scholarly journals Comparative Analysis of the Effects of False Low-Price Marketing Strategy on Multiple Platforms

2021 ◽  
Vol 4 (6) ◽  
pp. 32-38
Author(s):  
Wanting He ◽  
Xixi Zhu ◽  
Lianghui Zhao

In order to make full use of the characteristics of commodity prices, merchants on e-commerce platforms have adopted the low-price marketing strategy. Regular promotional discounts can bring new vitality to the commodity sales market, but extreme discount marketing methods would lead to serious impacts on the sales of competing products, thus affecting the stable development of the online shopping market. The sales data of four electrical products using the false low-price marketing strategy on three e-commerce platforms (Taobao, JD, and Amazon) were used in this study. The sales data from different e-commerce platforms and different time periods were analyzed, and one-way ANOVA was used on the factors affecting the effect of marketing strategy. The results showed that there is a significant difference between the direct marketing of high-priced products and low-priced products on Taobao; the difference between the marketing effects of high-priced products and mid-priced products on JD and Amazon is significant. This analysis would help businesses formulate reasonable marketing strategies and promote the stable development of the online shopping market.

2021 ◽  
Vol 6 (14) ◽  
pp. 1-7
Author(s):  
Emine Serap ÇAĞAN ◽  
Birsen KARACA SAYDAM ◽  
Sinem GÜLÜMSER ATEŞ ◽  
Rabia EKTİ GENÇ ◽  
Esin ÇEBER TURFAN

Introduction: The primary attachment figure is mostly defined as the mother, and studies focus on the mother. However, in many babies, basic attachment is just as good with the father as with the mother. It is seen that there are very few studies in the literature investigating the correlations of father-infant attachment relationships.. The aim of this study is to determine the father-infant attachment status and to determine the factors affecting attachment. Method: The population of the cross-sectional study consisted of the spouses of all puerperant women hospitalized in the Gynecology and Obstetrics Clinic between September 1, 2018 and October 1, 2018. The sample size consisted of 156 fathers who agreed to participate in the study. Father identification form and father-infant attachment scale were used to collect the study data. The analysis of the data obtained from the research was carried out on the computer using the SPSS 16.0 package program. Results: 156 fathers participated in the study. The mean age of the fathers is 33.64±6.49, and 38.5% of them have a bachelor's degree. 91.0% of fathers stated that they felt ready for fatherhood. The fathers' Father-Infant Attachment Scale mean score was 82.60±7.72 In the analysis, the difference between the variables and the total score of the scale was found to be statistically insignificant (p>0.05). Discussion and Conclusion: At the end of the study, the bonding process of fathers participating in the study with their babies and the factors affecting this process were evaluated and it was seen that the father-infant attachment scale mean scores of the fathers participating in the study were high and were similar to other studies. In addition, when the basic factors affecting father-infant attachment were compared with the attachment scale mean score, it was found that there was no statistically significant difference.


Author(s):  
Muhammad Syah Fibrika Ramadhan ◽  
Nisrina Anggi Syahputri

As the technology develop rapidly, people’s life is more convenient in many aspects. For instance, technology is facilitating the way people shop. In this day and age, people does not need to go to market to buy things they want as they can get it by online shopping. This way is certainly saving the time, the money as well because they do not need to pay the transportation cost. However, with the assistances that technology offered, not all people are overly dependent on technology. Some of them, mostly baby boomers gen, tend to life the old-fashioned way. This research aims to find out the difference among three generations, including baby boomers, millennials, and digital natives in their dependence on technology and how it affects their shopping behavior including the shopping objective, shopping frequency, deciding online or offline, shopping hour as well as brand choice. This study investigated about 138 persons, consisted of 30 (22%) baby boomers, 34 (25%) millennials, and 74 (53%) digital natives. The data were collected using the questionnaire consisted of 29 questions related to daily interaction to technology and shopping behavior. Oneway ANOVA was used to analyze the data. The result shows that among baby boomers, millennials, and digital natives have different responses of their technological dependence relating to shopping behavior. However, there is no significant difference among three generations. Each generation have different trait of shopping. Thus, the marketer should to know what kind of generation of their target in order to give the appropriate marketing.


2020 ◽  
Vol 96 (1140) ◽  
pp. 594-599 ◽  
Author(s):  
Tanya Aggarwal ◽  
Ali Eskandari ◽  
Sarv Priya ◽  
Aidan Mullan ◽  
Ishan Garg ◽  
...  

ObjectiveCT pulmonary angiography (CTPA) is one of the most commonly ordered CT imaging tests. It is often believed to be overutilised with few recent studies showing a yield of less than 2%. This study aimed to determine the overall positivity rate of CTPA examinations and understand the factors that affect the yield of the CTPA examination.MethodsWe retrospectively analysed 2713 patients who received the CTPA exam between 2016 and 2018. Type of study ordered (CTPA chest or CTPA chest with abdomen and pelvis CT), patient location (emergency department (ED), outpatient, inpatient, intensive care unit (ICU)) and patient characteristics—age, sex and body mass index (BMI) were recorded. A logistic regression analysis was performed to determine what factors affect the positivity rate of CT scans for pulmonary embolism (PE).ResultsWith 296 positive test results, the overall CTPA positivity was 10.9%. Male sex was associated with higher CTPA positivity, gender difference was maximum in 18-year to 35-year age group. Overweight and obese patients had significantly higher positivity as compared with BMI<25 (p<0.05). Higher positivity rate was seen in the BMI 25–40 group (11.9%) as compared with BMI>40 (10.1%) (p<0.05). Significant difference (p<0.001) was also found in CTPA examination yield from ICU (15.3%) versus inpatients (other than ICU) (12.4%) versus ED (9.6%), and outpatients (8.5%). The difference in CTPA yield based on the type of CT order (CTPA chest vs CTPA chest with CT abdomen and pelvis), patient’s age and sex was not significant.ConclusionCTPA yield of 10.9% in this study is comparable to acceptable positivity rate for the USA and is higher than recent studies showing positivity of <2%. Patient characteristics like obesity and ICU or inpatient location are associated with higher rate of CT positivity.


2020 ◽  
Vol 18 (1) ◽  
pp. 97-110
Author(s):  
Afriyanto Bin Emri ◽  
Ahlam Binti Ibrahim

The aim of the study is to identify the extent and level affecting Jawi mastery after the decline in Jawi achievement in Islamic teaching subjects, including the Jawi proficiency test in writing, spelling, multiple-choice questions and Quranic writing. In this context, the main objective of this study is to identify the level of Jawi mastery, the difference between Jawi mastery factor and gender and Jawi mastery factor. The study is a quantitative survey and the selected study sample is a total of 72 students from Sekolah Kebangsaan Seri Duyong Melaka. The research tool is using questionnaires. The data obtained in this quantitative form were analyzed descriptively and side-effects (t-test) to test the null hypothesis (s) of the study. The findings suggest that there is no significant difference in the gender of students with the Jawi mastery factor. Finally, the purpose of this study is to improve the education system with respect to responses at the primary and secondary school levels


2016 ◽  
Vol 5 (1) ◽  
pp. 889
Author(s):  
Muhammad Labib ◽  
Vanessa Gaffar

Kampung Gajah Wonderland is one of the tourist destinations in Bandung. The number of visits in Kampung Gajah Wonderland increased from year to year but the target desired by management is still not reached. Therefore, the management of Kampung Gajah Wonderland do the direct marketing strategy methods consisting of direct mail, door to door selling and telemarketing. The purpose of this research was to obtain the findings regarding the extent to which the program's direct marketing methods, decision to visit Kampung Gajah Wonderland and how direct marketing strategy influences methods of visiting in Kampung Gajah Wonderland. The type of research used are descriptive and verifikatif with methods used is explanatory survey. The sample in this study as many as 75 groups with sample withdrawal technique used is systematic random sampling. Technique of data analysis used is path analysis.The independent variable in this study are direct mail (X1), door to door selling (X2), and telemarketing (X3) a dependent variable used is decisions while visiting (Y) which consists of product choice, brand choice dealer choice, purchase, amount, timing the purchase and payment method. Research results show that groups responses to direct marketing methods against the decision of a visit generally rated highly. A factor that gets the highest rating is door to door selling. While direct mail get the lowest value. Response groups regarding decisions been rated high. Gets the highest appraisal indicators is purchase timing. While the indicators are getting low value is payment method. Based on testing of SPSS 20 showed a simultaneous and partial correlation between direct marketing methods with visit decision. Based on this research, management’s Kampung Gajah Wonderland expected to increase selling door to door program in order to achieve the desired target.


Author(s):  
Nada Tashkandi ◽  
Mashael Abdullah Al Sadoon ◽  
Jumana Mohammed Albagshi ◽  
Rana Mohammed Bin Mandeel ◽  
Thuraya Adnan Albagshi

Background: Malocclusion is one of the most common oral cavity malformations. It has a variety of effects on dental health, function, aesthetics, and psychosocial condition. The suggested treatment for such a condition is orthodontic treatment. This study aims to assess the perceptions of orthodontic treatment needs of parents and their children with relation to their perception in Riyadh, Saudi Arabia.Methods: This is a cross-sectional study that was conducted to study the perception of children and their parents about the need for orthodontic treatment. The data were collected at the pediatric clinics of Riyadh Elm university in Riyadh, Saudi Arabia, and included 379 parents and their school children aged 4-12 years. An interviewed questionnaire was used to collect the data from the children and their parents separately.Results: The study found that the perception towards the need for orthodontic treatment of children and their parents was 44.6%, and 34.8% respectively. Also, a statistically significant difference was shown between the perception of children and their parents (p>0.05). The main factors affecting the perception was age, as the desire to have orthodontic treatment increased among children above age of 10 years. Other factors including satisfaction about chewing, teeth appearance, and social media altered the perception for orthodontic treatment need.Conclusions: These findings could be essential for orthodontic treatment planning and increasing patient compliance. The difference between children and parents’ perceptions can affect drive toward initial orthodontic visit.


Author(s):  
Ali Hussein Zolait ◽  
Safeya Mohamed Isa ◽  
Hala Mahmood Ali ◽  
Veera Pandiyan Kaliani Sundram

The purpose of this article is to measure the difference between Bahraini men and women in terms of their habits of online shopping and determine factors affecting their buying decision. The researchers adopted a technology acceptance model (TAM) as a research conceptual framework. A questionnaire was developed and distributed randomly to a sample of Bahrainis. Collected data was analyzed to test the research framework and hypotheses using multiple regression analysis. Results show there is a difference between men and women in term of trust, habit, satisfaction, perceived ease of use, and risk. The limitation of research stems from the majority of the participants aged between 18-28 years old, which could not represent all population age group. The article identifies key predictors of the online buying decision, enabling entrepreneurs and practitioners of online business to understand which factors will be useful to draw a rigid strategy for their online presence. Previous studies on online shopping did not give much concern to gender factor, while the current study investigates differences between men and women online shopping habits and reaching new facts about factors that influence the Bahraini buying decisions.


Author(s):  
WAHYUDI WAHYUDI ◽  
ABDUR RAHMAN ◽  
MUHAMMAD NAWAWI

ABSTRAKNilai ukur antara sensor load cell yang ada pada timbangan digital dan nilai ukur pada timbangan konvensional atau manual terkadang memiliki perbedaan yang sangat signifikan diantara keduanya, hal ini biasanya diakibatkan oleh beberapa faktor yang mempengaruhi perbedaan nilai ukur tersebut, oleh karena itu pada penelitian kali ini, akan dilakukan suatu pengukuran dan pengujian berat suatu beban dengan objek yang ukur yaitu buah apel, tomat dan jeruk. Pengujian ini dilakukan untuk mengetahui sistem mana yang lebih efisien dan akurat dalam melakukan suatu perhitungan berat suatu buah. Untuk tahap pertama, Proses pengukuran berat buah menggunakan sensor load cell dilakukan pada alat penyortir buah otomatis, kemudian untuk tahap kedua, pengukuran buah dilakukan dengan menggunakan timbangan jenis manual atau konvensioanal. Setelah didapat nilai perhitungan dari keduanya, selanjutnya akan dianalisa dan dibandingakan hasil ukur dari kedua sistem tersebut untuk mengetahui tingkat efisiensi dari keduanya.Kata Kunci : Perbandingan, Nilai Ukur, Load Cell, Timbangan Manual, keakuratan ABSTRACTThe measuring values between the load cell sensors present in the digital scales and the measured values on the conventional or manual scales sometimes have a very significant difference between them, this is usually due to several factors affecting the difference in measuring values, therefore in this study, Will be done a measurement and testing the weight of a load with the measuring object of apples, tomatoes and oranges. This test is conducted to determine which system is more efficient and accurate in performing a weight calculation of a fruit. For the first stage, the process of measuring the weight of fruit using the load cell sensor is done on the automatic fruit sorter, then for the second stage, the fruit measurement is done by using manual or conventional scales. Having obtained the value of the calculation of both, then will be analyzed and compared the results of measuring both systems to determine the level of efficiency of both.Keywords: Comparison, Measure Value, Load Cell, Manual Scales, Accuracy


2018 ◽  
Vol 10 (4) ◽  
pp. 61-73
Author(s):  
Ali Hussein Zolait ◽  
Safeya Mohamed Isa ◽  
Hala Mahmood Ali ◽  
Veera Pandiyan Kaliani Sundram

The purpose of this article is to measure the difference between Bahraini men and women in terms of their habits of online shopping and determine factors affecting their buying decision. The researchers adopted a technology acceptance model (TAM) as a research conceptual framework. A questionnaire was developed and distributed randomly to a sample of Bahrainis. Collected data was analyzed to test the research framework and hypotheses using multiple regression analysis. Results show there is a difference between men and women in term of trust, habit, satisfaction, perceived ease of use, and risk. The limitation of research stems from the majority of the participants aged between 18-28 years old, which could not represent all population age group. The article identifies key predictors of the online buying decision, enabling entrepreneurs and practitioners of online business to understand which factors will be useful to draw a rigid strategy for their online presence. Previous studies on online shopping did not give much concern to gender factor, while the current study investigates differences between men and women online shopping habits and reaching new facts about factors that influence the Bahraini buying decisions.


Author(s):  
Mohammed Jafer ◽  
Rik Crutzen ◽  
Esam Halboub ◽  
Ibtisam Moafa ◽  
Bart van den Borne ◽  
...  

Abstract This study aimed to investigate the possible factors affecting dentists’ behavior relating to performing oral cancer examinations as part of routine clinical examination. A total of 95 direct clinical observation sessions—utilizing an instrument consisting of 19 evidence-based observational criteria for oral cancer examinations—were observed by four calibrated dentists. Thirty-two final-year students, 32 interns, and 31 faculty members of Jazan Dental School were examined between April 9 and May 4, 2017. A descriptive analysis was conducted to investigate the frequencies/percentages of the performed observing criteria by all examiners. ANOVA and Tukey tests were carried out to investigate the difference between the examiner groups. A total number of 32 patients participated in the study, whereby each patient was examined by three different examiners from each group, as well as by the attending observer/s. Fewer than 50% of the examiners performed the clinical steps necessary for an oral cancer examination—for example, taking into account past medical history, as well as extra and intra-oral examinations. More than 90% of the examiners examined hard tissue, whereas fewer than 30% of them educated their patients about possible risk factors. A significant difference between examiner groups was found in favor of faculty members. A gap between knowledge and actual practice of oral cancer examinations was evident: majority of participants failed to perform the necessary steps for an oral cancer examination. Previous experience and confidence in performing oral cancer examination are possible explanations for the dentist’s behavior toward oral cancer examination.


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