scholarly journals Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland

2020 ◽  
Vol 12 (3) ◽  
pp. 57-73
Author(s):  
Anna Matwiejczyk ◽  
Ewa Glińska ◽  
Yauheniya Barkun
Keyword(s):  
Urban Areas ◽  
Research Method ◽  
Local Development ◽  
Exploratory Research ◽  
The European Union ◽  
City Marketing ◽  
Target Image ◽  
The Core ◽  
Dense Urban Area ◽  
Functional Areas

AbstractThe European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding. FUAs are made of at least several territorial units (covering a dense urban area and a functionally related urbanised zone). Such composition poses a particular challenge in terms of developing a brand that covers all of the units. Therefore, it is essential to select the core around which the target image will be created. This publication aims to identify marketing and branding goals for the development of FUAs and determine activities facilitating the achievement of these goals by entities that manage the functional areas. The research method used in the article was a content analysis of documents outlined as Strategies for Integrated Territorial Investments developed for FUAs in Poland. The authors of the article undertook preliminary exploratory research. The obtained results show that most of the marketing and branding goals for the development of FUAs correspond with the objectives specific to city marketing and branding. Moreover, “integration” and “strengthening the metropolitan area function” were recognised as goals specific to FUAs.

scholarly journals Tourism as an Aspect of City Branding in Functional Urban Areas

2021 ◽  
Vol 18 ◽  
pp. 301-312
Author(s):  
Ewa Glińska ◽  
Anna Matwiejczyk ◽  
Yauheniya Barkun
Keyword(s):  
Content Analysis ◽  
Urban Areas ◽  
Research Method ◽  
Local Development ◽  
Development Planning ◽  
The European Union ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
Current Perspective

Functional Urban Areas (FUAs) are among the main actors of local development planning in the current perspective of the European Union. One of significant challenges in the management of such areas is the creation of an image or building of a city brand covering several neighboring municipalities. Among other things, tourist attractions can be used as important factors in defining metropolitan identity. The aim of the paper is to identify categories of tourist attractions that are used in the process of communicating FUAs’ brands. The paper is focused on branding activities related to the tourism of selected FUAs in Poland. The research method involved a content analysis of documents entitled Strategies of Integrated Territorial Investments (ITI) developed for Polish FUAs. Research results show that branding activities of FUAs aimed at developing their tourism function are more material- than immaterial-oriented and concern only those issues that are dependent on local government authorities and not tourism companies. The paper contributes to the development of the city branding theory focusing on the issue of developing a tourist brand for FUAs. The key limitations of the paper are as follows: it is based on the analysis just one type of documents – ITI Strategies of Polish FUAs – and the specificity of content analysis as a research method.

Concept for shallow geothermal opportunity mapping

2020 ◽  
Author(s):  
David Boon ◽  
Gareth Farr ◽  
Laura Williams ◽  
Stephen Thorpe ◽  
Ashley Patton ◽  
...  
Keyword(s):  
Urban Areas ◽  
Local Development ◽  
Flow Direction ◽  
Water Discharge ◽  
Heat Pumps ◽  
Low Carbon ◽  
The European Union ◽  
Heating And Cooling ◽  
Geological Conditions ◽  
Combining Data

<p>Reaching Net Zero CO<sub>2</sub> emissions by 2050 will require rapid and wide-scale deployment of renewable heating technologies in rural and urban areas, including open and closed loop type production wells and borehole heat exchangers, supplying individual, shared, and centralised heat pumps as part of wider district heating and cooling grids.  Ground and groundwater conditions are naturally variable and are a key factor in system viability, capital cost and long-term performance.  Engineering approaches for heating and cooling of buildings should be optimised for the local thermo-geological conditions to avoid system interference and thermal degradation.  Sustainable use of shallow geothermal systems can be achieved by adopting an environmental stewardship approach, integrating geological information within energy master plans, taking full advantage of subsurface data visualisation technology and integrated planning and modelling tools.</p><p>We present a method for creating a digital <em>shallow geothermal opportunities map</em> - mostly aimed at moderate- to expert-skill level geoenvironmetal and energy consultants, planners and civil engineers.  The output is a digital 1:50 000 scale equivalent thematic map, that provides a synthesis of available technical information by combining data such as 3D superficial geological model data - delimiting aquifer and non-aquifer boundaries, groundwater levels and temperatures, aquifer thickness, flow direction, possibly with inset tables summarising groundwater chemistry and key physical properties of the main geological units such typical thermal conductivity.  Built infrastructure that could constrain drilling locations, as well as potential water discharge points and open water heat source and storage opportunities, such as sewers, rivers, canals, docks, and lakes, might also be included in the map.  Local development plans and heat demand mapping data could then be integrated with the opportunities map to identify and prioritise districts that would benefit from more detailed viability studies for conversion of fossil fuel heating systems to low carbon heating and cooling technologies.</p><p>This project has received funding from the European Union’s H2020 research and innovation programme under the GeoERA MUSE project – Managing Urban Shallow Geothermal Energy.</p>

Corporate culture as a driver of the corporate security of foreign military-industrial enterprises

2020 ◽  
Vol 16 (12) ◽  
pp. 2363-2380
Author(s):  
S.B. Zainullin ◽  
O.A. Zainullina
Keyword(s):  
Corporate Culture ◽  
Economic Security ◽  
The State ◽  
Industrial Complex ◽  
The European Union ◽  
Corporate Security ◽  
Industrial Enterprises ◽  
The Core ◽  
The Usa ◽  
The Military

Subject. The military-industrial complex is one of the core industries in any economy. It ensures both the economic and global security of the State. However, the economic security of MIC enterprises strongly depends on the State and other stakeholders. Objectives. We examine key factors of corporate culture in terms of theoretical and practical aspects. The article identifies the best implementation of corporate culture that has a positive effect on the corporate security in the MIC of the USA, the United Kingdom, the European Union, Japan ans China. Methods. The study employs dialectical method of research, combines the historical and logic unity, structural analysis, traditional techniques of economic analysis and synthesis. Results. We performed the comparative analysis of corporate culture models and examined how they are used by the MIC corporations with respect to international distinctions. Conclusions and Relevance. The State is the main stakeholder of the MIC corporations, since it acts as the core customer represented by the military department. It regulates and controls operations. The State is often a major shareholder of such corporations. Employees are also important stakeholders. Hence, trying to satisfy stakeholders' needs by developing the corporate culture, corporations mitigate their key risks and enhance their corporate security.

Epilogue

2018 ◽  
Author(s):  
Robert E. Goodin ◽  
Kai Spiekermann
Keyword(s):  
Social Media ◽  
European Union ◽  
Majority Rule ◽  
The European Union ◽  
Donald Trump ◽  
Epistemic Democracy ◽  
The Core ◽  
Echo Chambers ◽  
Filter Bubbles

This chapter reflects on the election of Donald Trump and the vote of the British electorate in favour of ‘Brexit’ from the European Union. While we refrain from judging the outcomes of these votes, we do discuss concerns pertaining to the lack of truthfulness in both campaigns. After rehearsing the lies on which the Trump and Brexit campaigns were based, we consider different explanations as to why these campaigns were nevertheless successful, and where this leaves the argument for epistemic democracy. Particularly worrisome are tendencies towards ‘epistemic insouciance’, ‘epistemic malevolence’, and ‘epistemic agnosticism’. We also consider the problematic influence of social media in terms of echo chambers and filter bubbles. The core argument in favour of epistemic democracy is that the pooling of votes by majority rule has epistemically beneficial properties, assuming certain conditions. If these assumptions are not met, or are systematically corrupted, then epistemic democracy is under threat.

scholarly journals There Is No Place like Home! How Willing Are Young Adults to Move to Find a Job?

2021 ◽  
Vol 13 (13) ◽  
pp. 7494
Author(s):  
Julia Weiss ◽  
Livio Ferrante ◽  
Mariano Soler-Porta
Keyword(s):  
Young Adults ◽  
Rural Areas ◽  
Urban Areas ◽  
Youth Unemployment ◽  
Rural Youth ◽  
The European Union ◽  
International Mobility ◽  
Persistent Problem ◽  
Self Sufficiency ◽  
Job Opportunities

The European Union (EU) has undergone significant economic crises in recent years. Therein, young people were amongst the hardest hit groups, with youth unemployment rising as high as 50% in some member states. Particularly high rates of youth unemployment were often observed in rural areas, where labour market supply in relation to demand were notably divergent. One of the core pillars of the EU’s agenda is to tackle the persistent problem of youth unemployment. Since the recent crisis, this has been via the “Youth on the Move” initiative, which involves the promotion of intra- and international mobility of young adults in order to gain access to job opportunities. However, what has received little attention so far is the question of what the general willingness of young adults to move is like, and to what extent this varies, for example, depending upon the area they live in. This paper therefore asks if rural youth differ from youth in urban areas in relation to their willingness to move for a job within their country or to another country. Moreover, what influences the general willingness to be mobile? Based on the Cultural Pathways to Economic Self-Sufficiency and Entrepreneurship (CUPESSE) Survey, which includes data on 18–35-year-olds in a sample of 11 European countries, it is shown that living in a rural area is strongly associated with the willingness to move. Furthermore, it shows that rural youth are more willing to move within the country but less willing to move to another country. Based on the presentation of the various factors, which promote or curb mobility readiness, the results make it clear that the success of EU initiatives depends on the preferences and willingness of the target group in question.

scholarly journals Developing Entrepreneurial Spirit Based on Local Wisdom

2016 ◽  
Vol 4 (2) ◽  
pp. 44
Author(s):  
Muhamad Ahsan ◽  
Armanu Thoyib ◽  
Achmad Sudiro ◽  
Nur Khusniyah Indrawati
Keyword(s):  
Research Method ◽  
Participant Observation ◽  
Practical Implication ◽  
Group Discussion ◽  
Boarding School ◽  
Leadership Role ◽  
The Core ◽  
Entrepreneurial Spirit ◽  
Local Setting ◽  
Autonomous Institution

<p>The purpose of this paper is to explore of entrepreneurial spirit development at the <em>Pesantren</em> (Islamic Boarding School) Sunan Drajat which led by Kyai Abdul Ghofur in local setting one of Islamic propagator legends in Indonesia, Sunan Drajat. The research method used ethnography approach. The techniques of collecting data used were participant observation, interview and focus group discussion. Techniques of analyzing data used were content analysis of interview, domain analysis, taxonomy analysis, component analysis and finding culture themes. The findings are entrepreneurial spirit development at the <em>Pesantren</em> Sunan Drajat has been inspired by <em>catur</em><em> </em><em>piwulang</em> philosophy as the core in giving spirit to the students and local communities. The entrepreneurial spirit development has produced a distinctive model in preparing Islamic entrepreneur generations for the future. As practical implication, the findings can be used as reference to develop entrepreneurial development especially at <em>pesantren</em> in Indonesia. The model also can be used to motivate another <em>pesantren</em> to develop an institution through the local economic based activities to become autonomous institution and not depend on other parties. Originality of this research is to reveal the leadership role and local wisdom in developing entrepreneurial spirit at the <em>Pesantren</em> Sunan Drajat and the community surrounding.</p>

scholarly journals Planning the Urban Waterfront Transformation, from Infrastructures to Public Space Design in a Sea-Level Rise Scenario: The European Union Prize for Contemporary Architecture Case

Water ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 218
Author(s):  
Francesca Dal Cin ◽  
Fransje Hooimeijer ◽  
Maria Matos Silva
Keyword(s):  
Public Space ◽  
Sea Level ◽  
Urban Areas ◽  
Morphological Characteristics ◽  
Public Spaces ◽  
The European Union ◽  
Space Design ◽  
Urban Waterfront ◽  
Mies Van Der Rohe ◽  
The Impact

Future sea-level rises on the urban waterfront of coastal and riverbanks cities will not be uniform. The impact of floods is exacerbated by population density in nearshore urban areas, and combined with land conversion and urbanization, the vulnerability of coastal towns and public spaces in particular is significantly increased. The empirical analysis of a selected number of waterfront projects, namely the winners of the Mies Van Der Rohe Prize, highlighted the different morphological characteristics of public spaces, in relation to the approximation to the water body: near the shoreline, in and on water. The critical reading of selected architectures related to water is open to multiple insights, allowing to shift the design attention from the building to the public space on the waterfronts. The survey makes it possible to delineate contemporary features and lay the framework for urban development in coastal or riverside areas.

Reviving the consumption of insects in Japan: a promising case of hebo (Vespula spp., wasps) by high school club activities

2020 ◽  
Vol 6 (1) ◽  
pp. 45-50 ◽  
Author(s):  
K. Nonaka ◽  
H. Yanagihara
Keyword(s):  
High School ◽  
Resource Use ◽  
Environmental Sustainability ◽  
Urban Areas ◽  
Local Development ◽  
Participant Observation ◽  
Structured Interviews ◽  
New Development ◽  
School Research ◽  
Recent Initiative

For people who hunt and eat hebo (Vespula spp., wasps) it is more about culture than it is about food production or environmental sustainability in mountainous central Japan. Individuals who currently semi-cultivate hebo do not intend to industrialize hebo semi-cultivation. Semi-cultivation of hebo is a seasonal activity and it is a hobby for them. This paper focuses on the declining number of wasp hunters. The number declined because younger generations did not take up the hobby or moved to urban areas in search of jobs. Hebo hunters thus consisted of seniors only. The number further declined as those who reached old age were no longer able to practice hebo hunting. Very recently, initiated a promising new development at Ena Agricultural High School. The support to the Hebo Club initiative was quickly expanded and now covers the members belonging to the Japan Vespula Association, and academics involved in edible insect research. We present an overview of the efforts of hebo hunters to maintain and promote the use of Vespula spp. as food and we describe the Hebo Club, a promising recent initiative spearheaded by the students of Ena Agricultural High School. The information was collected between fiscal 2015 and 2017 (namely from September 2015 to March 2018) by participant observation and semi-structured interviews with hebo hunters collaborating with the Hebo Club activities. The Hebo Club uses a hands-on approach: students gain knowledge on edible wasps and their semi-cultivation by actively engaging in the semi-cultivation of the wasps. The club thus teaches the students about resource use by engaging in resource use. The students are taught by experienced wasp hunters how to find, collect, house, and raise hebo. The Hebo Club’s colonies are housed in a shed in the school research forest. By cooperating with the members belonging to various Hebo Associations of south-eastern Gifu and northern Aichi, the students experience the variation in employed techniques and equipment, and make observations of hebo biology and ecology in different environments. Other than the hebo season, the club practice develops their idea for local development and applying it to tourism according to the evaluation of their activities. The successful beginning of the Hebo Club, a well-organized cultural initiative spearheaded by youngsters who are backed by seniors, is indicative of how people caring about hebo culture in central mountainous Japan maintains and preserves its culture and identity.

scholarly journals Aproximación metodológica al análisis de contenidos a partir del discurso de los actores. Un ensayo de investigación social de procesos de desarrollo local (Loja, Ecuador)

2018 ◽  
Author(s):  
Diana Mendieta Vicuña ◽  
Javier Esparcia Pérez
Keyword(s):  
Content Analysis ◽  
Wind Farm ◽  
Social Economic ◽  
Local Development ◽  
Methodological Approach ◽  
Stakeholder Analysis ◽  
The Core ◽  
Starting Point ◽  
Development Processes ◽  
Institutional Actors

El análisis de contenidos está en el centro de gran cantidad de estudios de investigación social. Por su parte, el análisis del sistema de actores también ha sido ampliamente explotado en el estudio de procesos de desarrollo local, bajo diferentes aproximaciones. Sin embargo, este trabajo tiene como objetivo mostrar algunas de las potencialidades y ventajas del análisis de contenidos a partir del discurso de los actores implicados en procesos de desarrollo local. Para ello, se toma como punto de partida la información primaria obtenida de las entrevistas semiestructuradas realizadas a una muestra de actores sociales, económicos e institucionales vinculados a la puesta en marcha de la central eólica Villonaco (Loja, Ecuador). Según el gobierno ecuatoriano, esta ha de tener una clara proyección en el desarrollo local, y de ahí el interés por analizar estos procesos desde esta perspectiva metodológica. Para mostrar las potencialidades del análisis de contenidos a partir del discurso de los actores se utiliza el software MAXQDA, que permite, tras la codificación de la información, analizar los diferentes temas y subtemas que definen las posiciones y valoraciones de los actores implicados.The content analysis is at the core of a large number of social studies. On the other hand, the stakeholder analysis has been widely used in the study of local development processes from different approaches. However, this paper aims to show the potential and advantages of content analysis based on the actors’ discourse involved in local development processes. Primary information obtained from interviews conducted with a sample of social, economic and institutional actors linked to the starting up and operation of Villonaco Wind Farm (Loja, Ecuador), has been taken as a starting point. According to the Ecuadorian government, this wind farm should have a clear projection in local development, hence the interest in the analysis of these processes using this methodological approach. Software MAXQDA is used to show the potential of content analysis. This tool allows, after the encoding process of information, to analyze the various topics and subtopics that define the positions adopted by the actors and their appraisals of the studied processes.

scholarly journals Positioning Eco-Tourism for Improving Destination Image of Bali Indonesia

1970 ◽  
Author(s):  
I Gusti Bagus Rai Utama
Keyword(s):  
National Park ◽  
Research Method ◽  
Quantitative Method ◽  
Destination Image ◽  
Scaling Analysis ◽  
Exploratory Research ◽  
Botanic Garden ◽  
Multidimensional Scaling Analysis ◽  
Marine Park ◽  
New Findings

Ecotourism attractions in this study include: (1) Bali Marine Park, (2) Bali Elephant Safari Park, (3) Bali Barat (West Bali) National Park, (4) Bali Butterfly Park, (5) Bali Reptile Park, (6) Sangeh Monkey Forest, (7) Ubud Botanic Garden, and (8) Bali Botanic Garden based on the attributes of “facility, attractiveness, accessibility, and service”. This study utilized quantitative method, specifically exploratory research method and conclusive research method based on previous research and existing theories, in order to achieve the research objectvies with the goal to generate new findings. Based on multidimensional scaling analysis, the perception of Bali Botanic Garden is similar to that of Sangeh Monkey Forest and Bali Barat National Park. While not in the same category as Bali Botanic Garden, the similarity coordinate of Ubud Botanic Garden is so close that it is a considerable competitor to Bali Botanic Garden. The ecotourism attractions perceived to have similarities are Bali Butterfly Park and Ubud Botanic Garden. Another grouping based on similarity are Bali Marine Park and Bali Elephant Safari Park, whose similarity coordinates are quite distant from the other ecotourism attractions.

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