scholarly journals Pengaruh Promosi Gratis Ongkos Kirim Shopee Terhadap Minat Beli Konsumen di Toko Non Star Seller

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 369
Author(s):  
Carin Sanjaya ◽  
Diah Ayu Candraningrum

This study aims to determine whether or not Shopee's free shipping has an effect on consumer buying interest in non-star seller stores. The theory used by the writer is marketing communication, promotion and buying interest. This study uses a quantitative research approach with a questionnaire method. The research technique used is non-probability sampling with a purposive sampling approach, in which samples are taken by determining criteria or special characteristics that can provide the desired and appropriate information and are expected to be able to answer research problems. Respondents in this study were 100 respondents. The population of this research is Shopee e-commerce users who have made transactions using free shipping vouchers. Data collection techniques using a questionnaire and literature study. The test requirements used are validity test, reliability test and normality test. Data analysis using the T test, correlation coefficient test, coefficient of determination and simple regression analysis. The results of this study indicate the promotion of free shipping has a low effect on consumer buying interest in non-star seller stores by 7.9%.Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh gratis ongkos kirim Shopee terhadap minat beli konsumen di toko non star seller. Teori yang digunakan penulis adalah komunikasi pemasaran, promosi dan minat beli. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan metode kuesioner. Teknik penelitian yang digunakan adalah non probability sampling dengan pendekatan purposive sampling yaitu sampel di ambil dengan cara menetapkan kriteria atau ciri-ciri khusus yang dapat memberikan informasi yang diinginkan dan sesuai dan diharapkan mampu menjawab permasalahan penelitian. Responden dalam penelitian ini sebanyak 100 responden. Populasi penelitian ini adalah pengguna e-commerce Shopee yang pernah bertransaksi dengan menggunakan voucher gratis ongkos kirim. Teknik pengumpulan data dengan menggunakan kuesioner dan studi kepustakaan. Uji pesyaratan yang digunakan adalah uji validitas, uji reliabilitas dan uji normalitas. Analisis data dengan menggunakan uji T, uji koefisien korelasi, koefisien determinasi dan analisis regresi sederhana. Hasil dari penelitian ini menunjukkan promosi gratis ongkos kirim memiliki pengaruh rendah terhadap minat beli konsumen di toko non star seller sebesar 7,9%.

2020 ◽  
Vol 2 (1) ◽  
pp. 47-53
Author(s):  
Dadang Kurnia Abdurrahman ◽  
Sri Fajar Ayuningsih

This study aimed to analyze the effect of service on customer loyalty at the Best Western Plus Hotel Kemayoran. The research method used is a quantitative research approach. Data collection techniques to test hypotheses through a questionnaire addressed to 50 respondents who use the services of the Best Westen Plus Hotel Kemayoran. And equipped with making observations and literature study. The respondent sample data collection was carried out using an accidental sampling technique. The data analysis method used consists of validity test, reliability test, standard linear analysis test with t test, product moment correlation coefficient, and determination coefficient. The results obtained from the analysis of SPSS statistical data processing and hypothesis testing, namely the correlation coefficient between the service quality variable (X) and the customer loyalty variable (Y) is significant because it is between 0.5 <r< 075. Based on the results of the t-test analysis, the results are greater than the table, namely 2.604> 2.01. This figure shows that H0 is rejected and H1 is accepted, which means that the service quality variable (X) has a significant effect on customer loyalty (Y).


2017 ◽  
Vol 17 (1) ◽  
pp. 55
Author(s):  
Ismaniar Ismaniar Ismaniar

The present study is aimed at developing effective guidance program for increasing student’s learning motivation. The present study applies quantitative research approach with nonequivalent pre-posttest control group quasi-experimental design, and nonrandom-purposive sampling technique. The data were collected using inventory, interview, and documentary study. The study comes up with the main finding that the tested guidance program is proven to be effective for increasing learning motivation students of 11th grade at SMA Kartika XIX-2 Bandung.


2017 ◽  
Vol 4 (02) ◽  
pp. 274-293
Author(s):  
Nur Hidayati ◽  
J.M.V. Mulyadi

ABSTRACT The purpose of this study is to examine whether variables such as quality of goods/services procurement committee, income of goods/services procurement committee, procurement system and procurement system, procurement ethic of goods/services and internal control system have influence to fraud of goods/ services procurement in the ministry of health affairs agency. Population in this research is all auditor related in process of procurement of goods/services, while the object of research (sample) that is as much as 56 people. The technique of determining the sample using purposive sampling method. Data were tested using validity test, reliability test, multicolinearity test, heteroskedasticity test, multiple regression analysis, hypothesis test and coefficient of determination. The result of the research shows that the quality of procurement committee variables significantly and negatively affect the fraud of procurement of goods/services. The income of the procurement committee does not significantly affect the procurement of goods/services, procurement system and procedures have significant effect and negative to the goods/service procurement, ethics have significant effect and negative to the procurement of goods/services and internal control system significantly and negative to the fraud of procurement of goods/services. ABSTRAK Tujuan dari penelitian ini adalah untuk menguji apakah variabel seperti kualitas panitia pengadaan barang/jasa, penghasilan panitia pengadaan barang/jasa, sistem dan prosedur pengadaan barang/jasa, etika pengadaan barang/jasa, dan sistem pengendalian internal memiliki pengaruh terhadap fraud pengadaan barang/jasa di Lingkungan Instansi Kementerian Kesehatan RI. Populasi dalam penelitian ini adalah seluruh auditor yang terkait dalam proses pengadaan barang/jasa, sedangkan yang dijadikan objek penelitian (sampel) yaitu sebanyak 56 orang. Teknik penentuan sampel menggunakan metode purposive sampling. Data diuji menggunakan uji validitas, uji reliabilitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi berganda, uji hipotesis dan koefisien determinasi. Hasil penelitian menunjukkan bahwa variabel kualitas panitia pengadaan berpengaruh secara signifikan dan negatif terhadap fraud pengadaan barang/jasa. Penghasilan panitia pengadaan tidak berpengaruh secara signifikan terhadap terhadap fraud pengadaan barang/jasa, sistem dan prosedur pengadaan berpengaruh secara signifikan dan negatif terhadap fraud pengadaan barang/jasa, ketika berpengaruh secara signifikan dan negatif terhadap fraud pengadaan barang/jasa dan sistem pengendalian internal berpengaruh secara signifikan dan negatif terhadap fraud pengadaan barang/jasa. JEL Classification: M41, M42, H57


2020 ◽  
Vol 2 (1) ◽  
pp. 34-45
Author(s):  
Made Anggia Pramita Sukma

Buleleng Regency is located in the northern part of Bali Island with an area of 1,365.88 km2 and along the coast 157,05 km. About 57 tourist attractions such as nature tourism, marine tourism, agro tourism and historical place that can be visited by tourists so that it has its own characteristics compared to other objects. This is the reason authors try to analyze locally-generated revenue (PAD) in Buleleng Regency. The limitations are: (1) Percentage ratio to analyzing the growth rate of PAD Buleleng Regency (2) The object of research is PAD Buleleng Regency from 2001-2016. Sampling in this research using non-probability sampling technique by purposive sampling. This is a quantitative research which measured in numerical scale and data used in the research obtained from bps.go.id site of Buleleng Regency. It can be concluded that the (PAD) of Buleleng Regency increased from 2001 to 2015, but decreased by 3.73% in 2016.


2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    


2021 ◽  
Vol 14 (1) ◽  
pp. 63-76
Author(s):  
Antonio E.L. Nyoko ◽  
Anthonia Debora Dila Semuel

The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers. Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinion


2021 ◽  
Vol 1 ◽  
pp. 977-983
Author(s):  
Anissa Salsabil ◽  
Yulian Wahyu Permadi ◽  
Ainun Muthoharoh ◽  
Wulan Agustin Ningrum

AbstractInappropriate use of antibiotics has resulted in antibiotic resistance. One of the phenomena that supports this phenomenon is the lack of knowledge about patient compliance in the use of antibiotics. This study aims to determine the relationship between the level of knowledge and adherence to the use of penicillin antibiotics in patients with ARI in the Outpatient Installation at the Kesesi Health Center in 2021. Analytic research method with cross sectional approach with quantitative research type with non-probability sampling using purposive sampling method. a sample of 136 adult respondents diagnosed with ARI with antibiotic therapy. Data collection by questionnaire. Correlation data using Spearman Rho test. The results showed that the data was not significant between the use of antibiotics and adherence to taking medication with a P value of 0.286 (<0.05). The results of high antibiotic consumption compliance with sufficient knowledge results are expected for respondents and pharmaceutical staff to improve communication, information and education (KIE) to respondents who receive antibiotic prescriptions.Keywords: Penicillin Antibiotics, ARI, Compliance, Knowledge, Public Health Center AbstrakPenggunaan antibiotik yang tidak tepat telah mengakibatkan terjadinya resistensi terhadap antibiotik. Salah satu fenomena yang mendukung fenomena ini adalah kurangnya tingkat pengetahuan terhadap kepatuhan pasien dalam penggunaan antibiotik. Penelitian ini bertujuan untuk mengetahui hubungan antara tingkat pengetahuan terhadap kepatuhan dalam penggunaan antibiotik penisilin pada pasien ISPA Instalasi Rawat Jalan di Puskesmas Kesesi Tahun 2021. Metode penelitian analytic dengan pendekatan cross sectional dengan jenis penelitian kuantitatif dengan pengambilan sampel non-probability sampling menggunakan cara purposive sampling dengan sampel sebanyak 136 responden dewasa yang terdiagnosa ISPA dengan terapi antibiotik. Pengumpulan data dengan kuesioner. Data korelasi menggunakan uji spearman rho. Hasil penelitian menunjukan data tidak signifikan antara penggunaan antibiotic dengan kepatuhan konsumsi minum obat dengan nilai P value 0,286 (<0,05). Hasil kepatuhan konsumsi antibiotik yang tinggi dengan hasil pengtahuan yang cukup diharapkan kepada responden dan tenaga kefarmasian harus ditingkatkan mengenai komunikasi, informasi dan edukasi (KIE) kepada responden yang menerima resep antibiotik.Kata kunci: Antibiotik Penisilin; ISPA; kepatuhan; pengetahuan; puskesmas


2020 ◽  
Vol 5 (1) ◽  
pp. 5
Author(s):  
Arif Mustaqim Bahar ◽  
Maizaldi Maizaldi ◽  
Novrianto Putera ◽  
Resky Widiestuty ◽  
Syafrianto Chaniago ◽  
...  

The purpose of this study was to determine the effect of tourism facilities on tourist satisfaction in South Coastal District, to determine the effect of  service quality on tourist satisfaction in South Coastal District, to determine the effect of promotion on tourist satisfaction in South Coastal District. The method used is a quantitative research using descriptive, while the data collection used questionnaire. The sampling technique is non probability sampling with a type of purposive sampling of 115 respondents. The results of this study can be concluded that the: (1) Tourism facilities has a positive and significant effect on tourist satisfaction in South Coastal District. (2) Service quality has a positive and significant effect on tourist satisfaction in South Coastal District. (3) Promotion has a positive and significant effect on tourist satisfaction in South Coastal District.


Author(s):  
Cornelia Mirwantini Witomo

Tujuan dari penelitian ini adalah untuk mengidentifikasi dampak yang ditimbulkan oleh kegiatan budidaya tambak udang terhadap ekosistem mangrove dan memberikan rekomendasi terhadap pengelolaan ekosistem mangrove kedepan. Pendekatan penelitian yang digunakan adalah kombinasi penelitian kuantitatif kualitatif. Jenis data yang digunakan dalam penelitian ini adalah data sekunder. Data sekunder yang dimaksud adalah luasan mangrove pada waktu yang berbeda, luasan budidaya tambak pada waktu yang berbeda, perkembangan volume produksi budidaya tambak, dampak lingkungan, ekonomi dan sosial akibat degradasi ekosistem mangrove. Sumber data sekunder diperoleh dari hasil penelitian terdahulu yang sesuai dengan topik bahasan dalam penelitian serta publikasi dari instansi terkait. Metode pengumpulan data penelitian ini adalah studi pustaka kemudian dianalisis dengan metode analisis data sekunder secara deskritif dan dipresentasikan dalam bentuk tabulasi dan grafik. Dampak yang timbul akibat degradasi ekosistem mangrove adalah: (1) Terjadinya erosi garis pantai dan sempadan sungai; (2) Sedimentasi; (3) Pencemaran; (4) Berkurangnya fungsi ekologi dan secara langsung akan mempengaruhi fungsi ekonomi dengan berkurangnya jumlah tangkapan nelayan; serta (5) terjadinya intrusi air laut. Implikasi pada sosial ekonomi adalah ketahanan pangan menjadi rawan dan tingginya perpindahan penduduk untuk mencari sumber mata pencaharian lainnya. Rekomendasi kebijakan untuk memperbaiki ekosistem mangrove dan mengurangi dampak adalah melakukan rehabilitasi ekosistem mangrove dengan melibatkan masyarakat secara aktif dan melakukan praktek perikanan yang berkelanjutan sebagai contoh menerapkan perikanan organik yang saat ini menjadi dasar untuk pembelian ekolabeling sebagai bentuk peningkatan sertifikasi sebagai komoditas ekspor serta pembentukan ekonomi baru yang kreatif dalam pemanfaatan mangrove seperti ekowisata, penyediaan warna alami untuk batik dan pembuatan olahan makanan.Title: Impact of Shrimp Fish Pond towards to Mangrove EcosystemThe objectives of this study are to identify the impacts caused by shrimp fish pond activities on mangrove ecosystem and provide recommendations for the management of the future mangrove ecosystem. The research approach used a combination of qualitative quantitative research. The type of data used in this study is secondary data. Secondary data consist of the extent of mangroves at different times, the extent of fish pond at different times, the development of the volume of production of fish ponds, environmental, economic and social impacts due to the degradation of mangrove ecosystems. Secondary data sources were obtained from the results of previous studies in accordance with the topic of discussion in research and publications from relevant agencies. The method of collecting data in this study is a literature study and then analyzed by descriptive secondary data analysis method and presented in the form of tabulations and graphs. The impacts arising from the degradation of the mangrove ecosystem are (1) the occurrence of shoreline erosion and river boundaries, (2) sedimentation, (3) pollution, (4). reduced ecological functions and will directly affect economic function by reducing the number of fishermen’s catches and (5) the occurrence of seawater intrusion. The implications for socio-economic conditions are food security is vulnerable and the high population movement to find other sources of livelihood. Policy recommendations to improve mangrove ecosystems and reduce impacts are to rehabilitate mangrove ecosystems by actively involving the community and carrying out sustainable fisheries practices as an example of implementing organic fisheries which is currently the basis for purchasing ecolabeling as a form of increasing certification as export commodities and forming a new creative economy in the utilization of mangroves such as ecotourism, providing natural colors for batik and making processed foods.


2020 ◽  
Author(s):  
sri murni

The present study is aimed at developing effective guidance program for increasing student’s learning motivation. The present study applies quantitative research approach with nonequivalent pre-posttest control group quasi- experimental design, and nonrandom-purposive sampling technique. The data were collected using inventory, interview, and documentary study. The study comes up with the main finding that the tested guidance program is proven to be effective for increasing learning motivation students of 11th grade at SMA Kartika XIX-2 Bandung.Keywords: guidance program; learning motivation


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