scholarly journals Mendeskripsi Peran Konteks Pragmatik: Menuju Perspektif Cyberpragmatics

Author(s):  
Kunjana Rahardi

This research focuses on the role of the pragmatic context in determining the purpose of speech on social media. This study describes the role of the pragmatic context in determining the purpose of speech in pragmatics with a cyber perspective. The object of this research was the role of the pragmatic context in the perspective of cyber pragmatics. This study's data were the utterances in which the object of the research object was contained in the role of the pragmatic context. The source of this research data substantively was the texts in which contained utterances containing the role of context. As a locational data source, this research uses social media in particular Twitter and Instagram to be reached around the time of this research. Data in the form of speeches that contain the role of the context were collected by applying the listen method. The technique used in the framework of applying the method of referencing was the free engage involved as a basic technique and the recording technique and note technique as a follow-up technique. The analytical method employed was the distributional analysis method. The technique used in applying the distribution method was the technique for the direct element. The extralinguistics dimensions of this research were analyzed by applying the contextual or equivalent methods, especially in extra lingual. The results showed four roles of the pragmatic context, namely: (1) aligning the substance of speech; (2) confirms the substance of speech; (3) clarifying the substance of speech; (4) the background of the speech intention.

LITERA ◽  
2020 ◽  
Vol 19 (3) ◽  
pp. 471-486
Author(s):  
R. Kunjana Rahardi

Hoaks adalah berita palsu yang menggunakan bahasa sebagai medianya, tetapi bukan bahasa dalam fungsi sesungguhnya. Penelitian ini bertujuan mendeskripsikan perlokusi hoaks Covid-19 di media sosial. Perspektif yang digunakan adalah Cyberpragmatics. Pendekatan yang diterapkan adalah deskriptif kualitatif. Objek sasaran penelitian ini adalah manifestasi perlokusi hoaks Covid-19. Data penelitian berupa cuplikan-cuplikan tuturan yang di dalamnya terdapat manifestasi-manifestasi perlokusi hoaks Covid-19. Sumber data substantif penelitian ini teks-teks tertulis yang terdapat di media sosial. Adapun sumber data lokasionalnya adalah media-media sosial seperti Instagram, Facebook, Blog, Webs, yang hadir di sekitar waktu penelitian. Data dikumpulkan dengan metode simak. Teknik yang digunakan adalah teknik rekam dan teknik catat. Sebelum dilakukan analisis data, validitas data dipastikan terlebih dahulu dengan triangulasi data. Metode analisis yang diterapkan adalah metode analisis ekstralingual. Adapun teknik yang diterapkan adalah teknik hubung banding khususnya teknik hubung banding menyamakan. Penelitian ini menghasilkan temuan perlokusi hoaks Covid-19 berikut ini: (1) mengentalkan rasa sentimen; (2) menumbuhkan perspepsi keliru; (3) menyindir otoritas; (4) menumbuhkan kegaduhan; (5) menebar ketakutan; (7) menumbuhkan kekhawatiran; dan (8) menumbuhkan kasak-kusuk.Kata Kunci: Cyberpragmatics, konteks eksternal virtual, dampak perlokusiAbstract Hoax is fake news that uses language as the medium, but not language in its true function. The main objective of this study is to describe the perlocutionary impact of Covid-19 hoaxes. The research perspective used was cyberpragmatics. The approach applied was descriptive qualitative. The object of this research was the manifestation of Covid-19 perlocutionary hoaxes. The research data were snippets of speech in which there were manifestations of Covid-19 hoaxes. The substantive data source of this research was written texts contained in the social media. The locational data sources were social media such as Instagram, Facebook, Blogs, Webs, which were present around the time of research. Data were collected by applying the listening method. The technique used was the recording technique and note taking technique. Before data analysis was performed, the validity of the data was confirmed in advance by applying data triangulation. The data analysis method applied was the extra-lingual analysis method or the extra-lingual equivalent analysis method. The technique applied was the appeal link technique, especially the equalization link technique. This study produced the following findings of the impacts of Covid-19 perlocutionary hoaxes, namely (1) making thickened sentiment; (2) fostering wrong perceptions; (3) insinuating authority; (4) creating noise; (5) spreading fear; (6) fostering concern; (7) growing gossips.Keywords: Cyberpragmatics, virtual external context, perlocutionary impacts


2021 ◽  
pp. 136787792110035
Author(s):  
Mari Lehto ◽  
Susanna Paasonen

This article investigates the affective power of social media by analysing everyday encounters with parenting content among mothers. Drawing on data composed of diaries of social media use and follow-up interviews with six women, we ask how our study participants make sense of their experiences of parenting content and the affective intensities connected to it. Despite the negativity involved in reading and participating in parenting discussions, the participants find themselves wanting to maintain the very connections that irritate them, or even evoke a sense of failure, as these also yield pleasure, joy and recognition. We suggest that the ambiguities addressed in our research data speak of something broader than the specific experiences of the women in question. We argue that they point to the necessity of focusing on, and working through affective ambiguity in social media research in order to gain fuller understanding the complex appeal of platforms and exchanges.


TOTOBUANG ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 155-167
Author(s):  
Salimulloh Tegar Sanubarianto ◽  
Erwin Syahputra Kembaren

This study discusses the positive politeness strategies in Kupang Malay on Facebook social media which are related with the politeness strategy theory  by Brown and Levinson. This research is a qualitative descriptive study with content analysis method. The research data were the status posts/comments in the Kupang Malay language on the Facebook which were selected based on the suitability of the research objectives. The selected data are then collected and analyzed according to theory. As a result, there are 12 strategies used by Facebook users in Kupang Malay namely (1) give sympathy to the interlocutor; (2) exaggerating sympathy for the interlocutor; (3) pay special attention to the interlocutor; (4) increase interest in the interlocutor; (5) use markers that show similarities; (6) seek the approval of the interlocutor; (7) avoid conflict with the interlocutor; (8) presupposes the interlocutor; (9) the strategy of making jokes; (10) strategies for making offers and promises; (11) showing a sense of optimism; and (12) trying to involve the interlocutor. Penelitian ini membahas strategi kesantunan positif dalam bahasa Melayu Kupang pada media sosial Facebook yang dikaitkan dengan teori strategi kesantunan yang dikemukakan oleh Brown dan Levinson. Penelitian ini adalah penelitian deskriptif kualitatif dengan metode analisis isi (content analysis). Data penelitian adalah tulisan status/komentar dalam bahasa Melayu Kupang pada Facebook yang dipilih berdasarkan kesesuaian terhadap tujuan penelitian. Data yang dipilih kemudian dikumpulkan dan dianalisis sesuai teori. Hasilnya, ada 12 strategi yang digunakan oleh pengguna Facebook berbahasa Melayu Kupang, dan ada 12 strategi yang ditemukan dalam penggunaanya dalam Facebook, yaitu (1) memberikan simpati pada lawan tutur; (2) melebih-lebihkan simpati pada lawan tutur; (3) memberikan perhatian khusus pada lawan tutur; (4) meningkatkan rasa tertarik pada lawan tutur; (5) menggunakan penanda yang menunjukkan kesamaan; (6) mencari dan mengusahakan persetujuan lawan tutur; (7) menghindari pertentangan dengan lawan tutur; (8) mempresuposisikan lawan tutur; (9) strategi membuat lelucon; (10) strategi membuat penawaran dan janji; (11) menunjukkan rasa optimism; dan (12) berusaha melibatkan lawan tutur.


Hasta Wiyata ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-130
Author(s):  
Widya Ayu ◽  
◽  
Anisa Nur Aziza ◽  
Amalia Kusuma ◽  
Ika Nurul

Social media becomes a space to express feelings and opinions freely. However, freedom of speech is now abused by internet citizens to freely express words that mean rude, blasphemous, insulting, or in language science called disfemism. This research aims to describe the form and function of disfemism in the comment column of kekeyi public figure's Instagram @rahmawatikekeyiputricantikka23. The research method uses a descriptive qualitative method. The research data are words, phrases, and sentences containing disfemism in the comments column of the Instagram @rahmawatikekeyiputricantikka23 in July 2020. The data collection method uses the simak method with a recording technique—data collection techniques with documentation techniques. Data analysis uses the agih method with basic natural elements, substitution or substitution techniques, and removal techniques. Based on the results of this study found 279 data on disfemism. The found forms of disfemism are words, phrases, and phrases. The word disfemism form amounts to 90 data, the form of phrase disfemism amounts to 100 data, and the expression disfemism form amounts to 89 data. There are seven functions of disfemism found in this study, among them: (a) as an intermediary to express taboo or indecent things, (b) as a sign of dislike, hate, and disrespect, (c) as an intermediary to express anger or aggravation, (d) as a negative depiction of something, (e) as a means of insulting and mocking, (f) as a means of criticizing, and (g) as a means to exaggerate something and scold.


Buana Bastra ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 18-23
Author(s):  
Gosita Ifantias Meisawitri ◽  
Luluk Isani Kulup

Every human being would socialize with other humans. Humans interact by using a tool called language. Language itself is often inerpreted as arbitrary system sounds symbol, languageis universal, that language has meaning or has intention to nonvey something. Language as a meansof social communication can be illustrated in the social network facebook. The phrase is notpredicative and does not have verb and phrases are groups of words. The phrase can be dividedinto phrases and phrases eksosentrik and endosentrik. The use of the phrase alone is consideredless sufficiet when used to make facebook social media users use the appropriate phrase. Facebookuser community consists of some society levels, the top level society, middle level society andbottom level society. Many Facebook users do not care about it because each of them has a styleand language in their own words. No exception educated people, for example, teachers also use alot of slang phrase because era development factors which one of them is language. This studyused a qualitative approach because the research aimed to explain itself and to describe errors ofphrase using that appear in the facebook social media. This research data was screenshot of thestatus sentences .The data source was facebook. Based on the findings of the data and data analysis,it is found some the use of noun phrase, verb phrase, the adjecive phrase, numeralia phrases andprepositional phrase as its function in facebook. According to Samsuri, There are five kinds ofphrases: (1) noun phrase, (2) verb phrase, (3) the adjective phrase, (4) the numeralia phrase, and(5) prepositional phrase. Thus, it can be concluded that there are some the use of phrase thatappears in the status which is written by facebook users.  


2019 ◽  
Vol 14 (3) ◽  
pp. 196-213 ◽  
Author(s):  
Geetanjali Panda ◽  
Ashwani Kumar Upadhyay ◽  
Komal Khandelwal

This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.


IZUMI ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 38
Author(s):  
Reny Wiyatasari

 ~Nda form that appear at the end of the Japanese sentence serves as the modalities of explanation and conjecture. This modalities often used in conversations. Therefore it may be expressed this modality has a significant role in building a Japanese sentence structure. This study focused on the use of the modality ~ noda through speech tangible examples of data taken from the drama series Kareni yoroshiku Sono toki (2007). From the data source will get a variety of shapes ~ nodesu, as well known in the utterances with what illocutionary ~  nodesu used, and how the role of ~ nodesu in the utterance. In order to get the results of the analysis in accordance with the problem, then the data were analyzed using mean semantics or pragmatics with contextual analysis method and the padan analysis method. Based on the analysis, it is known modality ~ noda possible to be able to appear and be used in utterances that contain illocutionary meaning: to say to the form ~ nda, apologized to the shape of ~ ndesukedo, inquire with the form ~ ndesuka, blaming the form ~ ndayo, thanks to ~ ndesune form, stating the form ~ ndatte, assured by the shape datte ~ ndayo. 


Author(s):  
Yuliana Setyaningsih

This study aims to describe the results of the analysis of the conative meanings of Covid-19 hate speech on social media. The data of this study were excerpts from Covid-19 hate speech text on social media in March-May 2020. The data were collected by referring to the note taking technique as the basic technique. Data analysis were performed using the content analysis method. The design analysis method used was the estimated content analysis design. This design utilized all the knowledge researchers have in analyzing data about the conative meaning of Covid-19 hate speech. The results showed that Covid-19's hate speech had the following conative meanings: (1) insulting, (2) criticizing, (3) railing, (4) provoking, (5) harrasing, (6) blasheming, (7) insinuating, and (8) defaming. The results of this study are useful for building critical awareness of the community in the face of hate speech that is constantly present through social media in the community.


2020 ◽  
Vol 2 (2) ◽  
pp. 177-200
Author(s):  
Laily Rahmatika ◽  
Agus Budi Wahyudi

The case of increasing the corona-virus cluster circulating on social media has reaped various responses from netizens. The research objectives: (1) Determine the form of speech acts in netizens’ responses towards the Covid-19 pandemic text (2) Describe the content in netizens’ responses towards the Covid-19 pandemic text. The research data are in the form of sentences (speech acts) and sentences containing the substance or content of the netizens’ responses. Data sources are as many as 180 netizens’ responses on Instagram and Facebook. The data are collected by reading and taking notes of techniques. The method of data analysis is using a distribution method which is dividing the elements directly and the equivalent method with pragmatic techniques. The results: First, speech acts in netizens’ responses as locutionary acts, illocutionary acts, and perlocutionary acts. Second, the content responses from netizens. i. optimistic ii. pessimistic iii. neutral.Keywords: Netizens Response, Covid-19, Speech act, Content


2021 ◽  
Author(s):  
Hüseyin Küçükali ◽  
Ömer Ataç ◽  
Ayşe Zülal Tokaç ◽  
Ayşe Seval Palteki ◽  
Osman Erol Hayran

Background: Vaccine hesitation, which is defined as one of the most important global health threats by World Health Organization, maintains its universal importance during the COVID-19 period. Due to the increasing appearance of anti-vaccine arguments on social media, Twitter is a useful resource in detecting these contents. In this study, we aimed to identify the prominent themes about vaccine hesitancy and refusal on social media during the COVID-19 pandemic. Methods: In this qualitative study we collected Twitter contents which contain a vaccine-related keywords and published publicly between 9/12/2020 and 8/1/2021 (n=551,245). A stratified random sample (n=1041) is selected and analyzed by four researchers with content analysis method. Results: All tweets included in the study were shared from 1,000 unique accounts of which 2.7% were verified and 11.3% organizational users. 90.5% of the tweets were about vaccines, 22.6% (n=213) of the tweets mentioned at least one COVID-19 vaccine name and the most frequently mentioned COVID-19 vaccine was CorronaVac (51.2%). Yet, it was mostly as "Chinese vaccine" (42.3%). 22.0% (n=207) of the tweets included at least one anti-vaccination theme. Among tweets that included an anti-vaccination theme; poor scientific processes (21.7%), conspiracy theories (16.4%), and suspicions towards manufacturers (15.5%) were the most frequently mentioned themes. The most co-occurred themes were "Poor scientific process" theme come along with "suspicion towards manufacturers" (n=9) and "suspicion towards health authorities" (n=5). Conclusions: This study may be helpful for health managers to identify the major concerns of the population and organize the preventive measures, through the significant role of social media on early information about vaccine hesitancy and anti-vaccination attitudes.


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