scholarly journals Efektivitas Komunikasi Pemasaran Kampung Budaya Sindangbarang Di Desa Pasir Eurih Kecamatan Tamansari Kabupaten Bogor

2017 ◽  
Vol 1 (1) ◽  
pp. 277
Author(s):  
Rizki Nur Fadila ◽  
Ninuk Purnaningsih ◽  
Dwi Retno Hapsari
Keyword(s):  
Foreign Exchange ◽  
Cultural Tourism ◽  
Marketing Communications ◽  
Tourist Attraction ◽  
Marketing Communication ◽  
Exchange Contribution ◽  
The Public ◽  
Tourism Sector ◽  
Tourism Potential ◽  
The Impact

Tourism is one of the strategic sectors of the country foreign exchange contribution. Indonesia is a rich country which has a tourism potential, cultural tourism is one of them. The growth of the tourism sector must be balanced with a good marketing communications. Marketing communication is an attempt to convey and distribute the information to the public about the existence of a product, in this case is tourist attraction. The purpose of this study is to analyze the characteristics of the visitor, forms of marketing communication used by the tourist, the impact between visitor characteristics and the effectiveness of marketing communications. This study measures about the effectiveness of marketing communications based from each three promotion tools; leaflet, hybrid media, and Words of Mouth then divided into three aspects, namely cognitive, affective, and conative.. The result of this research showed that only affective aspect is impacted in marketing communication effectivity.Keywords: leaflet, hybrid media, Words of MouthABSTRAKPariwisata adalah salah satu sektor strategis sumbangan devisa negara. Indonesia adalah negara yang kaya yang memiliki potensi wisata, wisata budaya adalah salah satunya. Pertumbuhan sektor pariwisata harus seimbang dengan komunikasi pemasaran yang baik. Pemasaran komunikasi adalah upaya untuk menyampaikan dan menyebarkan informasi kepada publik tentang keberadaan suatu produk, dalam hal ini adalah objek wisata. Tujuan dari penelitian ini adalah untuk menganalisis karakteristik pengunjung, bentuk komunikasi pemasaran yang digunakan oleh turis, dampak antara karakteristik pengunjung dan efektivitas komunikasi pemasaran. Studi ini mengukur tentang efektivitas komunikasi pemasaran berdasarkan dari setiap tiga alat promosi; leaflet, media hibrida, dan kata-kata dari mulut kemudian dibagi menjadi tiga aspek, yaitu kognitif, afektif, dan konatif. Hasil penelitian ini menunjukkan bahwa hanya aspek afektif yang dipengaruhi efektifitas komunikasi pemasaran.Kata kunci: leaflet, media hibrida, kata-kata dari mulut

scholarly journals Pengembangan Wisata Budaya Di Kecamatan Baktiraja Kabupaten Humbang Hasundutan

2021 ◽  
Vol 13 (1) ◽  
pp. 20
Author(s):  
Torus Manusun Sianturi ◽  
Hidayat Amsasi ◽  
Robert Sibarani
Keyword(s):  
Qualitative Data ◽  
Cultural Tourism ◽  
Tourist Attraction ◽  
Department Of Transportation ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Potential ◽  
The Impact ◽  
The Village ◽  
North Sumatra

This research aims to identify, describe and find out the impact of the development of cultural tourism on the community in Marbun Toruan Village, Baktiraja District, Humbang Hasundutan Regency. The problem focuse on the potential of cultural tourism in the village of Marbun Toruan and its development in order to approach this problem requires a theoretical reference from some previous researchers. The method used is descriptive qualitative. Data is collected through interviews, observations, questionnaires and documentation. This study conclude that the Baktiraja district which has the potential for cultural tourism such as Tombak Sulu Sulu, Sisingamangaraja Palace, Batu Si siungkap ungkapon, Aek Sipangolu, Hariara Tungkot, Batu Hundul. The Humbang Hasundutan Regency Government gives responsibility to the Department of Transportation and Tourism to develop the tourism potential in tourist attraction of Baktiraja. This tourism object does not receive serious attention to be developed as a tourist destination so it is not inferior to other tourist destinations in North Sumatra that have been developed.

scholarly journals Pengaruh Strategi Pemasaran dan Marketing Communication terhadap Brand Awareness dan Dampaknya pada Minat Menonton RCTI (Rajawali Citra Televisi Indonesia)

2015 ◽  
Vol 6 (1) ◽  
pp. 67
Author(s):  
Aldio Dwitama ◽  
Rita Rita
Keyword(s):  
Marketing Strategy ◽  
Marketing Communications ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Senior Manager ◽  
The Public ◽  
Analysis Techniques ◽  
Market Leader ◽  
Survey Research Methods ◽  
The Impact

At the age of 24, in 2013 (the period of January to December 2013), Rajawali Citra Televisi Indonesia (RCTI) has been retaining the position of market leader with a 17.8% audience share reached. Based on that, RCTI needs to maintain to foster and expand the public watching interest on their program. This study aims to determine the effect of marketing strategy and marketing communications on brand awareness and the impact on the public watching interest on their program. The method used is associative-survey research methods. Data collection techniques are done by using a questionnaire distributed to the public viewers of RCTI and by making interviews to the Senior Manager. Data analysis techniques used is path analysis. As a result, there is a positive and significant effect of the variables of marketing strategy and marketing communications on brand awareness and the impact on public watching interest on RCTI.

scholarly journals AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Wulan Muhariani
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

scholarly journals PENGEMASAN PAKET WISATA CITY TOUR BERBASIS BUDAYA DI KOTA DENPASAR BALI

Jurnal IPTA ◽  
2016 ◽  
Vol 4 (1) ◽  
pp. 8
Author(s):  
I Wayan Ary Mahendra Putra ◽  
I Made Kusuma Negara ◽  
I Putu Sudana
Keyword(s):  
Cultural Tourism ◽  
Graphical Form ◽  
Narrative Form ◽  
Tourist Attraction ◽  
Historical Buildings ◽  
Literature Study ◽  
Community Activities ◽  
Traditional Market ◽  
Tourism Potential ◽  
The City

Denpasar city has a variety of tourist potential, namely the potential of cultural tourism such as historical buildings, art attractions, a traditional market with a wide variety of traditional dishes as well as community activities related to culture. Given these potentials can be developed into a tourist city tour packages in Denpasar. In connection with the travel package packing city tour, then the formulation of issues to be discussed are (1) What is the potential of the city of Denpasar as a cultural tourist attraction ?, (2) How packaging travel packages culture-based city tour in Denpasar? This study aims to determine the potential of the city of Denpasar as cultural charms, knowing the way of packaging travel packages culture-based city tour in the city of Denpasar. Data collection techniques in this study was done by observation, interview, and literature study. The results of this study indicate that the city of Denpasar has tourism potential which comprise the majority of the potential of cultural tourism, the potential that made travel packages in this study is the charm of the castle and temple, traditional market and museum in the city of Denpasar The potential is then packaged in three forms, namely, in narrative form, tabular and graphical form four- travel packages including: Melali ke Puri, Heritage Denpasar City Tour, Beautiful Cultural of Denpasar City Tour, Historic Denpasar City Tour.

scholarly journals Pembangunan Taman Wisata Eko-Kuliner di Daerah Aliran Sungai Badung untuk Mendukung Pariwisata Budaya di Kota Denpasar

2019 ◽  
Vol 9 (1) ◽  
pp. 71
Author(s):  
I Gusti Ketut Purnaya ◽  
Ni Luh Supartini ◽  
I Made Trisna Semara
Keyword(s):  
River Basin ◽  
Participant Observation ◽  
Cultural Tourism ◽  
Substantial Contribution ◽  
Tourist Attraction ◽  
River Ecosystem ◽  
Culinary Tourism ◽  
Tourism Potential ◽  
Depth Interviews

The river has a substantial contribution in our life. But in reality the quality of rivers in Indonesia is in a heavily polluted condition. Various river structuring efforts have been carried out such as maintaining cleanliness, managing the smooth running of water, and educating people not to throw garbage into the river. This article aims to identify potential and determine the design in developing the Badung River basin to support the development of cultural tourism in Denpasar City. The technique of collecting data uses non-participant observation, document study, and in-depth interviews. This article concludes that Sungai Badung has a variety of tourism potential that can be developed as a new tourist attraction. The concept of development by designing eco-culinary tourism parks combines the concepts of ‘eco-tourism’ and ‘culinary tourism’ in an effort to create sustainable tourism without damaging the river ecosystem.

Exploring the integration of social media within integrated marketing communication frameworks

2016 ◽  
Vol 34 (1) ◽  
pp. 19-40 ◽  
Author(s):  
Michael John Valos ◽  
Fatemeh Haji Habibi ◽  
Riza Casidy ◽  
Carl Barrie Driesener ◽  
Vanya Louise Maplestone
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Information Seeking ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Content Type ◽  
Service Channel ◽  
Senior Services ◽  
The Impact

Purpose – At present no frameworks exist for services marketers to incorporate social media (SM) within marketing communications planning. The majority of integrated marketing communications (IMC) frameworks were developed prior to the development of the widespread use of digital and SM for information seeking, sales and service. The purpose of this paper is to investigate this issue for services marketers specifically as they differ from FMCG, industrial and durable marketers in terms of marketing messages, branding, media and channels. Furthermore, as they are less reliant on outsourced sale channels they have more potential than other industries to integrate social and digital media to build awareness, brands and sales. Design/methodology/approach – Depth interviews were conducted with eight senior services marketing executives to identify the impact of SM on marketing communications planning, implementation and measurement. Findings – The findings revealed that the unique characteristics of SM (such as interactivity and individualisation, integration of communication and distribution channels, immediacy and information collection) impact traditional marketing communications frameworks. These impacts manifested in 12 modifications specific to services and SM to traditional generic IMC frameworks encompassed by the themes of reach, service channel, word-of-mouth advocacy, consumer generated messages, listening and behavioural measurement. Practical implications – The rapidly evolving nature of SM means senior services marketers need to educate organisational stakeholders regarding implementation issues, which may be a barrier to effective integration of SM within marketing communications. Originality/value – With digital marketing communications budgets reaching 30 per cent within some organisations, it is timely to put forward a marketing communication decision-making framework that first incorporates SM and second is suitable for services marketers.

scholarly journals Pesona Objek Wisata Sejarah di Kabupaten Sinjai

2020 ◽  
Vol 2 (2) ◽  
pp. 98-110
Author(s):  
Wahyudi Ishak ◽  
Ahmadin Ahmadin ◽  
Najamuddin Najamuddin
Keyword(s):  
Literature Study ◽  
Economic Sectors ◽  
Tourist Destinations ◽  
The People ◽  
Level Ii ◽  
Tourism Sector ◽  
The Government ◽  
Tourism Potential ◽  
Study Techniques ◽  
The Impact

This study aims to determine the potential of historical attractions in Sinjai Regency, the development of historical tourism in Sinjai Regency 2008-2016, and the impact of historical tourism on the communities around the site, the government and tourists. The method used in the research and writing of this thesis is a historical research method, which includes: heuristics, source criticism, interpretation and historiography. The techniques used in data collection are observation, interview and literature study techniques. The results of this study indicate that Sinjai as a Level II Region in South Sulawesi has tourism potential that is not inferior to other regions. The Batupake Gojeng Archaeological Park, the Karampuang Indigenous Area, and the Balangnipa Fort are one of the historical tourist destinations offered by Sinjai Regency. Although the Tourism and Culture Office of Sinjai Regency was only established in 2017, activities in the tourism sector will continue to be carried out in previous years. The three historical attractions have their respective developments both in terms of facilities and infrastructure to the number of visitors. The contribution of each element in the development of the historical tourism sector in Sinjai Regency is something that needs to be improved. Based on the results of this study it can be concluded that the historical attractions in Sinjai Regency have an impact on the socio-cultural, educational and economic sectors for the local government and the people who live around the site.

scholarly journals Assessment of status, problems and trends in development of tourist service market in Russian regions in terms of COVID-19 pandemic

2021 ◽  
Vol 2021 (2) ◽  
pp. 119-128
Author(s):  
Irina Anatolievna Morozova ◽  
Elena Gennadievna Gushchina ◽  
Yulia Olegovna Aleksikova ◽  
Anastasia Aleksandrovna Goncharova
Keyword(s):  
Hospitality Industry ◽  
Tourism Industry ◽  
Service Market ◽  
Russian Economy ◽  
Tourism Sector ◽  
Tourism Potential ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Novel Coronavirus ◽  
The Impact

The article examines the impact of the novel coronavirus infection (COVID-19) pandemic on the tourism and hospitality industry. Based on an assessment of the scale of losses incurred by enterprises in this sector of the economy in an unfavorable epidemiological situation, it was concluded that tourism was among the industries most affected by the COVID-19 pandemic. The identified problems faced by small and medium-sized businesses from among tour operators and travel agencies confirmed the correctness of the measures of state support provided by the state to this sector of the economy. A comparative analysis of the development of the tourism sector in 2019 and 2020 in terms of such parameters as the number of inbound and outbound trips of citizens, the volume of demand for tourism services, made it possible to assess the threats and opportunities for the functioning of the tourism sector during the pandemic for the Russian economy and suggest that the recovery of the tourism industry it may take at least three years. There have been illustrated the diagrams comparing the demand for outbound and inbound tourism in 2019 and 2020, the demand for tourist services among different strata of the population, and hotel occupancy in Russia. In addition to identifying general factors that hinder the balanced growth of the Russian market of tourist services, the problem of information asymmetry was stated, which hinders the realization of the tourist potential in the regions: lack/ insufficient data, or distorted data on the tourism potential in certain territories. The highlighted trends in the development of the Russian tourism industry in the current conditions and promising trends in the tourism and hospitality industry include greening, digitalization, individualization of both demand and supply, an orientation towards domestic tourism.

scholarly journals STRATEGI COMPETITIVE ADVANTAGE UNTUK MEMBANGUN CITY BRANDING KOTA BATU SEBAGAI KOTA WISATA

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 89-98
Author(s):  
Uyunur Rochmawati Miladiyah ◽  
Slamet Slamet
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
The Public ◽  
Tourism Sector ◽  
The World ◽  
The Impact ◽  
The City

Globalization led to tough competition among cities around the world to win the competition toattract visitors and increase investment. Therefore, not only the company, the cities are also struggling tocreate uniqueness to gain an advantage in competition. It is very important to communicate the competitiveadvantages owned by these cities to the public and all parties to ensure the achievement of objectives. Citybranding is a method used to re-brand the city as identification which is expected to reflect the advantages aswell as its uniqueness. Therefore, in 2013 Shining Batu was introduced as a city brand wich expected to bereflect the competitive advantage of Batu City. The purpose of this study is to reveal aspects of the competitiveadvantages Batu City; strategies that are used in communicating it; as well as how big the impact of thecommunication strategy for the visitors Batu City. The paradigm of this research is qualitatively by case studydesign. Data were obtained by interview and documentation. The results showed that the Batu City has threeinterrelated aspects superior to one another that supports the creation of competitive advantages: geographicand agricultural sectors are packed in the development of the tourism sector. At the same time, the governmentdeveloped the program as a means of communicating Shining Batu and reflects the benefits of the city to thepublic. Shining Batu communicated through various forms of promotion that utilizes a wide variety ofcommunication tools; a variety of Tour Package; and held aa variety of routine and incidental events.Questionnaire showed that aim to dominate the number of respondents traveled, which consists of a visitor,where recreational tourist attractions types over a favorite choice than any natural attractions. Hotel is a topchoice for a place to stay. Most visitors make a visit to Batu City more than once.

scholarly journals Marketing Communication Strategy To Improve Tourism Potential

2019 ◽  
Vol 2 (4) ◽  
pp. 160-166 ◽  
Author(s):  
M. Ali Syamsuddin Amin ◽  
Peri Priansah
Keyword(s):  
Qualitative Method ◽  
Youth Sports ◽  
Communication Strategy ◽  
Tourist Attraction ◽  
Marketing Communication ◽  
Fm Radio ◽  
Social Fields ◽  
Tourism Potential ◽  
Good Access ◽  
Main Attraction

One of the main cultural attractions and the main attraction of tourism in the Kuningan regency is Curug Putri Palutungan. The tourism potential of the Kuningan regency was also supported by good access and transportation facilities. To reach the tourist attraction area that once was separated by many rivers, several bridges were built to facilitate tourists the tourist attraction. The tourist potential of the Curug Putri Palutungan is a mixture of the natural charm of mountainous forests and clear waterfalls, backed by a fresh mountain air that challenges you to explore the nature of the mystery of the forest. In this article, the authors use a qualitative method when conducting descriptive studies on the object of writing, because this method is an appropriate method to search for social fields and in particular communication. Qualitative writing methods that will be used to better understand the phenomena related to psychological aspects, behavior, attitudes, responses, opinions, feelings, desires and desires of a person or group. The marketing communication strategy of the Office of Youth, Sports, and Tourism to increase the tourism potential of the regency of Curug Putri Palutungan is one of them through advertising, that is, the installation of banners/billboards, print media advertising, online media advertising, Kuningan FM radio ads.

Sign in / Sign up

Export Citation Format

Share Document