling menggunakan cara purposive sampling dengan sampel sebanyak 136 responden dewasa yang terdiagnosa ISPA dengan terapi antibiotik. Pengumpulan data dengan kuesioner. Data korelasi menggunakan uji spearman rho. Hasil penelitian menunjukan data tidak signifikan antara penggunaan antibiotic dengan kepatuhan konsumsi minum obat dengan nilai P value 0,286 (<0,05). Hasil kepatuhan konsumsi antibiotik yang tinggi dengan hasil pengtahuan yang cukup diharapkan kepada responden dan tenaga kefarmasian harus ditingkatkan mengenai komunikasi, informasi dan edukasi (KIE) kepada responden yang menerima resep antibiotik.Kata kunci: Antibiotik Penisilin; ISPA; kepatuhan; pengetahuan; puskesmas

scholarly journals PENGARUH GAME ONLINE TERHADAP KETAATAN BERIBADAH MAHASISWA DI JURUSAN PENDIDIKAN AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH MALANG

2021 ◽  
Vol 13 (2) ◽  
pp. 98
Author(s):  
Abdul Haris ◽  
Daniar Chandra Anggraini ◽  
Dina Mardiana
Keyword(s):  
Correlation Analysis ◽  
Random Sampling ◽  
Quantitative Research ◽  
Field Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Online Games ◽  
Online Gaming ◽  
Islamic Education ◽  
Data Collection Technique

AbstractThis research discusses the influence of online gaming on the obedience of students at department of Islamic Education of University of Muhammadiyah Malang, especially in students of the class of 2017 and 2018. This research is based on the excessive intensity of online gaming that affects the obedience of student worship. This research is using field research, with a type of quantitative research. The sampling technique used in this study was Simple Random Sampling with 52 respondents. While data collection technique using questionnaire methods. The results of the correlation coefficient significant test using product moment correlation analysis the result was -0,276 < 0,279 < 0,361. The meaning is there is no positive and significant correlation between the intensity of online gaming to the obedience of students at the Department of Islamic Education of University of Muhammadiyah Malang.Keywords: Online Games, Obedience to Worship

scholarly journals How to Attract Millennials? Indonesian Sharia Banking Opportunities

2021 ◽  
Vol 18 ◽  
pp. 376-385
Author(s):  
Muammar Bakry ◽  
Rahman Ambo Masse ◽  
Lukman Arake ◽  
Muhammad Majdy Amiruddin ◽  
Abdul Syatar
Keyword(s):  
Marketing Strategy ◽  
Banking Sector ◽  
Descriptive Analysis ◽  
Field Research ◽  
Islamic Banking ◽  
Target Market ◽  
Islamic Banks ◽  
Business People ◽  
Banking Market ◽  
The Times

Age is often one of the factors determining the target market of a business. By knowing the potential customer's age, we determine what kind of marketing strategy should be proposed. Along with the times, many business people are eyeing millennials because of their consumptive lifestyle. It is not surprising that millenials have now dominated consumer databases. The facts have not skipped the attention of the sharia banking sector in Indonesia. This study aims to construct the opportunity for Bank Syariah Indonesia to grasp millennials as a market share. This study uses field research with qualitative methods, carried out by descriptive analysis. The data sourced from interviews and questionnaires. Islamic banks' opportunities to attract millennials include familiarity with Islamic banking products and contracts, momentum of Hijrah, digitizing Islamic banking, and unique segmentation. These opportunities can be taken into consideration in expanding the Islamic banking market in Indonesia.

scholarly journals Service Convenience and Service Quality to Customer Satisfaction among the Shipping Expeditions

2020 ◽  
Vol 76 ◽  
pp. 01043
Author(s):  
Reynaldo Reynaldo ◽  
Widjojo Suprapto ◽  
Yahya Jani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Service Convenience ◽  
The Impact

Indonesia is a country consisting of thousands of islands surrounded with straits and seas. Along with the increasing online businesses, the number of shipping expeditions is growing as well. In order to win the competition, many shipping expeditions offer various conveniences and services. This research is testing the impact of service conveniences and service quality to customer satisfaction in shipping expedition businesses in Surabaya. The data are collected by questionnaires because this is a quantitative research. The questionnaires are distributed to 100 respondents who are selected from the consumers using a non-probability sampling technique. Then, the data are processed using a SmartPLS program to obtain the results that service convenience does not bring any effect on customer satisfaction, but service convenience has a positive significant effect on service quality and service quality also has a positive significant effect on customer satisfaction

PENGARUH KUALITAS PRODUK, HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN TAHU POO

2019 ◽  
Vol 5 (2) ◽  
pp. 65-74
Author(s):  
M. Novan Fithrianto ◽  
Judi Suharsono ◽  
R.R. Setyani Hidayati
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Causal Relationship ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Test Results ◽  
Probability Sampling ◽  
Independent Variables

This research aims to: (1) Knowing the influence of product quality, price and distribution channels partially on customer satisfaction to know Poo Bah Kacung Kota Kediri; (2) Knowing the influence of product quality, price and distribution channels simultaneously on customer satisfaction know Poo Bah Kacung Kota Kediri; (3) Knowing the most dominant variables between product quality, price and distribution channels that influence customer satisfaction know Poo Bah Kacung Kota Kediri. The population customers add up to 53 customers at tofu Poo Bah Kacung Kota Kediri, with technique non-probability sampling, namely purposive sampling (sample criteria). The type of research used in this study is quantitative research with a causal relationship (canonical). The results of the study proves that all independent variables X1, X2, X3 partial influence on Y. Hypothesis test results F count proved that product quality, price and distribution channels simultaneously influence customer satisfaction. Dominant test results show the Price variable (X2) has a t value greater than the Product Quality variable (X1) and the Distribution Channel variable (X3).

E-Marketing Strategies for Islamic Banking

2018 ◽  
Vol 26 (4) ◽  
pp. 67-91 ◽  
Author(s):  
Ahmad Roumieh ◽  
Lalit Garg ◽  
Vipul Gupta ◽  
Gurparkash Singh
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Informed Decision ◽  
Islamic Banking ◽  
Islamic Banks ◽  
Large Bank ◽  
Sharia Law ◽  
Negative Attributes ◽  
Excessive Risk

This article describes how e-marketing is increasingly gaining interest within Islamic businesses. It is important to consider the extent to which it fits comfortably within principle notions of Islam and Sharia law. An Islamic business should ensure that its e-marketing strategy must be devoid of any contentious or exaggerated claims and there must be no excessive risk. As marketing practices include accentuating the benefits and features of products and services, and downplaying the negative attributes which potentially could lead to a consumer making an informed decision based on this unbalanced presentation. Arguably, this presents a form of risk that may be at odds with the fundamental tenets of Islam. This article presents a case-study of a large bank in Kuwait to identify how e-Marketing can be implemented more effectively to attract new customers and retain the existing ones by critically evaluating the viability of e-marketing strategies for promoting Islamic banking. A set of recommendations are also provided to support all Islamic Banks in the development of an e-marketing strategy.

scholarly journals The Effect of Employee Characteristics on Customer Satisfaction of Islamic Banks Services in Indonesia

2021 ◽  
Vol 04 (11) ◽  
Author(s):  
Syaifullah M. Syam ◽  
Keyword(s):  
Customer Satisfaction ◽  
Quantitative Research ◽  
Positive Influence ◽  
Individual Characteristics ◽  
Individual Characteristic ◽  
T Test ◽  
Islamic Banks ◽  
Significance Level ◽  
The Individual ◽  
Employee Characteristics

This study aims to determine the effect of employee characteristics on customer satisfaction at an Islamic bank in Palu, Indonesia. This study used the quantitative research method. The sample for this study was purposively determined, which of them were 100 Islamic banks customers. A five-scale survey was distributed to the customers, and all of the surveys were returned. Data analysis used SPSS version 17 for the windows program. The research results show that the individual characteristics variables have a significant and positive influence on customer satisfaction at Bank Syariah Mandiri Palu. The R square value was 0.262 means that the individual characteristic variable has an effect at twenty-six percent. For the t-test, the count was 5.900, which means tcount > ttable (5.900 > 0.6770) with a significance level of 0.000 <0.05. Meanwhile, the employee characteristics variable has a significant and positive effect on customer satisfaction at Bank Syariah Mandiri Palu. The R square value was 0.224 means that the individual characteristic variable has an effect of twenty-two percent. For the t-test, the count is 5.317, which means tcount > ttable (5.317 > 0.6770) with a significance level of 0.000 <0.05. We concluded that employees characteristics play important roles in determining customers satisfaction at Islamic banks.

Sign in / Sign up

Export Citation Format

Share Document