scholarly journals ВІКІДИДАКТИКА − СКЛАДНИК НОВІТНЬОЇ МЕДІАДИДАКТИКИ В СОЦІАЛЬНІЙ МЕРЕЖІ ФЕЙСБУК

Author(s):  
В. С. Білецький ◽  
◽  
Г. В. Онкович ◽  
А. Д. Онкович ◽  
◽  
...  

The article deals with a new pedagogical branch of "wikididactics" and its presentation on Facebook. Wikididactics is considered as a part of pedagogy, which deals with the use of Wikipedia in the educational process, development and testing of new didactic materials based on Wikipedia sources. Terminological base of the direction "Wikididactics" today includes the following concepts: wiki user, wikimedian, wikipedian, wiki educator, wikididact. Wikididactics is the newest branch of modern media didactics, presented on the social network Facebook. The materials of the Facebook page are aimed at developing the media educational and socio-cultural competencies of its users. The results of the content analysis of the FB page "Wikididactics" are offered.

2019 ◽  
Vol 8 (3) ◽  
pp. 311-329
Author(s):  
Michiel Johnson ◽  
Steve Paulussen ◽  
Peter Van Aelst

This study focuses on Twitter use among economic journalists working for print media in Belgium. By looking into their tweeting and following behaviour, the article examines how economic journalists use Twitter for promotional, conversational and sourcing purposes. Based on an automated content analysis of what they tweet and a social network analysis of whom they follow, the results show that economic journalists mainly use Twitter to promote themselves and their news organization rather than to engage in public conversation on the platform. In addition, the study looks into their following behaviour to investigate which actors they consider as 'potential sources'. Here, the findings are consistent with previous studies among political and health journalists, indicating that journalists are more likely to follow institutionally affiliated rather than non-affiliated sources on Twitter. Furthermore, the social network analysis gives additional evidence of the media-centered of journalists' Twitter use, as media-affiliated actors maintain a dominant position in the economic journalists' Twitter networks.


Author(s):  
V. Kovpak ◽  
N. Trotsenko

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>


2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.


Author(s):  
Violetta Gaputina

This article addresses the issues of organizing the communicative space of modern media. The main focus is on considering the names of podcasts - audio blogs on the Internet - in terms of the various language techniques used in them. The material for the study was podcasts operating on the platforms of the Internet site YouTube and the social network Vkontakte in Russia. 9 groups of podcast titles were identified by the type of reception underlying each name. It has been established that the corpus of titles in the podcasting industry is characterized by a wide variety. Among them, original names predominate, built on the basis of a language game, precedent texts, borrowings from other languages, stylistically marked words or implicit meaning, metaphorical, symbolic, ironic component embedded in them, which work on the implementation of a contact-establishing strategy for subsequent communication between mediators and the audience listeners.


2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  


Retos ◽  
2021 ◽  
Vol 41 ◽  
pp. 718-727
Author(s):  
Javier Bernabé Martín ◽  
Francisco Javier Fernández-Río

  El aumento del uso educativo de las redes sociales se debe a que ofrecen recursos que facilitan tanto el seguimiento de la actividad académica como los aspectos sociales inherentes al proceso educativo; sin embargo, estas plataformas no son empleadas habitualmente como un recurso para la educación. Facebook ofrece diversos canales de comunicación y ha mostrado su potencialidad para vehicular las actividades colaborativas entre estudiantes. En esta experiencia se empleó Facebook como entorno para desarrollar las características del modelo de educación deportiva (temporada, afiliación, competición formal, registro sistemático, ambiente festivo y celebración final) en el área de Educación Física, empleando los recursos propios de la red social. Cada una de las características del modelo pedagógico se desarrolló a través de las herramientas de la red social en un grupo creado como recurso complementario a la acción educativa de aula. Los progenitores del alumnado participante se inscribieron y pudieron participar a distancia en la actividad, que se extendió fuera del centro educativo gracias al empleo de Facebook. Los resultados muestran un mayor seguimiento, implicación parental y la construcción de una comunidad de práctica. El modelo educativo utilizado pudo desarrollarse de forma más completa, logrando que el alumnado se mantuviera pendiente de la actividad fuera del centro educativo.  Abstract. The increased educational use of social networks is due to the fact that they offer resources that facilitate both the monitoring of academic activity and the social aspects inherent in the educational process; however, these platforms are not usually used as a resource for education. Facebook offers various channels of communication and has shown its potential for channeling collaborative activities between students. In this experience, Facebook was used as an environment to develop the characteristics of the sports education model (season, affiliation, formal competition, systematic registration, festive atmosphere and final celebration) in the area of Physical Education, using the resources of the social network. Each of the characteristics of the educational model was developed through the tools of the social network in a group created as a complementary resource to the educational action in the classroom. The parents of the participating students registered and were able to participate in the activity from a distance, which was extended outside the school thanks to the use of Facebook. The results showed increased monitoring, parental involvement, and the building of a community of practice. The educational model used was fully developed, helping the students “keep an eye” on the activity outside the school.


Author(s):  
Stephen Damilola Odebiyi ◽  
Olugbenga Elegbe

This chapter investigates media reportage of human right abuses and sexual violence against internally displaced persons (IDPs) in Nigeria. Using the social responsibility theory, it analyses how the media frames, prominence, slant and whether the Nigeria media employed investigative reports in its reportage of human rights abuses against IDPs. The chapter through a quantitative content analysis of 157 editions of two purposely selected newspapers (the Vanguard NG and the Daily Trust), found that the media failed to contextualise the stories in relation to its causes, solutions and in identifying perpetrators for justice to be served, similarly, the media took sides with victims of the violations. It also failed to accord the required prominence and necessary investigative touch to such stories. It is recommended that there should be frequent trainings for journalists so as to safeguard professionalism in the industry.


2017 ◽  
Vol 42 (2) ◽  
Author(s):  
Catherine Bouko ◽  
Laura Calabrese

In 2014, French and Belgian Facebook members witnessed the flourishing of numerous Facebook groups dedicated to their town or village that shared the same rallying cry, “You’re a real … if …” This trend spread like wildfire, to the extent that more than 160 towns/villages now have an active page on the social network. Seniors are among the most active members of these groups. In this context, the general objective of our study consisted of identifying the mechanisms through which these pages participate in building a real geo-cultural community in which the oldest Facebook members play a central role. To do so, we performed a content analysis of the 842 posts and 5,314 comments written between December 5, 2014 and January 5, 2015 in the groups representing the cities of Hannut and Jodoigne (Belgium) as well as Fourmies and Harnes (France). Our study concerns the topics of the posts, the types of actions performed by the members and the interactions among them. Our research shows that such groups create intergenerational “affinity spaces,” which debunks common misconceptions about how seniors approach the digital world.Apparus en 2014, les groupes Facebook intitulés « T’es un vrai … si … », qui rassemblent les « vrais » habitants d’une ville, se sont développés comme une traînée de poudre. Aujourd’hui, plus de 160 groupes de ce type existent sur le réseau social. Les seniors font partie des membres les plus actifs de ces groupes. Dès lors, afin d’identifier dans quelle mesure de tels groupes créent une dynamique intergénérationnelle, nous avons procédé à une analyse de contenu des 842 billets et 5 314 commentaires rédigés entre le 5 décembre 2014 et le 5 janvier 2015 au sein des groupes dédiés aux villes de Hannut et Jodoigne (Belgique) ainsi que Fourmies et Harnes (France). Notre analyse porte sur les types de sujets traités, sur les types d’actions réalisées et sur les modes d’interaction. Il en ressort que ces groupes construisent des « espaces d’affinités » intergénérationnels, qui viennent tordre le cou aux représentations souvent négatives du rapport entre le numérique et la « personne âgée ».


Journalism ◽  
2020 ◽  
pp. 146488492096909
Author(s):  
Jorge Vázquez-Herrero ◽  
María-Cruz Negreira-Rey ◽  
Xosé López-García

The influence of TikTok has reached the news media, which has adapted to the logic of the platform, in a context marked by the incidental consumption of news, virality and the intermediation of technology in access to information. The popularity of this social network invites news outlets to address a young audience on a platform characterized by visual and short content and dynamics defined by algorithmic recommendations, trending hashtags and challenges. Based on an exploratory search of news media and programmes on TikTok from around the world, we selected 234 accounts and conducted a content analysis of the 19 news media and programmes identified with a verified profile and general thematic scope. The results point to a progressive incorporation of the media since 2019, with the purpose of informing, positioning their brand and adapting to the logic of TikTok in a new approach to journalism for younger generations.


2014 ◽  
Vol 989-994 ◽  
pp. 4767-4770
Author(s):  
Hao Lin Jia ◽  
Yan He ◽  
Cheng Cheng Zhang ◽  
Lei Chen

Universal Plug and Play (UPnP) is a technology for devices interconnection and resource sharing in the home network. However, the UPnP network has a construct. User can only access local resources within the UPnP network, but user is Unable to access the resources outside the home network such as the resources of the user on the Internet. Now social network is popular, the user has a lot of resources in their own social network. How can the user realize resource sharing on social network to the UPnP network? It can make user can easily access to the user’s social resources on the network in their own UPnP home network. We found that most of the social network based on open platform OAuth authorization to third party that call the API to access the resources in social network. We now put forward a solution that is based on the architecture of UPnP AV, we can extend the media server’s function that call the social network open platform API to realize the resources sharing between social network and the UPnP network.


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