scholarly journals BUDAYA TUTUR DIGITAL DALAM PERSONAL BRANDING MELALUI STIKER LINE GENERASI MILLENIAL

2019 ◽  
Vol 13 (1) ◽  
Author(s):  
Sri Seti Indriani ◽  
Dhita Prasanti
Keyword(s):  
Social Media ◽  
Key Words ◽  
Significant Role ◽  
Qualitative Approach ◽  
Depth Interview ◽  
The Social ◽  
Culture Environment ◽  
Personal Branding ◽  
Group 2

<p>ABSTRACT<br />Millenials are seen using social media more often which has replaced forms of communication to become digital speech. Personal branding through digital speech in the social media life has a significant role in representing themselves. Personal branding is constructed from culture, environment and how individuals are brought up by. Stickers provided in Line application is one of the digital speech culture which are now oftenly used actively in communicating. Millenials tend to use these stickers so they have an ability on how they want others to portrait them. The research focuses on : (1) to describe how these millennials use these stickers to construct a personal branding in Line group, (2) to describe the reasons and use of these stickers in line. A qualitative approach in ethnography virtual method is used, using in-depth interview and observation. The result of this research shows that (1) they buy stickers that represent themselves and their feelings towards a subject to support their personal branding in Line group (2) millenials use stickers to support their meaning in conversations, when they can’t find the verbal words to describe their feelings, when they are forced to respond fast, and because the stickers are unique and funny.<br />Key words: Stickers, Millenials, Personal Branding, Media Social and Line Group</p><p> </p><p>ABSTRAK<br />Generasi milenial menggunakan media sosial yang telah menggantikan bentuk-bentuk komunikasi menjadi sebuah budaya tutur digital. Personal brandingmelalui tutur digital dalam sosial media sepertinya tengah memiliki peran yang penting dalam mempresentasikan identitas seseorang. Personal branding itu sendiri dikonstruksi lewat budaya, lingkungan dan bagaimana seseorang dididik dalam kehidupannya. Penggunaan stiker-stiker yang terdapat dalam aplikasi Line grup merupakan salah satu budaya tutur digital yang semakin hari memiliki peran aktif dalam berkomunikasi. Generasi ini lebih senang menggunakan stiker-stiker ini untuk membentuk gambaran dirinyasekaligus personal branding-nya. Fokus penelitian ini adalah untuk (1) menggambarkan bagaimana generasi milenial ini menggunakan stiker-stiker ini untuk mengkonstruksi sebuahpersonal branding, dan (2) menggambarkan alasan penggunaan stiker-stiker tersebut. Metodelogi penelitian yang diggunakan adalah pendekatan kualitatif dengan metode etnografi virtual. Teknik pengumpulan data menggunakan wawancara, observasi dan studi dokumentasi. Hasil penelitian menunjukkan : (1) mereka biasanya membeli stiker yang dapat mempresentasikan dirinya dan perasaan mereka pada sebuah subjek pembahasan untuk mendukung personal branding mereka dalam grup Line, (2) Generasi milenialmenggunakan stiker untuk; mendukung maksud mereka dalam sebuah diskusi, ketika mereka tidak dapat menjelaskan sesuatu lewat perkataan verbal, ketika mereka terpaksa untuk menanggapi sesuatu dengan cepat dankarena stiker tersebut dianggap unik dan lucu<br />Kata Kunci: Stiker, Generasi millennium, Personal branding, Media sosial dan Grup Line</p>

scholarly journals Personal Branding through Da'wah on TikTok Social Media

2021 ◽  
Vol 3 (1) ◽  
pp. 85-94
Author(s):  
Amirah Nabilah ◽  
Bhunga Aulia ◽  
Dwi Yuniar
Keyword(s):  
Social Media ◽  
Research Team ◽  
Qualitative Approach ◽  
Descriptive Data ◽  
Collection Method ◽  
Social Media Platform ◽  
The Social ◽  
The World ◽  
Media Platform ◽  
Personal Branding

The COVID-19 pandemic that has hit the world requires people to stay at home, making social media the choice of people to seek entertainment or share knowledge. TikTok is one of the interesting centers for preachers to do their preaching. This study discussed Personal Branding on Husain Basyaiban @basyasman00 account through TikTok social media intending to be achieved by researchers is to find out how personal branding Husain Basyaiban through three da'wah content with the highest viewers on social media TikTok. Husain is a person with successful personal branding through the social media networking platform TikTok, where he presents content about Islamic Da'wah. Based on this, the research team was interested in analyzing how the personal branding process carried out by Husain Basyaiban through Da'wah on the social media platform TikTok. This research uses a qualitative approach with a data collection method in the form of document study, resulting in descriptive data in the form of written words from the behavior studied. The results of the research showed that Husain Basyaiban can meet 11 Criteria for Effective Authentic Personal Branding, namely Authenticity, Integrity, Consistency, Specialization, Authority, Privileges, Relevant, Perseverance, Visibility, Good Deeds, Performance.

scholarly journals KOMUNIKASI MEDIA ONLINE PENGUSAHA MILENIAL DALAM MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL

2019 ◽  
Vol 4 (1) ◽  
pp. 114
Author(s):  
Dewi Rachmawati ◽  
Lestari Nurhajati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Internet Technology ◽  
Online Media ◽  
Media Communication ◽  
Digital Era ◽  
Generation Cohorts ◽  
The Social ◽  
Personal Branding ◽  
Age Range

ABSTRACT Scientists who use cohort generation (generation cohorts) to classify subjects by age group, strongly believe in differences in attitudes, behaviors and communication in each generation. Millennials in the age range of 23-39 (born 1980-1995) tend to be depicted as relying heavily on communication based on internet technology. This situation certainly causes significant communication changes, including when these millennials become entrepreneurs, inevitably they will rely on communication via online media. In 2018, several rows of Indonesian millennials entered the ranks of successful Asian entrepreneurs under the age of 30. This phenomenon certainly becomes interesting to study about how the use of online media by young entrepreneurs as a means of their communication with the public. This study aims to find out how the personal branding of millennial entrepreneurs is built with communication via online media. The personal branding study that is often used as a guideline is the Eight Laws of Personal Branding concept, which is a personal branding strategy that emphasizes the side; specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. This study uses the content analysis (content analysis) approach to 5 online media (Instagram, Facebook, Twitter, Youtube, LinkedIn and Website / blog) owned by 5 millennial entrepreneurs (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, and Stanislaus Tandelilin) within 1 year (1 January 2018 - 31 December 2018). The results of this study indicate that the effort to build personal branding on each of the online media owned, is only attached to the figure of Dian Pelangi, who is very active in using all lines of social media. While the other 4 subjects actually did not all actively utilize the social media / online media they had..Keywords:  online media communication, millennials, personal branding, millennial entrepreneurs, digital era.  ABSTRAK Ilmuwan yang menggunakan cohort generation (generasi kohort) untuk menggolongkan subyek berdasarkan kelompok umur, sangat mempercayai adanya perbedaan sikap, perilaku dan komunikasi pada tiap generasi. Generasi milenial dalam rentang usia 23-39 (lahir 1980-1995) cenderung digambarkan sangat mengandalkan komunikasi berbasis penggunaan teknologi internet. Situasi ini tentu menyebabkan perubahan komunikasi yang signifikan, termasuk ketika para milenial ini menjadi pengusaha, mau tidak mau mereka akan mengandalkan komunikasi via media online. Tahun 2018 lalu beberapa deretan pengusaha milenial Indonesia masuk dalam jajaran pengusaha sukses Asia di bawah usia 30 tahun. Fenomena ini tentu menjadi menarik untuk diteliti tentang bagaimana penggunaan media online para pengusaha muda ini sebagai sarana komunikasi mereka dengan publik. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding para pengusaha milenial dibangun dengan komunikasi via media online. Kajian personal branding yang sering dijadikan pedoman adalah konsep Eight Laws of Personal Branding, yakni strategi personal branding yang menekankan pada sisi; spesialisasi, kepemimpinan, kepribadian, kekhasan, terlihat, Kesamaan antara yang terlihat dan tak terlihat, kegigihan dan itikad baik. Penelitian ini menggunakan pendekatan penelitian content analysis (analisis isi) atas 5 media online (Instagram, Facebook, Twitter, Youtube, LinkedIn dan Website/blog) yang dimiliki oleh 5 pengusaha milenial (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, dan Stanislaus Tandelilin) dalam kurun waktu 1 tahun (1 januari 2018 - 31 Desember 2018). Hasil dari penelitian ini menunjukkan bahwa upaya membangun personal branding pada masing-masing media online yang dimiliki, hanya melekat pada sosok Dian Pelangi, yang sangat aktif menggunakan semua lini media sosialnya. Sementara ke 4 subyek lainnya justru tidak semuanya aktif memanfaatkan media sosial/ media online yang dimilikinya..Kata Kunci: komunikasi media online, milenial, personal branding, pengusaha milenial, era digital.

scholarly journals PERSONAL BRANDING DALAM MEDIA SOSIAL: STUDI PADA MAHASISWA PENGUNJUNG MUSEUM MACAN

2020 ◽  
Vol 7 (1) ◽  
pp. 53-67
Author(s):  
Davi Ravindra Aziz
Keyword(s):  
Social Media ◽  
Data Collection ◽  
The Social ◽  
Personal Branding ◽  
Depth Interviews

The technology of internet is keep developing which led to a variety of socialmedia which is currently often used by teenagers, especially collegestudents. Social media has become a new platform for college tudents to dopersonal branding activities, especially in Instagram. The aim of thisresearch was to find out the process of personal branding in the social mediaconducted by visitors in Museum MACAN. The concepts of this research aresocial media, personal branding, and youth. Data collection and informationobtained through in-depth interviews with two informants who fit thecriteria. The results of this study was that the two informants had their ownway of building their personal branding and this affects them on maintaintheir accounts such as pay attention on likes given, numbers of followers,and other accounts they are followed. The second reason for this informantto visit the Museum MACAN was based on the same thing which they wantto follow the trend.

scholarly journals Changing Perception of Beauty in India

2019 ◽  
Vol 1 ◽  
pp. 1-8
Author(s):  
Nitika Seth
Keyword(s):  
Social Media ◽  
Key Words ◽  
Digital Media ◽  
Social Power ◽  
Digital Culture ◽  
New Wave ◽  
The Social ◽  
The World

Key Words - Perception, Perfection, Stereotypes, Appearance, Transformation What do we perceive as beautiful and why? Is it a reflection of the social scenarios, economic backgrounds or perhaps our history that influences us? The paper investigates and analyses the reasons for the stereotypical perceptions of beauty and discusses the slow but evident transformation that is taking place in our country. With access to the world via social media there is an interesting emergence that seems to have gained momentum in the last decade. This instantaneous and uninterrupted access to all forms of media has left one either trapped in the hope to achieve superficial perfection or towards a sense of liberation. There is enough evidence that the hurried homogenized half-digested content being offered has led to an overwhelming obsession with one’s appearance. Feeding on the insecurities has benefited many organizations and individuals. The advent of this digital culture has also led to a change in the cosmopolitan ideal and the millennial woman of India does not want to conform to norms. Whether the consumption of both print and digital media as well as the visually illustrious embodiment of the shift in social power to the developing lifestyle results in a new wave for the legacy of perfection remains to be seen. 

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals Personal Branding D_Kadoor untuk Menaikkan Pupolaritas melalui Instagram

ARISTO ◽  
2018 ◽  
Vol 6 (1) ◽  
pp. 68
Author(s):  
Amanah Rakhim Syahida ◽  
Fathul Qorib
Keyword(s):  
Social Media ◽  
Verbal Communication ◽  
Qualitative Approach ◽  
High Confidence ◽  
Famous People ◽  
Know How ◽  
Clothing Style ◽  
Personal Branding

The purpose of doing this research is to know how personal branding a person made by utilizing social media. Like the d_kadoor phenomenon of uploading a unique and unique video. In a number of videos shared by him, it looks Kadir Bachmid or d_kadoor behaving witty. Most imitate the behavior of mothers, ranging from clothing, style to the theme of gossip about arisan. Research on d_kadoor is a personal branding domain so that the theory used is personal branding. While the desired approach in this study is a qualitative approach with only one informant, namely Kadir Bachmid as d_kadoor itself. The results of this study illustrate that personal branding can show popular (famous) people. With the following strategies: 1) social media as a primary need. 2) Creative, inofatif, and have high confidence in Social Media For Personal Branding.3) Sensitive to information that is becoming a trend in society.4) Be entertaining.5) Non verbal and verbal communication has an identity.

scholarly journals Personal Branding Cino Fajrin through Instagram

2020 ◽  
Vol 12 (1) ◽  
pp. 74
Author(s):  
Ayang Fitrianti ◽  
Kharisma Ayu Febriana ◽  
Firdaus Azwar Ersyad
Keyword(s):  
Social Media ◽  
Personal Value ◽  
The Social ◽  
Personal Branding

<p><em><span>Instagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his 'personal' value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies.</span></em></p>

scholarly journals Uses and Gratifications : Twitter Tetap Menjadi Primadona

2021 ◽  
Vol 5 (2) ◽  
pp. 39-48
Author(s):  
Andhika Febi Hardina ◽  
Irwansyah Irwansyah
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Mass Media ◽  
Literature Review ◽  
Information Needs ◽  
Online News ◽  
Media Communication ◽  
Depth Interview ◽  
The Social ◽  
Depth Interviews

This research discusses the social media Twitter, which is the first platform to search for the latest information or news. This is backed up by the large amount of news or information circulating on online news portals, often sourced from the social media Twitter. The purpose of this literature review is to see how Twitter was chosen by social media users as a place to fulfill their information needs. The scope of this research is in the mass media communication circle using Uses & Gratifications Theory (UGT) to explain why users choose their media to complement their needs. This study uses an in-depth interview exploratory description method. Data collection from journals or previous research is carried out based on the context and cases where the data and information are needed in this study. In addition, this study uses an exploratory description method of in-depth interviews with four respondents who use social media Twitter. Questions are given in a structured manner. The result of this research is that there is a new motivation for people to use Twitter.  

scholarly journals Role of Grab on the social life changes of Bengkulu City

2020 ◽  
Vol 2 (2) ◽  
pp. 55-66
Author(s):  
Afrima Widanti ◽  
Dewi Rahmayanti
Keyword(s):  
Social Life ◽  
Consumer Behaviour ◽  
Qualitative Approach ◽  
The Other ◽  
Social Changes ◽  
Life Changes ◽  
Interview Method ◽  
Depth Interview ◽  
The Social

Purpose – The presence of Grab has invited many discussions. The purpose of this study is to know the role of Grab on changes in social life in Bengkulu city both in terms of Grab drivers, consumers, and other conventional transportation.Method – This study uses a qualitative approach with an in-depth interview method. The total respondents in this study are 38 people consisting of 5 people from Grab drivers, 30 people from consumers, and five people from conventional transportation.Result – This study found that there were changes in Grab drivers' income, but there were no social changes in Grab drivers. On the other hand, there were social changes in Grab consumers and conventional drivers. Implication – This study can be used by public, government, and private sector to understand better consumer behaviour in online transportation field.Originality – As the growth of online transportation in Indonesia is increasing, this study offers early understanding upon the phenomena.  

scholarly journals Di Balik Hijab: Interaksi Antara Ikhwan dan Akhwat Anggota Wahdah Islamiyah

Emik ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 223-240
Author(s):  
Hijriah Hijriah Arsyad
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Social Interaction ◽  
Research And Development ◽  
Everyday Life ◽  
Significant Role ◽  
Text Messages ◽  
Men And Women ◽  
Depth Interview

While most of the existing literatures deal with hijab in the context of clothing, this article focuses on hijab as the bulkhead between men and women. I examine how hijab is understood, is indoctrinised, and is applied in activities conducted by Wahdah Islamiyah. This qualitative research was conducted in Makassar as the center of Wahdah Islamiyah Organisation in Indonesia. It involved 12 informants, consisting of evelen akhwat and an ikhwan. Their age ranging between 22 and 50 years, and from various statuses, from research and development coordinator, active cadres, to ex-staff official at Wahdah Islamiyah. Data was collected using in-depth interview and observation.  The study indicates hijab in the context of Wahdah Islamiyah is divided into three, clothing hijab, heart hijab, and barrier hijab. Even though these three tpoes of hijab is associated with the interaction manner between ikhwan and akhwat, each has its own uniqueness. While clothing hijab is related to body cover from head to toe; heart hijab is associated with how hijab is applied in everyday life; barrier hijab is related to the barrier between ikhwan and akhwat in their social interaction. In Wahdah Islamiyah, hijab has been introduced from the beginning dam is internalized in tarbiyah, from the basic to the advance level, from the introduction, understanding, the application of hijab. In teraction between ikhwan and akhwat is always insulated by hijab. There are a number of strategy to limit the interaction behind the hijab, and they are using email, connection letter, social media (such as Whatsapp), text messages, etc. A number of activities that involved ikhwan and akhwat have to employ barrier hijab such as musyawarah, study, tarbiyah and tahsin, walimah, and they are using barrier hijab in such social interaction. It is argued in this article that hijab pembatas plays a significant role in Wahdah Islamiyah activities that involve ikhwan and akhwat.

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