scholarly journals Effect of Instagram Social Media With Guest Purchase Decisions At Ibis Style Hotel Bogor Raya

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Julia Ratnawulan Skawanti
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Purchase Decisions ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Quantitative Research Methods ◽  
Product Variation ◽  
The Government

<p align="center"><strong><em>ABSTRACK</em></strong></p><p><em> </em></p><p><em>During the Covid-19 Pandemic, the government limited people's activities outside the home, causing an increase in the use of Instagram social media, especially as a means of promotion. This phenomenon is exploited by the Ibis Style Hotel Bogor Raya manager with a strategy of maximizing attractive photos and videos with only a few promotional sentences but can attract consumer interest. This study aims to determine the correlation between the use of promotions through Instagram social media and the decision to purchase guests at the Ibis Style Hotel Bogor Raya.</em></p><p><em>By using quantitative research methods, using a sample of 100 people, namely hotel guests who have stayed at this hotel. Collecting data using a questionnaire that has been tested for validity and reliability. Data were analyzed using simple linear regression analysis. The data is processed using the SPSS version 25.0 application</em></p><p><em>Based on the results of this study, it was concluded that there was a strong correlation between Instagram Social Media and purchasing decisions and proved significant with R correlation number of 0.729. Meanwhile, the percentage contribution of the product variation variable to repurchase is 53.1% and the remaining 46.9% is influenced by other variables not examined in this study.</em></p><strong><em>Keywords</em></strong><em>: Instagram Social Media, Purchase Decision, Ibis Style Hotel Bogor Raya</em>

scholarly journals Pengaruh Label Halal Terhadap Produk Kecantikan

2019 ◽  
Vol 1 (1) ◽  
pp. 48
Author(s):  
Ananya Larasati ◽  
Ikhwan Hamdani ◽  
Santi Lisnawati
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Product Packaging ◽  
Significance Level ◽  
Quantitative Research Methods ◽  
Beliefs And Attitudes ◽  
Selection Of

The purpose of this study is how to use halal labels on decisions purchase of Muslim beauty products in Bogor.  Thiis study uses quantitative research methods. The data sources used are primary and secondary data. The respondents who were sampled in this study were 100 people. The process of data analysis in this study uses simple linear regression analysis.  Significant halal variable labels on purchasing decisions this is seen from the halal significant label of 0,000 which means it is smaller than the significance level used which is 0.05. And it can also be seen from t count of 5.110 which means that the t count is greater than t table which is 1.984. The decision to buy Muslims is based on the label of halal presence on product packaging, the selection of products labeled halal is based on the beliefs and attitudes of Muslim women to buy products labeled halal.

scholarly journals THE EFFECT OF SOCIAL MEDIA MARKETING, TRUST BRAND, AND WORD OF MOUTH ON PURCHASE DECISIONS (CASE STUDY AT REAL B DISTRO SURABAYA).

2019 ◽  
Vol 1 (2) ◽  
pp. 267-273
Author(s):  
Risky Bahrudin Yusuf ◽  
Sengguruh Nilowardono
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Social Media Marketing ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Purchasing Decisions

The intention of consumer purchases is the willingness of a product to buy the goods they want. this is a strong determinant in the purchase of a product or brand. Therefore this study aims to analyze whethervariables social media marketing, brand trust, word of mouth can influence purchasing decisions to buy various Persebaya attribute products that are sold at Real B Distro Surabaya. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that the three hypotheses proposed had a significant and supportive effect. 

scholarly journals Pengaruh Celebrity Endorser dan Media Sosial Youtube Sebagai Sarana Cyber Branding Terhadap Keputusan Pembelian Neo Coffee

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 426
Author(s):  
Julia Stefani ◽  
Ahmad Junaidi
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Testing Hypotheses ◽  
Quantitative Research Methods ◽  
Marketing Environment ◽  
Normality Test ◽  
History Of ◽  
Celebrity Endorser

In a marketing environment, effective communication is the most important thing that can bring the company achieved a history of success. The companies compete with each other as well as to seek a variety of things to do to promote their brands. Some examples include using celebrity endorser and make social media as a means of cyber branding youtube to promote their products. Currently we are in the era of technology and communications are growing very fast and are not restricted by time and space. By doing so, consumers are also increasingly selective in their choice of products, respectively. This study aimed to determine the effect of celebrity endorser and YouTube social media as a means of cyber branding on purchase decisions Neo Coffee. The method used is quantitative research methods. The samples used in this study were 75 people who are members of the NCT fandom in Instagram. Analysis of the data in this study using Validity Test, Test The reliability, Normality Test, Test Multiple Regression Analysis and Testing Hypotheses. Based on this research, it was found that the existence of significant influence and a strong hubungat between celebrity endorser and YouTube social media on purchasing decisions Neo Coffee.Dalam lingkungan pemasaran, komunikasi yang efektif merupakan hal terpenting yang dapat membawa perusahaan mencapai suatu kesusksesan. Perusahaan-perusahaan saling bersaing satu sama lain serta mengupayakan berbagai macam hal yang dapat dilakukan demi mempromosikan merk mereka. Beberapa contoh diantaranya adalah dengan menggunakan celebrity endorser dan menjadikan media sosial youtube sebagai sarana cyber branding untuk mempromosikan produk mereka. Saat ini kita sedang berada di dalam era teknologi dan komunikasi yang berkembang sangat cepat serta tidak dibatasi oleh ruang dan waktu. Dengan begitu, konsumen juga semakin selektif dalam menentukan produk pilihan mereka masing- masing. Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser dan media sosial youtube sebagai  sarana cyber branding terhadap keputusan pembelian Neo Coffee. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 75 orang yang merupakan anggota fandom NCT di Instagram. Analisis data pada penelitian ini menggunakan Uji Validitas, Uji Reabilitas, Uji Normalitas, Uji Analisis Regresi Berganda, dan Uji Hipotesis. Berdasarkan hasil penelitian, ditemukan bahwa adanya pengaruh signifikan dan hubungat yang kuat antara celebrity endorser  dan media sosial youtube terhadap keputusan pembelian Neo Coffee.

scholarly journals The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Henry Aspan ◽  
Iskandar Muda Sipayung ◽  
Ade Putri Muharrami ◽  
Husni Muharram Ritonga
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Cosmetic Product ◽  
Product Pricing

The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and respect for the trademark with the decision to purchase in Binjai get the effects to buy cosmestic Sariayu Martha Tilaar. The variabel of effection of halal label, realization halal, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai are individually not significant effect on purchasing decisions. While the price of individual products has positive influence on purchase decisions cosmetics Sariayu Martha Tilaar. The result of coefficient determination test indicates that the variable of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product by 15.8% (low), while the balance of 84.2% is influenced by other variables not examined in this research.

scholarly journals The effect of personal selling on product purchase decision in Sibolang Durian

2021 ◽  
Vol 10 (1) ◽  
pp. 90
Author(s):  
Jenni Tarigan
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Research Approach ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Using Data

This research was conducted to determine the effect of personal selling on product purchasing decisions partially at Sibolang Durian Business, Medan. The sample used simple random sampling which directly selected 38 consumers. This type of research uses quantitative research with a causal associative research approach by using questionnaires which are considered appropriate to the research conducted which aims to determine the causal relationship between the independent variable (influencing variable) and the dependent variable (influenced variable). In this study, using validity and reliability and normality testing and using data analysis techniques, namely multiple linear regression analysis with the help of SPSS 20 software. t test), namely t count (2.229)> t table (1.688) with a significance value <0.05. This means that the personal selling hypothesis H1 is accepted and H0 is rejected. So it can be concluded that sales through personal selling marketing means carried out by the Sibolang Durian business also have an influence on consumer decision making in buying Sibolang Durian products.

scholarly journals PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA

2020 ◽  
Vol 9 (2) ◽  
pp. 73
Author(s):  
Mariah Mariah ◽  
Siti Ruhana Dara
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Quantitative Research ◽  
Brand Image ◽  
Social Media Marketing ◽  
Validity And Reliability ◽  
Quantitative Research Methods ◽  
Regression Methods ◽  
Impulsive Buying ◽  
The Village

<p>This study aims to analyze the effect of product innovation, social media marketing and brand image on the interest of tourist visits and its impact on impulsive buying in the clay craft UMKM sector in the village of Kerabah Kasongan, Yogyakarta. This research has a type of quantitative research with 100 respondents who are consumers. clay crafts. The sampling method was purposive sampling. This study uses quantitative research methods by conducting surveys, the results of validity and reliability tests using SPSS v 20.0, and hypothesis testing is carried out using multiple linear regression methods. The results showed that product innovation had no effect on visiting interest, social media marketing had an effect on visiting interest, brand image had an effect on visiting interest and visiting interest had an effect on impulsive buying.</p><p><strong>Keywords: </strong> product innovation, social media marketing, brand image, impulsive buying, interest in visiting.</p>

scholarly journals PENGARUH OPERASI MONETER TERHADAP INFLASI DI INDONESIA

2020 ◽  
Vol 5 (1) ◽  
pp. 142
Author(s):  
Nurul Jannah
Keyword(s):  
Monetary Policy ◽  
Regression Analysis ◽  
Research Design ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Statistical Test ◽  
Simple Linear Regression ◽  
Analysis Techniques ◽  
Independent Variable ◽  
The Government

This study aims to determine whether there is a significant influence between monetary operations on inflation in Indonesia. This research was also conducted to find out how monetary policy in Indonesia resolves the inflationary problems that occur. The independent variable in this study is monetary operations. Monetary operations in this study include conventional and sharia monetary operations. The dependent variable in this study is inflation. The research design used is quantitative research design using simple linear regression analysis techniques supported by the classical assumption test and statistical test with the help of SPSS v22 program. The sample of this study was monetary operations and Inflation from January 2017 to Mei 2020. The result of this research showed that the data are normally distributed, and free from multicollinearity. Then this research also shows that monetary operations have significant effect on inflation. Based on the research that has been carried out, it is known that this research is very important to be carried out as a reference for the government in solving the problem of inflation in Indonesia, considering that monetary operations are policies issued by the government in minimizing inflation.

scholarly journals Pengaruh Kompetensi Asisten Laboratorium, Fasilitas Praktik, Jobsheet Praktik dan Pemahaman Teori terhadap Kompetensi Mahasiswa Pendidikan Vokasional

2022 ◽  
Vol 4 (3) ◽  
pp. 554-484
Author(s):  
Reza Prasetya Putera ◽  
Irwanto Irwanto ◽  
Bagus Dwi Cahyono
Keyword(s):  
Vocational Education ◽  
Quantitative Research ◽  
Electrical Engineering ◽  
Linear Regression Analysis ◽  
Simple Linear Regression ◽  
Theoretical Understanding ◽  
Quantitative Research Methods ◽  
Ex Post ◽  
Laboratory Assistant ◽  
Ex Post Facto

Education is an important thing at this time, especially in college. One form of education is practical activities carried out to improve student experience and understanding. Things that affect student competence are the competence of laboratory assistants, practical facilities, practical worksheets  and theoretical understanding. This study was conducted to determine the magnitude of the influence of the competence of laboratory assistant practical facilities, practical jobsheets and theoretical understanding on the competence of students of Electrical Engineering Vocational Education, University of Sultan Ageng Tirtayasa. This study is an ex-post facto research using quantitative research methods whose data were obtained using questionnaires and tests distributed to students of Electrical Engineering Vocational Education at Sultan Ageng Tirtayasa University who did practicum and then processed using the SPSS 25.0 application with simple linear regression analysis techniques and also regression double. The results of the study showed that there was a significant effect of the laboratory assistant competency variable, while the practical facilities variable, practical worksheet and theoretical understanding did not have a significant influence on the student competency variable. Keywords: Practice, Laboratory Assistant,  Facilities,  Jobsheet, Theory Understanding

scholarly journals PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE (Studi pada Mahasiswa Lp3i Kepri)

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Purchase Decisions ◽  
Test Results ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Technique

This study was aimed to find out the effect of price on purchase decisions smartphones. The number of samples is determined by a formula slovin is many as 111 students. Data obtained through field research, the researcher prepares a list of questions related to the problems that exist in the research. The data analysis technique used is a simple linear regression analysis and hypothesis of a test of determination and partial test (t test) which is operated through the program SPSS version 20. The test results showed that the price of partial positive and significant influence on purchasing decisions.

Analysis of Factors Affecting the Level Of E-Government Implementation in West Java

2021 ◽  
Vol 5 (1) ◽  
pp. 123-134
Author(s):  
Syaiful Ikhsan ◽  
Nunuy Nur Afiah ◽  
Ivan Yudianto
Keyword(s):  
Linear Regression ◽  
Local Governments ◽  
Quantitative Research ◽  
Capital Expenditure ◽  
Linear Regression Analysis ◽  
West Java ◽  
Quantitative Research Methods ◽  
Application Systems ◽  
The Government ◽  
Index Value

In order to increase public accountability, transparency, and so that the government is more effective and efficient in running the government. Local governments use a tool called e-government. Not only has the objectives of transparency and accountability, the use of e-government application systems is expected to be able to improve the performance of local governments to be more economical, efficient and effective. This study aims to examine the effect of PAD, capital expenditure, financing revenue, PDRB, education level, and population factors on the e-government index value. Data analysis used linear regression analysis with quantitative research methods. The results of the study based on linear regression indicate that the PAD, capital expenditure, financing revenue, PDRB, and population factors have a positive effect on the e-government index value in regency / municipal governments in West Java.

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