Nilai Didaktis dalam Cerita Putri Denda Mandalika  Versi S.S.T. Wisnu Sasangka dan Hubungannya  dengan Pembelajaran Sastra di SMA

Abstrak: Upaya mengembangkan karakter siswa salah satunya dapat dilakukan dengan membangun pemahaman pada diri siswa melalui nilai-nilai didaktis dalam cerita rakyat Putri Denda Mandalika. Penelitian ini bertujuan untuk mengetahui nilai-nilai didaktis dalam cerita Putri Denda Mandalika versi S.S.T Wisnu Sasangka dan hubungannya dengan pembelajaran sastra di SMA. Penelitian ini merupakan penelitian jenis deskriptif kualitatif yang menggunakan metode analisis deksriptif. Data yang terkumpul dianalisis, diidentifikasi, diklasifikasi, dan dideskripsikan. Sumber data dalam penelitian ini adalah buku cerita Putri Denda Mandalika versi S.S.T Wisnu Sasangka. Pengumpulan data dilakukan dengan menggunakan metode kepustakaan yakni teknik yang menggunakan sumber-sumber tertulis untuk memperoleh data. Analisis data dalam penelitian ini menggunakan analisis deskriptif dengan pendekatan pragmatik. Hasil penelitian menunjukkan bahwa terdapat nilai-nilai didaktis dalam cerita rakyat Putri Denda Mandalika versi S.S.T Wisnu Sasangka dan terdapat hubungan antara nilai-nilai didaktis yang ditemukan dengan pembelajaran sastra di SMA. Adapun nilai-nilai didaktis yang ditemukan yakni nilai moral, nilai sosial, nilai religius, dan nilai budaya. Sedangkan hubungan nilai-nilai didaktis dalam cerita rakyat Putri Denda Mandalika dengan pembelajaran sastra di SMA adalah dengan dimasukkannya cerita rakyat Putri Denda Mandalika sebagai bahan ajar dalam memenuhi standar kompetensi dasar no 3.7 dan 4.7. Abstract: One of the efforts to develop student character can be done by building understanding in students through didactic values ??in the folklore of Putri Denda Mandalika. This study aims to determine the didactic values ??in the story of Putri Denda Mandalika S.S.T Wisnu Sasangka version and its relationship with literature learning in high school. This research is a qualitative descriptive study using descriptive analysis method. The collected data is analyzed, identified, classified and described. The data source in this research is the story book of Putri Denda Mandalika S.S.T version of Wisnu Sasangka. Data collection is done by using the literature method which is a technique that uses written sources to obtain data. Analysis of the data in this study used descriptive analysis with a pragmatic approach. The results showed that there were didactic values ??in the S.S.T Wisnu Sasangka version of Putri Denda Mandalika folklore and there was a relationship between didactic values ??found and literary learning in high school. The didactic values ??found were moral values, social values, religious values, and cultural values. Whereas the relationship between didactic values ??in the Putri Denda Mandalika folklore with literary learning in high school is the inclusion of Putri Denda Mandalika folklore as teaching material in meeting basic competency standards no. 3.7 and 4.7.

Download Full-text

PANRITA LOPI: Cultural Value and Religiosity Behind Professionalism of Making Pinisi Boats in Bulukumba Regency

ETNOSIA Jurnal Etnografi Indonesia ◽

10.31947/etnosia.v4i1.6422 ◽

2019 ◽

Vol 4 (1) ◽

pp. 1

Author(s):

Eymal B Demmalino ◽

Tamzil Ibrahim ◽

Yopie Lumoindong

Keyword(s):

Data Collection ◽

Cultural Values ◽

Descriptive Analysis ◽

Cultural Value ◽

South Sulawesi ◽

Qualitative Descriptive ◽

The Relationship ◽

Depth Interviews ◽

Complementary Analysis ◽

Research Show

The main of this article to be expressed are Cultural Values and the Religiosity Behind the Skills (Kepanritaan) of Pinisi Boat Making in a very well-known community of boat makers in Ara, Bira and Tanalemo Villages, Bontobahari District, Bulukumba Regency, South Sulawesi. This research uses the verstehen method (Weber in Ritzer and Goodman, 2004 and Kaelan, 2005) on Pinisi Boat Making Activities and Changes from the beginning to the era of shipping modernization. The data was collected by combining comprehensive data collection techniques (observation, in-depth interviews, documentation, and triangulation: Sugiyono, 2007) and analyzed using interpretive post positivistic qualitative descriptive analysis method (with systemic complementary analysis procedures: Data Collection), Grouping, Categorization, and Discarding Insignificant Data (Data Reduction), Mapping Data on Causality between Data Categorization, and Conclusion: Miles and Huberman, 1995). The results of the research show that the professionalism in making pinisi boats is built on the basis of assessment with the underlying occult values. A cultural value that tends to be ecologically oriented in the sense of keeping the relationship harmonious with the natural ruler in a magical way. These values tend to weaken amid the development of shipping modernization and the development of the boat-making industry.

Download Full-text

PENDEKATAN PRAGMATIK NILAI PENDIDIKAN KARAKTER NOVEL DAN RELEVANSINYA SEBAGAI MATERI AJAR SASTRA

Jurnal Edukasi Khatulistiwa ◽

10.26418/ekha.v1i2.29182 ◽

2018 ◽

Vol 1 (2) ◽

pp. 162

Author(s):

Tiara Yuniar Azhari

Keyword(s):

High School ◽

High School Students ◽

Character Education ◽

Descriptive Analysis ◽

Teaching Material ◽

The Novel ◽

Pragmatic Approach ◽

School Students ◽

Environmental Care ◽

Qualitative Descriptive

AbstractThis research is motivated by the collapse of the value of character education that is being planted by students, especially high school students. The teenage age instability, students are easily influenced by the social environment; to avoid this they must get used to love reading, namely reading novels. Many life values can be taken from this novel, especially in the value of character education so it can motivate readers about the world of education that can be used as a model in behave. This research is a qualitative descriptive study. The object of this research is the novel Sekolah Pohon by Eko Kusumawijaya. Data were analyzed using qualitative descriptive analysis techniques with assessment and description of the data that had been obtained. The method of data collection is done by conducting literature studies. The result of this study are: (1) the value of character education in the novel Sekolah Pohon by Eko Kusumawijaya uses a pragmatic approach which includes religious values, honesty, discipline, hard work, creative, independent, curiosity, democratic, appreciate achievement, friendly/communicative, love of peace, likes to read, environmental care, social care, and responsibility; and (2) the novel Sekolah Pohon by Eko Kusumawijaya has relevance as a literary teaching material in high school in accordance with the syllabus and lesson plans.Keywords: novel, value of character education, pragmatic approach, teaching material

Download Full-text

Animal Elements on Japanese Kotowaza and the Implementation of Japanese Socio-Cultural Values: A Cognitive Linguistics Point of View

Japanese Research on Linguistics Literature and Culture ◽

10.33633/jr.v3i2.4599 ◽

2021 ◽

Vol 3 (2) ◽

pp. 141-156

Author(s):

Siti Mafrukha ◽

Dian Bayu Firmansyah ◽

Anggita Stovia

Keyword(s):

Cultural Values ◽

Cognitive Linguistics ◽

Japanese Society ◽

Point Of View ◽

Lexical Meaning ◽

Descriptive Research ◽

Qualitative Descriptive ◽

Data Source ◽

The Relationship ◽

The City

This study aims to describe the relationship between the lexical meaning and the idiomatic meaning contained in the Japanese kotowaza and to analyze the level of relevance of each kotowaza to the application of socio-cultural values in Japanese society. This type of research is qualitative descriptive research to describe the meaning of kotowaza through cognitive linguistic studies and conceptual metaphor theory. The data source is a Japanese novel contained in Aozora Bunka. This study found that the animal elements contained in the kotowaza are a conceptualization of attitudes, actions, judgments, circumstances, and feelings. In addition, the city also reflects socio-cultural values that are very relevant to the culture of Japanese society, such as the culture of working hard, being responsible, and being focused and conscientious.

Download Full-text

IMPLIKATUR PERCAKAPAN PADA KONFLIK INTERPERSONAL REMAJA DALAM FILM DILAN 1991

Magistra Andalusia: Jurnal Ilmu Sastra ◽

10.25077/majis.2.2.26.2020 ◽

2020 ◽

Vol 2 (2) ◽

Author(s):

Fitri Isnaeni ◽

Asep Purwo Yudi Utomo

Keyword(s):

Descriptive Analysis ◽

Research Data ◽

Research Approach ◽

Conversational Implicature ◽

Pragmatic Approach ◽

Interpersonal Conflicts ◽

Speech Data ◽

Qualitative Descriptive ◽

Data Source ◽

The Difference

AbstrakHubungan interpersonal adalah hubungan yang terdiri atas dua orang atau lebih yang memiliki ketergantungan satu sama lain dan menggunakan pola interaksi yang konsisten. Ucapan yang disampaikan ketika terjadi konflik sangat mungkin memiliki makna yang berbeda dengan apa yang disampaikan. Perbedaan makna dan maksud tuturan yang disampaikan inilah yang disebut implikatur percakapan. Film Dilan 1991 merupakan salah satu film yang diminati penoton khususnya kalangan remaja. Film Dilan 1991 menunjukkan konflik interpersonal antartokohnya yang menyebabkan munculnya implikatur percakapan. Penelitian ini bertujuan untuk menjelaskan bentuk implikatur percakapan dalam hubungan konflik interpersonal remaja dalam film Dilan 1991. Pendekatan penelitian ini dilakukan dengan pendekatan pragmatik dan analisis deskriptif kualitatif. Data penelitian ini berupa penggalan tuturan dalam konflik interpersonal remaja yang diduga terdapat implikatur dalam tuturannya. Sumber data dalam penelitian ini yaitu keseluruhan tuturan di dalam film Dilan 1991 yang menunjukkan dialog yang dilakukan tokoh remaja. Dari 129 data tuturan, secara umum terdapat 42 tuturan yang mengandung implikatur percakapan. Hasil seleksi data yang dilakukan menghasilkan 14 data yang mengandung implikatur percakapan dalam konflik interpersonal remaja dan selanjutnya dideskripsikan dalam penelitian ini.AbstractInterpersonal relationships are relationships that consist of two or more people who have dependencies with one another and use a consistent pattern of interaction. The utterance that is conveyed when a conflict occurs is very possible to experience a different meaning from what is conveyed. The difference in meaning and purpose of the speech delivered is what been kown as the conversational implicature. Dilan 1991 is one of the films that interested to the audience, especially among teenagers. The film Dilan 1991 shows interpersonal conflicts between characters that lead to the emergence of conversational implicature. This study aims to explain the implicative form of conversation in adolescent interpersonal conflict relationships in the film Dilan 1991. The research approach was carried out with a pragmatic approach and qualitative descriptive analysis. This research data in the form of fragments of speech in adolescent interpersonal conflicts that allegedly contained implications in the speech. The data source in this study is the whole utterance in the film Dilan 1991 which shows the dialogue carried out by teenage characters. From 129 speech data, in general there are 42 speech that contain conversational implicature. The results of the data selection were conducted to produce 14 data that contain conversational implicature in adolescent interpersonal conflicts and are further described in this study.

Download Full-text

NILAI MORAL DALAM CERITA RAKYAT PESISIRAN SEBAGAI ALTERNATIF BAHAN AJAR

Jurnal Sastra Indonesia ◽

10.15294/jsi.v7i3.29848 ◽

2019 ◽

Vol 7 (3) ◽

pp. 221-228

Author(s):

Zuliyanti Zuliyanti ◽

Nurul Fitrotul

Keyword(s):

Data Collection ◽

Descriptive Analysis ◽

Coastal Communities ◽

Religious Values ◽

Analysis Method ◽

Analysis Techniques ◽

Alternative Teaching ◽

History Of ◽

Qualitative Descriptive ◽

Literary Learning

Tujuan penelitian ini adalah mendeskripsikan analisis nilai-nilai moral dalam cerita rakyat pesisiran sebagai alternatif bahan ajar dalam pembelajaran Sejarah Sastra Lama. Metode penelitian ini digunakan metode analisis deskriptif kualitatif. Objek penelitian ini adalah cerita rakyat pesisiran. Sumber data penelitian ini adalah masyarakat pesisiran yang memahami cerita rakyat pesisiran. Teknik pengumpulan data penelitian ini adalah studi pustaka, teknik observasi, teknik wawancara, dan teknik simak catat. Sedangkan instrumen penelitian ini adalah lembar observasi, lembar wawancara, dan kartu data. Teknik analisis data dilakukan dengan tahap-tahap: (1) pengumpulan data, (2) reduksi data, (3) penyajian (display) data, dan (4) penyimpulan atau verifikasi data dan hasil. Hasil penelitian diketahui bahwa cerita rakyat dari pesisiran terkandung nilai sosial dan agama yang dapat diterapkan dalam kehidupan sehari-hari dan dijadikan teladan dalam menjaga kerukunan dan ketentraman. Nilai-nilai sosial dan agama tersebut sangat cocok untuk diintegrasikan dalam pembelajaran sastra terutama dalam pembelajaran Sejarah Sastra Lama. The purpose of this study is to describe the analysis of moral values in coastal folklore as an alternative teaching material in learning the History of Old Literature. This research method used qualitative descriptive analysis method. The object of this research is coastal folklore. The source of this research data is coastal communities that understand coastal folklore. The data collection techniques of this study are literature studies, observation techniques, interview techniques, and note taking techniques. While the research instruments are observation sheets, interview sheets, and data cards. Data analysis techniques are carried out with stages: (1) data collection, (2) data reduction, (3) data presentation (display), and (4) inference or verification of data and results. The results of the study show that folklore from coastal areas contains social and religious values that can be applied in daily life and are exemplary in maintaining harmony and tranquility. These social and religious values are very suitable to be integrated in literary learning, especially in learning the History of Old Literature.

Download Full-text

Existence EXISTENCE OF NAHT METHOD IN THE DEVELOPMENT OF CONTEMPORARY ARABIC LANGUAGE

Taqdir ◽

10.19109/taqdir.v5i2.4926 ◽

2019 ◽

Vol 5 (2) ◽

pp. 19-28

Author(s):

Athoillah Islamy

Keyword(s):

Qualitative Research ◽

Literature Review ◽

Descriptive Analysis ◽

Arabic Language ◽

Analysis Method ◽

Global Era ◽

Qualitative Descriptive ◽

Data Source ◽

Development Of Language ◽

Modern Arabic

One of the impacts of the development of science and technology is that it occurs in the development of various languages. This also happened to various terminology in Arabic. This study aims to find the significance of naht in the formation of various modern Arabic terminologies. This research is a qualitative research in the form of literature review. The data source of this research is various literatures on the study of naht in the formation of various terminologies in contemporary Arabic. The method of this research is qualitative descriptive analysis method. This study concludes that naht is a method of decapitation and summation of two or more words into one term (words). The existence of the naht pattern can provide great urgency related to the adaptation of Arabic in the development of language in the current modern global era, which can give birth to various new Arabic terminology.

Download Full-text

Politeness Strategies and Social Dimensions in Once Upon A Time Season 1 Movie Series: Sociopragmatics Study

English Journal Literacy UTama ◽

10.33197/ejlutama.vol3.iss1.2019.34 ◽

2018 ◽

Vol 3 (1) ◽

pp. 18-25

Author(s):

HENDAR HENDAR ◽

BUNGA GALUH ANDRETTA TRISNANDI

Keyword(s):

Social Distance ◽

Descriptive Analysis ◽

Social Dimension ◽

Analysis Method ◽

Social Dimensions ◽

Social Distance Scale ◽

Politeness Strategies ◽

The Face ◽

Qualitative Descriptive ◽

Research Show

The purposes of this research are to find out the types of politeness strategies used to save the face of the characters in Once Upon A Time season 1 and to identify the dominant scale of social dimensions when using politeness strategies in Once Upon A Time season 1. This research uses qualitative-descriptive analysis method and to get the data needed in this research the writer did the following steps: watching the movies, transcribing the speech, searching the data, classifying the data, analyzing the data and drawing a conclusion related to the types of politeness strategies and the dominant scale of social dimensions. The source of the data used is taken from the serial film Once Upon A Time season 1 by Edward Kitsis dan Adam Horowitz. The results of this research show that there are four types of politeness strategies found in the serial film Once Upon A Time season 1. They are 10 data of bald on-record (28,6%), 8 data of positive politeness strategies (22,9%), 13 data of negative politeness strategies (37,1%) and 4 data of off-record consists (11,4%) and the most dominant scale of four social dimension scales is social distance scale 14 data (40%).

Download Full-text

Gaya Bahasa dalam Pepatah Adat Masyarakat Petalangan Riau

Madah Jurnal Bahasa dan Sastra ◽

10.31503/madah.v10i2.981 ◽

2019 ◽

Vol 10 (2) ◽

pp. 285

Author(s):

Yeni Maulina ◽

Khairul Azmi

Keyword(s):

Cultural Heritage ◽

Descriptive Analysis ◽

Qualitative Approach ◽

Community Life ◽

Sentence Structure ◽

Analysis Method ◽

Philosophy Of Life ◽

The People ◽

Data Source ◽

Language Styles

Pengkalan Kuras, Langgam, Kuala Kampar, and Bunut Subdistrict, Pelalawan Regency. Petalangan tribe has various cultures in the traditions of life. A good introduction to cultural heritage by the next generation can strengthen the nation's tradition in responding to the increasingly severe challenges of the future in this era of globalization. Cultural heritage in the form of moral-spiritual inheritance, one of which is obtained and known through the tradition of belief in the traditional proverb that exists in the community. The traditional adage in the Petalangan community, among others, explains the perspective on community life. This study aims to describe the style of language in the customary proverb that is related to the perspective of life in society. This research uses a qualitative approach with descriptive analysis method. The data source used was the book entitled Pepatah Adat, Istilah, dan Kosa kata Masyarakat Petalangan Kabupaten Pelalawan, Riau. There are 16 traditional proverbs used as data in this study, which then obtained 3 language styles based on sentence structure and 2 language styles based on meaning. By knowing and learning the style of language in this traditional proverb, the philosophy of life and aesthetic tastes of the people of Riau can be understood. Petalangan merupakan salah satu puak asli di Provinsi Riau yang bermukim di Kecamatan Pengkalan Kuras, Langgam, Kuala Kampar, dan Bunut, Kabupaten Pelalawan. Suku Petalangan ini memiliki beraneka kebudayaan dalam kehidupan. Pengenalan yang baik terhadap warisan kebudayaan oleh generasi penerus dapat memperteguh tradisi bangsa dalam menjawab tantangan masa depan yang semakin berat dalam era globalisasi ini. Warisan kebudayaan yang berupa warisan moral-spiritual, satu di antaranya didapatkan dan diketahui keyakinan terhadap pepatah adat yang ada pada masyarakat. Pepatah adat dalam masyarakat Petalangan antara lain menjelaskan cara pandang mengenai hidup bermasyarakat. Penelitian ini bertujuan mendeskripsikan gaya bahasa di dalam pepatah adat yang berhubungan dengan cara pandang dalam hidup bermasyarakat. Penelitian ini menggunakanpendekatan kualitatif dengan metode analisis deskriptif. Sumber data yang digunakan adalah buku Pepatah Adat, Istilah, dan Kosa kata Masyarakat Petalangan Kabupaten Pelalawan, Riau. Terdapat 16 pepatah adat yang dijadikan data dalam penelitian ini, yang kemudian diperoleh 3 gaya bahasa berdasarkan struktur kalimat dan 2 gaya bahasa berdasarkan makna. Dengan mengetahui dan mempelajari gaya bahasa dalam pepatah adat ini dapat dipahami filsafat hidup dan cita rasa estetika masyarakat Riau.

Download Full-text

KEPELBAGAIAN BUDAYA DALAM KONSEP “HARMONI JAWA” DI KAUMAN YOGYAKARTA

International Journal of Creative Future and Heritage (TENIAT) ◽

10.47252/teniat.v7i1.217 ◽

2019 ◽

Vol 7 (1) ◽

pp. 45-60

Author(s):

CAMA JULI RIANINGRUM

Keyword(s):

Cultural Heritage ◽

Descriptive Analysis ◽

17Th Century ◽

Unique Characteristic ◽

Analysis Method ◽

Cultural Traditions ◽

Qualitative Descriptive ◽

The Creation ◽

Residential Settlement

Harmoni adalah suatu kondisi yang serasi dari perbedaan dan pluralitas yang kemudian dengan bentukaslinya masing-masing dapat saling menyesuaikan dan menyatu dengan seimbang. Dalam Budaya jawadisebut selaras, yaitu terciptanya kehidupan yang nyaman dan indah dalam keragaman. Salah satu wujudharmoni Jawa secara visual dapat terlihat di sebuah permukiman di Yogyakarta, yang merupakan suatuwilayah permukiman warisan budaya Jawa dari abad ke-17. Digunakan metode analisis deskriptif kualitatifyang bertujuan untuk memaparkan keterkaitan dan jalinan semua aspek pembentuk yang mencerminkanproses adaptasi sehingga terbentuk harmonisasi permukiman. Pada masa kini, permukiman ini memilikikeunikan yang khas yaitu sebuah bentuk permukiman yang merupakan perpaduan yang harmonis daritiga budaya, yaitu budaya Jawa, Islam, dan budaya modern. Kondisi yang terbangun karena masyarakatnyataat pada tradisi budaya Jawa dalam melakukan adaptasi terhadap perubahan dan perkembangan jaman. Harmony is a synchronous integration of differences and pluralities which in their respective original statessucceed in adjusting to each other thereby forming a balanced union. In the context of Javanese culturecalled selaras, namely is the creation of a comfortable and beautiful existence within a diversity. One ofthe visual forms of Javanese harmony can be observed in a residential settlement in Yogyakarta, an areaof Javanese cultural heritage from the 17th century. A qualitative descriptive analysis method was usedaimed to describe the interrelationships and interweaving of all forming aspects reflecting the adaptationprocess which enabled the creation of such harmonious condition in a residential settlement. Today, thissettlement possesses a unique characteristic, that takes the form of a residential settlement where threecultures, namely the Javanese, Islamic, and modern cultures, are blended in harmony. This conditiondeveloped as a result of the community’s adherence to Javanese cultural traditions during their adaptionto changes and developments over the course of time.

Download Full-text

Strategi Kampanye Gubernur Basuki Tjahaja Purnama-Djarot Saiful Hidayat Dalam Menghadapi Pilkada Dki Jakarta 2017

Jurnal Komunikasi ◽

10.24912/jk.v10i2.206 ◽

2018 ◽

Vol 10 (2) ◽

pp. 142

Author(s):

Rahmadya Putra Nugraha ◽

Anastasya Christy Puspitasari

Keyword(s):

Social Construction ◽

Descriptive Analysis ◽

Social Reality ◽

Social Situation ◽

Analysis Method ◽

Campaign Strategy ◽

The Real ◽

Qualitative Descriptive ◽

Gubernatorial Election ◽

Selection Of

The selection of the 2017 DKI Jakarta governor was attended by 3 candidates, including the pair Agus Harimurti - Sylviana Murni, the pair Basuki Tjahaja Purnama - Djarot Saiful Hidayat and the couple Anies Baswedan - Sandiaga Uno. Basuki Tjahaj Purnama - Djarot Saiful Hidayat is a pair of incumbent governors who again competed in this gubernatorial election. The researcher focused on research to find out how the strategy used by the incumbent governor pair in facing the 2017 DKI Jakarta gubernatorial election. In this case, the author uses the Constructivist paradigm, namely, the truth of a social reality seen as a result of social construction, and the truth of a social reality is relative. The type of research used is descriptive, which describes a social situation as it is by using a qualitative descriptive analysis method. Based on this research regarding the campaign strategy of Basuki Tjahaja Purnama - Djarot Saiful Hidayat in facing the gubernatorial election, the researchers concluded that the pair Basuki Tjahaja Purnama - Djarot Saiful Hidayat possessed and re-demonstrated the real program that was directly felt by the community and also maximized the entire media to socialize their upcoming programs. Pemilihan gubernur DKI Jakarta 2017 diikuti oleh 3 pasangan calon antara lain pasangan Agus Harimurti – Sylviana Murni, Basuki Tjahaja Purnama – Djarot Saiful Hidayat dan Anies Baswedan – Sandiaga Uno. Pasangan Basuki Tjahaj Purnama – Djarot Saiful Hidayat adalah pasangan gubernur petahana yang kembali bersaing dalam pemilihan gubernur ini. Peneliti memfokuskan penelitian untuk mengetahui bagaimana strategi yang digunakan oleh pasangan gubernur petahana dalam menghadapi pemilihan gubernur DKI Jakarta 2017 ini. Dalam hal ini, penulis menggunakan paradigma Konstruktivis yaitu, kebenaran suatu realitas sosial dilihat sebagai hasil konstruksi sosial, dan kebenaran suatu realitas sosial bersifat relatif. Tipe penelitian yang digunakan dalam penelitian yaitu deskriptif, yang menggambarkan suatu keadaan sosial secara apa adanya dengan menggunakan metode analisis deskriptif kualitatif. Berdasarkan penelitian ini mengenai strategi kampanye Basuki Tjahaja Purnama – Djarot Saiful Hidayat dalam menghadapi pemilihan gubernur, maka peneliti membuat kesimpulan bahwa pasangan Basuki Tjahaja Purnama - Djarot Saiful Hidayat memiliki dan menunjukkan kembali program nyata yang sudah dirasakan langsung oleh masyarakat dan juga pasangan ini memaksimalkan seluruh media untuk mensosialisasikan program mereka yang akan datang.

Download Full-text