scholarly journals PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN DALAM KEMASAN PADA MAHASISWA PROGRAM STUDI EKONOMI ISLAM IAIN PALOPO

2020 ◽  
Vol 3 (1) ◽  
pp. 186-200
Author(s):  
..... .......
Keyword(s):  
Consumer Behavior ◽  
Food Products ◽  
Multiple Correlation Coefficient ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Study Program ◽  
Quantitative Descriptive ◽  
Level Of Significance ◽  
Packaged Food ◽  
And Control

This study discusses the effect of Halal Labeling on Purchasing Decisions of Packaged Food Products in the 2014 Islamic Economics Study Program Students Iain Palopo. The purpose of this study was to determine whether there is an effect of halal labeling on purchasing decisions of packaged food products for students, the effect of halal labeling on purchasing decisions of packaged food products on students of the 2014 Sharia Economic Study Program.IAIN Palopo. In this study, using quantitative descriptive methods that are about data that is collected and expressed in the form of numbers, although also in the form of qualitative data as a support, such as words or sentences arranged in a questionnaire, the results of consultations or interviews between researchers and information. Based on research conducted, in the calculation of simple linear regression statistical methods obtained multiple correlation coefficient values (R) of, 777 which means there is a moderate relationship between halal labeling with consumer purchasing decisions. The coefficient of determination (R2) is obtained, 603 which means halal labeling only explains 60.3% of consumer purchasing decisions. All research variables have a level of significance above the level of significance used in the study, namely () 0.05. Thus it was concluded that halal labeling had a strong influence on consumer purchasing decisions. Keywords: Halal Labeling; Buying decision Penelitian ini membahas tentang Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Produk Makanan Dalam Kemasan Pada Mahasiswa Program Studi Ekonomi Islam Angkatan Tahun 2014 Iain Palopo . Tujuan  dari  penelitian ini  adalah  Untuk  mengetahui adakah  pengaruh  labelisasi  halal  terhadap  keputusan pembelian produk makanan dalam kemasan pada mahasiswa, pengaruh labelisasi halal terhadap keputusan pembelian produk makanan dalam kemasan pada mahasisiwa Program Studi Ekonomi Syariah angkatan 2014IAIN Palopo. Dalam penelitian ini, menggunakan metode deskriptif kuantitatif yaitu tentang data yang dikumpuklkan dan dinyatakan dalam bentuk angka-angka, meskipun juga berupa data kualitatif sebagai pendukungnya, seperti kata-kata atau kalimat yang tersusun dalam angket, kalmat hasil konsultasi atau wawancara antara peneliti dan informasi. Berdasarkan penelitian yang dilakukan, dalam perhitungan metode statistic regresi sederhana linear diperoleh ilai koefisien korelasi multipel (R) sebesar ,777 yng artinya terdapat hubungan  yang  moderat  antara  labelisasi  halal  dengan  keputusan  pembelian  konsume.  Nilai  koefisien determinasi  (R2)  diperoleh  ,603  yang  artinya  labelisasi  halal  hanya  menjelaskan  60,3%  dari  keputusan pembelian konsumen. Semua variabel penelitian memeiliki tingkat signifikasi diatas tingkat signifikasi yang digunakan dalam penelitian yaitu () 0,05. Dengan demikian disimpulkan bahwa labelisasi halal memiliki pengaruh yang kuat terhadap keputusan pembelian konsumen. Kata kunci : Labelisasi Halal; Keputusan Pembelian Daftar PustakaAmrullah Fakhiran, http:/www.aneka-skripsi,Ekonomi syariah blogspot.com.akses tanggal 25oktober 2015 Assae Henry, Consumer Behavior and Marketing Action Engel James F et,al., Consumer Behavior,8th edition orlando florida USA : The Dryden Press Harcourt college Publisher,1995 Erlandohttp:// www.republika.co.id. Tanggal akses 25 oktober Ghozali Imam, Aflikasi Analisi Multivariatedengan Program SPSS, (Ed. III;Semarang Badan Universitas Ponegoro, 2005 http://ilmiahmanajemen.blogspot.co.id/2009/10/.Akses tanggal 25 oktober 2015 http://www.ilmu pengetahuana lam.com.  Akses tanggal 25 oktober 2015Indriantoro Nur dan Bambang Supomo,Metodologi Penelitian Bisnis,Yogyakarta: BPFE,1999 Kotler Philip, Marketing Management: Analysis, Planning, Implementation, and Control,12th edition, New jersey: prentice-Hall International Inc.,2008Kotler Philip, Manajemen pemasaran di Idonesia,  Jakarta: salemba Empat; 1999 Mannan Abdul, Teori dan Perilaku Ekonomi Islam. Yogyakarta. PT. Dana Bakti Wakaf Mangkunegara, Perilaku Konsumen, Ed. Revisi, Cet.2.Refika Aditama, ( Bandung 2009),h.3 Peter J. Paul & jerry l. Olsonconsumer Behavior,judul asli Consumer behavior and Marketing Strategy, Terj. Damos Sihombing, Perilaku Konsumen dan strategi Pemasaran,Jakarta:Penerbit Erlangga,1999Pirmantoro                             Joko,http://jokofirmantoro.blogspot.co.id/2013/06/regresi-linier- sederhana.html?m=1, diakses tnggl. 14 januari 2016.Sukmadinata, Nana Syaodih, Metode penelitian pendidikan, Bandung : Remaja Rosda Karyan, 2006   

scholarly journals Knowledge as a factor in vulnerability to tuberculosis among nursing students and professionals

2012 ◽  
Vol 46 (3) ◽  
pp. 696-703 ◽  
Author(s):  
Thaís Virgínia Felício Mussi ◽  
Maria Cristina Traldi ◽  
Juliana Nery de Souza Talarico
Keyword(s):  
Data Analysis ◽  
Nursing Students ◽  
Prevention And Control ◽  
Descriptive Study ◽  
Role Of Nursing ◽  
Quantitative Descriptive ◽  
Level Of Significance ◽  
Nursing Professionals ◽  
And Control

The objective of this study was to identify vulnerability to tuberculosis (TB) related to knowledge about the disease among 76 nursing students and professionals. A quantitative descriptive study was conducted using a closed questionnaire for the collection of data regarding transmission, preventive and biosafety measures, diagnosis, and prejudice regarding the disease. The SAS software version 9.1.3 was used for data analysis, with the level of significance set at 5% (p < 0.05). Nursing students and professionals showed a vulnerability to TB related to knowledge about transmission, preventive and biosafety measures, and diagnosis of the disease. With respect to transmission, vulnerability was higher among nursing professionals. The results indicate the need for investment by healthcare institutions surrounding this topic in view of the important role of nursing in the establishment of strategies for prevention and control of the disease.

scholarly journals Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

2020 ◽  
Vol 1 (2) ◽  
pp. 71-83
Author(s):  
Iis Miati
Keyword(s):  
Psychological Factors ◽  
Research Method ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Descriptive Research ◽  
Quality Product ◽  
Quantitative Descriptive

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.

scholarly journals THE EFFECT OF BRAND TRUST AND UNIVERSITY REPUTATION ON STUDENT'S DECISION TO CHOOSE MANAGEMENT STUDY PROGRAM IN THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

2021 ◽  
Vol 1 (2) ◽  
pp. 125-134
Author(s):  
Nel Arianty
Keyword(s):  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Study Program ◽  
Management Study ◽  
Simultaneous Test ◽  
University Reputation ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the effect of brand trust and university reputation on purchasing decisions, namely student decisions in choosing the Management Study Program at the UMSU Faculty of Economics and Business. The approach taken in this research is to use an associative approach, namely research that seeks to examine how a variable has a relationship or relationship with other variables. Sampling was carried out by non-probability sampling technique, and by incidental sampling approach. The population in this study were all students of the 2018/2019 UMSU Management Study Program, and the sample used in this study amounted to 126 respondents using the slovin technique. Data were collected by questionnaire method. The data analysis technique used multiple linear regression, classical assumption test, t test, F test and coefficient of determination. The results showed that the brand trust variable had a significant effect on purchasing decisions, and the university reputation variable had a significant effect on purchasing decisions. Based on the simultaneous test, the variable brand trust and university reputation have a significant effect on purchasing decisions.

scholarly journals The Correlation between Students’ Language Awareness and Learning Styles toward Their TOEFL Listening Skill

2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Aulia Putri
Keyword(s):  
Learning Styles ◽  
English Education ◽  
Multiple Correlation Coefficient ◽  
Coefficient Of Determination ◽  
Language Awareness ◽  
Multiple Correlation ◽  
Study Program ◽  
Correlational Research ◽  
Listening Skill ◽  
Selection Of

The aim of this research was to see the correlation between students’ language awareness and learning styles toward their TOEFL listening skill of English Education Study Program, University of Riau Kepulauan (UNRIKA). This research used quantitative method with correlational research design. The selection of research subject used total sampling of 60 students. Data were collected by using 2 questionnaires for students’ language awareness and learning styles variables, as well as the listening test to measure their TOEFL listening skill. This research was analyzed by using Pearson product moment formula and multiple regression to get multiple correlation coefficient (r). From the results of analysis, it was found that the coefficient of multiple correlation (r) = 0.1763, where r ranged from 0.00 - 0.1999. This meant that there was a very low correlation between language awareness (X1) and learning styles (X2) to the dependent variable of students’ TOEFL listening skill. While the coefficient of determination (r2) = 0.028 which meant that 2.8% variation of the independent variables of language awareness (X1)  and learning styles (X2) can explain the variation of dependent  variable of students’ TOEFL listening skill.

scholarly journals Pengaruh Iklan Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 307
Author(s):  
Jecky Jecky ◽  
Rezi Erdiansyah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Word Of Mouth ◽  
Strong Relationship ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Social Media Data ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Media Data

This study aims to determine the effect of advertising on social media and word of mouth on purchasing decisions using a quantitative descriptive approach. Researchers took samples using google form with a total of 145 respondents who were distributed via social media. Data analysis was conducted by researchers using the program of statistical product and service solutions (SPSS) version 15. Based on the results of the research that has been obtained and has been explained by the author regarding advertising on social media and word of mouth on purchasing decisions. It is known that the coefficient of determination in the R Square table is 0.475, indicating that 47.5% of purchasing decisions are influenced by advertising on social media and the word of mouth. It is known that the correlation coefficient value of 0.60-0.799 means that advertising on social media and Word of Mouth has a strong relationship to purchasing decisions. then from the results obtained, the authors can provide several conclusions. The conclusion is that advertising on social media and word of mouth has a positive and significant effect on purchasing decisions.Penelitian ini bertujuan untuk mengetahui pengaruh Iklan Media Sosial dan word of mouth  terhadap Keputusan Pembelian dengan menggunakan pendekatan deskriptif kuantitatif. Peneliti mengambil sampel dengan menggunakan google form dengan total 145 responden yang di sebarkan melalui media sosial. Analisis data yang dilakukan peneliti menggunakan program statistical product and service solutions (SPSS) versi 15. Berdasarkan hasil penelitian yang telah diperoleh dan telah dijelaskan oleh penulis mengenai Iklan Media Sosial dan word of mouth terhadap keputusan pembelian. Diketahui bahwa nilai koefisien determinasi pada tabel R Square sebesar 0.475 menunjukkan bahwa 47,5% keputusan pembelian dipengaruhi oleh Iklan Media Sosial dan Word of Mouth. Diketahui bahwa nilai koefiesien korelasi 0,60-0,799 artinya Iklan Media Sosial dan Word of Mouth  mempunyai hubungan yang kuat terhadap keputusan pembelian. maka dari hasil yang didapat tersebut penulis dapat memberikan beberapa kesimpulan. Kesimpulannya adalah Iklan Media Sosial dan Word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.

scholarly journals Factors affecting consumer decisions in the purchase of Honda motorcycles in Tangerang district

2021 ◽  
Vol 5 (S1) ◽  
pp. 741-751
Author(s):  
Bobby Reza
Keyword(s):  
Consumer Behavior ◽  
Service Quality ◽  
Product Quality ◽  
Secondary Data ◽  
Purchasing Decisions ◽  
Product Price ◽  
Factors Affecting ◽  
Consumer Decisions ◽  
Quantitative Descriptive

The research objective is to find out (1). The magnitude of the influence of consumer behavior on motorcycle purchasing decisions. (2). Quality of service on purchasing decisions (3). Effect of product quality on purchasing decisions (4). The effect of product prices on motorcycle purchasing decisions (5). The influence of consumer behavior, service quality. The method uses quantitative descriptive. Primary and secondary data collection techniques. Analysis stepwise with Statistical Product and Service Solution. Conclusion with the results of the study (X1) obtained t count (0.042) < t table (1.660), service quality (X2) obtained t count (2.620) > t table (1.660), product quality (X3) obtained t count (1.356) < t table (1.660), and the price of the product (X4) obtained t count (9.806) > t table (1.660). Thus, the service quality variable (X2) and product price (X4) have a partial effect on purchasing decisions (Y), while consumer behavior variables (X1) and product quality (X3) have no partial effect on purchasing decisions (Y).

scholarly journals PENGARUH IKLAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA CV CEMILAN KUNIK GARUT

2020 ◽  
Vol 7 (2) ◽  
pp. 29-37
Author(s):  
Hari Mulia
Keyword(s):  
Product Quality ◽  
Strong Influence ◽  
Food Products ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Correlation Test ◽  
Determination Coefficient ◽  
A Value ◽  
R Value ◽  
Descriptive Method

The purpose of this study was to determine the advertising, product quality and purchase decisions at CV Cemilan Kunik Garut and to determine the effect of advertising on purchasing decisions, the effect of product quality on purchasing decisions, and the effect of advertising and product quality on purchasing decisions on food products CV Cemilan Kunik. Arrowroot. The research method used is descriptive method. Descriptive method is a research conducted to determine the value of the independent variable, either one or more (independent) variables without making comparisons, or connecting one variable to another. The population in this study were all consumers who had purchased products in CV Cemilan Kunik Garut food products, while the samples taken were 68 people and the sampling was carried out using incidental sampling. Based on data processing using SPSS veri 20, the research instrument used in this study was declared valid because it had a value greater than the r table of 0.238 and reliable because it had a value greater than the Cronbach alpha value of 0.600. From the results of the correlation test, advertising has a strong influence on purchasing decisions with an r value of 0.646 and a determination coefficient of 41.3% and the remaining 58.7% is influenced by other factors not examined, while the results of the product quality correlation test have a strong influence on purchasing decisions. r value of 0.634 and coefficient of determination of 43.3% and the remaining 56.7% influenced by other factors not examined. Then the results of the advertising correlation test and product quality have a very strong influence on purchasing decisions with an r value of 0.824 and a determination coefficient of 67.9% and the remaining 32.1% is influenced by other factors not examined.

scholarly journals PENGARUH KOMPENSASI TERHADAP KINERJA KARYAWAN DI PT.TRI DHARMA PUSAKA JAKARTA SELATAN

2019 ◽  
Vol 8 (1) ◽  
pp. 30
Author(s):  
Nurul Giswi Karomah ◽  
Aldiansyah Aldiansyah
Keyword(s):  
Significant Influence ◽  
Research Method ◽  
Work Performance ◽  
Positive Relationship ◽  
Compensation Effect ◽  
Employee Performance ◽  
Coefficient Of Determination ◽  
Descriptive Research ◽  
Quantitative Descriptive ◽  
Level Of Significance

<p>This research was conducted with the aim to find out how the Compensation Effect on Employee Performance and learn more deeply the importance of compensation in the company and how much influence it has on employee performance. And the company that is the object of this research is PT. Tri Dharma Pusaka, South Jakarta. The method used in this study is a quantitative descriptive research method, where data is collected through questionnaires or questionnaires. Data collected through the results of the questionnaire are then processed with statistics, then interpreted, analyzed, and described according to the research objectives. The population and sample in this study were 55 people using saturated samples where all populations were sampled. Based on the results of the study, it can be seen that the effect of compensation has the results of the product moment correlation coefficient obtained r = 0.794, which means there is a positive relationship between compensation for employee work performance. The coefficient of determination  shows that Variable Compensation (X) affects the variable Employee performance (Y) of 63% while the rest is (100% - 63%) = 37% influenced by other factors not examined by the author. With a level of significance, because tcount is greater than t table (9.506&gt; 1.674), then Ho is rejected and Ho is accepted, so it is concluded that there is a positive and significant influence between Compensation on the performance of employees at PT. Tri Dharma Pusaka, South Jakarta.</p>Keywords; Compensation, work, performance

scholarly journals Pengaruh Word of Mouth terhadap Keputusan Pembelian La Madame Florist

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 142
Author(s):  
Willy Willy ◽  
Riris Loisa ◽  
Sisca Aulia
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Social Media Data ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Media Data ◽  
Over Time

Over time, more and more flower shops can be accessed offline and online. La Madame Florist Florist utilizes word of mouth in attracting the attention of consumers. So this study aims to determine the effect of word of mouth on the purchasing decision of the La Madame Florist brand flower by using a quantitative descriptive approach. Researchers took a sample of La Madame Florist buyers using Google forms with a total of 100 respondents distributed via social media. Data analysis was conducted by researchers using statistical products and service solutions (SPSS) version 15. It is known that the coefficient of determination in the R Square table of 0.246 shows that 24.6% of purchasing decisions are influenced by word of mouth. It is known that the coefficient of Word of Mouth correlation has a strong enough relationship to the purchase decision and is positive because it is between the intervals of 0.40 - 0.599. then from the results obtained, the writer can provide some conclusions. The conclusion is that Word of mouth has a positive and significant influence on purchasing decisions at La Madame Florist.Seiring perkembangan waktu, semakin banyak toko bunga yang dapat diakses secara online selain dengan metode penjualan offline. Toko Bunga La Madame Florist memanfaatkan word of mouth dalam menarik perhatian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth terhadap keputusan pembelian bunga merek La Madame Florist dengan menggunakan pendekatan deskriptif kuantitatif. Peneliti mengambil sampel pembeli La Madame Florist dengan menggunakan google form dengan total 100 responden yang disebarkan melalui media sosial. Analisis data yang dilakukan peneliti menggunakan program SPSS versi 15. Berdasarkan hasil penelitian yang telah diperoleh dan telah dijelaskan oleh penulis mengenai word of mouth terhadap keputusan pembelian di La Madame Florist. Diketahui bahwa nilai koefisien determinasi pada tabel R Square sebesar 0.246 menunjukkan bahwa 24.6% keputusan pembelian dipengaruhi word of mouth. Diketahui bahwa nilai koefisien korelasi Word Of Mouth memiliki hubungan yang cukup kuat terhadap Keputusan pembelian dan bersifat positif karena berada di antara interval 0,40 - 0,599. maka dari hasil yang didapat tersebut penulis dapat memberikan beberapa kesimpulan. Kesimpulannya adalah Word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian di La Madame Florist.

scholarly journals PENGARUH SALURAN DISTRIBUSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ALAT KESEHATAN MEREK OMRON PADA PT. SUMBER MEDIKA INDONESIA MEDAN (DISTRIBUTOR ALAT KESEHATAN)

2019 ◽  
Vol 27 (2) ◽  
pp. 973
Author(s):  
Felicia Wijaya ◽  
Andy Andy ◽  
Vincent Vincent ◽  
Steven Steven ◽  
Rahmat Alamsyah Harahap
Keyword(s):  
Service Quality ◽  
Simple Random Sampling ◽  
Distribution Channels ◽  
Study Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
A Value ◽  
Quantitative Descriptive ◽  
T Distribution

This research aims at finding the effect of (1) distribution channels for purchasing decisions, (2) service quality for purchasing decisions, (3) distribution channels and service quality on purchasing decisions. The research method is a quantitative approach, a type of quantitative descriptive research in which it is explanatory research. Techniques of collecting data are by having interview, questionnaire and documentation study. Data analysis method is multiple linear regressions by testing the classical assumptions of normality, multicollinearity and heteroscedasticity. The population of this research is 232 customers, samples were taken by simple random sampling, as many as 147 customers and 30 customers were tested both validity and reliability. Research findings show that simultaneous distribution channels and service quality (Test F) have a positive effect on purchasing decisions with a value of 18,568. Partially (Test t) distribution channels have a positive and significant effect with a value of 2.802 and service quality has a positive and significant effect with a value of 2.963 on purchasing decisions. The test results of the coefficient of determination (R Square) obtained Adjusted R Square of 0.194 means that the distribution channels and service quality affect the purchasing decisions with a percentage level of 19.4% while the remaining 80.6% are other factors that were not examined by researcher.

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