USE OF OPERATIONAL ANALYSIS AS A TOOL FOR MANAGING A COMMERCIAL ORGANIZATION IN A CRISIS ECONOMY
Keyword(s):
The article explores the possibilities of using operational analysis tools for managing a commercial organization in a crisis economy. The approaches to the use of indicators of the profitability threshold and the margin of financial strength to prevent the insolvency and bankruptcy of the organization are considered. The target function of the economic activity of a commercial organization has been formalized. The possibilities of regulating the strength of the operating leverage to reduce the loss of the company's profit with a decrease in sales in the context of the economic crisis have been studied.