DETERMINATION OF MARKETING COMMUNICATION STRATEGIES OF HOTELS USING RENEWABLE ENERGY

2021 ◽  
Vol 6 (1) ◽  
pp. 1-25
Author(s):  
Ayşegül BAYRAM KAYA,Habibe Yelda ŞENER,Ercan TAŞKIN
Keyword(s):  
Renewable Energy ◽  
Communication Strategies ◽  
Marketing Communication

scholarly journals Influence of the Share of Renewable Energy Sources on the Level of Energy Security in EECCA Countries

Energies ◽  
2021 ◽  
Vol 14 (4) ◽  
pp. 903 ◽  
Author(s):  
Ivan Trifonov ◽  
Dmitry Trukhan ◽  
Yury Koshlich ◽  
Valeriy Prasolov ◽  
Beata Ślusarczyk
Keyword(s):  
Renewable Energy ◽  
Energy Security ◽  
Structural Characteristics ◽  
Renewable Energy Sources ◽  
Energy Resource ◽  
Energy Sources ◽  
Structural Content ◽  
High Degree

In this study we aimed to determine the extent to which changes in the share of renewable energy sources, their structural complex, and the level of energy security in Eastern Europe, Caucasus and Central Asia (EECCA) countries in the medium- and long-term are interconnected. The study was performed through modeling and determination of the structural characteristics of energy security in the countries. The methodology of the approach to modeling was based on solving the problem of nonlinear optimization by selecting a certain scenario. For the study, the data of EECCA countries were used. The ability of EECCA countries to benefit from long-term indirect and induced advantages of the transformation period depends on the extent to which their domestic supply chains facilitate the deployment of energy transformation and induced economic activity. This study provides an opportunity to assess the degree of influence of renewable energy sources on the level of energy security of countries in the context of energy resource diversification. The high degree of influence of renewable energy sources on energy security in the EECCA countries has been proven in the implementation of the developed scenarios for its increase. Energy security is growing. At the same time, its level depends not only on an increase in the share of renewable sources but also on the structure of energy resources complex of countries, and the development of various renewable energy sources. Therefore, today the EECCA countries are forced not only to increase the share of renewable energy sources but also to attach strategic importance to the structural content of their energy complex.

scholarly journals Interaction Boundary Determination of Renewable Energy Sources to Estimate System Strength Using the Power Flow Tracing Strategy

2021 ◽  
Vol 13 (3) ◽  
pp. 1569
Author(s):  
Namki Choi ◽  
Byongjun Lee ◽  
Dohyuk Kim ◽  
Suchul Nam
Keyword(s):  
Renewable Energy ◽  
Power Flow ◽  
Renewable Energy Sources ◽  
Energy Sources ◽  
Test Results ◽  
Boundary Determination ◽  
Actual Interaction ◽  
Power Flow Tracing ◽  
Estimate System

System strength is an important concept in the integration of renewable energy sources (RESs). However, evaluating system strength is becoming more ambiguous due to the interaction of RESs. This paper proposes a novel scheme to define the actual interaction boundaries of RESs using the power flow tracing strategy. Based on the proposed method, the interaction boundaries of RESs were identified at the southwest side of Korea Electric Power Corporation (KEPCO) systems. The test results show that the proposed approach always provides the identical interaction boundaries of RESs in KEPCO systems, compared to the Electric Reliability Council of Texas (ERCOT) method. The consistent boundaries could be a guideline for power-system planners to assess more accurate system strength, considering the actual interactions of the RESs.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

scholarly journals Wind Data Analysis and Wind Flow Simulation Over Large Areas

2014 ◽  
Vol 10 (1) ◽  
pp. 38-45
Author(s):  
Angel Terziev ◽  
Ivan Antonov ◽  
Rositsa Velichkova
Keyword(s):  
Renewable Energy ◽  
Wind Energy ◽  
Renewable Energy Sources ◽  
Energy Sources ◽  
Wind Flow ◽  
Energy Potential ◽  
Wind Potential ◽  
Wind Energy Potential ◽  
The Impact

Abstract Increasing the share of renewable energy sources is one of the core policies of the European Union. This is because of the fact that this energy is essential in reducing the greenhouse gas emissions and securing energy supplies. Currently, the share of wind energy from all renewable energy sources is relatively low. The choice of location for a certain wind farm installation strongly depends on the wind potential. Therefore the accurate assessment of wind potential is extremely important. In the present paper an analysis is made on the impact of significant possible parameters on the determination of wind energy potential for relatively large areas. In the analysis the type of measurements (short- and long-term on-site measurements), the type of instrumentation and the terrain roughness factor are considered. The study on the impact of turbulence on the wind flow distribution over complex terrain is presented, and it is based on the real on-site data collected by the meteorological tall towers installed in the northern part of Bulgaria. By means of CFD based software a wind map is developed for relatively large areas. Different turbulent models in numerical calculations were tested and recommendations for the usage of the specific models in flows modeling over complex terrains are presented. The role of each parameter in wind map development is made. Different approaches for determination of wind energy potential based on the preliminary developed wind map are presented.

Analysis of Wave Energy Sources in the North Atlantic Waters in View of Design Challenges

2016 ◽  
Author(s):  
Jose V. Taboada ◽  
Hirpa G. Lemu
Keyword(s):  
Renewable Energy ◽  
North Atlantic ◽  
Wave Energy ◽  
Energy Resources ◽  
Structural Performance ◽  
Energy Sources ◽  
Wave Power ◽  
Wave Statistics ◽  
Wave Characteristics

This paper describes a wave energy analysis of North Atlantic waters and provides an overview of the available resources. The analysis was conducted using a scatter diagram data combined with wave statistics and empirical parameters given by wave height and periods. Such an overview is instrumental for modelling of wave energy sources, design of wave energy converter (WEC) devices and determination of locations of the devices. Previous survey of wave energy resources widely focused on determination of the reliability on installations of WECs. Though the renewable energy source that can be utilized from the waves is huge, the innovative work in design and development of WECs is insignificant and the available technologies still require further optimization. Furthermore, the wave potential of North Atlantic waters is not sufficiently studied and documented. Closer review of the literature also shows that wave energy conversion technology, compared with other conversion machines of renewable energy sources such as wind energy and solar energy, seems still immature and most of the research and development efforts in this direction are limited in scope. The design of energy converters is also highly dictated by the wave energy resource intensity distribution, which varies from North to South hemisphere. The immaturity of the technology can be attributed to several factors. Since there are a number of uncertainties on the accuracy of wave data, the design, location and installation of WECs face a number of challenges in terms of their service life, structural performance and topological configuration. As a result, collection and assessment of wave characteristics and the wave state conditions data serve as key inputs for development of robust, reliable, operable and affordable wave energy converters. The fact that a number of variables are involved in wave distribution characteristics and the extraction of wave power, treating these variables in the design process imposes immense challenges for the design optimization and hence the optimum energy conversion. The conversion machines are expected to extract as high wave energy as possible while their structural performance is ensured. The study reported in this paper is to analyse wave data over several years of return periods with a detailed validation for wave statistics and wave power. The analysis is intended to contribute in better understanding of the wave characteristics with influencing parameters that can serve as design optimization parameters. A method is proposed to conduct a survey and analysis of the available wave energy resources and the potential at cited locations. The paper concludes that wave energy data accuracy is the baseline for project scoping, coastal and offshore design, and environmental impact assessments.

scholarly journals A consumer perspective of advertising by attorneys

1991 ◽  
Vol 17 (1) ◽  
Author(s):  
C. Boshoff
Keyword(s):  
South Africa ◽  
Decision Making ◽  
Information Needs ◽  
Communication Strategies ◽  
Legal Services ◽  
Marketing Communication ◽  
Advertising Agencies ◽  
The Public ◽  
Consumer Perspective ◽  
First Time

Attorneys in South Africa may soon be permitted to advertise their services for the first time. This recommendation put forward by the Association of Law Societies, though still to be ratified by the four provincial law societies, has come amid increasing competition between attorneys and non- professionals. The marketing fraternity is, however, uncertain as to how members of the public are likely to react to legal services advertising. This study attempts to provide some tentative guidelines for decision-making on advertising by attorneys. Interested parties like attorneys, marketing consultants, and advertising agencies could use the researched information to structure marketing communication strategies which will not transgress the ethical code of the attorneys' profession, but which will satisfy the information needs of consumers. The study reports the findings of a survey conducted among 1 000 members of the public. Indications are that consumers not only think that advertising should be permitted, but also that it will benefit both themselves and the legal profession. Opsomming Prokureurs mag moontlik binnekort toegelaat word om hul dienste te adverteer. Die aanbeveling van die Vereniging van Prokureursordes, wat nog deur die vier provinsiale wetsgenootskappe bekragtig moet word, is geneem as gevolg van toenemende mededinging tussen prokureurs en nie-professionele praktisyns. Bemarkingsdeskundiges is egter onseker oor wat die publiek se reaksie sal wees. Die studie poog om enkele tentatiewe riglyne voor te stel vir bemarkingskommunikasiestrategieë wat nie die regsprofessie se etiese kode sal oortree nie, maar tog voldoende inligting aan verbruikers sal beskikbaar stel. Die bevindinge van 'n opname onder 1 000 lede van die publiek dui daarop dat reklame nie alleen verwelkom sal word nie, maar dat dit moontlik tot voordeel van sowel die publiek as die regsprofessie sal strek.

scholarly journals Determination of Potential Tidal Power Sites at East Malaysia

2020 ◽  
Vol 10 (4) ◽  
pp. 6047-6051 ◽  
Author(s):  
K. A. Samo ◽  
I. A. Samo ◽  
Z. A. Siyal ◽  
A. R. H. Rigit
Keyword(s):  
Renewable Energy ◽  
Potential Energy ◽  
Energy Harvester ◽  
Tidal Range ◽  
Energy Extraction ◽  
Tidal Power ◽  
Maximum Capacity ◽  
Power Extraction ◽  
East Malaysia

Tidal range energy is one of the most predictable and reliable sources of renewable energy. This study’s main aim is to determine potential sites for tidal range power in East Malaysia, by analyzing tidal range distributions and resources and the feasibility of constructing barrages. Investigation was conducted in 34 sites, estimating their potential energy outputs and studying their areas for constructing barrages. Only 18 sites were marked as appropriate for constructing a tidal range energy extraction barrage. The highest potential power was found in Tanjung Manis, and its maximum capacity was calculated as 50.7kW. The second highest potential of tidal power extraction was found in Kuching Barrage at Pending, where an energy harvester could produce electric power up to 33.1kW.

scholarly journals Experimental determination of the efficiency of the solar collector integrated into the light transparent building facade

2019 ◽  
Vol 14 (2) ◽  
pp. 31-38
Author(s):  
Vasyl Zhelykh ◽  
Peter Kapalo ◽  
Stepan Shapoval ◽  
Iryna Venhryn ◽  
Khrystyna Kozak
Keyword(s):  
Renewable Energy ◽  
Solar Collector ◽  
Heat Supply ◽  
Energy Systems ◽  
Heat Supply System ◽  
Optimal Operation ◽  
Supply System ◽  
Energy Sources ◽  
Further Development

AbstractOne of the most promising energy sources is solar energy, which is confirmed by the growth in the development of renewable energy for European countries. The main goal of research is to design and implement the latest energy systems for passive buildings using renewable energy. In this paper is documented the optimal operation stages of the solar heat supply system were investigated with recommendations for further development of the design and construction of passive buildings in Ukraine South.

The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry

2017 ◽  
pp. 1305-1328
Author(s):  
Ellen Stokinger ◽  
Wilson Ozuem
Keyword(s):  
Social Media ◽  
Market Share ◽  
Communication Strategies ◽  
Customer Retention ◽  
Marketing Communication ◽  
Luxury Brands ◽  
Effective Application ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Ontological Relationship

Debates regarding the ontological relationship between Social Media and customer retention have attracted considerable attention, particularly in the luxury beauty industry. The use of Social Media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference in the exclusivity of luxury brands by limiting the physical and sensual contact between brand and customer. The purpose of this chapter is to provide some insights into how social media impacts on the cosmetics industry. Further, we provide evidence that the effective application of social media in the luxury beauty industry could lead to wider market share, and customer retention. The chapter concludes with some strategies that practitioners and researchers can adopt to develop effective marketing communication strategies, using social media platforms.

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