scholarly journals MENAKAR STRATEGI GOVINDA SPORT MENYIKAPI PERUBAHAN PERILAKU KONSUMEN DARI KONVENSIONAL KE ONLINE SHOPPING

2021 ◽  
Vol 10 (7) ◽  
pp. 714
Author(s):  
I Wayan Govinda Gotama Putra ◽  
Gede Sri Darma
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Online Business ◽  
Marketing Mix Strategy ◽  
Online Stores ◽  
The Right ◽  
Depth Interviews

The purpose of this study is to determine the right strategy in dealing with changes in consumer behavior from conventional to online shopping, conducted at Govinda Sport Denpasar. This research uses qualitative methods with descriptive approach. Data collected through in-depth interviews and using Zoom. The informans were determined by purposive sampling. The results show that online shopping provides time efficiency, more product variants and better communication however, consumer cannot see physical condition of the goods directly and the risk of goods being damaged during delivery. Govinda Sport has implemented Marketing Mix strategy in conventional and online stores but the profit obtained from online business are still far less, this is due to the low level of sales and there is no staff who have expertise in digital marketing. The management should hire digital marketing expert, doing promotions on Instagram and encouraging consumers to purchase through online store in marketplace. Keywords: consumer behavior, marketing strategies, online shopping, marketing mix

scholarly journals Pengaruh Strategi Digital Marketing Terhadap Minat Beli Konsumen Di Era Pandemi Covid-19

2021 ◽  
Vol 12 (3) ◽  
pp. 365-371
Author(s):  
Shofwan Azhar Sholihin ◽  
Mutiara Annissa Oktapiani
Keyword(s):  
Marketing Strategy ◽  
Digital Media ◽  
Online Shopping ◽  
Marketing Mix ◽  
Lifestyle Changes ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
West Java ◽  
Group Company ◽  
Asian Market

Shopee is a marketplace from Singapore, and has started to expand the Southeast Asian market since 2015 including Indonesia. Lifestyle changes amid the pandemic have increased the use of digital media to support online shopping activities. The number of E-commerce usage has increased by 38.3% during the Covid-19 pandemic which started from January to July 2020. Shopee, which is under the auspices of the SEA Group company, is able to get the attention of consumers in Indonesia. It is known that in the first quarter of 2020 Shopee received 71.5 million visits and in the second quarter of 2020 there were 93.4 million visits with the number of orders entering the number of 260 million orders or an increase of 130% from the previous. The purpose of this study is to find out what digital marketing strategy is being carried out by Shopee, and how it affects consumer buying interest, especially in West Java Province during the Covid-19 pandemic, as well as what efforts can be made by Shopee to improve digital marketing strategies. they. Based on the results of the research, it is known that there are 3 digital marketing strategies carried out by Shopee, namely marketing techniques that are in accordance with the trend, maximizing digital media as a place of promotion, and implementing the 4C marketing mix which has influenced consumer buying interest by 51.50% and the remaining 48. ,50% is influenced by other factors not examined in this study such as needs, quality products, and so on.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Functioning of the Clothing Networks on the Global Markets - Comparative Analysis

2012 ◽  
Vol 14 (3) ◽  
pp. 87-100
Author(s):  
Monika Malinowska-Olszowy
Keyword(s):  
Comparative Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Point Of View ◽  
Global Markets ◽  
Distribution Costs ◽  
Production And Distribution ◽  
Global Companies ◽  
Marketing Mix Strategy ◽  
Made In

The globalisation process contributes to shaping of many diverse consequences, among others it causes the internationalization of production, new, global division of work, increase of competitiveness, it builds the branches of a globalising business. From the point of view of economy, the phenomenon of globalisation influences the deepening of a free float of commodities, services, resources, capital, work, and also information between the countries. These factors significantly contribute to many changes that are visible in the operations of the latter-day enterprises (Penc 2003, p. 152). One of the consequences of the globalisation process, which is directly connected with the functioning of companies, is the necessity of building and managing the brand. As a result it creates many possibilities to global companies from the textile-clothing sector that want to achieve a market success. However, in order to achieve it one has to fulfill many, constantly increasing, expectations of the buyers. The realisation of these challenges is possible only with the share of two crucial factors: proper competitiveness and progressive marketing strategies. In the clothing sector the partnership networks are being created between the economic subject, because such actions are aimed at minimising the risk, as well as to reducing the production and distribution costs. The most often encountered networks in the textile-clothing branch are the franchising networks. The present article concentrates on the competitiveness aspect of the global clothing networks. A comparative analysis of the action of the commercial clothing networks was made, in order to show some features of its operation and proceeding, while focusing on the specified elements of the marketing-mix strategy. The obtained results allowed to show the differences and similarities in the used marketing strategies.

scholarly journals THE EFFECT ANALYSIS OF MARKETING MIX ON PURCHASE DECISIONS AND CUSTOMER LOYALTY USING STRUCTURAL EQUATION MODELING METHOD

Tibuana ◽  
2020 ◽  
Vol 3 (02) ◽  
pp. 23-28
Author(s):  
Suparto Suparto
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Business Owners ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Effect Analysis ◽  
The Right

Distros have been known by the general publicespecially millennial who are fond of the brandor brand image of a product. The number ofvery tight competition makes Lollypop ShopSurabaya as one of the distributions that are inneed of designing the right marketing strategy.The purpose of this study was to determine theeffect of 4P marketing mix variables consistingof products, price, place and promotion ofpurchasing decisions and customer loyalty asa consideration of business owners indetermining marketing strategies. Dataanalysis was performed using the StructuralEquation Modeling (SEM) method whichinvolved 120 respondents obtained from thepurposive sampling method. The results of theanalysis show that product and promotionvariables have a positive and significant effecton purchasing decisions. Price and placevariables have a positive but not significanteffect on product purchasing decisions.Product variable is the variable that mostinfluences the purchasing decision of LollypopShop Surabaya products with product variantsas the indicators most desired by consumers.

Understanding Culture, Motivation, and Ethnic Consumer Behavior

2014 ◽  
pp. 47-65
Author(s):  
Fung Kuen Koo ◽  
Huong Le
Keyword(s):  
Consumer Behavior ◽  
Ethnic Groups ◽  
Good Practice ◽  
Marketing Strategies ◽  
Theoretical Frameworks ◽  
Non Profit ◽  
Culture Motivation ◽  
Depth Interviews ◽  
Practical Implications

Understanding ethnic consumer behaviors through a case study of good practice and their innovative marketing strategies to ethnic consumers is important. Surprisingly, little has been done to discuss which practices and strategies may work best when marketing to ethnic consumers. This chapter presents a case study of the Immigration Museum (Melbourne, Australia) and how the organization uses strategies to promote their products and programs to ethnic consumers. The case study and in-depth interviews are the methods used. In this chapter, the authors argue that a combination of Alferder's and Schwartz's theoretical frameworks help museum marketers understand behaviors of ethnic groups, thereby using appropriate marketing strategies in encouraging their consumption. This chapter extends current marketing literature on consumers' motivation, drive, and needs, and non-profit marketing, and validates selected motivational theories. It also provides practical implications for marketers of non-profit organizations.

Official Tourism Web Sites and City Marketing

2011 ◽  
pp. 152-183 ◽  
Author(s):  
Pablo Díaz-Luque
Keyword(s):  
Web Sites ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
The Internet ◽  
City Marketing ◽  
Large Cities ◽  
The World ◽  
Tourism Destinations ◽  
The Right ◽  
The City

Large cities are one of the most popular tourism destinations throughout the world. Business and leisure tourists visit these areas every year and before they travel there, they look for useful information on the Internet. This chapter analyses the tourism Web sites developed by Convention and Visitor Bureaus. These Web sites represent the official image of the city on the Internet and trough them tourism organizations can organize the marketing and mix strategy. The chapter studies the concept of a city as a tourism destination, the organizations that manage tourist activities, and the right marketing strategies to be developed on these official Web sites. The strategy begins with the market research to select the right marketing segments and it continues with the right actions from a marketing mix perspective. It means different options in terms of product-destination exhibition, price policies, commercialization, and communication actions.

scholarly journals A study on factors limiting online shopping behaviour of consumers

2021 ◽  
Vol 15 (1) ◽  
pp. 39-52
Author(s):  
Bindia Daroch ◽  
Gitika Nagrath ◽  
Ashutosh Gupta
Keyword(s):  
Quantitative Research ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Product Information ◽  
Marketing Strategies ◽  
Consumer Trust ◽  
Content Type ◽  
Shopping Behaviour ◽  
Managerial Implications ◽  
Online Stores

Purpose This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores. Design/methodology/approach A quantitative research method was adopted for this research in which a survey was conducted among the users of online shopping sites. Findings As per the results total six factors came out from the study that restrains consumers to buy from online sites – fear of bank transaction and faith, traditional shopping more convenient than online shopping, reputation and services provided, experience, insecurity and insufficient product information and lack of trust. Research limitations/implications This study is beneficial for e-tailers involved in e-commerce activities that may be customer-to-customer or customer-to-the business. Managerial implications are suggested for improving marketing strategies for generating consumer trust in online shopping. Originality/value In contrast to previous research, this study aims to focus on identifying those factors that restrict consumers from online shopping.

scholarly journals Recent Trends in Digital Marketing to Develop the Marketing Strategies for Every Marketer

2020 ◽  
Vol 9 (1) ◽  
pp. 38-41
Author(s):  
U. Y. Memon ◽  
Yogesh Khandre
Keyword(s):  
Economic Development ◽  
Capita Income ◽  
Developing Economies ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
World Today ◽  
The World ◽  
Recent Trends ◽  
The Right

The overall marketing situation is rapidly converting over the last few years. With this modification it has a positive impact on the developing economies. Moreover this has led to high general of living, excessive in step with capita income and thereby contributing to the economic development. It is now not a seller’s market and over the years, it has emerge as one of the largest customer markets within the world. Today, the market for the developing economies is based totally on the right competition principle with the presence of both buyers and sellers. Therefore purpose of this paper is, first, to review and recognize standards of digital marketing secondly, to speak about various present day developments in digital advertising and marketing and, lastly, to talk about and summarize the destiny of digital advertising and marketing.

scholarly journals Chili Paste Culture in Bangkok Metropolis

2018 ◽  
Vol 4 (2) ◽  
pp. 136
Author(s):  
Ravipim Chaveesuk ◽  
Chayanuch Jitareetep
Keyword(s):  
Logistic Regression ◽  
Consumer Behavior ◽  
Raw Materials ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Survey Study ◽  
Qr Code ◽  
Monthly Income ◽  
High Quality ◽  
The Relationship

This research’s objectives were to study the consumer behavior of instant chili paste in Bangkok metropolis. A survey study in Bangkok and its perimeters with 400 consumers indicated that most popular chili paste in retailed stores was the chili paste in oil. Most Consumers decided to buy the instant chili paste based on a taste satisfaction at convenient stores or supermarkets. Those whose monthly income were less than 865 USD preferred a chili paste in a 90-gram plastic jar and made a purchase with higher frequency than those who earned more and preferred a 230-gram glass jar. Taste, reasonable price to quality, availability near home or workplace and product promotion were consumers’ most important buying decision criteria. The logistic regression model built to represent the relationship between a probability to buy and marketing factors revealed that buying chance would be higher if the consumers perceived that the product were made from high quality materials and were packed in the see-through packaging. Marketing strategies for the chili paste manufacturer are to communicate its high quality raw materials and standard certificate on the label or QR code, product visibility through a transparent package or window on a package and prepare for digital marketing. Proper outlets include convenient stores, supermarkets and hypermarket in a residential area or near a workplace. Recommended promotions are buy one get one free concept,  variety  of  chili  pastes  in  one  pack  and  a  product  tasting  from  time  to  time. Keywords: Bangkok Metropolis; Chili Paste; Consumer Behavior; Logistic Regression 

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