Hubungan Kampanye Politik Calon Presiden 2019 melalui Media Sosial Instagram dengan Keputusan Memilih Mahasiswa Indonesia di Thailand

2021 ◽  
Vol 1 (1) ◽  
pp. 22-32
Author(s):  
Laras Weninggalih ◽  
M.E Fuady
Keyword(s):  
Social Media ◽  
Young People ◽  
Sampling Technique ◽  
Political Campaigns ◽  
The Political ◽  
Presidential Candidates ◽  
Effective Media ◽  
Correlational Method ◽  
Using Data ◽  
Use Of Social Media

Abstract. The popularity of the use of social media in society, especially young people, makes many politicians choose social media as an effective media for campaigning. In this 2019 Presidential Election, the social media phenomenon Instagram has become the main platform for the Indonesian people to participate in all forms of activities of the two presidential candidates, starting with information about their daily activities, including all content in the form of ideas and views that are promoted by the two pairs of candidates. The content has become the main news intake for Indonesian citizens, especially the segmentation of young people or students. Whether it's Indonesian students at home and abroad. Noted there are around 86,420 Indonesian students spread across 53 countries who will take part in the elections this year. This data was delivered by PPI World Communications Office Deputy Dinda Lisna Amilia in Jawa Pos Online. The purpose of this research is whether there is a relationship between the Political Campaign of Presidential Candidates 2019 through the Official Accounts @jokowi and @prabowo with the Decision to Choose among Indonesian Students in Thailand, then the method used is the correlational method using data collection techniques in the form of questionnaires and questionnaires. The population in this study were Indonesian students in Thailand as users of Instagram social media. The sample in this study amounted to 85 Indonesian students in Thailand out of a total population of 580 people in 2019. The sampling technique used was the Slovin technique. The results of this study are that there is a significant relationship between the political campaigns of the 2019 Presidential Candidates via the official Instagram account @jokowi and @prabowo on the decision to choose among Indonesian students in Thailand with a very high relationship. Abstrak. Kepopuleran penggunaan media sosial di masyarakat terutama kalangan muda, banyak membuat para politisi memilih media sosial sebagai media yang efektif untuk berkampanye. Dalam Pilpres 2019 ini, fenomena sosial media instagram telah menjadi platform utama bagi masyarakat Indonesia dalam mengikuti segala bentuk kegiatan kedua calon presiden dimulai dari informasi mengenai kegiatan kesehariannya, termasuk segala konten berupa gagasan dan pandangan yang dikampanyekan oleh kedua calon pasangan. Konten tersebut telah menjadi asupan berita utama bagi warga negara indonesia khususnya segmentasi kalangan muda atau mahasiswa. Baik itu pelajar Indonesia di dalam negeri maupun di luar negeri. Tercatat terdapat sekitar 86.420 mahasiswa Indonesia yang tersebar di 53 negara yang akan mengikuti pemilu pada tahun ini. Data ini disampaikan oleh Wakil Kantor Komunikasi PPI Dunia Dinda Lisna Amilia dalam Jawa Pos Online. Tujuan dalam penelitian ini adalah apakah terdapat hubungan antara Kampanye Politik Calon Presiden 2019 melalui Akun Resmi Instagram @jokowi dan @prabowo dengan Keputusan Memilih di Kalangan Mahasiswa Indonesia di Thailand, lalu metode yang digunakan adalah metode korelasional dengan menggunakan teknik pengumpulan data berupa kuisioner dan angket. Populasi dalam penelitian ini adalah Mahasiswa Indonesia di Thailand sebagai pengguna media sosial instagram. Sampel dalam penelitian ini berjumlah 85 Mahasiswa Indonesia di Thailand dari total jumlah populasi 580 orang pada tahun 2019. Teknik penarikan sampel yang digunakan adalah menggunakan teknik Slovin. Hasil dari penelitian ini adalah terdapat hubungan yang signifikan antara kampanye politik Calon Presiden 2019 melalui akun resmi Instagram @jokowi dan @prabowo terhadap keputusan memilih di kalangan mahasiswa Indonesia di Thailand dengan hubungan yang sangat tinggi.

Penggunaan Media Sosial Terhadap Partisipasi Mahasiswa Ilmu Komunikasi UNJ dalam Menentukan Capres dan Cawapres 2019

2020 ◽  
Vol 8 (2) ◽  
pp. 50-57
Author(s):  
Annisa Sekarwulan ◽  
Assyifa Amelia Azzahra ◽  
Nada Syifafasya ◽  
Dini Safitri
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Interaction Model ◽  
Data Presentation ◽  
Presidential Candidates ◽  
The Public ◽  
Work Program ◽  
Political Views ◽  
Effective Media ◽  
Use Of Social Media

This study aims to describe the use of social media on the attitude of UNJ students in determining the 2019 Presidential and Vice Presidential Candidates. The method used in this study is qualitative by using an interaction model consisting of data reduction, data presentation and conclusions. Data collection techniques used in this study were interviews, observation and documentation with three informants as resource persons. The results showed that social media is not a reason in determining the choice of 2019 presidential and vice presidential candidates. That is because each individual has their own political views. Social media is used as a means of finding information about 2019 presidential and vice presidential candidates. Information that is often obtained on social media is a work program, vision and mission. Usually the information uploaded by the 2019 presidential and vice presidential candidates is easy to understand because it uses language that is easy to remember and understand. But there is some information that must be further studied. In addition, social media can become one of the effective media in accommodating the aspirations of the community if the presidential and vice presidential candidates can respond to the message conveyed by the public.

scholarly journals Pengaruh Intensitas Penggunaan Media Sosial terhadap Prestasi Belajar Siswa Kelas X di SMA

2021 ◽  
pp. 57-63
Author(s):  
Ressa Kahayanti ◽  
O Offeny ◽  
Ahmad Saefulloh
Keyword(s):  
Social Media ◽  
Standard Deviation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Learning Achievement ◽  
Average Value ◽  
High Category ◽  
The Mean ◽  
Correlational Method ◽  
Use Of Social Media

This study aims to determine the effect of the intensity of the use of social media on the learning achievement of class X students at SMA Muhammadiyah 1 Palangka Raya. This type of research is a quantitative study with a correlational method, the population includes all class X students of SMA Muhammmadiyah 1 Palangka Raya, totaling 145 students. The sample used was 60 students, the sampling technique in this research was probability sampling, namely simple random sampling where the sample consisted of several classes. the data collection method was done by using a questionnaire and documentation. From the trial of the intensity of the use of social media, 34 of the 40 instruments can be valid. Reliability test results with alpha cronbach intensity of use of social media obtained rxy 0.932> r table 0.330 and for student achievement obtained rxy 0.943> r table 0.330. The results of the study are: 1. The intensity of the use of social media by class X students at SMA Muhammadiyah 1 Palangka Raya is being shown by the mean (average) value of 92.82, the median value (middle value) 74.78, the mode value (the value that is appears frequently) 78.78, standard deviation 5.18. The low category was 18 students or 30%, the medium category was 16 students or 27%, and the high category was 26 students or 43%. 2. The learning achievement of class X students at SMA Muhammadiyah 1 Palangka Raya is being shown by the mean (average) 82.75, the median value (middle value) 82.90, the mode score (the valuethat often appears) 84.95, standard deviation of 2.51. It was included in the low category as many as 7 students or 12%, the medium category was 53 students or 88%, and the high category was 0 students or 0%. 3. There is an influence on the intensity of the use of social media on the learning achievement of class X students at SMA Muhammadiyah 1 Palangka Raya. With a correlation coefficient of 0.211, this shows the effect of the intensity of the use of social media on the learning achievement of class X students at SMA Muhammadiyah 1 Palangka Raya is low. 

scholarly journals What kind of populism? Tone and targets in the Twitter discourse of French and American presidential candidates

2020 ◽  
Vol 35 (5) ◽  
pp. 453-468
Author(s):  
Peter Maurer ◽  
Trevor Diehl
Keyword(s):  
Social Media ◽  
The United States ◽  
The Political ◽  
Presidential Candidates ◽  
The Public ◽  
High Profile ◽  
Political Ideologies ◽  
Political Spectrum ◽  
Use Of Social Media ◽  
Late Modern

Insurgent candidates from across the political spectrum are increasingly turning to social media to directly engage the public. Social media offer a platform that favours affect and personality, both key components of populist-style rhetoric, a label that is often attached to politicians outside the political establishment. Despite noteworthy exceptions, few cross-national studies of high-profile candidates’ use of social media exist, and even less is known about how candidates representing various political ideologies employ affect alongside populism. To advance the state-of-the-art, this study examines the sentiment and rhetorical targets of attack in the Twitter feeds ( N = 25,825 tweets) of six presidential candidates in the United States and French election campaigns of 2016 and 2017. Employing dictionary-based quantitative analysis, the study finds variation among the candidates’ rhetoric in terms of how they employ populist themes, affect and ideology. The findings suggest that scholars should consider a more nuanced approach to populism in late-modern democracies.

scholarly journals Social media tools as an instrument of modern political engagement: The attitudes of students in Serbia

2021 ◽  
Vol 55 (3) ◽  
pp. 1078-1109
Author(s):  
Neven Obradović ◽  
Siniša Atlagić
Keyword(s):  
Social Media ◽  
Young People ◽  
Political Communication ◽  
Political Engagement ◽  
Student Population ◽  
The Political ◽  
Political Subjectivity ◽  
Research Results ◽  
Social Media Tools ◽  
Use Of Social Media

In this paper, the authors present the research results about the attitudes of the student population in Serbia regarding the use of social media tools as instruments of political engagement. The text presents a segment of a broader study of political communication of young people in Serbia, conducted within the benefit concept. The research results show that social media tools do not contribute to the political engagement of young people in online sphere. The authors interpret the results in the context of political communication and power, indicating the absence of efforts by young people in Serbia to acquire political subjectivity and persuasive action in the environment.

scholarly journals Political Branding Tagar #2019gantipresiden Dalam Meningkatkan Elektabilitas Partai Keadilan Sejahtera Di Ranah Media Sosial

2020 ◽  
Vol 7 (11) ◽  
Author(s):  
Ridwan Rachmadi ◽  
Heri Budianto
Keyword(s):  
Social Media ◽  
Public Sphere ◽  
Qualitative Approach ◽  
The Political ◽  
Case Study Method ◽  
Presidential Candidates ◽  
Political Dynamics ◽  
Political Branding ◽  
Use Of Social Media

AbstractThe hashtag #2019GantiPresiden was initiated by Dr. Mardani Ali Sera, a politician from the Partai Keadilan Sejahtera (PKS) has become a trending topic on social media, the use of hashtags has increasingly colored political dynamics in the country's public sphere. The research aims to obtain an overview of the Political Branding of the #2019GantiPresiden hashtag in increasing the electability of the Partai Keadilan Sejahtera in the realm of social media. This research uses a constructivist paradigm, a qualitative approach and a case study method. The results showed that the Partai Keadilan Sejahtera was able to make good use of social media as a campaign tool and was able to present its best politician to become national figures. One of them was Dr. Mardani Ali Sera who initiated the hashtag #2019GantiPresiden. The hashtag #2019GantiPresiden became a trending topic, the surface was present ahead of the 2019 Presidential election which presented only two candidates for the Presidential and Vice-Presidential candidate pairs. The public's desire for a replacement of the President is accommodated through the hashtag #2019GantiPresiden. The hashtag #2019GantiPresiden is affiliated with one of the Presidential Candidates and Vice-Presidential Candidates carried by the Partai Keadilan Sejahtera. The hashtag #2019GantiPresiden benefits the Partai Keadilan Sejahtera because it is a politician of the Partai Keadilan Sejahtera who initiated it. Political Branding Tagar #2019GantiPresiden contributes to increasing the electability of the Partai Keadilan Sejahtera in the realm of social media so that it has implications for the vote acquisition of the Partai Keadilan Sejahtera in the 2019 legislative elections.Keywords: Political Branding, Tagar, 2019 Change President, Prosperous Justice Party, Social Media Keywords: fPolitical Branding, Tagar, 2019 Change President, Prosperous Justice Party, Social Media  AbstrakTanda pagar #2019GantiPresiden di inisiasi Oleh Dr. Mardani Ali Sera, politikus Partai Keadilan Sejahtera (PKS) menjadi tranding topik di media sosial penggunaan tagar semakin mewarnai dinamika politik di ruang publik Tanah Air. Penelitian bertujuan untuk memperoleh gambaran tentang political branding tagar #2019GantiPresiden dalam meningkatkan elektabilitas Partai Keadilan Sejahtera di ranah media sosial. Penelitian menggunakan paradigma konstruktivis, pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukan bahwa, Partai Keadilan Sejahtera mampu memanfaatkan media sosial sebagai sarana kampanye dengan baik dan mampu menghadirkan kader-kader terbaiknya menjadi tokoh nasional salah satu diantaranya adalah Dr. Mardani Ali Sera yang menginisiasi tagar #2019GantiPresiden. Tagar #2019GantiPresiden menjadi tranding topik, hadir kepermukaan jelang perhelatan pemilu Presiden 2019 yang menghadirkan hanya dua kandidat pasangan calon Presiden dan Wakil Presiden. Keinginan masyarakat akan pergantian Presiden terakomodir melalui tagar #2019gantiPresdien. Tagar #2019GantiPresdien berafiliasi dengan salah satu kandidat Calon Presiden dan Calon Wakil Presiden yang di usung oleh Partai Keadilan Sejahtera. Tagar #2019GantiPresiden menguntungkan Partai Keadilan Sejahtera karena yang menginisiasinya adalah kader Partai Keadilan Sejahtera. Political Branding Tagar #2019GantiPresiden berkontribusi menaikan elektabiltas Partai Keadilan Sejatera di ranah media sosial sehingga berimplikasi pada perolehan suara Partai Keadilan Sejahtera pada pemilu legislatif tahun 2019.  Kata kunci: Political Branding, Tagar, 2019 Ganti Presiden, Partai Keadilan Sejahtera, Media Sosial

scholarly journals Social media - a two-edge sword in political campaign: the case of the Republic of Moldova

2020 ◽  
Vol 338 ◽  
pp. 347-361
Author(s):  
Ina I. Vîrtosu
Keyword(s):  
Social Media ◽  
Political Process ◽  
Political Campaigns ◽  
The Political ◽  
Interactive Technologies ◽  
Current Form ◽  
Electoral Campaigns ◽  
Safeguard Measures ◽  
The Republic ◽  
Use Of Social Media

Social media, as interactive technologies, have given people unprecedented possibility to access information about elections and electoral contestants, to publicly express their opinions, interact with candidates, and get actively involved in electoral campaigns. This disruptive set of tools that allows and encourages individuals to engage in all stages of the political process, has become a powerful mechanism for political campaigns, in building and enhancing communication strategies. The use of social media in politics dramatically changed the way campaigns are run. Social media provide useful platforms for electoral contestants, inclusively for those with limited resources, to present their agenda and mobilise a larger support base for their causes, at substantially lower costs. They offer the possibility for creation of shareable content that candidates and supporters can use to increase awareness, engage the targeted groups, and appeal for votes. However, the changes in the production and consumption of election-related content also raise a number of concerns that question the effectiveness of electoral rules, in their current form. The aim of this paper is to underline the potential problems which have emerged and have been aggravated with the shift of political propaganda during election campaigns onto social media and identify safeguard measures that may be set in place to prevent abuse of the political process.

Does Social Media Engagement Translate to Civic Engagement Offline?

2021 ◽  
pp. 089976402199944
Author(s):  
Jaclyn Piatak ◽  
Ian Mikkelsen
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Presidential Election ◽  
Civic Participation ◽  
Political Engagement ◽  
Political Campaigns ◽  
The Internet ◽  
Online Engagement ◽  
Informal Volunteering ◽  
Using Data

People increasingly engage in politics on social media, but does online engagement translate to offline engagement? Research is mixed with some suggesting how one uses the internet maters. We examine how political engagement on social media corresponds to offline engagement. Using data following the 2016 U.S. Presidential Election, we find the more politically engaged people are on social media, the more likely they are to engage offline across measures of engagement—formal and informal volunteering, attending local meetings, donating to and working for political campaigns, and voting. Findings offer important nuances across types of civic engagement and generations. Although online engagement corresponds to greater engagement offline in the community and may help narrow generational gaps, this should not be the only means to promote civic participation to ensure all have a voice and an opportunity to help, mobilize, and engage.

How Political Candidates' Use of Facebook Relates to the Election Outcomes

2017 ◽  
Vol 59 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Hsin-Chen Lin
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
Vote Share ◽  
Political Marketing ◽  
Political Candidates ◽  
The Past ◽  
Use Of Social Media ◽  
Municipal Election ◽  
Online Fans ◽  
The Relationship

This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past few years. It is also expected to become even more critical to future political campaigns, as it creates two-way communication and engagement that stimulates and fosters candidates' relationships with their supporters. Online Facebook data were acquired for all 84 candidates running in a municipal election in Taiwan. Results suggest that a candidate's Facebook presence, the type of account they use, the authentication of the account, and the number of online fans they have are related to their election outcomes.

An Evidence-Based Approach to the Use of Social Media to Promote Political Literacy among Youth in the Sultanate of Oman

2017 ◽  
Vol 8 (2) ◽  
pp. 30-39
Author(s):  
Mohammed Nasser Al-Suqri ◽  
Salim Said AlKindi ◽  
Abdullah Khamis Al-Kindi
Keyword(s):  
Social Media ◽  
Young People ◽  
Best Practice ◽  
Political Conflict ◽  
Evidence Based ◽  
Citizen Engagement ◽  
Sultanate Of Oman ◽  
Political Literacy ◽  
The Government ◽  
Use Of Social Media

This paper presents the findings of a review of literature to understand the issues facing the Sultanate of Oman in this area, and to identify international examples of best practice in the use of social media to promote political literacy among young people. Evidence-based recommendations for the Government of the Sultanate of Oman are developed, which include the provision of social media literacy training at school and university level, as well as the establishment of an online citizen engagement portal. By adopting international best practice in the use of social media to promote political literacy and citizen engagement among young people, it is believed that the Sultanate of Oman can provide a model for other Middle Eastern Arab states, helping to reduce the potential for political conflict in these countries and promoting participatory approaches to policy-making which reflect the growing demands of young citizens.

scholarly journals Perang Tagar Di Ruang Virtual Diskursus Politik Capres Pasca Debat Putaran Kedua

2020 ◽  
Vol 12 (1) ◽  
pp. 30
Author(s):  
Ana Fitriana P ◽  
Ema Ema ◽  
Fardiah Oktariani Lubis
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Political Discourse ◽  
Virtual Space ◽  
The Political ◽  
Virtual Communication ◽  
Presidential Candidates ◽  
Subject Pronouns ◽  
Source Of Information

This study aims to uncover the political discourse of the Presidential Candidates after the second round of debates, Jokowi VS Prabowo in virtual space. The background of the political discourse of the 2019 Presidential Election debate in the virtual space gave rise to various responses and sentiments among the supporters. After the Presidential Election debate, the hashtag war between #BohongLagiJokowi and # 02GagapUnicorn on social media Twitter became the main discussion. The aim is to disperse the power, ideology, and interests behind the presidential political discourse through the Fairclough Critical Discourse Analysis. The research method uses qualitative methods to parse the problem in research, using critical thinking as a basis for research. The results showed the tweet of Prabowo supporters trying to show stunts through language. The use of subject pronouns such as the word Mukidi to dwarf the subject, also uses the hashtags #DeletJokowi, #UnistallJokowi, and #BohongLagiJokowi as symbols of virtual communication. In contrast, the tweet of Jokowi's supporters sent a stuttering sentiment because they didn't understand the e-comer business. Hashtag # 02GagapUnicorn as a virtual symbol for organizing texts. In the order of messo or the production of text, the two supporters make a virtual symbol through the hashtag to become a topic of discussion on Twitter. In the situational or macro aspects are influenced by the post-truth phenomenon that is vague information whose source is unclear, have an impact on the inclusion of opinions on the assassination of certain characters. The advice, wise social media, understand and thoroughly source of information, is not affected by the use of certain metaphors, and at the stage of text, production needs to pay attention to the effects that will impact on the influence of social psychology of each supporter.Penelitian ini bertujuan untuk mengungkap diskursus politik Capres pasca debat putaran kedua, Jokowi VS Prabowo di ruang virtual. Dilatarbelakangi oleh lanskap diskursus politik debat Pilpres 2019 di ruang virtual yang menimbulkan berbagai tanggapan dan sentimen di antara kedua kubu pendukung. Pasca debat Pilpres perang tagar antara #BohongLagiJokowi dan #02GagapUnicorn di Twitter menjadi pembahasan utama. Tujuannya untuk membongkar kuasa, ideologi dan kepentingan di balik wacana politik Pilpres melalui analisis wacana kritis Fairclough. Metode penelitian menggunakan metode kualitatif untuk mengurai masalah dalam penelitian, dengan menggunakan pemikiran kritis sebagai dasar pijakan penelitian. Hasil penelitian menunjukan tweet warganet pendukung Prabowo berusaha menunjukkan pengkerdilan melalui Bahasa. Penggunaan kata ganti subjek seperti kata Mukidi untuk mengkerdilkan subjek, juga menggunakan tagar #DeletJokowi, #UninstallJokowi dan #BohongLagiJokowi sebagai simbol komunikasi virtual. Namun sebaliknya, tweet warganet pendukung Jokowi membuat sentimen dengan kata-kata gagap karena tidak memahami bisnis milenial (e-commerce). Tagar #02GagapUnicorn sebagai simbol virtual untuk pengorganisasin teks, sedangkan di tahapan produksi teks (messo) kedua pendukung membuat simbol virtual melalui tagar (#) untuk menjadi tren topik pembahasan di Twitter. Pada aspek situasional (makro) dipengaruhi oleh fenomena post-truth yaitu informasi-informasi samar yang tidak jelas sumbernya, berdampak terhadap penggiringan opini terhadap pembunuhan karakter tertentu. Sarannya, bijak bermedia sosial, pahami dan teliti sumber informasinya, tidak terpengaruh terhadap penggunaaan metafora tertentu, serta pada tahap produksi teks perlu memperhatikan efeknya yang akan berdampak pada pengaruh psikologi sosial masing-masing pendukung. 

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