scholarly journals Systemic Paradigm in the Tradition of Marketing Science

Author(s):  
Jacek Kamiński

Abstract Subject and purpose of work: This work is devoted to presenting the development of the systemic paradigm in marketing science. Its purpose is to discuss the genesis and early stages of the development of systemic paradigm that forms the basis of one of its mainstream marketing theories, known as macromarketing. Materials and methods: The article was created on the basis of the review and synthesis of the previous studies devoted to the issue of systemic approach to marketing and marketing systems. The historical analysis method, combined with the synthesis of earlier research achievements, was employed. Results: The article fills a gap in the area of identifying alternative paradigms of marketing science. It demonstrates how the systemic approach proposed by the forerunners of marketing was developed into a concept which is now the foundation of one of contemporary marketing sub-disciplines - macromarketing. Conclusions: The main conclusion that follows from the conducted analysis is the observation that systemic paradigm is deeply ingrained in the tradition of marketing thought, creating a prominent direction of reflection which is more concerned with the environmental and social role of marketing than with marketing as a management function

TAJDID ◽  
2019 ◽  
Vol 26 (1) ◽  
pp. 33
Author(s):  
Fadlil Yani Ainusyamsi

This article aims to discover the history of education in the early of Islam in Medina. This research uses a historical analysis method. Research data sources are a number of literatures that is considered valid and credible. This research succeeded in describing several findings. Education pattern of Muhammad in plurality of Medina society tended to be informal, emphasizing the role of family and halâqahs. This study also found historical facts that the values ​​of pluralism, intellectualism, and the spirit of urbanism had become a part of learning and education of Muhammad. The style of the leadership of the Muhammad in the midst of the pluralist society of Medina offers a pattern that is very concerned about the existence of the community students through an example (uswah and qudwah hasanah). In addition, the Prophet taught with full attention and tenderness and humility. He never underestimated someone who came asking for teaching. Islamic education pattern of Muhammad in Medina was marked by a number of characteristics, namely education organized by through the construction of the mosque as a centre of movement, centre of education, and centre of community. The principle carried out by the Muhammad in fostering society is the ethical approach (moral virtue). He believes that moral values ​​not only create peace between individuals in a nation, but also between nations


Wardah ◽  
2020 ◽  
Vol 21 (1) ◽  
pp. 50-65
Author(s):  
Muhammad Ridwan ◽  
Nurhasanah Bakhtiar

Abstract: Abstract: Paper entitled ‘Educational Values ​​and Da'wah of Muhammmad Al-Fatih as Conqueror of Constantinople’, this aims to analyze various histories about the role of Muhammad Al-Fatih in the conquest of Constantinople. By using a library research approach (library research) sourced both from books, journals and the internet, the method used in this research is a historical analysis method that can be interpreted as a research method and writing history with systematic methods, procedures or techniques in accordance with the principles the principles and rules of history. The historical method is divided into four groups of activities, namely heuristics, namely the activity of collecting historical sources, criticism (verification), namely examining the sources that are true, both form and content, interpretation, which is to establish the meaning and interrelation of verified facts. , and then is historiography, namely the presentation of the results of the synthesis obtained in the form of a historical story. The findings of this article in the form of educational values ​​and preaching from the character of Muhammad Al-Fatih are important for us examples of which are very love for Islamic law, the practice of the Qur'an and sunnah, the spirit of jihad is strong, mentally strong, not discouraged, sincere, always praying, close to Allah SWT. Keywords: Character education; Muhammmad Al-Fatih.   Abstrak: Makalah dengan judul ‘Nilai–Nilai Pendidikan dan Dakwah Muhammmad Al-Fatih Sebagai Penakluk Konstantinopel’, ini bertujuan untuk menganalisis berbagai sejarah seputar peranan Muhammad Al-Fatih dalam penaklukan Konstantinopel. Dengan menggunakan pendekatan studi kepustakaan (library research) yang bersumber baik dari buku, jurnal maupun internet, metode yang digunakan pada penelitian ini adalah metode analisis sejarah yang dapat diartikan sebagai metode penelitian dan penulisan sejarah dengan cara, prosedur atau teknik yang sistematik sesuai dengan asas-asas dan aturan ilmu sejarah. Metode sejarah terbagi atas empat kelompok kegiatan yaitu heuristik yaitu kegiatan menghimpun sumber-sumber sejarah, kritik (verifikasi) yaitu meneliti sumber-sumber itu sejati, baik bentuk maupun isinya, interpretasi yaitu untuk menetapkan makna dan saling-hubungan dari fakta-fakta yang telah diverifikasi, dan kemudian adalah historiografi yaitu penyajian hasil sintesis yang diperoleh dalam bentuk suatu kisah sejarah Hasil temuan dari artikel ini berupa nilai pendidikan dan dakwah dari ketokohan Muhammad Al-Fatih yang penting kita contoh diantaranya sangat cinta kepada syariat Islam, amalan Al-qur’an dan sunnah, semangat jihad yang kuat, kuat mental, tidak putus asa, ikhlas, selalu berdo’a, dekat  dengan Allah SWT. Kata kunci: Pendidikan karakter;  Muhammmad Al-Fatih.  


2019 ◽  
Vol 14 (1) ◽  
pp. 1-13
Author(s):  
Anifatul Kiftiyah

In social life, women are often seen as second-class humans. This is caused by patriarchal culture that considers men are in hingher position than women. Islam itself wants equality between men and women, for example in political field. There are two verses in Al-Qur’an that instruct muslims to conduct deliberations, ie. (QS Al-Syura: 38 and QS Ali ‘Imran: 159). In 1998, Indonesian women began to have courage to express their opinions marked by the emergence of movements that speak of equality between men’s and women’s positions, particularly in political field such as the representation of women in goverment. Indonesia has accomodated the role of women in politics, as instructed in constitution law No. 2 of 2008 and constitution law No. 7 of 2017. However in reality it is inversely proportional, the women involvement in political field, especially as legislators, has not been carried out optimally. This research will discuss the role of women in building national politics by using historical analysis method, which is in analyzing the data based on the history that has happened.


Sains Insani ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 30-36
Author(s):  
Che Amnah Bahari ◽  
Fatimah Abdullah

The whole world, the Muslim in particular has witnessed conflicts in different areas, which have hindered the developmental efforts of the nations concerned. It should be learned that most victims of these conflicts are women and children. This article attempts to elaborate the role of Muslims Women as a crucial segment in civil society in initiating peace building through nurturing process. It maintains that the adoption of the principles and values derived from the Qur’ān and Sunnah of the Prophet is necessary as a process of lifelong learning.  Those identified values constituted the framework of this article and it adopts the textual analysis method.   This article concludes that through the implementation of those values and frameworks for peace building, women as one of the important segments of civil society are able to play significant role towards initiating peace building and promoting peaceful co-existence in pluralistic society. Abstrak: Dunia Islam khususnya telah menyaksikan konflik di pelbagai daerah yang berbeza. Konflik ini telah menghalang usaha kearah pembangunan Kawasan yang berkenaan. Kebanyakan mangsa konflik ini adalah wanita dan kanak-kanak. Artikel ini cuba untuk menghuraikan peranan wanita Islam sebagai segmen penting dalam masyarakat madani dalam membangun proses kedamaian dengan mendidik dan memupuk prinsip dan nilai murni janaan al-Qur’an. Penggunaan prinsip dan nilai yang dikutip dari ayat-ayat Qur'an dan hadis Rasulullah adalah keperluan yang mendesak sebagai wadah bagi proses pembelajaran sepanjang hayat. Nilai-nilai yang dikenal pasti merupakan rangka kerja artikel ini, dan metod yang dirujuk adalah analisis teks. Artikel ini menyimpulkan bahawa melalui pelaksanaan nilai-nilai dan kerangka kerja Islam bagi proses kedamaian, wanita Islam dalam masyarakat madani mampu memainkan peranan penting dalam memulakan pembinaan keamanan dan menggalakkan kehidupan yang harmonis, sejahtera dan saling bantu membantu dalam masyarakat majmuk.


2018 ◽  
pp. 1060-1068
Author(s):  
Galina A. Dvoenosova ◽  

The article assesses synergetic theory of document as a new development in document science. In information society the social role of document grows, as information involves all members of society in the process of documentation. The transformation of document under the influence of modern information technologies increases its interest to representatives of different sciences. Interdisciplinary nature of document as an object of research leads to an ambiguous interpretation of its nature and social role. The article expresses and contends the author's views on this issue. In her opinion, social role of document is incidental to its being a main social tool regulating the life of civilized society. Thus, the study aims to create a scientific theory of document, explaining its nature and social role as a tool of social (goal-oriented) action and social self-organization. Substantiation of this idea is based on application of synergetics (i.e., universal theory of self-organization) to scientific study of document. In the synergetic paradigm, social and historical development is seen as the change of phases of chaos and order, and document is considered a main tool that regulates social relations. Unlike other theories of document, synergetic theory studies document not as a carrier and means of information transfer, but as a unique social phenomenon and universal social tool. For the first time, the study of document steps out of traditional frameworks of office, archive, and library. The document is placed on the scales with society as a global social system with its functional subsystems of politics, economy, culture, and personality. For the first time, the methods of social sciences and modern sociological theories are applied to scientific study of document. This methodology provided a basis for theoretical vindication of nature and social role of document as a tool of social (goal-oriented) action and social self-organization. The study frames a synergetic theory of document with methodological foundations and basic concepts, synergetic model of document, laws of development and effectiveness of document in the social continuum. At the present stage of development of science, it can be considered the highest form of theoretical knowledge of document and its scientific explanatory theory.


2017 ◽  
Vol 8 (1) ◽  
Author(s):  
Emily Kaliel

The articles published in our Fall 2016 edition are connected loosely under the themes of public memory and the uses of identity in the past. We are thrilled to present to you three excellent articles in our Fall 2016 edition: The article "Dentro de la Revolución: Mobilizing the Artist in Alfredo Sosa Bravo's Libertad, Cultura, Igualdad (1961)" analyzes Cuban artwork as multi-layered work of propaganda whose conditions of creation, content, and exhibition reinforce a relationship of collaboration between artists and the state-run cultural institutions of post-revolutionary Cuba; moving through fifty years of history “’I Shall Never Forget’: The Civil War in American Historical Memory, 1863-1915" provides a captivating look at the role of reconciliationist and emancipationist intellectuals, politicians, and organizations as they contested and shaped the enduring memory of the Civil War; and finally, the article “Politics as Metis Ethnogenesis in Red River: Instrumental Ethnogenesis in the 1830s and 1840s in Red River” takes the reader through a historical analysis of the development of the Metis identity as a means to further their economic rights. We wholly hope you enjoy our Fall 2016 edition as much as our staff has enjoyed curating it. Editors  Jean Middleton and Emily Kaliel Assistant Editors Magie Aiken and Hannah Rudderham Senior Reviewers Emily Tran Connor Thompson Callum McDonald James Matiko Bronte Wells


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