A Content Analysis of Image Restoration in Northern Ireland: Public Communication Strategies of Political Parties

2002 ◽  
Vol 2 (3) ◽  
pp. 1-7 ◽  
Author(s):  
Anne Carroll O'leary ◽  
Mohammed El-Nawaway
Keyword(s):  
Content Analysis ◽  
Northern Ireland ◽  
Political Parties ◽  
Image Restoration ◽  
Communication Strategies ◽  
Public Communication

Context matters: Professionalization of campaign posters from Adenauer to Merkel

2020 ◽  
Vol 45 (1) ◽  
pp. 98-121
Author(s):  
Niklas Venema ◽  
Dennis Steffan
Keyword(s):  
Content Analysis ◽  
Political Parties ◽  
Political Communication ◽  
Communication Strategies ◽  
Downward Trend ◽  
Election Campaigns ◽  
Negative Campaigning ◽  
Quantitative Content ◽  
The Social ◽  
Post War

AbstractThis study examines the professionalization of political communication by focusing on changes to campaign posters for Bundestag elections over the course of five eras of German post-war history. We conducted a quantitative content analysis of both visual and textual elements of campaign posters (N = 1,857) in the period from 1949 to 2017 with regard to personalization, de-ideologization, and negative campaigning. The study revealed differences related to the five eras. Following the early conservative governments (1949–1969), high levels of personalization and ideologization first became defining features of election campaigns during the social-liberal era (1969–1982). After the Kohl era (1982–1998), these trends have occurred again since the Schröder era (1998–2005) and have been reinforced in the Merkel era (2005–2017). Furthermore, we found neither a clear upward nor a downward trend for negative campaigning. Overall, our study demonstrated that political parties adapt their communication strategies to the context of the respective election.

scholarly journals As Legislativas 2019 e a eficácia das estratégias de comunicação no Instagram

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 47-61
Author(s):  
Mariana Isabel Correia ◽  
Cristina Santos ◽  
Karen Barcelos ◽  
Miguel Silva
Keyword(s):  
Content Analysis ◽  
Political Parties ◽  
Political Communication ◽  
Communication Strategies ◽  
The Political

This article addresses the effectiveness of the political communication strategies used in the Instagram of national political parties in the 2019 Portuguese legislative campaign. To accomplish this goal, a content analysis of 164 Instagram posts of four political parties (PS, PSD, Iniciativa Liberal and Livre), published between 22 September and 4 October 2019, was carried out. The broadcasting, mobilization and personalization strategies, in which the engagement rate was measured,were assessed. The analysis showed that PS and PSD were less successful in broadcasting and personalisation. Only personalisation was the most effective, while in Iniciativa Liberal and Livre there was no greater effectiveness in mobilization, but in broadcasting.

scholarly journals The People’s Champions? Populist Communication as a Contextually Dependent Political Strategy

2021 ◽  
pp. 107769902199864
Author(s):  
Iskander De Bruycker ◽  
Matthijs Rooduijn
Keyword(s):  
Content Analysis ◽  
Civil Society ◽  
Political Parties ◽  
News Media ◽  
Political Strategy ◽  
Policy Issues ◽  
Eu Policy ◽  
News Stories

This article conceives of populist communication as a contextually dependent political strategy. We bridge actor- and communication-centered approaches by arguing that the context of issues conditions the extent to which parties employ populist communication. We draw from a content analysis of 2,085 news stories in eight news media outlets and Eurobarometer data connected to 41 EU policy issues and analyze statements from 85 political parties. Our findings show that populist parties are more prone to express populism on salient and polarized issues. Issues important to civil society groups, in contrast, make non-populist parties more inclined to express such communication.

What are dental professionals posting on Facebook? A cross-sectional content analysis

2021 ◽  
pp. 146531252110333
Author(s):  
Keelin Fox ◽  
Parmjit Singh
Keyword(s):  
Content Analysis ◽  
Communication Strategies ◽  
Median Number ◽  
Cross Sectional ◽  
Case Presentation ◽  
Plain Text ◽  
The Past ◽  
Group Members ◽  
Group Characteristics ◽  
Product Promotion

Objective: To profile the posts on open orthodontic Facebook groups and identify which communication strategies and media modalities generate the most engagement from users. Design: A cross-sectional content analysis. Setting: Facebook Internet-based search. Methods: Post data were collected over a one-month period from the 10 largest public orthodontic Facebook groups. Evaluation of group characteristics included membership levels, number of administrators, time each group had been in existence and growth rate of each group. The number of posts, the numbers and types of engagement (likes, emojis, comments, shares) and engagement rate were calculated. The communication strategies (e.g. case presentation, course promotion, etc.) and media modalities (e.g. plain text, photograph, etc.) were recorded. Results: The study identified 190,268 Facebook members from the 10 largest orthodontic Facebook groups (median 17,811; interquartile range [IQR] 11,977). The median time the groups had existed was six years (median 2175 days; IQR 2311 days) and the median number of new group members in the past month was 1257 (IQR 2773). The median number of new group members in the past month was 1257 (IQR 2773). There were 227 postings during the study period with 2546 engagements. The overall median number of engagements was 196 (IQR 445) and the engagement rate of posts was 1.3% overall. Posts relating to course promotion (n = 63, 28%) followed by product promotion (n = 42, 19%) were the most common. Case presentation style posts accounted for 15% (n = 35). The level of engagement was greater for posts that had a clinical component compared to posts that did not ( P < 0.001). For media modality, posts that included a photograph had greater engagement ( P < 0.001). Conclusion: There are frequent posts on course and product promotion in orthodontic Facebook groups; however, these are associated with low levels of engagement. Posts that are clinically orientated and include photographs have higher levels of engagement.

scholarly journals What foods are Northern Ireland supermarkets promoting? A content analysis of supermarket online.

2017 ◽  
Vol 76 (OCE3) ◽  
Author(s):  
R.K. Price ◽  
M.B. Livingstone ◽  
A.A. Burns ◽  
S. Furey ◽  
U. McMahon-Beattie ◽  
...  
Keyword(s):  
Content Analysis ◽  
Northern Ireland

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals La transparencia de los partidos políticos como estrategia electoral. Una evaluación de sus promesas y sus páginas web

Tripodos ◽  
2021 ◽  
pp. 83-104
Author(s):  
María Díez Garrido ◽  
Eva Campos Domínguez ◽  
Dafne Calvo
Keyword(s):  
Content Analysis ◽  
Political Parties ◽  
Web Sites ◽  
The Political ◽  
New Parties ◽  
The Public ◽  
General Elections ◽  
Insight Into

El escenario digital ha impulsado pro­fundos cambios en el entorno político, entre los que se puede distinguir el im­pulso de la transparencia informativa. La transparencia se ha convertido en uno de los valores democráticos que los políticos quieren demostrar de cara a la ciudadanía, ya que es un signo de le­gitimidad, evolución y lucha contra la corrupción. Los partidos políticos han introducido la transparencia en sus dis­cursos y argumentarios. Precisamente las formaciones tienen una reputación baja en cuanto a apertura informativa. Este artículo pretende estudiar la intro­ducción de la transparencia en el dis­curso electoral de los partidos políticos. Para ello, se estudia la presencia de la transparencia en los programas elec­torales de las principales formaciones políticas españolas durante las últimas Elecciones Generales (2015 y 2016). A continuación, se realiza un análisis de contenido de sus páginas web, que pretende conocer su nivel de apertura informativa. Esta metodología nos per­mite descubrir si lo que promocionan las formaciones en los programas se relaciona con el desarrollo en sus pá­ginas web. Los resultados muestran las diferencias entre los nuevos partidos y los tradicionales, así como la evolución entre unos comicios y los siguientes.   Political Parties’ Transparency As an Electoral Strategy. An Evaluation of Their Promises and Their Websites The digital scenario has produced pro­found changes in the political environ­ment, and transparency is part of this transformation. Transparency has become one of the most valued aspirations that politicians want to demonstrate to the public, as it is a sign of legitimacy, evolution, and the fight against corrup­tion. Political parties have introduced transparency in their speeches and ar­guments. At the same time, political for­mations have a low reputation in terms of informative openness. This article aims to study the introduction of trans­parency in the political parties’ electoral discourse. To this end, we explore the presence of transparency in the electo­ral programs of the main Spanish poli­tical parties during the last two General Elections (2015 and 2016). Next, we carry out a content analysis of their web sites, which aims to gain deeper insight into their level of informative openness. This methodology allows us to determine if Spanish political parties promote in their programs the same ob­jectives that they put forward on their web sites. The results also show the di­fferences between the new parties and the traditional ones, as well as their evolution between the General Elections in 2015 and 2016.

scholarly journals Election Security and Violence in Ghana: The Case of Ayawaso West Wougon and Talensi By-elections

2020 ◽  
pp. 32-46
Author(s):  
Frank Bitafir Ijon
Keyword(s):  
Content Analysis ◽  
Political Parties ◽  
National Security ◽  
Voter Turnout ◽  
Vital Role ◽  
Analysis Method ◽  
Content Analysis Method ◽  
Security Challenges ◽  
The Government ◽  
Election Violence

Conducts of by-elections in recent times have been fraught with a lot of security challenges. This has been as a result of the violence that characterized the conduct of by-elections in recent times in Ghana. Violence during by-elections in Ghana plays a vital role in securing election victories for political parties. In all the by-elections characterized by violence in Ghana, they were won by parties that were accused of inciting the violence. The main tenets of election violence as identified by the paper included, actors, motives, timing, consequences, and patterns. The paper adopted the content analysis method in its investigation of the two violent by-elections in Ghana. The paper revealed that there was a correlation between violence during by-elections and victories of incumbent parties. This was because, in the two by-elections understudy, those accused of starting the violence and using national security operatives won the elections. The paper also found out that by-election violence impacted negatively on Ghana’s democratic maturity in several ways, such as; low voter turnout, weakening of democratic foundation and breeding an atmosphere of insecurity. Finally, the paper also revealed that political parties especially those in government resort to violence during by-elections in Ghana because they fear losing it will mean the government was underperforming as argued out by Feigert and Norris and also because they want to add to their tally in parliament.

scholarly journals BOOKTUBERS E A INFLUÊNCIA LITERÁRIA: UM ESTUDO DE CASO DO VLOG DA JU CIRQUEIRA

2020 ◽  
Vol 3 ◽  
pp. 25
Author(s):  
Pâmela Da Silva Pochmann ◽  
Magali De Moraes Menti
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Communication Strategies ◽  
Reading Practices ◽  
The Public ◽  
Text Reading ◽  
Methodological Procedures

RESUMOEste estudo teve como problema de pesquisa verificar como blogs/vlogs literários, enquanto meios de comunicação, podem influenciar a escolha leitora. Para isso, selecionou-se o vlog da Ju Cirqueira, blogueira do blog Nuvem Literária, para um estudo de caso. O objetivo geral foi identificar quais estratégias a blogueira utiliza que podem influenciar na escolha literária dos seus seguidores a partir de suas publicações/vídeos. Os objetivos específicos foram verificar as estratégias que a blogueira utiliza para transmitir suas mensagens e criar conexões, e se utiliza algum padrão em seus vídeos. Para tanto, abordou-se questões relacionadas à leitura, texto, práticas de leitura, formação de leitores e ato comunicativo. Os procedimentos metodológicos abrangeram uma parte quantitativa, em que foram destacados números de blogs existentes, perfil dos usuários e categorias de blogs, e uma parte qualitativa em que, por meio de categorização de análise proposta por Jeffman (2015) e de análise de conteúdo, examinou-se dez vídeos do canal da Ju Cirqueira. A partir dos dados coletados, pode-se ter uma amostragem de como são os blogs no Brasil, o perfil do público leitor de blogs e vlogs e características que fazem com que os booktubers fidelizem seus seguidores e, consequentemente, apresentem novas opções de leitura. Entre os padrões utilizados pela blogueira destacam-se a cultura do quarto, as estratégias de comunicação e a cultura de participação.Palavras-chave: Booktubers. Influência literária. Ju Cirqueira. Vlog. Formação do Leitor. ABSTRACTThis study aimed to verify how literary blogs/vlogs, as a means of communication, can influence te choice for reading. To this end, the vlog by Ju Cirqueira, blogger of the blog Nuvem Literária, was chosen for a case study. The goal of the survey was to look at how the blogger influences the literary choice of her followers, what strategies she uses to broadcast her messages and make connections, and whether she uses some pattern in her videos. The focus of the analysis was on concepts pertaining to reading, the text, reading practices, reader training and mass media. There were quantitative methodological procedures in which  numbers of existing blogs, profile of users and categories of blogs were sought; followed by  qualitative procedures carried out through categories of analysis and content analysis to look for patterns in ten videos of the channel of Ju Cirqueira. From the data collected, one can have a sampling of how blogs are in Brazil, the profile of the public readers of blogs and vlogs and characteristics that make booktubers loyal to their followers and, consequently, present new reading options. Among the different languages used in communication, we highlight the culture of the room, the communication strategies and the culture of participation.Keywords: Booktubers. Literacy influence. Ju Cirqueira. Literary Vlog. Formation of the reader.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

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