scholarly journals ANALISIS STRATEGI PEMASARAN PADA PT GOJEK INDONESIA

2020 ◽  
Vol 1 (6) ◽  
pp. 568-579
Author(s):  
Yunita Yunita ◽  
Vicky Brama Kumbara ◽  
Ronni Andri Wijaya
Keyword(s):  
Marketing Strategy ◽  
External Factors ◽  
External Threats ◽  
Key Factor ◽  
Swot Matrix ◽  
The Face ◽  
Strategy Planning ◽  
Internal And External Factors ◽  
Effective Use ◽  
Keyword List

Trends motorcycle online has increased in recent years with the increasing need for fast transportation in Jakarta. Ease and speed of motorcycles message via applications and the speed of travel (travel time) becomes a key factor many motorcycle enthusiasts online. Gojek as pioneers face challenges in maintaining quality service and win the competition. The marketing strategy is one way to determine the competitiveness of each force. Effective Use of SWOT can play an important role in determining the marketing strategy, in order to know the strengths, weaknesses, opportunities and threats faced by enterprise IT in maintaining the viability and continuity of the company. Issues to be resolved in this research is How to determine the internal and external factors which will affect the company's strategy and determine appropriate marketing strategy planning for Gojek. The research was conducted using the method of analysis of IFAs to analyze the internal factors, the analysis of EFAS to external factors, then, input into the model kuantittif ie SWOT matrix. Results of the analysis showed that, based on internal strengths and weaknesses, opportunities and external threats, four sets of strategic alternatives that may be taken by the manager of the company in the face of increasingly competitive. Standard nomenclature should be used and abbreviations should be avoided. No literature should be cited. The keyword list provides the opportunity to add keywords, used by the indexing and abstracting services, in addition to those already present in the title. Judicious use of keywords may increase the ease with which interested parties can locate our article

scholarly journals Desain Strategi Peningkatan Daya Saing Industri Pengolahan Makanan Ringan Berbasis Klaster di Sumatera Barat

2017 ◽  
Vol 15 (2) ◽  
pp. 227
Author(s):  
Insannul Kamil ◽  
Rika Ampuh Hadiguna ◽  
Berry Yuliandra ◽  
Aulia Rahman
Keyword(s):  
Value Chain ◽  
Food Product ◽  
Industrial Cluster ◽  
External Factors ◽  
Processed Food ◽  
Internal Factors ◽  
West Sumatra ◽  
Swot Matrix ◽  
Strategy Planning ◽  
Internal And External Factors

Food processing industries have grown in the region of West Sumatra since a few decades ago. The processing of various types of food recipes from various West Sumatra region comes from inheritance hereditary. Snack is a processed food product that has a special attraction among various types of distinctive food from West Sumatra. Increasing competitiveness is necessary to accelerate the growth of small and medium snacks industries in West Sumatera. Industrial cluster development is one of the strategic and effective approaches to achieve that objective. The research aims to design value chain and industrial cluster map model of small and medium snacks industries in West Sumatra. Industrial cluster mapping carried through: defining the value chain, a grouping of factors influence the level of internal and external factors, factors condition processing, grouping factor conditions into the four elements of SWOT, strategy planning using SWOT Matrix, and creating industrial cluster map of snacks industries in West Sumatra. The results showed that there are 7 internal factors and 6 external factors that can influence the competitiveness of small and medium snacks industries in West Sumatra. The value chain of snack industry in West Sumatra includes tuber farmers, traditional market, special suppliers, small and medium snacks industries, and consumers. The study also generates 10 programs centered on small and medium snacks industries in West Sumatra as a core industry.    

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals Strategi Pemasaran Produk Olahan Hasil Perikanan pada UMKM Cindy Group

2018 ◽  
Vol 13 (1) ◽  
pp. 19
Author(s):  
Eviet Sri Setiyorini ◽  
Bambang Pramudya Noorachmat ◽  
Muhammad Syamsun
Keyword(s):  
Marketing Strategy ◽  
External Factor ◽  
Marketing Strategies ◽  
External Factors ◽  
Raw Material ◽  
Internal Factor ◽  
Factor Evaluation ◽  
Processed Products ◽  
Internal And External Factors ◽  
A Company

Cindy Group is a company grouped as SMEs which produces boiled fish, both traditional and hygienic. Companies to keep their survival in order to survive in a competitive market, must have a strategy to attract consumers to buy their products. One of the best strategy is to evaluate and develop appropriate marketing strategies. The objectives of this research are: (1) to identify and analyze internal and external factors influencing Cindy Group marketing strategy, (2) to formulate Cindy Group marketing strategy, and (3) to prioritize Cindy Group marketing strategy. Based on internal and external factors, Cindy Group formulated strengths, weaknesses, opportunities and threats toward marketing strategy using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE). The total score in the IFE and EFE matrices illustrated that the firm's stable position in responding to external situations. The total IFE score of 3.3436 indicated that the strengths of Cindy Group could overcome the weaknessess very well. Total EFE score of 2.5545 indicated that Cindy Group was good enough to respond the opportunities and minimize threats. Based on QSPM analysis, the priority strategy to be applied in the marketing of fishery processed products at UMKM Cindy Group which was expanding marketing network, maintaining quality, increasing sales service and increasing cooperation with related institutions and cooperatives/other SMEs in order to get raw material access.

scholarly journals Strategi pemasaran sapi potong di PT Tunas Jaya Raya Abadi Nganjuk

2018 ◽  
Vol 28 (2) ◽  
pp. 96
Author(s):  
Jaisy Aghniarahim Putritamara ◽  
Nanang Febrianto ◽  
Poespitasari Hazanah Ndaru
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Survey Method ◽  
Good Prospect ◽  
Environmental Condition ◽  
General Terms ◽  
The Future ◽  
Analysis Strategy ◽  
Internal And External Factors

This research conducted in PT. Tunas Jaya Raya Abadi Nganjuk. The objectives of this research were obtain a better understandin internal as well as exsternal environmental condition, secondly trying to covering the formulate the marketing strategi. Method that used in this research was a survey method, it contains observation, interview, and documentation. The data analyzed by SWOT analysis. The result showed internal strategy factors matrix give positive value where it strengths were stronger than it weakness (S = 2,29>W = 0,71). External strategy factors’ matrix also give positive value where it opportunities values were bigger than it threats values (O = 1,84 > T = 0,70). From the result, we know that environmental condition in PT. Tunas Jaya Raya Abadi was very good, and gave good prospect for its progress in the future. It known from total score of strength and opportunities factors (SO = 4.13). From SWOT analysis, strategy that will be taken was in the first quadrant where internal and external factors were positive. In general terms, it means that the environmental condition of PT. Tunas Jaya Raya Abadi, relatively has bigger opportunity than its weaknesses. The decision that made by PT. Tunas Jaya Raya Abadi for marketing strategy was rapid strategy by which all opportunity could be captured as marketing consideration.

scholarly journals Unit Produksi dan Jasa sebagai Edupreneurship

2019 ◽  
Vol 4 (7) ◽  
pp. 944
Author(s):  
Desy Anggreani ◽  
Sudarmiatin Sudarmiatin ◽  
Suharto Suharto
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
External Factor ◽  
External Factors ◽  
Internal Factor ◽  
Service Unit ◽  
Use Of Technology ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
Marketing Implementation

<p class="Abstrak"><strong>Abstract:</strong> This study focuses on identifying internal and external factors from Crystal Guava Production and Service Unit of SMK 2 Batu. Therefore, strategies for the development of Production Units as edupreneurship can be obtained, namely vehicles for practicing work and entrepreneurship for students by doing creative and innovative efforts, the use of technology at the time of the guava crystal production process and its marketing implementation. Based on the internal factor analysis of the UPJ in SMK 2 Batu at 1.19 and the external factor analysis of 1.15 which is then analyzed using the SWOT matrix at the coordinate point (1.19:1.15) which means the quadrant I (SO) namely having to develop their internal power be`1cause the opportunity to develop UPJ in SMK N 2 batu is widely opened. The SO strategy that has been developed based on the SWOT matrix is (1) making Guidelines for production activities of Production Units that propose Curriculum, (2) product development and the use of the latest technology in organic crystal cultivation, (3) expanding market share with promotional media on social media, (4) increasing student involvement in cultivation and marketing (sales services, promotion in social media), (5) increasing collaboration with industrial parties to transfer knowledge and technology of crystal guava cultivation and maintain continuity of guava products.</p><strong>Abstrak:</strong> Penelitian ini berfokus untuk mengindentifikasi faktor internal dan faktor eksternal dari Unit Produksi dan Jasa Jambu Kristal SMKN 2 Batu sehingga diperoleh strategi-strategi pengembangan Unit Produksi sebagai <em>Edupreneurship</em> yaitu wahana berlatih bekerja dan berwirausaha bagi siswa dengan melakukan yang usaha kreatif dan inovatif, dan penggunaan teknologi pada saat budidadaya Jambu Kristal serta pemasarannya. Berdasarkan analisis faktor internal dari Unit Produksi dan Jasa SMKN 2 Batu sebesar 1,19 dan analisis faktor eksternal sebesar 1,15 yang selanjutnya dianalisis susuai matriks SWOT berada pada titik koordinat (1,19: 1,15) yang berarti pada kuadran I (SO) yaitu harus mengembangkan kekutan internalnya karena peluang untuk mengembangkan Unit Produksi dan Jasa SMKN 2 Batu sebagai <em>Edupreneurship </em>terbuka lebar. Adapun strategi SO yang dikembangkan. Adapun strategi SO yang telah dikembangkan berdasarkan matriks SWOT ialah (1) pembuatan Pedoman kegiatan produksi Unit Produksi yang mengaju Kurikulum, (2) melakukan pengembangan produk dan penggunaan teknologi terbaru pada budidaya jambu kristal (organic), (3) memperluas pangsa pasar dengan media promosi di media sosial, (4) peningkatan keterlibatan siswa dalam budidaya dan pemasaran (layanan penjualan, promosi di media soasial), (5) Meningkatkan kerjasama dengan pihak DU/DI yang sejenis untuk transfer ilmu dan teknologi budidaya jambu kristal dan menjaga kontinuitas produk jambu.

scholarly journals Analisis Potensi dan Strategi Pemanfaatan Limbah Kelapa Sawit di Kabupaten Labuhanbatu

2019 ◽  
Vol 1 (2) ◽  
pp. 162-176
Author(s):  
Sutan Harahap ◽  
Zulkifli Lubis ◽  
Abdul Rahman
Keyword(s):  
Decision Making ◽  
Palm Oil ◽  
Oil Palm ◽  
Liquid Waste ◽  
Stable Condition ◽  
External Factors ◽  
Swot Matrix ◽  
Internal And External Factors

This study is to find out how much the potential for solid and liquid waste produced by oil palm plantations in the study area, methods of utilizing palm oil waste in the study area, and to determine the priority strategies for the utilization of palm oil waste in Labuhanbatu Regency. Based on the IFAS matrix, the x-axis is obtained = 1.02 and from the EFAS matrix, the y-axis is obtained = 0.45 so that (x, y) = (1.02,0.45) is in quadrant I (positive, positive). PT Pangkat Indonesia's SWOT quadrant matrix where the position shows PT Pangkat Indonesia as a strong and potential company, the strategy recommendations provided are potential, meaning that the company is in prime and stable condition so that it is possible to continue to carry out large potentials, increase growth and make progress in a progressive manner in the treatment of solid and liquid waste. Furthermore, the SWOT matrix is used based on the results of the classification of various possibilities of internal and external factors to facilitate decision making. Based on the IFAS matrix, the x-axis is obtained = 1.02 and the EFAS matrix is obtained by the y-axis = 0.45 so that (x, y) = (1.41.0.64) is in quadrant I (positive, positive). PT Sinar Pendawa's SWOT quadrant matrix where the position shows PT Sinar Pendawa as a strong and potential company, the strategy recommendations given are potential.

scholarly journals STRATEGI PEMASARAN SALAK PONDOH (Sallacca zalacca) DI DESA PADANG PENGRAPAT KECAMATAN TANAH GROGOT KABUPATEN PASER KALIMANTAN TIMUR (Marketing Strategy of Salak Pondoh (Sallacca zalacca) in Padang Pengrapat Village Tanah Grogot Subdistrict Paser District East Kalimantan)

2018 ◽  
Vol 1 (2) ◽  
pp. 89
Author(s):  
MUHAMMAD ABDUL AZIS JAILANI ◽  
ACHMAD ZAINI
Keyword(s):  
Marketing Strategy ◽  
Capacity Planning ◽  
Swot Analysis ◽  
Production Capacity ◽  
External Factors ◽  
Fuel Price ◽  
East Kalimantan ◽  
Quality Product ◽  
The Government ◽  
Internal And External Factors

Marketing strategy is a comprehensive plan, integrated, and unified in the field of marketing, which is obtained from the identification of internal and external factors. The aims of this research were to identify the internal and external factors and to find the alternative of marketing strategy of salak pondoh in Padang Pengrapat Village Tanah Grogot Subdistrict Paser District. Research was held from August to October 2017. The sampling method was census with 30 respondents. Data was analyzed by using SWOT analysis. The main strength is the capital and the main opportunity is the ability to enter the market. The best alternative strategy is Strength Opportunities (SO). The strategies are maintain the quality of salak pondoh fruit to be able to retain customers and develop the market, products innovation by utilizing the existing technology, request the government assistance to increase productivity through intensification of salak pondoh field. Identification of internal factors are capital structure, land area, fruit quality, product innovation of planning type, production capacity, planning capability, human resource quality, transportation, and promotion facilities. External factors are market entry ability, technology utilization, customer, government policy, policy of environmental, economic and political, customer, competitor, product substitution, and influence of fuel price increase. 

scholarly journals STRATEGI PENGEMBANGAN USAHA BUDIDAYA TAMBAK YANG BERKELANJUTAN DI DESA LAWALLU KABUPATEN BARRU

2020 ◽  
Vol 3 (2) ◽  
pp. 138-150
Author(s):  
Nurtjahyan Husain ◽  
Rustam Rustam ◽  
Abdul Rauf
Keyword(s):  
Development Policy ◽  
External Factors ◽  
Social Conditions ◽  
Investment Analysis ◽  
Feasibility Analysis ◽  
Net Income ◽  
Pond Aquaculture ◽  
Profit Analysis ◽  
Swot Matrix ◽  
Internal And External Factors

This study aims to determine the level of socioeconomic feasibility of the pond cultivation business and formulate a sustainable development policy strategy for the pond cultivation business in the Lawallu village of Barru Regency. who works as a shrimp farmer in Lawallu Village. Analysis of the data used consists of business feasibility analysis (profit analysis, NPV, IRR, Net B / C, BEP), analysis of community social conditions and SWOT analysis.The results showed that the profit analysis was able to produce a large enough value based on the results of that the average net income or the benefits that could be generated from this aquaculture business could reach IDR. 21,165,179 per cycle and IDR. 84,660,714 per year. From the acquisition of each investment analysis shows the analysis of investment criteria obtained NPV values> 0, net B / C> 1 and IRR> of the applicable interest rate (11%), so it can be concluded from the pond cultivation business in Lawallu Village Barru Regency has high feasibility to be developed. From the results of the analysis and discussion of the prospects for developing a pond aquaculture business in Lawallu Village by using a SWOT matrix based on internal and external factors that exist in a traditional pond business there are 9 strategies to be developed.

Crowdsourced fashion designing of Hashboosh.com: the sustainability dilemma

2018 ◽  
Vol 8 (2) ◽  
pp. 1-18
Author(s):  
Deepa Unnithan ◽  
Girish S. Pathy ◽  
Sanjeev Prashar ◽  
Hareesh Ramanathan
Keyword(s):  
Strategic Management ◽  
Learning Outcomes ◽  
Small Firms ◽  
Subject Area ◽  
External Factors ◽  
Marketing Plan ◽  
Content Type ◽  
External Threats ◽  
Competitor Analysis ◽  
Internal And External Factors

Subject area Strategic management. Study level/applicability MBA-Entrepreneurship, Strategic management, Marketing management. Case overview The case explains a concept called crowd designed fashion by a startup venture, Hashboosh.com. The business model appeared unique and suitable for the requirements of the market, but there is a question regarding its sustainability due to breeding its own competition. In the backdrop of the case, the students can analyse the organisation by identifying the internal strengths and weaknesses of the organisation as well as the external threats and opportunities, thereby devising a strategy for the organisation to progress. Expected learning outcomes The case will enable students to analyse an organisation in terms of its internal strength and weakness as well as external threats and opportunities. It enables students to gain strategies for firms by analysing the firm’s internal and external factors. It will offer students a practical understanding for conducting competitor analysis. It will enable students to devise a marketing plan for small firms based on its internal and external analysis. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 11: Strategy.

scholarly journals SMEs Development Strategy of Footwear Business

2019 ◽  
Vol 15 (2) ◽  
pp. 128-140
Author(s):  
Syufriadi Ibrahim ◽  
Dodik Ridho Nurrochmat ◽  
Agus Maulana
Keyword(s):  
Development Strategy ◽  
Business Case ◽  
External Evaluation ◽  
Internal Factor ◽  
Factor Matrix ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Strategy Planning ◽  
Internal And External Factors ◽  
Descriptive Method

The main objective of this research is to analyze the strategy of developing the footwear business. Case studies were carried out at CV Hikmah Shoes Bogor. The initial analysis was carried out by identifying the business of the ongoing CV Hikmah Shoe model and analyzing the external and internal scope to identify problems that occurred in the company. The descriptive method used to identify CV Hikmah Shoes Bogor using, Internal Factor Matrix (IFE) and External Evaluation Factor (EFE) used to analyze internal and external factors at CV Hikmah Shoesr. SWOT matrix selected to determine the strategy to be implemented and Quantitative Strategy Planning Matrix (QSPM) is used as a process to determine strategic priorities for the company. The results of the SWOT Matrix in this study produced six alternative strategies that were chosen as development strategies at CV Hikmah Shoes, Bogor. results The best strategy taken in developing the footwear business is to maximize promotion and marketing using social media or e-commerce and to continue with the improvement business.  

Sign in / Sign up

Export Citation Format

Share Document