scholarly journals PENGEMBANGAN PRODUK KEMASAN BERBAHAN DASAR KELOR DI DESA GANGGANGTINGAN KECAMATAN NGIMBANG KABUPATEN LAMONGAN

2021 ◽  
Vol 4 (3) ◽  
pp. 689
Author(s):  
Ririn Febriyanti ◽  
Slamet Boediono
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Natural Conditions ◽  
Production Sector ◽  
Marketing Social ◽  
Service Activity ◽  
Plan Activity ◽  
Over Time

ABSTRAKDaerah Lamongan terutama di kecamatan Ngimbang mayoritas kondisi alam nya hanya ada persawahan dan hutan. Apalagi di daerah Dsn. Tingan, Ds. Ganggangtingan yang terkenal karena terdapat banyak pohon kelor. Dengan alasan tersebut, Home industri “StiksQu” melihat peluang dengan memproduksi camilan yang terbuat dari campuran sayur yang menyehatkan (kelor). Tetapi Lama kelamaan bisnis stik sayur kelor ini memiliki tingkat persaingan yang tinggi dan ketat sehingga diperlukan inovasi dan pendampingan agar home industri ini tidak gulung tikar.. Adapun permasalahan yang dihadapi adalah (1) Sarana dan prasarana dalam bidang produksi kurang memadai, (2) belum diberikan kemasan yang baik pada produk stik yang dipasarkan dan (3) belum diberikan labelling untuk mengenalkan produknya. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini dengan pendampingan dan praktik  Prosedur rencana kegiatan dibagi 5 tahap yaitu tahap observasi, perencanaan (plan), pelaksanaan kegiatan (do), refleksi (see), dan penyusunan laporan. Setelah diadakan kegiatan pengabdian ini, home industri “StiksQu” dapat memproduksi stik yang berbahan dasar kelor dengan berbagai macam varian yaitu original, pedas, keju. Serta memiliki pengetahuan tentang cara pengembangan bisnis usaha  yang baik meliputi segi produksi dengan cara memberikan gilingan pasta, pengemasan lebih bervariatif, serta pemasaran secara online (media sosial). Kata kunci: peningkatan; olahan Kelor; produk kemasan. ABSTRACTThe Lamongan area, especially in the Ngimbang sub-district, the majority of its natural conditions are only rice fields and forests. Especially in the Dsn area. Tinan, Ds. Ganggangtingan is famous for its many Moringa trees. For this reason, the Home industry "StiksQu" sees an opportunity by producing snacks made from a healthy mixture of vegetables (moringa). But over time the moringa vegetable stick business has a high and tight level of competition so innovation and assistance are needed so that this home industry does not go out of business. The problems faced are (1) inadequate facilities and infrastructure in the production sector, (2) not yet given good packaging on the stick products that are marketed and (3) has not been given labeling to introduce the product. The method used in this community service activity is with assistance and practice. The activity plan procedure is divided into 5 stages, namely the observation stage, planning (plan), activity implementation (do), reflection (see), and report preparation. After this service activity was held, the home industry "StiksQu" was able to produce sticks made from moringa with various variants, namely original, spicy, cheese. And have knowledge about how to develop a good business business including in terms of production by providing pasta mills, more varied packaging, and online marketing (social media). Keywords: improvement; moringa processed; packaged products

scholarly journals Teknologi Tepat Guna dan Penambahan Alat Produksi untuk Meningkatkan Produktivitas Usaha Bolu Labu

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Business Partner ◽  
Traditional Markets ◽  
Marketing Process ◽  
Use Of Technology ◽  
Service Activities ◽  
Service Activity ◽  
Level Of Understanding

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.

scholarly journals PENDAMPINGAN PEMASARAN DAN PENINGKATAN PENJUALAN MELALUI DARING PADA UD. EVARIO MANDIRI JAYA

Al-Khidmat ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-112
Author(s):  
Evana Andriani ◽  
Faridhatun Faidah ◽  
Etni Marliana
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Brand Awareness ◽  
Sales Channels ◽  
The World ◽  
Service Activity ◽  
Considerable Impact ◽  
The Media

AbstrakCovid-19 yang saat ini mewabah di seluruh belahan dunia memberikan dampak yang cukup besar untuk perekonomian di Indonesia, khususnya bagi para pengusaha kecil. Keterbatasan modal yang dimiliki, ditambah tingkat penjualan yang menurun drastis, membuat para pengusaha harus berimprovisasi berbagai cara agar produk mereka tetap dapat terjual. Salah satu cara paling efektif untuk meningkatkan penjualan bagi mereka pengusaha kecil yang memiliki modal terbatas, yaitu beralih dari pemasaran dan penjualan secara luring menjadi pemasaran dan penjualan daring. Pemasaran dan penjualan daring dapat dilakukan dengan menggunakan media marketplace maupun sosial media.  Tujuan dari pengabdian ini adalah memberikan pendampingan kepada UD. Evario Mandiri Jaya untuk mengembangkan saluran pemasaran dan penjualan dari luring ke saluran pemasaran dan penjualan secara daring, lalu dapat meningkatkan kesadaran merek lebih luas dari para calon konsumennya Setelah kegiatan pengabdian masyarakat ini dilakukan, UD. Evario Mandiri Jaya dapat melaksanakan kegiatan pemasaran dan penjualan secara daring menggunakan marketplace dan media sosial. AbstractThe Covid-19, which is currently endemic in all parts of the world, has had a considerable impact on the economy in Indonesia, especially for small entrepreneurs. The limited capital they have, coupled with a drastic drop in sales, have forced entrepreneurs have to improve in various ways to make their products can still be sold. One of the most effective ways to increase sales for those small entrepreneurs who have limited capital is to switch from offline marketing and sales to online marketing and sales. Online marketing and sales can be done using the media marketplace and social media. The purpose of this service is to provide training to UD. Evario Mandiri Jaya to develop marketing and sales channels from offline to online, then can increase brand awareness more broadly from potential consumers After this community service activity was carried out, UD. Evario Mandiri Jaya can start doing marketing and sales activities online using the marketplace and social media.

scholarly journals PELATIHAN INSTAGRAM MARKETING UNTUK TENANT INKUBATOR BISNIS TRILOGI

2019 ◽  
Vol 2 (1) ◽  
pp. 19-26
Author(s):  
M. Lahandi Baskoro ◽  
Maulidian Maulidian
Keyword(s):  
New York ◽  
Social Media ◽  
Community Service ◽  
Sao Paulo ◽  
Online Marketing ◽  
Digital Marketing ◽  
São Paulo ◽  
Business Incubator ◽  
Service Activity ◽  
Marketing Tool

Abstract: In 2018, the number of Instagram users in Indonesia has reached 55 million users. A year earlier, Jakarta is the champ on Instagram as the most photographed place, surpassing Sao Paulo, New York and Madrid. This phenomenon shows that Instagram is a social network that is trending in Indonesia right now. Trilogi Business Incubator (Inbistro) is a business incubator belonging to the Universitas Trilogi. From observations and discussions, there are still many tenants which assisted by Inbistro who do not understand digital marketing, especially with Instagram. Albeit, Instagram has become a popular social media in Indonesia, including for product promotion. This community service activity will try to answer the problem: how to increase the capacity of Inbistro tenants so that they understand the basics of Instagram marketing? Our training was designed in 3 (three) sessions which discussed: (1) the importance of using Instagram as a marketing tool for a business; (2) How to find quality, free royalty photos and videos for Instagram content; (3) How to find products and sell them on Instagram. Keywords: Instagram marketing, Trilogi Business Incubator, Inbistro, social media, online marketing Abstrak:  Di tahun 2018, jumlah pengguna Instagram Indonesia telah mencapai 55 juta pengguna. Setahun sebelumnya, Jakarta menjadi juara di Instagram sebagai tempat yang paling banyak difoto, melewati Sao Paulo, New York dan Madrid. Fenomena ini menunjukkan bahwa Instagram adalah jejaring sosial yang sedang diminati di Indonesia saat ini. Inkubator Bisnis Trilogi (Inbistro) adalah inkubator bisnis milik Universitas Trilogi. Dari pengamatan dan diskusi, terlihat bahwa masih banyak tenant binaan Inbistro yang belum memahami tentang digital marketing, terlebih dengan Instagram. Padahal Instagram telah menjadi media sosial yang cukup populer di Indonesia, termasuk untuk promosi produk. Kegiatan pengabdian masyarakat ini akan mencoba menjawab permasalahan: bagaimana cara meningkatkan kapasitas tenant Inbistro agar mereka memahami dasar-dasar pemasaran melalui Instagram (Instagram marketing)? Pelatihan kami rancang dalam 3 (tiga) sesi yang membahas: (1) Pentingnya memanfaatkan Instagram sebagai sarana pemasaran suatu bisnis; (2) Cara mencari foto dan video berkualitas, tanpa berbayar, untuk konten Instagram; (3) Cara mencari produk dan menjualnya di Instagram. Kata Kunci: Instagram Marketing, Inkubator Bisnis Trilogi, Inbistro, media sosial, pemasaran daring

scholarly journals Pelatihan Peningkatan Omset Pendapatan Industri Rumahan Nasi Krawu Di Kabupaten Gresik

2020 ◽  
Vol 3 (1) ◽  
pp. 25-31
Author(s):  
Titus Kristanto ◽  
Nanang Fakhrur Rozi ◽  
Eka Cahya Muliawati ◽  
Rachman Arief ◽  
Syaiful Hidayat ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
The Internet ◽  
Online Media ◽  
Internet Media ◽  
Business Opportunities ◽  
New Business ◽  
Service Activity ◽  
Typical Food

In the millennial era 4.0, the growth of the home industry is growing more rapidly with the development of information technology, thus making needs increase and create new business opportunities. One of the new business opportunities is the krawu rice business. Krawu rice is a typical food from Gresik Regency. The krawu rice home industry is a partner of a community service activity named Nasi Krawu Buk Tiban. The problem that occurs in the community service partners is the marketing of krawu rice that is still around the Nasi Krawu Buk Tiban environment and marketing through the internet media. The method used is to provide training in the form of online media marketing and social media assistance. The result of community service activities can increase krawu rice revenue turnover, can operate and promote krawu rice marketing through online media and social media.

scholarly journals Literasi promotional mix pada UKM-UKM di kota Depok, Jawa Barat

2020 ◽  
Vol 1 (2) ◽  
pp. 89-98
Author(s):  
A. Bernadin Dwi Mardiatmi ◽  
◽  
Dahlia Pinem ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Community Service ◽  
Online Marketing ◽  
Test Results ◽  
Promotion Strategy ◽  
Average Value ◽  
Marketing Performance ◽  
Post Test ◽  
Service Activity

Purpose: SME is a business that has very good development potential. SMEs in Cipayung Urban Village, Depok City, West Java have various and high-quality products, but unfortunately amid the Covid-19 pandemic, promotion is hampered. This is due to the lack of partners' knowledge about online promotion by utilizing digital media. The purpose of this community service activity is to provide literacy about the promotional mix through online media which is expected to increase partner income. Method: The method used is educational FGD regarding the promotional mix, training on creating business social media accounts (WhatsApp and Facebook) and marketplace accounts (Tokopedia), as well as promotion strategy assistance. Result: The result of this community service activity is the partners' understanding of the promotional mix has increased. It can be seen from the pretest results with an average value of 5.98, increasing in the post-test results to 6.86. In addition, partners can carry out promotional practices through WhatsApp Status, create a Facebook account and create an Online Store on Tokopedia, then carry out promotions by posting product photos. Conclusion: Mentoring assistance activities can increase partners' knowledge about online marketing and can carry out practices regarding promotion through social media. Keywords: Marketing performance, Literacy promotional mix, SME

scholarly journals Revitalisasi Kegiatan Usaha Getuk Goreng Hj. Tohirin di Masa Pandemi Covid-19

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 8-15
Author(s):  
Zidni Husnia Fachrunnisa ◽  
Euys Ayu Nazarilah ◽  
Windi Nasianti ◽  
Afri Ovita
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Human Resources ◽  
Community Service ◽  
Online Marketing ◽  
Financial Reports ◽  
Service Activity ◽  
Financial Transactions ◽  
The Impact

Abstrak Kegiatan pengabdian ini bertujuan untuk untuk mengatasi dampak Covid -19 terhadap UMKM Getuk Goreng Hj. Tohirin. Permasalahan utama yang dialami oleh UMKM Getuk Goreng Hj. Tohirin di masa pandemi Covid-19 yakni penurunan pendapatan akibat menurunnya jumlah wisatawan yang datang ke Sokaraja. Berdasarkan survei yang dilakukan, terdapat sub permasalahan yang terjadi pada UMKM Getuk Goreng Hj. Tohirin yakni Sumber Daya Manusia yang dimiliki UMKM yang kurang memahami teknologi. Solusi yang dilakukan untuk mengatasi permasalahan tersebut yakni pendampingan pemasaran dan penjualan daring dan pendampingan pemanfaatkan teknologi informasi untuk pencatatan transaksi keuangan. Hasil dari kegiatan pengabdian ini yakni munculnya akun media sosial, akun digital marketplace, dan laporan keuangan terkomputerisasi yang dapat dimanfaatkan UMKM Getuk Goreng Hj. Thohirin dalam melakukan aktivitas bisnisnya. Kegiatan ini juga berhasil meningkatkan keterampilan karyawan untuk mengelola akun media sosial dan akun digital marketplace milik UMKM Getuk Goreng Hj. Thohirin serta keterampilan membuat pembukuan dengan computer.  AbstractThis community service activity aims to overcome the impact of Covid -19 on SMEs Getuk Goreng Hj. Tohirin. The main problem that occurs at SMEs Getuk Goreng Hj. Tohirin during the Covid-19 pandemic, namely a decrease in income due to the decline in the number of tourists who came to Sokaraja. Based on the survey conducted, there are sub-problems that occur in Getuk Goreng SMEs Hj. Tohirin, namely Human Resources owned by SMEs who do not understand technology. Solutions taken to overcome these problems are assistance in online marketing and sales and assistance in the use of information technology for recording financial transactions. The results of this service activity are the emergence of social media accounts, digital marketplace accounts, and computerized financial reports that can be utilized by SMEs Getuk Goreng Hj. Thohirin in carrying out his business activities. This activity also succeeded in improving employees' skills to manage social media accounts and digital marketplace accounts belonging to SMEs Getuk Goreng Hj. Thohirin and his computer bookkeeping skills.

scholarly journals Online Marketing Strategy in Improving Sales of Fish Cultivation in Jampang Village, Bogor [Strategi Pemasaran Online dalam Meningkatkan Penjualan Pembudidaya Ikan di Desa Jampang, Bogor]

2019 ◽  
Vol 2 ◽  
pp. 540
Author(s):  
Rakhmawati Oktavianna ◽  
Anis Syamsu Rizal ◽  
Benarda Benarda ◽  
Listya Sugiyarti ◽  
Nur Asmilia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Fish Farming ◽  
Ornamental Fish ◽  
Online Marketing ◽  
Online Media ◽  
Farming Community ◽  
Service Activities ◽  
Farmer Groups ◽  
The Village

Jampang Bogor village was one of the areas of fish farming and one of the livelihoods of its people. By utilizing situ in the village, various kinds of fish were produced. Koi ornamental fish and catfish were the hallmarks of these fish farming. Marketing was carried out by fish farmer groups directly to consumers and using online media such as Facebook, Instagram, and other social media, but still found obstacles in marketing. Community Service was conducted on 28-30 October 2018 with participants representing several groups of fish farmers in Jampang Bogor Village. The method used in the form of expository was the delivery of verbal and inquiry material, namely learning that emphasized the process of critical thinking and analytical related marketing management knowledge with an in-depth understanding of the material on how to market the results of online fish farming. Community Service activities produced an increase in knowledge for fish farmers in Jampang Village Bogor, how to manage a fish farming business to be better, able to compete and could be an example for other farmers. The Community Service activities were expected to provide inspiration and motivation for the lecturers/researchers who would carry out the same activities, the knowledge provided could benefit the community, academics, and families.

scholarly journals PERANCANGAN DAN PENERAPAN E-MARKETPLACE UNTUK USAHA KECIL DAN MENENGAH PADA LEMBAGA PEMBERDAYAAN MASYARAKAT KELURAHAN DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Dede Hendra ◽  
Ani Merati ◽  
Siti Aprilliani ◽  
Muhamad Faozan Afandi ◽  
Nardiono Nardiono
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Online Marketing ◽  
Theory And Practice ◽  
Online Media ◽  
Service Activity ◽  
The Right ◽  
Medium Enterprises

This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises

Online-Marketing Schritt für Schritt

2021 ◽  
Author(s):  
Gerald Pilz
Keyword(s):  
Social Media ◽  
Big Data ◽  
Marketing Mix ◽  
Online Marketing ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Soziale Medien ◽  
Marketing Social ◽  
E Mail

Das Online-Marketing hat sich in den vergangenen Jahren in beschleunigender Weise professionalisiert und ausdifferenziert. Die Dynamik von Geschäftsmodellen und die stetige Erweiterung technischer Möglichkeiten lassen immer weitere Marketinginstrumente entstehen. Gleichzeitig wirken soziale Medien und Big Data auf dieses Fachgebiet ein, so dass durch passgenaue Bedarfsermittlungen das Internetmarketing inzwischen von vielen Profis als weitaus wirksamer angesehen wird als der herkömmliche Marketing-Mix. Das Buch behandelt die Themen Banner-Werbung, E-Mail- Werbung, Affiliate-Marketing, SEO bzw. Suchmaschinenoptimierung, SEA bzw. Suchmaschinenwerbung, Blog-Marketing, Influencer-Marketing, Social-Media-Marketing, Mobile Marketing sowie Online-Marktforschung. Zahlreiche Übersichten, Merksätze, Zusammenfassungen und vielfältige Aufgaben mit Lösungen erleichtern das Verständnis.

scholarly journals Application of Social Media Marketing with Facebook Ads in the Water Gate Fish Cultivator Group in Jampang Village [Penerapan Social Media Marketing Dengan Facebook Ads Pada Kelompok Pembudidaya Ikan Pintu Air Desa Jampang]

2019 ◽  
Vol 2 ◽  
pp. 825
Author(s):  
Anis Syamsu Rizal ◽  
Listya Sugiyarti ◽  
Sri Nitta Crissiana Wirya Atmaja ◽  
Rakhmawati Oktavianna ◽  
Benarda Benarda
Keyword(s):  
Social Media ◽  
Community Service ◽  
Fish Farming ◽  
Educational Background ◽  
Ornamental Fish ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Business People ◽  
Water Gate ◽  
Questions And Answers

Online marketing was one of the newest ways in business. This was inseparable from the importance of the awareness of business people. Jampang Village, Kemang District, Bogor Regency is a focus of Community Service in collaboration with LPPM University Pamulang. Limited educational background considering that low HR makes this business run slowly. The purpose of this social media marketing training is to increase the sales of catfish and ornamental fish with a wider area. The methods used are lectures, discussions, questions and answers and tutorials so that they can immediately practice ways to sell online. The result of this training is that fish farmers can advertise on Facebook in the hope that their fish farming will be more effective.

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