Business Strategy of Decorative Plants Cultivation in Sub-District of Bacukiki Barat, Parepare

One of the agricultural commodities that is suitable to be developed with an agribusiness system is the commodity of decorative plants. This business plays an equally important role compared to other business sectors in the process of restoring growth and economic development in Indonesia. This is proven during the crisis, in which the decorative plant commodities as part of the horticulture sub-sector have played a role as a source of income with high added value for the farmers. This study aims to analyze the business strategy of decorative plant cultivation in the Pare-pare, to analyze external and internal factors. The research object is the Green House Garden and the Agriculture Office of Pare-pare. The data collection techniques used were interviews, questionnaires, observation and documentation involving 20 people as respondents. The data were analyzed by using qualitative descriptive analysis with a SWOT analysis approach. The results showed that the decorative plant business strategy in the Parepare was declared feasible because, based on the indicators of assessment aspect that have been determined, namely the ability of Green House Garden managers in achieving profitable sales volumes, the ability to produce better products compared to competitors, the ability to determine better prices compared to competitors, the ability to distribute better products and the ability to promote products more effectively than competitors, then the analysis of market and marketing aspects is considered feasible.

Download Full-text

Mapping the Employee Layoff of Star Hotels in Denpasar City: An Effort to Reduce the Impacts of the Covid-19 Pandemic

Soshum Jurnal Sosial dan Humaniora ◽

10.31940/soshum.v11i1.2304 ◽

2021 ◽

Vol 11 (1) ◽

pp. 100-111

Author(s):

Luh Sri Wedaningsih ◽

◽

Nyoman Utari Vipriyanti ◽

Wayan Maba ◽

I GD Yudha Partama ◽

...

Keyword(s):

Quantitative Methods ◽

Swot Analysis ◽

Descriptive Analysis ◽

Professional Communication ◽

Hotel Management ◽

Qualitative And Quantitative Methods ◽

Business Operations ◽

Tourism Sector ◽

Qualitative Descriptive ◽

Business Sectors

The Covid-19 pandemic has impacted various business sectors including the tourism sector. Hotel industry in Denpasar City has closed its business operations, laid off its employees and terminated their employees. This study was conducted to map the distribution of employees layoff at star hotels in Denpasar City and formulate strategies for star hotels to reduce employee layoff rate due to the Covid-19 pandemic. Eight (8) star hotels in Denpasar City were used as samples based on the data released by Bali Province Manpower and Energy Office in 2020. Questionnaires were distributed to collect data from October to December 2020. This study employed a combination of qualitative and quantitative methods in the forms of qualitative descriptive analysis approach, SWOT analysis and QSPM. The results showed that the largest number of layoffs occurred in the 3-star hotel cluster with an average layoff of 32 percent. Market penetration through optimization of information technology-based promotion tools (IT) is proposed as the main strategy to overcome the problem. The results of this study are expected to provide overviews and recommendations for hotel management in applying this strategy more effectively through professional communication and resource management in order to avoid employee layoffs.

Download Full-text

Strategi Pemasaran Museum Buleleng Dalam Upaya Meningkatkan Jumlah Kunjungan Wisatawan

WIDYA MANAJEMEN ◽

10.32795/widyamanajemen.v2i2.868 ◽

2020 ◽

Vol 2 (2) ◽

pp. 1-8

Author(s):

I Gede Putra Nugraha ◽

Made Dian Putri Agustina

Keyword(s):

Marketing Strategy ◽

Swot Analysis ◽

Descriptive Analysis ◽

Marketing Strategies ◽

External Factors ◽

Research Subject ◽

Internal Factors ◽

Museum Marketing ◽

Qualitative Descriptive

This study aims to describe the decrease factor of tourist visits to the Museum Buleleng, marketing strategies used to increase the number of tourist visits to the Museum Buleleng. This study used a SWOT analysis to identify strengths, weaknesses, opportunities, and threats in Buleleng Museum, and discussed using qualitative descriptive analysis. This research subject is the manager of the Buleleng Museum. Then the object of this study is data on the number of tourists. Data on the number of tourist arrivals was obtained through interviews with related parties. Data were analyzed descriptively. These results indicate that factors causing the decline in the number of tourist visits to the Museum Buleleng namely internal factors and external factors do not Buleleng Museum marketing strategy, which is due to funding constraints. Results of the analysis of the data showed that important to know the potential, weaknesses that should be corrected, an opportunity that must be exploited to the maximum, and a threat to be faced so that it can be known from the marketing strategy to be followed.

Download Full-text

STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI

Jurnal IPTA ◽

10.24843/ipta.2017.v05.i01.p14 ◽

2017 ◽

Vol 5 (1) ◽

pp. 70

Author(s):

Paradita Putri Amelia ◽

Ni Made Oka Karini ◽

Ni Gusti Ayu Susrami Dewi

Keyword(s):

Data Collection ◽

Swot Analysis ◽

Descriptive Analysis ◽

Sampling Technique ◽

Marketing Strategies ◽

Literature Study ◽

Purposive Sampling ◽

Quality Product ◽

Marketing Activities ◽

Qualitative Descriptive

This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four indicators of opportunities and four indicators threats. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product, 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times.The advice given are more active in the promotion by giving rebates, conduct marketing activities as E-commers, expand cooperation with business trips or individuals.

Download Full-text

SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

Journal of Applied Sciences in Accounting, Finance and Tax ◽

10.31940/jasafint.v4i1.2409 ◽

2021 ◽

Vol 4 (1) ◽

pp. 41-47

Author(s):

Ni Putu Sri Prajayanti ◽

◽

I M Sudana ◽

I G M Karma ◽

◽

...

Keyword(s):

Data Collection ◽

Marketing Strategy ◽

Swot Analysis ◽

Descriptive Analysis ◽

Secondary Data ◽

Data Sources ◽

Primary Data ◽

Analysis Technique ◽

Qualitative Descriptive ◽

Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

Download Full-text

Analisis Strategi Pemasaran untuk Meningkatkan Pendapatan UMKM

Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi ◽

10.24905/permana.v13i1.117 ◽

2021 ◽

Vol 13 (1) ◽

pp. 60-72

Author(s):

Ery Suryanti ◽

Hendra Lesmana ◽

Husni Mubarok

Keyword(s):

Data Analysis ◽

Data Collection ◽

Marketing Strategy ◽

Swot Analysis ◽

Descriptive Analysis ◽

External Factors ◽

Internal Factors ◽

Analysis Techniques ◽

The Many ◽

To Receive

Marketing is an activity in which a business actor offers his product to consumers in order to receive the product with all ideas and ideas so that the product can be sought after by consumers. Marketing is an important element that must be considered so that it is in line with expectations, which is to get the expected consumers. Various types of MSMEs that stand and various types of products offered from all that exist are almost the same because MSME products are easy to make with materials that are not so expensive. Of the many types of products that exist MSMEs need more creative innovation so consumers can be interested because there are types of products that are almost every day the same so here it is necessary to have the courage to create products that cannot be competed. Using a SWOT analysis can find out how the marketing strategy is right on target. Includes internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats that are owned by MSMEs. As well as knowing the objectives of the marketing strategy used so that it can increase revenue with many consumers interested in the product being sold. Data collection techniques through documentation, interviews and observations. Data analysis techniques used research documentation and descriptive analysis.

Download Full-text

IMPLEMENTASI PRINSIP-PRINSIP GOOD CORPORATE GOVERNANCE DI KSPPS BMT SALAFIYAH SUKOREJO SUMBEREJO BANYUPUTIH KABUPATEN SITUBONDO

LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan ◽

10.35316/lisanalhal.v15i1.1147 ◽

2021 ◽

Vol 15 (1) ◽

pp. 161-182

Author(s):

Imroatus Sholiha

Keyword(s):

Corporate Governance ◽

Financial Institution ◽

Descriptive Analysis ◽

Boarding School ◽

Internal Factors ◽

Good Corporate Governance ◽

Analysis Technique ◽

Qualitative Descriptive ◽

Conducting Research ◽

To Come

A Cooperative is a financial institution that aims to prosper its members. In addition to conventional cooperatives, there are now sharia cooperatives which in carrying out their operations use sharia principles. KSPPS BMT Salafiyah is one of them, KSPPS BMT Salafiyah is a savings and loan cooperative and sharia financing owned by the Salafiyah Syafi'iyah Islamic Boarding School Sukorejo. BMT is the closest Islamic financial institution to the community. And to maintain public trust in BMT, transparency, accountability, responsibility, professionalism, and fairness are needed in carrying out its operations. This study discusses Good Corporate Governance (GCG) in which there are 5 principles. The focus of the problem in this research are: first, how is the implementation of GCG principles in KSPPS BMT Salafiyah Sukorejo Sumberejo Banyuputih Situbondo?; second, what are the obstacles faced in implementing the principles of GCG in KSPPS BMT Salafiyah Sukorejo Sumberejo Banyuputih Situbondo? The purpose of this research is to describe how the implementation of GCG principles in KSPPS BMT Salafiyah and what are the obstacles in implementing GCG principles in KSPPS BMT Salafiayah Sukorejo Sumberejo Banyuputih Situbondo. This study uses a qualitative descriptive method and uses the instruments of observation, interviews, and documentation. Meanwhile, the data analysis uses descriptive analysis technique, which describes qualitatively when conducting research, with an emphasis on the Implementation of Good Corporate Governance (GCG) Principles at KSPPS Salafiyah Sukorejo Sumberejo Banyuputih Situbondo. The result of this research is that KSPPS BMT Salafiyah implements 5 principles of GCG, namely transparency, accountability, responsibility, professionalism, and fairness. And for the obstacles faced in implementing GCG, KSPPS BMT Salafiyah experienced obstacles in internal factors, namely the ebb and flow of employee discipline in carrying out their duties or obligations, the effort they made was to apply rules to employees to come to the office before 8 o'clock and give rewards to employees with high discipline.

Download Full-text

Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

Business Management and Strategy ◽

10.5296/bms.v12i2.18794 ◽

2021 ◽

Vol 12 (2) ◽

pp. 19

Author(s):

Emi Suwarni ◽

Maidiana Astuti Handayani

Keyword(s):

Information Technology ◽

Social Media ◽

Digital Media ◽

Swot Analysis ◽

Small And Medium Enterprises ◽

Descriptive Analysis ◽

Qualitative Descriptive ◽

The Government ◽

Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

Download Full-text

Marketing Strategy in Increasing Ballroom Sales at New Kuta Hotel

Journal of Business on Hospitality and Tourism ◽

10.22334/jbhost.v6i2.225 ◽

2020 ◽

Vol 6 (2) ◽

pp. 27

Author(s):

Monika Aprilia Wulandari ◽

Elvira Septevany ◽

I Gusti Agung Mas Krisna Komala Sari ◽

I Ketut Suarta

Keyword(s):

Factor Analysis ◽

Swot Analysis ◽

Descriptive Analysis ◽

Marketing Strategies ◽

Matrix Analysis ◽

Quantitative Descriptive Analysis ◽

Marketing Department ◽

Study Results ◽

Qualitative Descriptive ◽

Quantitative Descriptive

This research aims to increase ballroom sales at New Kuta Hotel, to find out marketing strategies that should be used by the sales & marketing departments to increase ballroom sales and to find out which strategies are most effective in marketing strategies by sales & marketing department. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal–External Matrix (IE), SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the results of IFAS matrix analysis, the main strength is the ballroom sales can help increase hotel revenue, while the main weakness is the incentives imposed by the sales & marketing departments are less appropriate. Based on the EFAS matrix analysis, it was discovered that the main opportunity was the ability of sales & marketing to bring in customers while the main threat faced was the budget considered by the customer. The IE Matrix study results put the company in the Growth Strategic (Cell II) position. SWOT analysis produced eight alternative strategies of marketing strategies from the eight strategies and obtained three marketing strategies that were prioritized and calculated through QSPM Matrix with a total TAS of 181.29.

Download Full-text

Strategi Pengembangan Wilayah Pesisir di Kecamatan Seririt Kabupaten Buleleng

LaGeografia ◽

10.35580/lageografia.v19i1.14323 ◽

2020 ◽

Vol 19 (1) ◽

pp. 71

Author(s):

Ahmad Rinaldi ◽

I Putu Ananda Citra ◽

Putu Indra Christiawan

Keyword(s):

Coral Reefs ◽

Swot Analysis ◽

Sea Water ◽

Descriptive Analysis ◽

Sampling Technique ◽

Coastal Resources ◽

Coastal Regions ◽

Biological Resources ◽

Qualitative Descriptive ◽

Handicraft Production

This research was conducted on the coastal regions in Seririt sub-district. This research aimed to: 1) Describing the potential of coastal resources on Coastal Villages in Seririt sub-district, 2) Analyzing the strategy of developing coastal regions in the Seririt sub-district. The method of this research were interview and observation. A purposive sampling technique is used for sampling. The data analysis of this research were qualitative descriptive analysis and SWOT analysis. The results showed: 1) Coastal resources on Coastal Villages in Seririt sub-district include: (1) biological resources, there are: the potential of fisheries, coral reefs and turtles, (2) non-biological resources, there are: sand and sea water, (3) artificial resources, there are: canoes, canoe engines and fishing equipments. (4) environmental service resources, there are: marine tourism (canoeing), diving or coral reef's snorkeling, turtle release activity and dolphin attractions. 2) Strategies of developing coastal regions in Seririt District for fish cultivation, preservation of coral reefs and turtles, training for improving tourism services, providing marketing centers for fish, providing training to the communities on conservation of coral reefs, turtles and handicraft production, capital procurement for the communities efforts in producing handicrafts, law enforcement by create awig-awig along with sanctions, providing restrictions for fisheries products from outside the regions, preparing capital or special funding for tourism.

Download Full-text

SOCIO-ECONOMIC INDICATORS OF TERRITORIAL REGION

Black Sea Economic Studies ◽

10.32843/bses.66-18 ◽

2021 ◽

Author(s):

Yuliia Romanovska ◽

Marina Makarenko ◽

Veronika Khmaruk

Keyword(s):

Economic Development ◽

Social Protection ◽

Swot Analysis ◽

The State ◽

Economic Indicators ◽

State Budget ◽

Internal Factors ◽

The Social ◽

Socio Economic Development ◽

The Impact

The study of some indicators of the components of socio-economic development of the region on the example of Vinnytsia region, namely production, financial, demographic, scientific and technical, social, environmental. It is stated that the provision of socio-economic development of the territorial community is realized through the financial content of the social sphere at the expense of own municipal funds and subsidies from the state budget. The assessment of expenditures proves that the social protection of the Vinnytsia region ensures compliance with the constitutional guarantees of citizens. The studied indicators of the Vinnytsia region prove that the socio-economic development of the community is aimed at ensuring the statutory guarantees of social protection of citizens, as well as streamlining the existing system of municipal assistance, benefits and compensation. One of the most successful system technologies that allows you to assess the impact of external and internal factors is a SWOT-analysis. The results of the SWOT analysis make it possible to assess the ability to withstand threats, as well as to overcome internal shortcomings. Thus, the internal factors of socio-economic development of the Vinnytsia region are dominated by strengths. With regard to agriculture and industry, the situation in the region is currently exacerbated by a shortage of skilled labor, namely, specialists in engineering and manufacturing. External labor migration increases the risk of further development of the labor industry. Declared indicators of socio-economic development of the territorial community are considered in terms of a set of different social and economic goals, rational and reasonable use of municipal and state financial resources. The given separate indicators characterizing social and economic development of territorial community allow to define acceptability of conditions for life and development of the person, social and economic stability of community. Changes in social and economic indicators under the influence of internal factors are the basis for the formation of qualitative socio-economic development of the region and the state as a whole.

Download Full-text