scholarly journals ANALYSIS OF MARKETING STRATEGY FOR MOBILE VEGETABLE TRADERS IN SUKORAMBI DISTRICT JEMBER REGENCY

2021 ◽  
Vol 4 (1) ◽  
pp. 373-381
Author(s):  
Ahmad Sauqi
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Analysis Method ◽  
The People ◽  
Multistage Sampling ◽  
Internal Potential

In Sukorambi District, many of the people are engaged in the mobile vegetable trading business. The sampling technique uses a multistage sampling technique, the SWOT analysis method by determining the IFAS Matrix, EFAS. From the results of IFAS the strength and weakness factors have a total score of 2.95. Value> 2.5 indicates a strong internal potential. From this it can be judged that the internal potential of the mobile vegetable traders is strong. From the EFAS results, the opportunity and threat factors have a score of 3.59. Because the total score is close to 4.0, it means that this indicates that the mobile vegetable traders respond to the opportunities in an extraordinary way. SO strategy by maintaining the quality of the product being sold. ST strategy by providing the maximum possible service. WO strategy by starting the use of price tagging. WT strategy by improving the quality of packing. Keywords:Strategy;Marketing; Traders; Vegetable Around.

scholarly journals MARKETING SRATEGY AT MANGO DAY BY USING SWOT ANALYSIS METHOD

2021 ◽  
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Healthy Lifestyle ◽  
New Product ◽  
Analysis Method ◽  
Process Data ◽  
Alternative Strategies ◽  
Production Processes ◽  
Analysis Technique

Mango Day is small medium industry that echoes a healthy lifestyle as one of their visions with fruit strip as their product made from dried mangoes. The purpose of this research is to get the best marketing strategy for the Mango Day business. This research is a qualitative research with data collection techniques for instance, interviews, observations, and documentation with analytic descriptive results. The SWOT analysis technique is used to process data to obtain alternative strategies. There are four alternative strategies that can be used by companies as the company’s latest marketing strategy. SO strategy: maintaining product quality and creating new product variants, ST strategy: intensifying marketing on social media and other E-commerce is inserted with knowledge of products to be affordable to all groups and to expand the spread of products offline. WO Strategy: improve the quality of packaging and WT strategy: improve production processes to industrial scale

scholarly journals STRATEGI PEMASARAN MOTOR HONDA PADA PT. BINTANG MOTOR BENGKULU

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Andriyani Prawitasari ◽  
Englin Roziz
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
High Ability ◽  
Analysis Method ◽  
Factor Matrix ◽  
The Public

This study aims to determine the marketing strategy of PT. Bintang Motor Bengkulu. The analysis method was used SWOT analysis consist of Internal Strategy Factor Matrix (IFAS) and External Strategy Factor (EFAS).SWOT analysis results obtained from the strength value is 25.71 while the weakness is 13.26 so the internal quadrant factor is 25.71-13.26 = 12.45, it means the ability of PT. Bintang Motor Bengkulu in harnessing the strength and minimize the weaknesses that are in the internal company. Opportunities of the strategy is 19.30 and the threat of 12.52. So the external quadrant factor is 19.30 - 12.52 = 6.78 means the high ability of of PT. Bintang Motor Bengkulu in exploiting the opportunities and overcome the threats faced by the company in the sale. So that is in the first quadrant is an aggressive strategy by applying: 1) Maintaining the quality and quality of honda products and perform services that can believe and satisfy consumers. 2) Harness the power in marketing the product based on quality and quality through promotion, sponsorship and exhibition so that of PT. Bintang Motor Bengkuluare increasingly believed and known to the public.

scholarly journals Beach Development Strategy as Tourism Destination in Tabanan Bali

2019 ◽  
Vol 10 (01) ◽  
pp. 21219-21228
Author(s):  
Ni Luh Putu Suratini ◽  
I Ketut Arnawa ◽  
I Gusti Ngurah Alit Wiswasta
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Community Leaders ◽  
Analysis Method ◽  
Tourist Destination ◽  
Factor Matrix ◽  
Tourist Destinations ◽  
The Government ◽  
Suitable Potential

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values ​​of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.

scholarly journals VALUE CHAIN ANALYSIS OF TEFF IN EAST WOLLEGA, ETHIOPIA

2021 ◽  
Vol 59 (1) ◽  
Author(s):  
Temesgen Kabeta ◽  
Jema Haji ◽  
Rijalu Negash Abarago
Keyword(s):  
Value Chain ◽  
Sampling Technique ◽  
Value Chain Analysis ◽  
Secondary Sources ◽  
Governance Systems ◽  
Chain Analysis ◽  
Predicted Probability ◽  
Coefficient Of Concordance ◽  
Multistage Sampling

This study attempted to analyze the teff value chain in the Jimma Arjo District of East Wollega Zone, WesternEthiopia. The multistage sampling technique was employed to draw a sample of 123 teff producers, purposively selected 55 traders and 15 consumers. Both quantitative and qualitative data were collected from primary and secondary sources using pre-tested structured questionnaires and checklists. Descriptive statistics and Kendall’s coefficient of concordance were applied to analyze data. Results showed that the main teff value chain actors in the study area included input suppliers, producers, local collectors, wholesalers, retailers, andconsumers. In the district, there were no proper upgrading practices and governance systems in the teff value chain. The predicted probability that teff producers choose local collectors, wholesalers, retailers, and consumer outlets amounted to 45%, 69.9%, 20.4%, and 74.6%, respectively. Kendall’s coefficient of concordance (W) analysis showed that 68.5% and 46.2% of farmers agreed with each other on the ranking of constraints hindering teff production and marketing, respectively. Recommendations drawn from the study findings include the need to improve the input supply system and governance, eliminate issues found in the chain, train farmers, enhance the quality of market information, boost teff productivity and volume sales, strengthen the links between teff value chain actors, and improve support institutions.

scholarly journals Analisis SWOT Pengolahan Makanan Pada Katering di Kecamatan Simokerto Surabaya Tahun 2019

2020 ◽  
Vol 18 (2) ◽  
Author(s):  
Sharen Liestya Santosa ◽  
Narwati . ◽  
Ernita Sari
Keyword(s):  
Development Strategy ◽  
Food Processing ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Food Handlers ◽  
Evaluation Design ◽  
Research Activity ◽  
Routine Monitoring ◽  
Quality Of Food

        Jasaboga in producing food must pay attention to the quality of food to improve food quality need to process food that is in accordance with the requirements of food sanitation hygiene. So the purpose of this study is to assess the application of food processing to catering in Simokerto Subdistrict where the components of food processing such as food processing, food processing, food equipment, and food handlers are then analyzed using SWOT Analysis (Strength, Weakness, Opportunity, and Threats). The results of the SWOT analysis will produce a Food Processing Development Strategy for Catering.          This research is descriptive with research design using evaluation design with the aim of the results of this study used for improvement or improvement of activities / programs in catering. The location of the study was carried out in 3 catering in Surabaya Simokerto sub-district, using sampling techniques Total Sampling Technique. The research activity used an observation sheet to obtain data on the application of food processing at the catering district of Simokerto Surabaya.          Based on the results of the study, Food Processing catering in Simokerto Surabaya District in general is good and according to existing regulations such as Food Processing Places has a Good category of 78%, Food Processing has a Good category of 67%, Food Handlers have a Good category of 72% while Cookware has a sufficient category of 64% so that repairs need to be done. In improving catering food processing can be done by utilizing the strengths and opportunities that exist among them by conducting routine monitoring of the health center, counseling on food safety and food processing methods that are good and right, and for catering in Simokerto sub-district can implement the recommended development strategy to innovate on a variety of menus to increase consumer purchasing power, take advantage of technological advance as a media for promotion and register catering to health services to obtain Jasaboga sanitary hygiene certificates.Keywords: Food processing, SWOT Analysis and Food Processing development strategy

scholarly journals Assistancing and Recogning to the Students on English for Business in Bireuen, Aceh District

2021 ◽  
Vol 5 (1) ◽  
pp. 16-30
Author(s):  
Zuraini Misnawati
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Management ◽  
Good Service ◽  
The People ◽  
English Subject ◽  
At Home

Bireuen is one of the  district which make a village for Acheness cakes home industry production. A various cakes in Acheness have a quality.  English for business is one the English subject must be taken by the students. English for Business is the activities of making, buying and buying selling in good service and then exchanging them for the money, the activities can be completed at home. Some problems were faced by the people; such as is not good in packaging, is not interesting cointainer, and do not how to promote their product by using social media to increase their income and also improve their quality of the products in Bireuen district, Acheh province. The method of this study is help the people by giving the suggestion and providing packing product in interesting cointainer. Giving the deeply understanding to the students and also the people in developing the mindset of enterpreneurship, the facillitate in equipment, marketing strategy, and marketing management. The results of this program are improve the students in comprehending the English for business, a good packaging and interesting cointaners, increasing the income for the people through promote in media social.

The Effectiveness of Decentralisation on Community Development in Ghana, 1990–2012

2019 ◽  
Vol 6 (1) ◽  
pp. 77-104
Author(s):  
Mohammed Sulemana ◽  
Kingsford Gyasi Amakye
Keyword(s):  
Community Development ◽  
Rural Areas ◽  
Local Development ◽  
Secondary Data ◽  
Sampling Technique ◽  
Developmental Progress ◽  
The People ◽  
Central District ◽  
The Relationship

The concept of decentralisation has shaped development thinking in contemporary times in both developed and developing countries. Indeed, the demand for decentralisation is strong throughout the world because of its link to community development and improving the quality of life of mass of the people in the rural areas. Decentralisation is globally recognised as the way of ensuring community participation and local development. However, some authors argue that the purported benefits of decentralisation leading to community development are not as obvious as proponents of decentralisation suggest. In Africa, decentralisation is implemented in various forms by governments across the continent. Indeed, in West Africa, it is difficult to find a country that does not have decentralisation programme. In Ghana, decentralisation has been practiced since 1988 and the populace has come to embrace it as the best way of ensuring development and local participation in governance. Nevertheless, after nearly three decades of implementing decentralisation, which has generated rather elaborate structures and processes, Ghana still struggles to realise the expected developmental progress, or achieve the envisioned structural and procedural effectiveness. This paper explores the relationship between decentralisation and community development in Sekyere Central District. Again the paper seeks to find out the contributions decentralisation has brought to the communities in Sekyere Central District and finally investigate whether decentralisation is working as it should in the district. This paper was carried out using a mixed method approach. Purposive sampling technique was adopted to select all the assembly members in Sekyere Central District. Both primary and secondary data were collected from the relevant sources in an effort to meet the objectives of the study. The regression analysis of all the assembly members indicated that, the calculated value F is 28.25 at 5% alpha level of significant (0.000). It shows that there is significant relationship between decentralisation and community development.

scholarly journals Development Strategy of Coffee Shop Business in Office Area Jakarta, Indonesia

2021 ◽  
pp. 35-40
Author(s):  
Bernard Hasibuan
Keyword(s):  
Development Strategy ◽  
Urban Areas ◽  
Swot Analysis ◽  
Group Discussion ◽  
Data Retrieval ◽  
Market Penetration ◽  
Analysis Method ◽  
Coffee Shop ◽  
Coffee Shops

The coffee shop culinary services industry is now growing rapidly in urban areas such as Jakarta.  The purpose of this study is to determine the priority strategy for the development of the coffee shop business. The study was designed using Quantitative Strategic Planning Matrix (QSPM) method which is also supported by IE Matrix and SWOT Analysis method. The data retrieval used is Focus Group Discussion (FGD) involving customers, management, and staff as respondents. The results of this study, matrix IE shows that the company is in Quadrant II growing and developing which means J.CO Donuts &Coffee needs to focus on carrying out intensive strategies such as market penetration, market development, and product development. The result of QSPM is a strategy to improve the quality of human resources services, to correct the shortcomings of workers' skills. This strategy can be realized in the form of training or refreshment to take employees to more advanced coffee shops.

scholarly journals Analisis Strategi Pemasaran Objek Wisata Kebun Binatang Kasang Kulim Kecamatan Siak Hulu Kabupaten Kampar

2019 ◽  
Vol 30 (1) ◽  
pp. 37
Author(s):  
Ona Gustina Mardianti ◽  
Syahdanur Syahdanur ◽  
Susie Suryani
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Internal Variables ◽  
Tourist Attraction ◽  
Probability Sampling ◽  
External Variables ◽  
Collection Data

This study aims to determine the marketing strategy of the tourist attraction of the Kasang Kulim Zoo, the Siak Hulu sub-district, Kampar District. The population of this study was visitors who came to the Kasang Kulim Zoo, Siak Hulu Sub-District, Kampar District and from the company, with a number of respondents as many as 100. In this study sampling using non probability sampling and respondent sampling was done by accidental sampling technique. This research is qualitative research and uses interviews, questionnaires, and documentation as a method of data collection. Data were analyzed using SWOT analysis with identification of internal and external variables. Internal variables indicate that location is the main strength in the kasang kulim zoo in kampar district with 0.012 with values ​​and 4 based on rating. From the external variables, the results from EFAS show that the Kasang Kulim zoo has good opportunities. As a result of the opportunity, the Kasang Kulim zoo is in quadrant 1, which is a position where the company is considered to be in a favorable situation because of its opportunities and strength. In this case, the Company can take advantage of opportunities by maximizing strength.

scholarly journals Mengefektifkan Kegiatan Keagamaan Majelis Taklim di Panti Sosial Tresna Werdha Tribuana Tunggal Dewi Lingkungan Balongrawe Kelurahan Kedundung Kecamatan Magersari Kota Mojokerto

2018 ◽  
Vol 7 (2) ◽  
pp. 75
Author(s):  
Mustain Mustain
Keyword(s):  
Comparative Method ◽  
Secondary Data ◽  
Observation Data ◽  
Analysis Method ◽  
Religious Activities ◽  
Community Based ◽  
Religious Knowledge ◽  
The People ◽  
Content Analysis Method

The existence of majelis taklim felt increasingly important and expected to play a bigger role in addressing various problems arising in the community. However, in organizing and managing its activities, not a few problems and obstacles faced by majelis taklim. It is quite a lot of faced is the management aspects, organization, and administration are weak and less systematic review and quality of human resources (HR) is still limited. One of the root of the problem is the lack of a proselytizing missionary or ustadzah who is able to provide good, systematic and qualified congregations. The purpose of this study are: 1) Describe religious activities majelis taklim in Social House Tresna Werdha Tribuana Tunggal Dewi. 2) Describe the obstacles in the effectiveness of religious activities majelis taklim in Social House Tresna Werdha Tribuana Tunggal Dewi. This study is a research Community-based parcipatory research (CBPR) Researchers directly jumped to make changes, and see the changes that occur. The research data used is secondary data. Data collection techniques used are documentation and observation. Data analysis in this research is done during and after data collecting by using descriptive-critical-comparative method, and content analysis method. From the explanation described, it is concluded: 1) Religious Activity Program of Majelis Taklim made the residents of Social House Tresna Werdha Tribuana Tunggal Dewi Environment Balongrawe Kelurahan Kedundung Magersari Subdistrict Mojokerto City is enthusiastic in following and deepening the religious knowledge of Islam. 2) The obstacles encountered are locations that are less representative of the narrow musholla and temat wudlu which he only point. While the people who built a lot of wide enough practice practice or praying in congregation menajadi constrained

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