scholarly journals Persepsi konsumen dan faktor-faktor yang mempengaruhi keputusan pembelian beras premium

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Mas’ud Mahendra ◽  
Wenny Mamilianti
Keyword(s):  
Consumer Behavior ◽  
Consumer Perception ◽  
Standard Of Living ◽  
Purchasing Decisions ◽  
Great Opportunity ◽  
Rice Consumption ◽  
Household Members ◽  
Convenience Sampling ◽  
The City ◽  
Better Than

Increasing rice consumption in Indonesia provides a great opportunity in the rice business. Rice's business development is marked by the emergence of rice producers with various brands and qualities. Improving the standard of living of the Indonesian people also affects consumer behavior in choosing rice to be consumed. This change in consumer behavior is responded by rice producers by producing super quality rice or often called premium rice. The rise of premium rice sales now needs a study of consumer behavior towards premium rice purchasing decisions. This study aims to analyze consumers' perceptions of premium rice and analyze the factors that influence consumer behavior in purchasing premium rice. The study's location was determined intentionally in the city of Pasuruan, and respondents were 100 rice consumers through convenience sampling. The method of data analysis uses tabulation description analysis and regression Logit models. The results showed consumers' perceptions of premium rice by 47% the price of premium rice is higher, 53% the color is perfect, 56% expressed better dexterity, 51% better aroma, 47% endurance as well as other rice, 78% uniformity of grain better, and 49% stated that cleanliness was the same as other rice. Consumer perception of the belief in premium rice that 47% of consumers stated that premium rice is better than medium rice. The factors that significantly influence the purchase of premium rice are education, income, and the number of household members.

MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 20-27
Author(s):  
Denok Wahyudi Setyo Rahayu
Keyword(s):  
Consumer Behavior ◽  
Driving Force ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Cosmetic Product ◽  
The City

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar. 

scholarly journals Membandingkan Persepsi Konsumen Berdasarkan Lingkungan Pekerjaan

2017 ◽  
Author(s):  
Roni Andespa
Keyword(s):  
Drinking Water ◽  
Sampling Method ◽  
Sampling Technique ◽  
Consumer Perception ◽  
Limited Time ◽  
Product Packaging ◽  
Convenience Sampling ◽  
The Right ◽  
The City ◽  
Variable Quality

The research objective was to determine differences in the perception of consumers based on the type of work on quality, price and product packaging drinking water refill. The population is all refill drinking water consumers in the city of Pekanbaru, Riau. Where the sample in the study is that there are as many as 300 customers. The sampling technique used was non probability sampling method with Convenience sampling, considering where the population is large enough, then any consumer who is easy to find, and it was able to be sampled, then it has the right to be a respondent. This is done to diagnose the situation quickly and is simple and easy, because of the limited time in the fieldwork. Environmental dis¬tinguished work on 1. Groups of civil servants and private sector employees. 2. Groups of self-employed, housewives and others. The results showed that there were significant differences between the consumer perception based on the type of work on the variable quality, price and product packaging drinking water refill.

scholarly journals Neuromarketing: Deep Motivations of the Consumer in Premium Range Cars in the City of Riobamba

2021 ◽  
Author(s):  
E. Cuzquillo Cusquillo ◽  
E. Yansapanta Carrillo ◽  
J. Montufar Guevara ◽  
J. Sánchez Lunavictoria
Keyword(s):  
Economic Development ◽  
Consumer Behavior ◽  
Experimental Design ◽  
Eye Tracking ◽  
Psychological Aspects ◽  
Purchasing Decisions ◽  
Qualitative And Quantitative ◽  
Palabras Clave ◽  
Quasi Experimental ◽  
The City

In a society where information and knowledge have become essential cornerstones of economic development, it is important that companies allocate the necessary resources to evaluate studies based on consumer behavior and the psychological aspects that influence purchasing decisions. For this reason, this research aimed to understand the motivations of consumers, and the symbolic emotional relationship between the consumer and the brand and model of Premium Range cars in the city of Riobamba. With the advancement of marketing and its link with the study of neuroscience, efficient tools have been developed that allow us to better understand the reasons why people acquire a vehicle. This research had a quasi-experimental design and employed qualitative and quantitative approaches through using biometric equipment including eye tracking. It was determined that there were conscious and unconscious factors that influenced consumers when deciding between makes and models in acquiring a Premium Range vehicle. Personality was key in defining the brand preferred and the model chosen. Keywords: neoroscience, neuromarketing, consumer behavior, insights, eye tracking. Resumen En una sociedad en donde la información y el conocimiento se han convertido en vértices esenciales para el desarrollo económico, resulta importante que las empresas realicen o asignen los recursos necesarios para efectuar estudios en base al comportamiento del consumidor, así como, los aspectos psicológicos que influyen en su decisión de compra. Por eso, esta investigación tiene como objetivo conocer el análisis de las motivaciones profundas y verdaderas, y la relación simbólica emocional entre el cliente o consumidor con la marca y el modelo de automóviles de Gama Premium en la ciudad de Riobamba. Es claro que, con el avance del marketing y su vinculación con el estudio de la neurociencia, se han desarrollado herramientas eficientes que permiten conocer de mejor manera las razones del por qué y para qué las personas adquieren un vehículo. Por tanto, esta investigación tiene un diseño cuasi experimental, por la utilización de un equipo biométrico como lo es el eye tracking, el cual es eficiente para este tipo de investigaciones que permite establecer un enfoque de investigación cualitativo y cuantitativo con un nivel exploratorio y descriptivo. En este caso, la utilidad de la investigación radica en que existen factores motivacionales conscientes e inconscientes que influyen en el momento de adquirir un vehículo de la Gama Premium en la ciudad de Riobamba, siendo estos la marca y el modelo, los mismos que vinculan un efecto de ostentación en las personas, donde se define que la marca que prefieres y el modelo que eliges define una personalidad, brindando a la empresa una idea creativa de marketing. Palabras clave: neurociencia, neuromarketing, comportamiento del consumidor, motivaciones profundas, eye tracking.

scholarly journals MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 20-27
Author(s):  
Denok Wahyudi Setyo Rahayu
Keyword(s):  
Consumer Behavior ◽  
Driving Force ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Cosmetic Product ◽  
The City

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar.

CONSUMER BEHAVIOR OF HOUSEHOLDS IN THE FOOD MARKET OF UKRAINE

2020 ◽  
Author(s):  
Iryna Horodniak ◽  
◽  
Anastasiia Terendii ◽  
Keyword(s):  
Consumer Behavior ◽  
Food Products ◽  
Economic Conditions ◽  
Retail Market ◽  
Self Assessment ◽  
Goods And Services ◽  
Price Increases ◽  
Food Market ◽  
Household Members ◽  
The City

The article outlines the features of the essence of the household as a complex socio-economic phenomenon. The importance of studying the peculiarities of the formation of consumer behavior of households in the food market of Ukraine in modern socio-economic conditions is outlined. Studies of consumer behavior of households in the food market provide information on the patterns of manifestation, formation, development and satisfaction of aggregate individual needs in food, exchange and consumption of food to meet the needs of both individuals and society as a whole. An important component of the functioning of the household is the sphere of consumption, its consumer behavior. The main approaches to the interpretation of the essence and features of consumer behavior of households are analyzed: microeconomic, psychological, sociological and marketing approaches. The factors of formation of consumer behavior in the retail market of food products are considered. The analysis of the results of the study of consumer behavior of households in the food market on the example of the city of Lviv is carried out. The main types of consumer behavior of households are analyzed using scales “conservatism – innovation” and “thrift – demonstration” in the process of buying goods and services and their consumption. Based on self-assessment, almost half of respondents said that their households are characterized by a conservative type of consumer behavior. The degree of influence of the price on the purchase of food products depending on the type of consumer behavior of the household is analyzed. The influence of price on choice when buying food and eating outside the home by households is considered. The share of households that is ready to abandon the consumption of these groups of goods when the price increases is determined. The places where households buy food are outlined. It has been found that when buying food, a certain proportion of households check for the absence of harmful ingredients. When buying food, a quarter of the surveyed households always prefer special offers and promotional goods. Interviewed household members noted that food advertising is the most common.

scholarly journals FACTORS AFFECTING CONSUMER BEHAVIOR IN BUYING DECISION OF SUZUKI ERTIGA CAR IN CILEGON CITY, BANTEN

2021 ◽  
Vol 2 (4) ◽  
pp. 656-669
Author(s):  
Yuwan Ditra Krahara ◽  
Alugoro Mulyowahyudi
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Factors Affecting ◽  
The City ◽  
Analyze Data

This study aims to analyze the factors that influence consumer behavior in the decision to purchase a Suzuki Ertiga car in Cilegon City Banten. The population in this study were customers in the city of Cilegon who bought a Suzuki Ertiga with 200 participants. Methods of data analysis using the Structural Equation Model-Partial Least Squares (SEM-PLS). The software that is used to process and analyze data obtained from this study is the Smart PLS version 3.3.2. The results of the study found that Product Quality, brand awareness and promotion had a positive and significant effect on purchasing decisions.

ANALISIS PENGARUH CELEBRITY ENDORSER DAN PRODUCT QUALITY TERHADAP BUYING DECISION SERTA DAMPAKNYA PADA SATISFACTION (Survei Pada Konsumen Produk Kosmetik Rossa Beauty Di Kota Pontianak)

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
ANGELINA CAROLIN B2042152001
Keyword(s):  
New Jersey ◽  
Consumer Behavior ◽  
Product Quality ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purchasing Decisions ◽  
Celebrity Endorser

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Celebrity Endorser dan Product Quality terhadap Buying Decision serta dampaknya pada Satisfaction (survei pada konsumen produk Rossa Beauty di Kota Pontianak). Jenis penelitian ini adalah penelitian kausalitas deskriptif. Sampel penelitian ini adalah responden yang pernah membeli dan menggunakan produk kosmetik merek Rossa Beauty selama 6 bulan terakhir sebanyak 100 orang yang diperoleh dengan purposive sampling. Analisis data dilakukan menggunakan analisis jalur (path analysis) dengan bantuan SPSS 22.0.Hasil penelitian memperlihatkan bahwa (1) Celebrity Endorser berpengaruh positif dan signifikan terhadap Buying Decision (2) Product Quality berpengaruh positif dan signifikan terhadap Buying Decision (3) Buying DecisionBerpengaruh positif signifikan terhadap Satisfaction (4) Celebrity Endorser berpengaruh positif signifikan terhadap Satisfaction (5) Product Quality berpengaruh positif signifikan terhadap Satisfaction. Kata Kunci: Celebrity Endorser, Product Quality, Buying Decision, Satisfaction DAFTAR PUSTAKAAmbadar, et al. 2007. Mengelola Merek. Jakarta: Yayasan Bina Karsi MandiriAsma, Saleem dkk. 2015. Product Perceived Quality and Purchase Intention with         Consumer Satisfaction. Global Journal of Management and Business Research: E Marketing Vol 15Baruna Hadi Brata dkk. 2017. The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta.Saudi Journal of Business and Management StudiesDajan, Anto. 1986. Pengantar Metode Statistik. Jakarta: LP3SDurianto, dkk. 2004. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka UtamaEndang, Sulistya. 2012. Pengaruh Agnes Monica Sebagai Celebrity Endorser Terhadap Pembentukan Brand Image Honda Vario. Jurnal Bisnis dan Manajemen Vol.6Elfarisi Al. 2016. Pengaruh Celebrity Endorser (HiVi) Terhadap Proses Proses Keputusan Pembelian Sepatu Kulit Amble Footwear (Survei Kepada Para Pengguna Sepatu Amble Footwear di Sosial Media TwitterEvelina dkk. 2012. Pengaruh Citra Merek, Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Kartu Perdana Telkomflexi. Jurnal Ilmu Administrasi Bisnis Volume 2 Nomor 1 Tahun 2013Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas DiponegoroGriffin, Jill. 2003.Customer Loyalty: Menumbuhkan Dan Mempertahankan Pelanggan. Jakarta: Penerbit ErlanggaHadi, Prasetyo dan Sumarto. 2010. Pentingnya Brand Loyalty Terhadap Minat Beli Ulang. Jurnal Riset Ekonomi dan Bisnis Vol.10 No.1Hendra Riki Wijaya dan Sri Rahayu. 2018. The Effect of Trust and Brand Image to Repurchase Intention in Online ShoppingHestayani, Andriana Dwi dan Astuti. 2017. Analisis Pengaruh Celebrity Endosser, Daya Tarik Iklan, Kualitas Produk terhadap Kepurusan Pembelian dengan Brand Image sebagai Variabel Intervening.Kotler, Philip dan Keller. 2007. Manajemen Pemasaran, Jilid I, Edisi Kedua belas. Jakarta: PT. IndeksKotler, Philip and Kevin Lane Keller, 2012. Manajemen Pemasaran, Edisi 13 Jilid 1 dan 2, Alih Bahasa: Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi 12. Jilid 1. Alih Bahasa : Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong, Gary. 2014. Principles of Marketing, 12th Edition, Jilid 1 Terjemahan Bob Sabran Jakarta: ErlanggaKotler, Philip and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition, Pearson         Education, IncLutiary Eka Ratri. 2007. Hubungan Antara Citra Merek (Brand Image) operator Seluler Dengan Loyalitas Merek (Brand Loyalty) Pada Mahasiswa Pengguna Telepon Seluler Di Fakultas Ekonomi Reguler Universitas Diponegoro SemarangMade Sintha Ayu Saraswati Sujana. 2017. Peran Brand Image Memediasi Hubungan Celebrity Endorser Dengan Purchase Intention. Forum Keuangan Dan Bisnis Indonesia (FKBI)Mahestu Noviandra. 2006. Analisis Pengaruh Model Iklan Terhadap Perilaku Pembelian Remaja, Kasus Pada Bintang Akademi Fantasi IndosiarNababan, Marya Desyeni. 2008. Pengaruh Selebriti Pendukung (Celebrity Endorser) terhada Minat Pembelian Indomie (Studi Kasus pada Fakultas Ekonomi Universitas Methodist Indonesia)Pakpahan, Erick Simon Bolivar. 2017. Pengaruh Kredibilitas Celebrity Endorseer terhadap Keputusan Pembelian dan Kepuasan Konsumen YOU-C 1000 Vitamin C di Kota PekanbaruParengkuan, dkk. 2014. Analisis Pengaruh Brand Image dan Celebrity Endorsment terhadap Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi           Pemasaran. Terjemahan. Jakarta: Erlangga Keputusan Pembelian Produk Shampo Head and Shoulders. Jurnal EMBA Vol.2 No.3Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi Pemasaran. Terjemahan. Jakarta: ErlanggaRamadhan dan Santosa. 2017. Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek terhadap Minat Beli Ulang pada sepatu Nike Running di Semarang melalui Kepuasan Pelanggan Sebagai Variabel Intervening. Diponegoro Hournal of Management. Volume 6, Nomor 1, Tahun 2017Royan, Frans. M. 2004. Marketing Selebritis, Selebritis dalam Iklan dan Strategi Selebritis Memasarkan Diri Sendiri. Jakarta: Elek Media Komputindo kelompok GramediaSantoso, Singgih. 2014. Panduan Lengkap SPSS Versi 20. Jakarta: PT. Elek Media KomputindoSchiffman and Lazar Kanuk. 2000. Costumer Behavior: Internasional Edition. New Jersey: Prentice HallSchiffman, Leon G. and Leslie Lazar Kanuk.2007. Customer Behavior, edisi ke 7. New Jersey: Prentice-hall,1ncSaputra, Setiawan Tri dkk. 2017. Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Konsumen Pengguna Iphone (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang)Setiadi, Nugroho J. 2003. Perilaku Konsumen. Jakarta: KencanaShimp, Terence. 2003. Periklanan Promosi Aspek Aspek Tambahan Komunikasi Terpadu. Jakarta: ErlanggaSugiyono.  2017.  Metode  Penelitian  Kuantitatif,  Kualitatif,  dan  R&D.  Bandung: AlfabetaSujarweni, V Wiratna. 2014. SPSS untuk Penelitian. Yogyakarta: Pustaka Baru Press.Sulis, Riptiono. 2013. Pengaruh Lifestyle, Brand Awareness dan Product Quality terhadap Repurchase Intention Minuman Saribuah Buavita dengan Purchasing Decisions sebagai Variabel Intervening di Kecamatan Kebumen. Jurnal Fokus Bisnis Vol.12 No.1Sumarwan, Ujang.2010. Perilak  Konsumen: Teori dan Penerapannya Dalam Pemasarannya. Jakarta: Ghalia IndonesiaSumarwan, Ujang. 2004. Perilaku Konsumen. Jakarta: PT Ghalia IndonesiaSuryani, Tatik. 2008. Perilaku Konsumen Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha IlmuTjiptono, Fandi. 2008. Strategi Pemasaran. Yogyakarta: Andi

Study on the Buying Motives and Prospects for Small Car Users in Hosur City

2016 ◽  
Vol 3 (9) ◽  
pp. 75
Author(s):  
Priya N ◽  
A Ravi
Keyword(s):  
Reference Group ◽  
Fuel Efficiency ◽  
Marketing Strategies ◽  
Primary Data ◽  
Buying Behavior ◽  
Consumer Orientation ◽  
One Step ◽  
Convenience Sampling ◽  
And Behavior ◽  
The City

Liberalization in 1991. The availability of many alternatives within the city provides an opportunity to the consumers to make a rational decision after considering all the options. Today is an era which is characterized by a consumer’s market where the manufacturers and marketers not only take into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving. Consumer delight. Consumers look for those differentiating parameters, which may help them to make the best decision and can be proved as value to money proposition for them. It makes more important to analyze the consumer perceptions and behavior of the passenger car owners which will give the feedback pertaining to designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter and effect of the reference group that influences the consumer buying behavior of car owners within the city of Hosur.The primary data was collected from 191 respondents, located Hosur in using convenience sampling .The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and importance of reference group.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

Studies in the Social and Economic History of Ostia

1938 ◽  
Vol 14 ◽  
pp. 152-162 ◽  
Author(s):  
Frederick H. Wilson
Keyword(s):  
Economic History ◽  
Capital City ◽  
Standard Of Living ◽  
Three Generations ◽  
The Social ◽  
History Of ◽  
The City ◽  
Made In

The first of these Studies was concerned chiefly with the history of Ostia during the period when the city was still growing and its prosperity increasing. Even so, during the period already considered, the prosperity of Ostia, though real, was to this extent artificial, in that it depended upon factors over which the citizens themselves had no control. Ostia was the port of Rome, and nothing else, and in consequence any lowering of the standard of living in, or reduction of imports into the capital city must have had immediate and marked repercussions upon her prosperity. She even lacked to a great extent those reserves of wealth which in other cities might be drawn upon to tide over bad times. The typical citizen of Ostia came to the city in the hope of making his fortune there; but when he had made it, he usually preferred to retire to some more pleasant town, such as Tibur, Tusculum, Velitrae, or Rome itself, where he could enjoy his leisure. Few families seem to have remained in the city for more than two, or, at the most, three generations. Whilst therefore fortunes were made in Ostia, wealth was not accumulated there.

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