scholarly journals Maksymalne zbliżenie do słuchacza. Kategoria potoczności w radiowych serwisach informacyjnych

2021 ◽  
pp. 397-407
Author(s):  
Sebastian Misiuk ◽  

Maximizing closeness to the listener. The category of current language in the radio news Summary Post-modernistic informative models used in commercial media are becoming increasingly more informal. Therefore, there is a growing tendency in resorting to a more colloquial language. This has been proven not only by the non-formal accounts of the reporters but also by radio presenters’ verbalized speeches. Qualitative research of Radio ZET “Wiadomości” (eng. “The News”) (raging from 6th May 2019 until 2nd June 2019) enables us to reconstruct an informal view of the world portrayed in media, and determine particular areas in which colloquialisms are most often seen. They authenticate the message and make it more effortless. However, at the same time, they lead to stereotypization and superficiality. These seem to have an impact on the functions of informal language in media. Besides the well-known informative one, they contribute to the reduction of the distance between an addresser and an addressee, as well as increase entertainment value and persuasiveness.

2011 ◽  
Vol 4 (1) ◽  
pp. 21-34 ◽  
Author(s):  
John T. Warren

Through narratives and critical interrogations of classroom interactions, I sketch an argument for a co-constitutive relationship between qualitative research and pedagogy that imagines a more reflexive and socially just world. Through story, one comes to see an interplay between one's own experiences, one's own desires and one's community — I seek to focus that potential into an embodied pedagogy that highlights power and, as a result, holds all of us accountable for our own situated-ness in systems of power in ways that grant us potential places from which to enact change. Key in this discussion is a careful analytical point of view for seeing the world and a set of practices that work to imagine new ways of talking back.


2020 ◽  
Vol 8 (1) ◽  
pp. 96-104
Author(s):  
Yeremia Yori Rudito ◽  
Anita

Burger King is the one of the most successful fast food restaurant in the world. According to Wikipedia, there are 17,796 locations of Burger King all over the world in 2018. Burger King also has its Instagram account. Now this account has been followed by 1,6 million people and has posted 938 posts. That statistic shows that Burger King is active in social media especially in Instagram platform. The writer see the indication of the using of Persuasive Strategies because in promoting their product. In this research the writer wants to know the persuasive strategies that applied in Burger King’s Instagram post caption and the most used strategy. This research applied Qualitative Method as research method. This research has two findings, first, there are 13 strategies that appear in Burger King’s Instagram post caption they are, Anecdote, Assonance, Cliché, Connotation, Evidence, Everyday/Colloquial Language, Hyperbole, Imagery, Inclusive Language, Pun, Repetition, Rhetorical Question, and Simile. Second, the most used strategy is Everyday/Colloquial Language.


Author(s):  
Ana Mengual-Recuerda ◽  
Victoria Tur-Viñes ◽  
David Juárez-Varón ◽  
Faustino Alarcón-Valero

Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical study aims to analyze the influence on the consumer of the characteristic stimuli of a high-level gastronomic experience in a restaurant with two Michelin stars. Using neuromarketing biometrics, combined with a qualitative research technique, the objective of this research was to determine the emotional impact of the presentation and tasting of dishes compared to wines and to draw conclusions about each variable in the general experience. The results indicate that the dishes have a greater influence on the level of interest than the wines, and both have a different emotional impact at different moments of the experience due to its duration.


Resources ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 38
Author(s):  
Leandro Pereira ◽  
Rita Carvalho ◽  
Álvaro Dias ◽  
Renato Costa ◽  
Nelson António

The fashion industry being one of the most polluting industries in the world means that it is an industry with an immense potential for change. Consumers are central and are closely intertwined with how companies act. This research reflects consumer perspectives and practices towards the topic of sustainability implemented in the fashion industry. The relevance of sustainability in the fashion industry and the key role of consumers in its implementation are undeniable and confirmed by consumers in a representation of general awareness and concern, despite not always being translated into actual practices. A qualitative research methodology, followed by a set of interviews conducted with consumers, revealed that the great majority are implementing a variety of practices when making their buying choices towards fashion items. Barriers such as lack of education, information, knowledge and transparency were identified, and this aspect was shared by consumers as a reason why they are not motivated to make more conscious decisions. Companies should educate consumers from a general perspective and focus on the group of consumers that are not implementing sustainability in the fashion industry in their buying choices, as they represent the potential for the future.


Author(s):  
Kyle Hammonds

Superheroes are a global phenomenon. The superhero genre has been proliferated through modern industrial societies by way of movies, television, comics, and other forms of popular media. Although virtually every nation in the world has heroic myths, the modern superhero, as marked by the inception of recent American comics heroes in 1929, is a uniquely Western invention. Superheroes are “Western” insofar as they embody and exhibit Western civic values, such as democracy, humanism, and retributive justice. These characters have been communicatively incorporated into globalization processes by means of diffusion and thereby enact aspects of cultural imperialism. Even so, superhero figures have been in high demand across many populations for their entertainment value. As superheroes have diffused in non-Western cultures, they have not only been absorbed by new cultures but also refigured and adapted. These non-Western adaptations have had a recursive influence, such as the global popularity of Japanese manga. The recursive relationship between Western superheroes and their non-Western adaptations implies superheroes are an important aspect of cultural fusion in global popular culture.


2020 ◽  
Vol 29 (2) ◽  
pp. 134-142
Author(s):  
Anggita Rachmanantya ◽  
Sari Wahyuni ◽  
Andi Nurrohman ◽  
Anansya Ralia ◽  
Aniek Martono

Leaders are very important for organizations and businesses. The various characters of leaders can determine the success of an organization due to their role and responsibility for planning, organizing, and decision-making of organizational strategies to achieve their goals. One of the leaders whose characteristic is quite interesting and possibly become our role models is Larry Page, a co-founder of Google Inc. The researchers used qualitative research methods by descriptive research in explaining Larry Page style of leadership in leading Google Inc. Result of this study shows that Larry Page has a very open and equal way of leading, making him a democratic and transformational leader for an instance Larry believe in crazy ideas of their employees since he believes that insane ideas could change the world whereas not all the leaders can trust their subordinate. To hear the ideas, Larry always encourages his subordinate to speak up at every opportunity and instantly give them constructive feedback.


Author(s):  
Hartini Selian ◽  
Jumino Suhadi ◽  
M. Manugeren

Abstract This study is about heroism in the novel The Jungle Book by Rudyard Kipling. There are three points of discussion under this title: giving protection, defending rights and gratitude. Defending rights is associated with heroic deeds. A hero is a random citizen that rises to an occasion and performs an action of superhero proportions. Gratitude implies thankfulness or an appreciation of benefits conferred together with a desire, when practicable, to return those benefits. Defending rights is tied to human rights which are universally applicable to one and all. These are the significant components of heroism. One of the relevant and outstanding modern theories of heroism applied here is proposed by Gibbon (2009) stating that hero is just an average man who fights to solve a common problem in today’s society. The study is conducted with Descriptive Qualitative Method proposed by Haughman (2009) in which he states that Qualitative research is a form of social inquiry that focuses on the way people interpret and make sense of their experiences and the world in which they live. Kipling leads children down the jungle path into adventures beyond their day to day imagining and along the way he shows the value of ‘doing for yourself', of 'learning who to trust'. The result shows that heroism is highlighted through the major characters and the conclusive points are some of the significant characters such as Mowgli, Father Wolf, Mother Wolf, Hathi, and Bagheera have done heroic deeds. Their heroism is presented in the forms of giving protection, defending rights and gratitude. Keywords: heroism, human rights, gratitude


2018 ◽  
Vol 4 (01) ◽  
Author(s):  
Sumiati Sumiati ◽  
Lasmery RM Girsang

<p>Bali becomes the world‟s tourism that has varied culture, one of them is „Tari Kecak‟ („Tari<br />Cak‟ or „Fire Dance‟). Different with other dance using music („gamelan‟), „Tari Kecak‟ just uses the<br />dancer‟s sound/shouting like “cak cak ke cak cak ke”as the art. Through qualitative research based on<br />constructive paradigm, the researcher depended on participative observation and in depth interview to<br />the key informants and informants (from local society and tourists). By using Semantic Meaning Theory<br />from Charles Osgood, the results show five meanings from „Tari Kecak‟, namely (a) avoiding curse, (b)<br />as a belief system, (c) as a holy thing, (d) as an art and culture and also (e) as economic income.<br />Keywords: Message, Tari Kecak, Semantic Meaning Theory</p>


Author(s):  
Ram Prasad Rai

The main concern of this paper is to study on masculinity and more importantly the hyper masculinity of the Gurkhas in Imperial Warriors: Britain and the Gurkhas by Tony Gould. The writer describes the courage with discipline and dedication, the Gurkhas had while fighting for Nepal, their homeland during the Anglo-Nepal War (1814-1816) and for Britain in the First and Second World Wars, following the other wars and confrontations in many parts of the world. Despite a lot of hardships and pain in wars, they never showed their back to the enemies, but kept Britain’s imperial image always high with victories. They received Victoria Crosses along with other bravery medals. As a masculinity, the hegemonic masculinity is obviously present in the book since the high ranked British Officers are in the position to lead the Gurkha soldiers. However, the masculinity here is associated with the extreme level of bravery and that is the hyper-masculinity of the Gurkhas. Since this is a qualitative research work, the researcher has consulted various books, reviews and journal articles related to the Gurkhas. It is a new concept in the study of the Gurkhas in the particular book by Gould. So, it will certainly be a new insight for the future researchers in the related area.


2020 ◽  
Vol 3 (3a) ◽  
Author(s):  
Lasmini

Corona virus or covid 19 is a dangerous virus that attacks the human respiratory system. Corona virus able to change the order of almost all of life’s joints in the world of education. In order to break the chain of the covid 19, goverments introduce a pattern of long range learning by means online learning. Application of this learning model certainly brings its own impact to students. The puspose of this study is to know the impact students are experiencing class 5 country primary school Pandawei during the online learning system. The method used was qualitative research methods with data collection techniques thrugh interviews and observations. The analysis technique used is qualitative descriptive. The main find of this research is increased students study habits using this online learning methods because the students are becoming accustomed  with technology so they’re easier discovering additional information about the lesson materials received search school.


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