scholarly journals Online Marketing Strategy in Improving Sales of Fish Cultivation in Jampang Village, Bogor [Strategi Pemasaran Online dalam Meningkatkan Penjualan Pembudidaya Ikan di Desa Jampang, Bogor]

2019 ◽  
Vol 2 ◽  
pp. 540
Author(s):  
Rakhmawati Oktavianna ◽  
Anis Syamsu Rizal ◽  
Benarda Benarda ◽  
Listya Sugiyarti ◽  
Nur Asmilia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Fish Farming ◽  
Ornamental Fish ◽  
Online Marketing ◽  
Online Media ◽  
Farming Community ◽  
Service Activities ◽  
Farmer Groups ◽  
The Village

Jampang Bogor village was one of the areas of fish farming and one of the livelihoods of its people. By utilizing situ in the village, various kinds of fish were produced. Koi ornamental fish and catfish were the hallmarks of these fish farming. Marketing was carried out by fish farmer groups directly to consumers and using online media such as Facebook, Instagram, and other social media, but still found obstacles in marketing. Community Service was conducted on 28-30 October 2018 with participants representing several groups of fish farmers in Jampang Bogor Village. The method used in the form of expository was the delivery of verbal and inquiry material, namely learning that emphasized the process of critical thinking and analytical related marketing management knowledge with an in-depth understanding of the material on how to market the results of online fish farming. Community Service activities produced an increase in knowledge for fish farmers in Jampang Village Bogor, how to manage a fish farming business to be better, able to compete and could be an example for other farmers. The Community Service activities were expected to provide inspiration and motivation for the lecturers/researchers who would carry out the same activities, the knowledge provided could benefit the community, academics, and families.

scholarly journals Application of Social Media Marketing with Facebook Ads in the Water Gate Fish Cultivator Group in Jampang Village [Penerapan Social Media Marketing Dengan Facebook Ads Pada Kelompok Pembudidaya Ikan Pintu Air Desa Jampang]

2019 ◽  
Vol 2 ◽  
pp. 825
Author(s):  
Anis Syamsu Rizal ◽  
Listya Sugiyarti ◽  
Sri Nitta Crissiana Wirya Atmaja ◽  
Rakhmawati Oktavianna ◽  
Benarda Benarda
Keyword(s):  
Social Media ◽  
Community Service ◽  
Fish Farming ◽  
Educational Background ◽  
Ornamental Fish ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Business People ◽  
Water Gate ◽  
Questions And Answers

Online marketing was one of the newest ways in business. This was inseparable from the importance of the awareness of business people. Jampang Village, Kemang District, Bogor Regency is a focus of Community Service in collaboration with LPPM University Pamulang. Limited educational background considering that low HR makes this business run slowly. The purpose of this social media marketing training is to increase the sales of catfish and ornamental fish with a wider area. The methods used are lectures, discussions, questions and answers and tutorials so that they can immediately practice ways to sell online. The result of this training is that fish farmers can advertise on Facebook in the hope that their fish farming will be more effective.

PENYULUHAN TENTANG PEREMAJAAN KELAPA SAWIT DAN LEGALITAS LAHAN DI KECAMATAN KEMPAS KABUPATEN INDRAGIRI HILIR

2020 ◽  
Author(s):  
Mulono Apriyanto
Keyword(s):  
Community Service ◽  
Oil Palm ◽  
Financial Assistance ◽  
Community Leaders ◽  
Service Activities ◽  
Agents Of Change ◽  
Banking Institutions ◽  
Farmer Groups ◽  
Village Government ◽  
The Village

The specific objectives and targets of these community service activities are to provide counseling on the rejuvenation of oil palm and the legality of farmers' land so that there is a change in the knowledge, understanding and skills of farmers who are members of farmer groups in an effort to want to rejuvenate oil palm plants and to provide an understanding of the importance of legality Farmer's land as an inseparable part of the structure of the requirements in order to get financial assistance to rejuvenate oil palm plants. The methods used are counseling, outreach, demonstration and assistance when the extension activities take place. Counseling methods provide counseling and conduct training after counseling. The demonstration method is carried out at the time of delivery of material. Farmers immediately practiced how to rejuvenate oil palm plants, after that they were given counseling about the ways and functions of farmers' land legality and farmer group institutions in order to get funds in groups. The assistance method aims to monitor developments after counseling to farmers by involving agents of change, namely community leaders, traditional leaders, the village government and banking institutions. In general, the implementation of community service in Kerta Jaya and Tassel Jaya villages, Kempas Subdistrict, Indragiri Hilir Regency can run well and well..

scholarly journals Teknologi Tepat Guna dan Penambahan Alat Produksi untuk Meningkatkan Produktivitas Usaha Bolu Labu

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Business Partner ◽  
Traditional Markets ◽  
Marketing Process ◽  
Use Of Technology ◽  
Service Activities ◽  
Service Activity ◽  
Level Of Understanding

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.

Analysis of Potential Development of Ornamental Koi Fish Business in Blitar City as a Form of Community Service

2020 ◽  
Vol 1 (2) ◽  
pp. 53-61
Author(s):  
Nurida Finahari ◽  
Alfiana
Keyword(s):  
Community Service ◽  
Business Management ◽  
Fish Farming ◽  
Management Development ◽  
Ornamental Fish ◽  
Business Sector ◽  
Potential Market ◽  
Potential Development ◽  
Service Activities ◽  
The City

Blitar city has the potential of a superior product, which isnamely Koi fish farming. Koi fish are commodities have a potential market share with a relatively expensive sale value. This potential requires development and assistance activities because this business sector has its own problems. This article aims to analyze the potential development of the Koi ornamental fish business in Blitar district as a form of community service. The analysis was carried out with a literature-based review of research publications and community service. The results of the study were used as a reference for designing community service activities to develop the potential of Koi fish farming in the city of Blitar. The results of the analysis show that the results of research on hatchery and enlargement of Koi fish can be done by utilizing the surrounding natural resources. Community service activities are generally carried out for the technical aspects of cultivation, business management and marketing management. Development of Blitar Koi fish culture can be designed in the form of sustainable activities in accordance with the results of the analysis.

scholarly journals Pelatihan pembuatan pupuk bokasi dari limbah kotoran ayam untuk meningkatkan kualitas air media budidaya lele Dumbo di Kelurahan Mentangor, Kecamatan Tenayan Raya, Kotamadya Pekanbaru Provinsi Riau

2020 ◽  
Vol 2 ◽  
pp. 184-191
Author(s):  
Mulyadi Mulyadi ◽  
Iesje Lukistyowati ◽  
Niken Ayu Pamukas ◽  
Adelina Adelina
Keyword(s):  
Community Service ◽  
Fish Farming ◽  
Chicken Manure ◽  
Fish Feed ◽  
Fish Production ◽  
Fish Food ◽  
Operational Costs ◽  
Service Activities ◽  
Farmer Groups

Chicken manure is an organic material that is abundant in Mentangor Village which has been used as fertilizer when fertilizing ponds, however the continuous use of fertilizers can reduce the quality of the bottom soil and pond water. One of the technological innovations to improve the quality of chicken manure is fermentation using EM4 to produce bokashi fertilizer. Bokashi fertilizer can increase the abundance of phytoplankton and zooplankton which are useful as natural fish food so that they can reduce the use of artificial feed, which in turn can reduce the operational costs of fish farming. Community service activities are carried out for the purpose of innovating knowledge and skills of fish farmers regarding techniques for making bokashi fertilizer from chicken manure and techniques for making fish feed in the form of pellets to increase cultivated fish production. This activity is carried out by lecturing, discussion and practice methods, which involve fish cultivator groups and Kukerta students. The results of community service activities show the high enthusiasm of farmers towards the activities carried out, resulting in increased knowledge, insight and skills of farmer groups. Thus, fish farming activities can be carried out by farmers by reducing operational costs for pond management and provision of feed so as to produce high fish production and increase the income and welfare of farmer groups.

scholarly journals Socialization Impact Social Media Use in the Village Youth Against Nyarumkop

2018 ◽  
Vol 1 (2) ◽  
pp. 29
Author(s):  
Resy Nirawati ◽  
Mariyam Mariyam ◽  
Sri Mulyani ◽  
Haris Rosdianto
Keyword(s):  
Social Media ◽  
Community Service ◽  
Media Use ◽  
Social Media Use ◽  
Service Activities ◽  
Question And Answer ◽  
The Impact ◽  
The Village

Event PPM is one of dedication to the community listed in the Tri Dharma College. The PPM activities conducted involving several professors, students, teenagers around the village Nyarumkop and some employees of the village. Measures undertaken in the form of socialization about the impact of social media for teens in the Village of East Singkawang Nyarumkop in the district in 2017. The method used in the service activities of these activities are lectures, discussions and question and answer. Results of implementation and yag response was obtained from the participants can be concluded that the purpose of these activities successfully and on target. Hopefully with these activities can contribute to society as one application of the Tri Dharma College, especially community service.

scholarly journals PENGEMBANGAN PRODUK KEMASAN BERBAHAN DASAR KELOR DI DESA GANGGANGTINGAN KECAMATAN NGIMBANG KABUPATEN LAMONGAN

2021 ◽  
Vol 4 (3) ◽  
pp. 689
Author(s):  
Ririn Febriyanti ◽  
Slamet Boediono
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Natural Conditions ◽  
Production Sector ◽  
Marketing Social ◽  
Service Activity ◽  
Plan Activity ◽  
Over Time

ABSTRAKDaerah Lamongan terutama di kecamatan Ngimbang mayoritas kondisi alam nya hanya ada persawahan dan hutan. Apalagi di daerah Dsn. Tingan, Ds. Ganggangtingan yang terkenal karena terdapat banyak pohon kelor. Dengan alasan tersebut, Home industri “StiksQu” melihat peluang dengan memproduksi camilan yang terbuat dari campuran sayur yang menyehatkan (kelor). Tetapi Lama kelamaan bisnis stik sayur kelor ini memiliki tingkat persaingan yang tinggi dan ketat sehingga diperlukan inovasi dan pendampingan agar home industri ini tidak gulung tikar.. Adapun permasalahan yang dihadapi adalah (1) Sarana dan prasarana dalam bidang produksi kurang memadai, (2) belum diberikan kemasan yang baik pada produk stik yang dipasarkan dan (3) belum diberikan labelling untuk mengenalkan produknya. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini dengan pendampingan dan praktik  Prosedur rencana kegiatan dibagi 5 tahap yaitu tahap observasi, perencanaan (plan), pelaksanaan kegiatan (do), refleksi (see), dan penyusunan laporan. Setelah diadakan kegiatan pengabdian ini, home industri “StiksQu” dapat memproduksi stik yang berbahan dasar kelor dengan berbagai macam varian yaitu original, pedas, keju. Serta memiliki pengetahuan tentang cara pengembangan bisnis usaha  yang baik meliputi segi produksi dengan cara memberikan gilingan pasta, pengemasan lebih bervariatif, serta pemasaran secara online (media sosial). Kata kunci: peningkatan; olahan Kelor; produk kemasan. ABSTRACTThe Lamongan area, especially in the Ngimbang sub-district, the majority of its natural conditions are only rice fields and forests. Especially in the Dsn area. Tinan, Ds. Ganggangtingan is famous for its many Moringa trees. For this reason, the Home industry "StiksQu" sees an opportunity by producing snacks made from a healthy mixture of vegetables (moringa). But over time the moringa vegetable stick business has a high and tight level of competition so innovation and assistance are needed so that this home industry does not go out of business. The problems faced are (1) inadequate facilities and infrastructure in the production sector, (2) not yet given good packaging on the stick products that are marketed and (3) has not been given labeling to introduce the product. The method used in this community service activity is with assistance and practice. The activity plan procedure is divided into 5 stages, namely the observation stage, planning (plan), activity implementation (do), reflection (see), and report preparation. After this service activity was held, the home industry "StiksQu" was able to produce sticks made from moringa with various variants, namely original, spicy, cheese. And have knowledge about how to develop a good business business including in terms of production by providing pasta mills, more varied packaging, and online marketing (social media). Keywords: improvement; moringa processed; packaged products

scholarly journals PENYULUHAN TENTANG PEREMAJAAN KELAPA SAWIT DAN LEGALITAS LAHAN DI KECAMATAN KEMPAS KABUPATEN INDRAGIRI HILIR

2020 ◽  
Author(s):  
Fakultas Pertanian UNISI
Keyword(s):  
Community Service ◽  
Oil Palm ◽  
Financial Assistance ◽  
Community Leaders ◽  
Service Activities ◽  
Agents Of Change ◽  
Banking Institutions ◽  
Farmer Groups ◽  
Village Government ◽  
The Village

The specific objectives and targets of these community service activities are to provide counseling on the rejuvenation of oil palm and the legality of farmers' land so that there is a change in the knowledge, understanding and skills of farmers who are members of farmer groups in an effort to want to rejuvenate oil palm plants and to provide an understanding of the importance of legality Farmer's land as an inseparable part of the structure of the requirements in order to get financial assistance to rejuvenate oil palm plants. The methods used are counseling, outreach, demonstration and assistance when the extension activities take place. Counseling methods provide counseling and conduct training after counseling. The demonstration method is carried out at the time of delivery of material. Farmers immediately practiced how to rejuvenate oil palm plants, after that they were given counseling about the ways and functions of farmers' land legality and farmer group institutions in order to get funds in groups. The assistance method aims to monitor developments after counseling to farmers by involving agents of change, namely community leaders, traditional leaders, the village government and banking institutions. In general, the implementation of community service in Kerta Jaya and Tassel Jaya villages, Kempas Subdistrict, Indragiri Hilir Regency can run well and well..

scholarly journals Penerapan Teknologi Budidaya Ikan Air Tawar Dengan Metode Maxiras dan Aquaponic (Studi Kasus: Kelompok Tani Ikan Desa Kalijaran)

2020 ◽  
Vol 2 (1) ◽  
pp. 9-15
Author(s):  
Cahya Vikasari ◽  
Murni Handayani ◽  
Oto Prasadi
Keyword(s):  
Community Service ◽  
Water Pressure ◽  
Water Discharge ◽  
Fish Farming ◽  
Heavy Rain ◽  
Agricultural Activities ◽  
Knowledge And Skills ◽  
Plant Cultivation ◽  
Farmer Groups ◽  
The Village

Plant cultivation in the village of Kalijaran focuses on rice plants and fish farming with ponds. Some weaknesses of the ground pool are the condition of the soil that is prone to leakage, the ground pool is also difficult to control predatory animals, water discharge as well as water pressure, especially during heavy rain. Community service activities are carried out by applying the method of maxiras, namely carrying out the preparation of tools and materials, installation, training, mentoring and evaluation which are expected to enable more varied plants cultivation and more optimal fishery products, for example using the Ras Maxi method during agricultural activities with the aquaponic method. The purpose of this activity is to be able to create a creative community to cultivate fish and at the same time grow plants using the Maxi Race method. The result of this activity is an increase in the knowledge and skills of fish farmer groups about aquaculture with the Ras Maxi method so that the community can be more economically independent and creative.

scholarly journals STRATEGI NAIKAN OMZET LEWAT ONLINE

Abdimisi ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 113
Author(s):  
Syarifudin Syarifudin ◽  
Aditya Riky Nugroho ◽  
Antania Shinta Yuwono ◽  
Suripto Suripto ◽  
Syamsul Asmedi
Keyword(s):  
Higher Education ◽  
Community Service ◽  
Mobile Phones ◽  
Ornamental Fish ◽  
Online Marketing ◽  
The Internet ◽  
Study Program ◽  
The World ◽  
Service Activities ◽  
Fish Group

Community service is an activity that aims to help certain communities in some activities without expecting anything in return. In general, this program is designed by various universities or institutes in Indonesia, one of which is Pamulang University. to make a real contribution to the Indonesian people, especially in developing the welfare and progress of the Indonesian people. Community Service Activities is one part of the Higher Education Tri Dharma. The form of activities in the implementation of community service in Jampang village is to transfer technology with the theme of raising the turnover strategy online. The instructors and resource persons involved were Accounting Study Program Lecturers from Pamulang University. The results of the PKM Implementation conducted on 20.21 and 22 September 2019 were adding to their knowledge in economics, owing to marketing, the participants of the ornamental fish group in Jampang were very enthusiastic about the material they got from accounting lecturers at Pamulang University, the participants can immediately practice selling via online, the response of the participants is very good and happy because it is very helpful in learning about how to sell via online.Very useful in carrying out marketing or sales strategies via the internet. according to a survey conducted by SWA Indonesia is the second largest in the world as a user of Facebook and Twitter and is very promising for online marketing, moreover supported by the ease of obtaining mobile phones. The internet has an appeal for consumers because it has advantages such as convenience, having access 24 hours a day, alternative efficiency space, unlimited area coverage. Online Marketing or Online Marketing has actually been carried out by Fish Farmers in Jampang Village, Kemang District, Bogor Regency, but has not been optimal in its management. So that it does not work well. To optimize marketing through online, on Sunday September 22 2019, community service activities in Jampang Village are carried out in the form of socialization related to "Strategy to Increase Online Turnover".Keywords: Increase Turnover Strategy via online

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