scholarly journals Strategi Employer Branding Perusahaan X dalam Membentuk Brand Associations (Studi Kasus pada Program Internship ‘X Star’ dan ‘X Center’ dalam Membentuk Brand Associations)

REPRESENTAMEN ◽  
2021 ◽  
Vol 7 (01) ◽  
Author(s):  
Rica Yulianna

X Company is one of the financial companies in Indonesia that has strategy of external employer branding in the form of internship program. The internship of X Company targets students also campuses as potential employees. This strategy done to shaping and establishing corporate brand associations through several tactis that described deeper in the following research. This research is a descriptive qualitative research with a case study method. Methods for data collection was carried out through participatory observation, digital literature studies, and interviews with four resources as the implementer of internship program. The results of this study indicate that the internship of X Company has several tactics in the implementation. Those tactics such as the concept of Career Development, activity of introduction, the concept of Career Partner, and economic value factors. Finally, strategy of internship in X Company shape and establish brand associations by involving cognitive, conative, affective aspects as well as functional associations and emotional associations.  Keywords: strategy, employer branding, internship, brand associations

2020 ◽  
Vol 1 (1) ◽  
pp. 13-20
Author(s):  
Jero Budi Darmayasa ◽  
Wahyudin Wahyudin ◽  
Tatang Mulyana

This research is qualitative research with case study method. The focus of this research is to explore the value of ethnomathematics in the culture of the Bali Mula society in the Kintamani sub-district, Bali Province. The research starts from the exploration phase of ethnomathematics, mapping ethnomathematics with school mathematics, explores aspects of pedagogy in the preservation of ethnomathematics and concludes on how ethnomathematics is applied to mathematics learning in schools. Data collection was carried out through observation of Mejejahitan activities carried out by Bali Mula women. Data from observations are then linked to the results of documentation analysis and strengthened by the results of interviews. The triangulation method is carried out to check the validity of the research data. Based on the results of data analysis there is a relationship between the activities of Mejejahitan with school mathematics. The mathematical concepts contained in the Majejahitan activity that is reflecting (reflecting) and predicting or predicting patterns. Because there is a relationship between Majejahitan activities with school mathematics, it can be said that there are ethnomathematics values in the culture of the Bali Mula society in Kintamani District, Bali Province.


Author(s):  
Musfira Musfira

This study aims to: (1) understand the emotional disturbance experienced by children aged 2-10 years old because they often watch a mystery program an television, (2) understand the physical problems experienced by children aged 2-10 years old as a result of emotional disturbance because the frequently watch mystery television program.This research is a qualitative research with case study method with three children with different age classifications as research subject. Two children are from pre-operational phase and a child from the concrete operational phase. The data collection techniques used in this research are observation, interview and documentation.The results provide conclusion that the emotional distress experienced by children (2-10 years old) is whyny, often delirious, coward and always felt overshadowed, not independent, and fear of certain animals and thus affects his physical with the chest thumping, trembling and cold sweat and stamina of his body became weak, so vulnerable to disease. Emotional disturbances experienced by each child depend on the intensity of children watching mystery program in the mystique level contained in those program


Author(s):  
Hemi Wulan Martatiwi ◽  
Nurhadi Nurhadi ◽  
Chatarina Muryani

<p><em>This study aims to determine the form of household livelihood strategies found in Kayangan District after the earthquake. This qualitative research uses the case study method by sampling using purposive sampling. The sample used in this study were 60 households. Data collection techniques in this study used triangulation. Triangulation used in this research is by using source triangulation. In addition, other data collection techniques are in the form of observation, </em><em>deep </em><em>interview, and documentation. Analysis of the data used in this study is a qualitative analysis using the Miles and Huberman models. Activities carried out in the analysis are in the form of scoring data, reduction, data display, and conclusion drawing / verification. The results of the study concluded that: Household livelihood strategies used by the community in Kayangan District include intensification and exensification, as well as diversification.</em><em></em></p>


2021 ◽  
Vol 8 (1) ◽  
pp. 12-21
Author(s):  
Tomi Apra Santosa ◽  
Lufri Lufri ◽  
Zulyusri Zulyusri ◽  
Abdul Razak

This study aims to find out the problems of education and learning in SMA Negeri 12 Kerinci and SMA Negeri 7 Kerinci. The research used is qualitative research with case study method. Data collection techniques in the form of observations, interviews, and documentation. The results of the study can be concluded that SMA Negeri 12 Kerinci experienced educational and learning problems, namely the lack of facilities and infrastructure of science laboratories, lack of computers for the National Computer-Based Examination (UNBK), and the lack of activeness of students in the teaching and learning process. SMA Negeri 7 Kerinci has problems with education and learning, namely the lack of management of school facilities and infrastructure and the lack of learning media in the teaching and learning process.  


2019 ◽  
Vol 4 (1) ◽  
pp. 22
Author(s):  
Niko Grataridarga

This study discusses the activities of analyzing user needs in developing collections in specialized libraries. This study aims to identify the practices and constraints faced by librarians in conducting user needs analysis activities at the Mahkamah Agung Library. The activity of analyzing user needs becomes important as an initial step and benchmark in developing collections. This research is a qualitative research using a case study method. The results of this study show that the Mahkamah Agung Library has not analyzed the needs of users in depth. This causes librarians to be confused about how to develop collections cannot determine the procurement of collections. Then more in-depth analysis is needed by auditing information and interviews with users.


2021 ◽  
Vol 5 (4) ◽  
pp. 436
Author(s):  
Vanya Almeira Rizkika ◽  
Hepi Hapsari ◽  
Rani Andriani Budi Kusumo ◽  
Endah Djuwendah

Sabila Farm is a plantation that plants various commodities, and dragon fruit is its superior commodity. But its production and productivity are declining. The purpose of this study is to determine its agribusiness performance, identify strengths, weaknesses, opportunities and threats of business and determine agribusiness development strategies that are appropriate to its condition. This research is conducted through qualitative approach with case study method. Data collection techniques or information by means of participatory observation, in-depth interviews and literature studies. Informants that are being interviewed are the owner and staffs of Sabila Farm. All the data obtained from research are analyzed with SWOT and fishbone analysis. The result of this research is that Sabila Farm has managed its farming business quite well, although there are several obstacles that have caused the lower production and productivity, such as climate condition, lack of labour especially due to Covid-19 pandemic, and its traditional technology. Therefore, Sabila has to increase its labour and develop its technology. Sabila Farm adalah perkebunan yang mengusahakan berbagai komoditas, dimana buah Naga adalah komoditas unggulnya. Akan tetapi, produksi dan produktivitasnya semakin menurun. Tujuan dari penelitian ini untuk mengetahui keragaan agribisnis di Sabila Farm Yogyakarta, mengidentifikasi kekuatan, kelemahan, peluang dan ancaman usaha dan menentukan strategi pengembangan agribisnis yang sesuai dengan keadaan. Penelitian ini bersifat kualitatif dengan metode studi kasus, karena seluruh subsistem agribisnis akan diteliti secara mendalam. Teknik pengumpulan data atau informasi secara observasi partisipatif, wawancara mendalam dan studi literatur. Informan dalam wawancara yang dilakukan yaitu owner dan pegawai Sabila Farm. Seluruh data hasil penelitian dianalisis dengan SWOT dan analisis fishbone. Hasil dari penelitian ini yaitu Sabila Farm sudah mengelola usaha taninya dengan cukup baik, walaupun ada beberapa kendala yang menyebabkan semakin rendahnya produksi dan produktivitas, seperti kondisi iklim, kurangnya tenaga kerja karena kondisi pandemi, dan masih sederhananya teknologi. Karena itu, Sabila sebaiknya menambah SDM dan mengembangkan teknologi budidayanya.


2021 ◽  
Vol 4 (1) ◽  
pp. 040
Author(s):  
Ade Kurniawan ◽  
Lukmanul Hakim ◽  
Rachmad Ramdani

This study aims to describe how the evaluation of the Family Hope Program, West Karawang District. This research is a qualitative research using the case study method. Data collection techniques use interviews with informants as objects of information that aim to achieve goals in order to obtain information in research. The types of data used in this study are primary data and secondary data obtained from interviews with informants in this study. The author uses the policy evaluation theory according to William N Dunn as a reference for analyzing which consists of aspects of effectiveness, efficiency, adequacy, leveling, and accuracy. The results showed that the evaluation of the implementation of the Family Hope Program Policy in Karawang District was judged by several evaluation indicators as a whole that had met, namely, effectiveness, adequacy. Meanwhile, other indicators have not met, namely efficiency, leveling and accuracy. Several obstacles were encountered in the implementation of the Family Hope Program, namely the lack of PKH resources, difficulty in changing the mindset of KPM, and the uneven distribution of aid. Penelitian ini bertujuan mendeskripsikan bagaimana evaluasi Program Keluarga Harapan Kecamatan Karawang Barat. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode studi kasus. Teknik pengumpulan data menggunakan wawancara dengan informan sebagai objek informasi yang bertujuan untuk mencapai tujuan guna memperoleh informasi dalam penelitian. Jenis data yang digunakan dalam penelitian ini adalah data primer dan data sekunder yang diperoleh dari wawancara dengan informan dalam penelitian ini. Penulis menggunakan teori evaluasi kebijakan menurut William N Dunn sebagai acuan menganalisis yang terdiri dari aspek efektifitas, efisiensi, kecukupan, perataan, dan ketepatan. Hasil penelitian menunjukkan bahwa evaluasi pelaksanaan Kebijakan Program Keluarga Harapan di Kecamatan Karawang dinilai dari beberapa indikator evaluasi secara keseluruhan sudah memenuhi yaitu, efektifitas, kecukupan. Sedangkan indikator lainnya masih belum memenuhi yaitu efisiensi, perataan dan ketepatan. Pelaksanaan Program Keluarga Harapan masih ditemui beberapa kendala yaitu kurangnya Sumber Daya PKH, susahnya merubah cara pola pikir KPM, dan persebaran bantuan yang tidak merata.


2015 ◽  
Vol 1 (2) ◽  
pp. 92
Author(s):  
Novalia Nastiti ◽  
Imron Mawardi

Amil zaka in zaka institutions has the right as one of eight ashnaf. Their rights are usually used by zaka institutions as operational cost. However, not all of the intitutions which manage zaka take amil’s right, one of them is Yayasan Nurul Hayat. This institution does not take amil’s right and it is independent in its operational cost. To support this operational cost, Yayasan Nurul Hayat establish business unit with utilize its profit.This study aimed to discover the capability of business unit in supporting operational cost of Yayasan Nurul Hayat. This study used a qualitative approach with descriptive case study method. The selections of informant are using purposive sampling method. Data collection was conducted by semi-structured interviews and documentation. This data is analyzed using descriptive method.The result of this study shows that Yayasan Nurul Hayat Employments’ Salary is taken from business unit’s profit. It is also used to give bonus for employments and grow the business unit of Yayasan Nurul Hayat up. From the result of this study, it can be concluded that the business unit which is developed has great capability to support operational cost of Yayasan Nurul Hayat.


2018 ◽  
Vol 6 (1) ◽  
pp. 95
Author(s):  
Aris Wahyu Tristanto ◽  
Ludi Wishnu Wardana

This research was conducted to describe the entrepreneurial leadership of SMEs Tofu "RDS" and description about the obstacles experienced by SMEs Tofu "RDS". This research uses descriptive qualitative research design that aims to obtain the information available at this time, and then attempt to describe, record and interpret the information. Data collection methods used were interviews, observation and documentation. This type of qualitative research is case study. The result of the research is the condition of entrepreneurial leadership from the leadership of SMEs Tofu "RDS" is generally good because he is able to motivate employees well, have a picture of the future effort, able to read opportunities well, actively seeking new ideas, persistent in running their business And barriers faced by SMEs Tofu "RDS" can be overcome well by the leadership of SMEs Tofu RDS.


2011 ◽  
Vol 5 (1) ◽  
pp. 65-77
Author(s):  
Dur-e-Shehwar Baloch ◽  
Parveen Shah ◽  
Misbah B Qureshi

This paper proposed to discuss the socio-environmental conditions of women at prison in Karachi.1 Prison is kind of punishment in which people are physically restricted of a range of personal freedom. Besides this, in jail manual, women have been protected by different rules and regulations. This paper is an explanatory study based on quantitative and qualitative research methodology. The questionnaire method was used for the purpose of data collection. The study shows that the situation on ground and the conditions of women prisoners is not good. In Pakistan rules and laws are available however, they are not implemented. This paper also suggests measures and recommendations in order to overcome the unhealthy and unhygienic condition faced by women prisoners at Karachi Central Jail.


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