FOMSUMERISM : MENGEMBANGKAN PERILAKU CONFORMITY CONSUMPTION DENGAN MEMANFAATKAN FEAR OF MISSING OUT KONSUMEN

2021 ◽  
Vol 15 (2) ◽  
pp. 159-171
Author(s):  
Ignatius Hari Santoso ◽  
Suzy Widyasari ◽  
Euis Soliha
Keyword(s):  
Social Media ◽  
Multiple Regression ◽  
Response Rate ◽  
Sampling Technique ◽  
Consumption Behavior ◽  
Fear Of Missing Out ◽  
Purposive Sampling

This research is purposed to analyze the effect of FoMO to the conformity consumption behavior. Total samples used in this research is 150 respondents which comprised of 47 respondents with 5-7 times accessing social media and the rest of it more than 8 times accessing social media in a day. Using the convinience and purposive sampling technique, researcher gained 100%% response rate. All data are examined by multiple regression and provide significant effect of anxiety of isolation as the predictor of conformity consumption behavior.

PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

2020 ◽  
Vol 3 (1) ◽  
pp. 45-55
Author(s):  
Larassanti Eka Putri ◽  
K. Bagus Wardianto ◽  
Ghia Subagia
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Likert Scale ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Female Consumers ◽  
Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik.  Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal.   ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

KEPUTUSAN PEMBELIAN PRODUK SAPA KOPI MENGGUNAKAN E-COMMERCE PADA LAYANAN PESAN ANTAR BERBASIS OJEK ONLINE

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jati Prastyo ◽  
Bambang Mursito ◽  
Istiqomah Istiqomah
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Delivery Service ◽  
Motorcycle Taxi

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p

scholarly journals Pengaruh Karakteristik, Sikap, Dan Keterampilan Wirausahawan Rumah Makan Pempek Di Kota Palembang Terhadap Keberhasilan Usaha

2019 ◽  
Vol 17 (1) ◽  
pp. 92
Author(s):  
Andreas Sarjono ◽  
Maria Josephine Tyra
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Influencing Factors ◽  
Sampling Technique ◽  
T Test ◽  
Purposive Sampling ◽  
Successful Business

A study entitled �The Influence of Characteristics, Attitude and Skill of Pempek Entrepreneurs in Palembang toward Successful Business Achievement� is an entrepreneurship study related to the influencing factors of succesful business achievement of pempek entrepreneurs in Palembang. This purpose of this study is to find out whether or not the entrepreneurs� characteristics, attitude and skill factors affect the succesful business achievement. Sample was selected by using purposive sampling technique. The hypothesis was tested by using multiple regression analysis. The t-test of SPSS calculation implied that the significant value of characteristics was 0.709, attitude was 0.213 and entrepreneurship skill was 0.287 (less than 0.05). Therefore, the results of the study implied that there was no correlation between characteristics, attitude and entrepreneurship skill of pempek entrepreneurs in Palembang toward succesful business achievement.

scholarly journals PENGARUH PENERAPAN UNIT LAYANAN PENGADAAN (ULP) TERHADAP EFISIENSI DAN EFEKTIFITAS PENGADAAN BARANG/JASA PADA PEMERINTAH PROPINSI PAPUA

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Novijanti A. R. Temaluru ◽  
Meinarni Asnawi ◽  
Syaikhul Falah
Keyword(s):  
Key Words ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Team Work ◽  
Purposive Sampling ◽  
Empirical Results ◽  
Efficiency And Effectiveness ◽  
Research Population ◽  
Data Collections

The objective of this research was to assess and analyse the effect of duties and responsibilities to efficiency and effectiveness of budgets in Procurement Service Units (PSU). The number of research population in this study was 161 participants of whom were the employees of the formed Team Work. A purposive sampling technique was employed to determine that the 50 respondents selected. Data collections were conducted through direct survey. To test research hypotheses, a multiple regression was applied to find empirical results. The results showed that in partial the PSU positively associated with efficiency and effectiveness of budgets in Papua province. This inferred that the first hypothesis was supported. Furthermore, the responsibilities of PSU significantly associated with the level of efficiency and effectiveness of budgets in Papua province. Hence, the second hypothesis was supported. This study was also revealed that duties and responsibilities simultaneously associated with the level of efficiency and effectiveness of budgets in Papua province. Key words: Duties, Responsibilities, Efficiency and Effectiveness of Budgets

scholarly journals Peran kesepian dan fear of missing out terhadap kecanduan media sosial: Analisis regresi pada mahasiswa

2020 ◽  
Vol 9 (2) ◽  
pp. 286-301
Author(s):  
Firda Nur Zanah ◽  
Wahyu Rahardjo
Keyword(s):  
College Students ◽  
Social Media ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Quantitative Study ◽  
Fear Of Missing Out ◽  
Purposive Sampling ◽  
Social Media Addiction ◽  
Reliability Score ◽  
The Subject

AbstractAddiction to social media is an issue that many people, especially college students, experienced today and it is facilitated by technological advancements. There are several things that can predict social media addiction, which is loneliness and fear of missing out. The purpose of this study was to determine the effect of loneliness and fear of missing out simultaneously on social media addiction among college students. This research was a quantitative study using the loneliness scale by Gierveld and Tilburg with a reliability score of 0,83, fear of missing out scale by Przybylski et al., with a reliability score of 0,79 and social media addiction scale by Al-Menayes with a reliability score of 0,77. The subject in this study was selected using purposive sampling with a total of 166 college students who were actively using social media. The hypothesis was analyzed using multiple regression analysis. The result of this study showed that social media addiction among college students was significantly affected by loneliness and fear of missing out. Negative antecedents such as loneliness and fear of missing out can influence students to get involved in something that is also negative, which is social media addiction.Keywords: Fear of missing out (fomo); College students; Loneliness; Social media addiction. AbstrakKecanduan media sosial merupakan masalah yang saat ini dialami oleh banyak orang, khususnya mahasiswa, dan difasilitasi oleh kemajuan teknologi. Terdapat beberapa hal yang dapat mendorong terjadinya kecanduan media sosial, salah satunya adalah kesepian dan fear of missing out. Tujuan dari penelitian ini adalah untuk menentukan pengaruh kesepian dan fear of missing out secara simultan terhadap kecanduan media sosial di kalangan mahasiswa. Penelitian ini adalah penelitian kuantitatif menggunakan skala kesepian dari Gierveld dan Tilburg dengan reliabilitas sebesar 0,83, skala fear of missing out dari Przybylski dkk., dengan reliabilitas sebesar 0,79 dan skala kecanduan media sosial dari Al-Menayes dengan reliabilitas sebesar 0,77. Subjek dalam penelitian ini dipilih menggunakan teknik purposive sampling dengan jumlah sebanyak 166 orang mahasiswa yang aktif menggunakan media sosial. Hipotesis dianalisis menggunakan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa kecanduan media sosial di kalangan mahasiswa dipengaruhi oleh kesepian dan fear of missing out. Anteseden yang bersifat negatif seperti kesepian dan fear of missing out dapat mempengaruhi individu untuk terlibat dalam hal yang juga bersifat negatif yaitu kecanduan media sosial.Kata kunci: Fear of missing out (FoMO); Kecanduan media sosial; Kesepian; Mahasiswa.

scholarly journals Social Media Advertising and Consumer Perception on Purchase Intention

2020 ◽  
Vol 76 ◽  
pp. 01055
Author(s):  
Widjojo Suprapto ◽  
Ken Hartono ◽  
Hakim Bendjeroua
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Building Material ◽  
Purchase Intention ◽  
Industrial Revolution ◽  
Sampling Technique ◽  
Consumer Perception ◽  
Quantitative Approach ◽  
Customer Perception ◽  
Purposive Sampling

In the era of Industrial Revolution 4.0, many companies are using social medias as one of their promotional tools, especially Instagram. The aim of this research is to investigate the influence of Instagram advertising and consumer perception on purchase intention in local building material stores. As this research is using a quantitative approach, the data are collected using questionnaires. The population of this research is the customers who have done several purchases and have followed the stores’ Instagram accounts. Out of the whole population, a number 100 respondents are selected through a purposive sampling technique. The collected data are processed using a SmartPLS program, with the results of no significant influence between Instagram advertising and purchase intention. However, the Instagram advertising has a significant influence on purchase intention through customer perception as the Instagram advertising has a significant influence on customer perception. Therefore, customer perception acts as the intervening variable in this research.

scholarly journals HUBUNGAN ANTARA KESEPIAN DENGAN SELFIE-LIKING PADA MAHASISWA

2017 ◽  
Vol 16 (2) ◽  
pp. 122
Author(s):  
Evina Krisnawati ◽  
Christiana Hari Soetjiningsih
Keyword(s):  
College Students ◽  
Social Media ◽  
Significant Relationship ◽  
Quantitative Methods ◽  
Positive Relationship ◽  
Sampling Technique ◽  
Spearman Correlation ◽  
Purposive Sampling ◽  
Spearman Correlation Test ◽  
The Relationship

This study aims to examine the relationship between loneliness and selfie-liking. The hypothesis of this research is that there is a positive relationship between loneliness and selfie-liking among college students. This research used correlational quantitative methods. Participants in this research was 64 students, which was taken by purposive sampling technique, with inclusive criteria: like to do selfie and in the last month post the selfie photos to social media as much as 4-6 times. Data were collected using the Loneliness Scale from UCLA Version 3 and selfie-liking measured by Selfie-Liking Scale.  The correlation was analyzed using the Spearman Correlation Test with SPSS 23 for Windows. The results showed there was a positive and significant relationship between loneliness and self-liking (r=.297; p=.009) which means the higher loneliness, the higher selfie-liking.

scholarly journals KESADARAN MEREK MENINGKAT KARENA PERIKLANAN DAN HUBUNGAN MASYARAKAT (Studi Pada Konsumen Maskapai Penerbangan Citilink)

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Agung Rachmadi S
Keyword(s):  
Public Relations ◽  
Multiple Regression ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Study Researcher

In this study, researcher aims to discuss about advertising and public relations as tools to create brand awareness on Citilink Airlines. This study was a quantitative research appertaining descriptive research. Sampling technique in this study was nonprobability sampling with purposive sampling method with 100 respondents who stay in Malang Raya and respondents must be more than 17 years old and stay in Malang for long periode of time or just for awhile and know Citilink Airlines. Analyze tool of data which used was multiple regression analyze. The results of this study is advertising and public relations have significant effect on brand awareness as parsial

scholarly journals The Effects of Trust on Parasocial Interaction of Malaysian Facebook (FB) Travel Community

2021 ◽  
pp. 76-90
Author(s):  
Samshul Amry Abdul Latif ◽  
Nadiatul Husna Abdul Aziz
Keyword(s):  
Social Media ◽  
Multiple Regression ◽  
Online Survey ◽  
Three Dimensions ◽  
Parasocial Interaction ◽  
Community Group ◽  
Purposive Sampling ◽  
Social Media Platforms ◽  
Survey Approach ◽  
Sampling Approach

This chapter investigates the effects of trust dimension (competence, benevolence, and honesty) on parasocial interaction (PSI) of a Malaysian travel community through the usage of social media platforms. This study utilized a non-probability purposive sampling approach targeting Malaysians who use FB to interact and share their travel activities using self-administered online survey approach. Based on 142 respondents, the data were analyzed using multiple regression. The findings suggest that all three dimensions under trust are significant in predicting PSI among Malaysian FB travel community. The limitation of the study is that the majority of the samples were females and limited to only one FB community group.

scholarly journals Entrepreneurial Marketing dan Trust Terhadap Marketing Performance

2020 ◽  
Vol 17 (4) ◽  
pp. 531-547
Author(s):  
Aditya Liliyan
Keyword(s):  
Data Analysis ◽  
Multiple Regression ◽  
Conceptual Models ◽  
Sampling Technique ◽  
Regression Modeling ◽  
Purposive Sampling ◽  
Entrepreneurial Marketing ◽  
Marketing Performance ◽  
Central Java ◽  
Multiple Regression Modeling

The purpose of this research is to determine the level of entrepreneurial marketing and trust carried out by SMEs and to contribute to literature and conceptual models on the effect of entrepreneurial marketing and trust on marketing performance. The sample in this study were SMEs in the handicraft sector in Rembang, Central Java. The number of samples studied was 200 samples. The sampling technique used purposive sampling. The sample criteria are SMEs that have been running a business for at least 3 (three) years. This is because in measuring the dimensions of marketing performance there are several indicators of the level of achievement of marketing performance each year, at least for a minimum of 3 years it can be seen the marketing performance of these SMEs. Data analysis using multiple regression modeling. The results show that entrepreneurial marketing has a significant effect on marketing performance, trust has a significant effect on marketing performance, entrepreneurial marketing and trust simultaneously have a significant effect on marketing performance.

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