scholarly journals ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMILIH RUMAH (Studi Kasus di PT. Gading Anugerah Abadi di Malang)

2017 ◽  
Vol 11 (2) ◽  
pp. 231
Author(s):  
Linda Ayu Susianti ◽  
Nunung Nurastuti Utami
Keyword(s):  
Regression Analysis ◽  
Distribution Channels ◽  
Mechanical Analysis ◽  
Marketing Mix ◽  
T Test ◽  
Research Approach ◽  
Test Results ◽  
Product Price ◽  
Price Distribution ◽  
Dominant Influence

This study aimed to analyze the influence of marketing mix variables the decision to choose a house. This type of research is explanatory research, the research approach used is quantitative. The sample in this study as many as 52 people. Mechanical analysis using multiple regression analysis, F test and t test. Based on the results of the analysis show that the marketing mix consisting of product, price, distribution channels, and simultaneous promotion significantly influence the decision to choose a house. Based on t test results showed that the product, price, distribution channels, and promotional partially significant effect on the decision to choose a house. Variable products the dominant influence on the decision to choose a house.

scholarly journals JAJANAN DI MATA MAHASISWA PADA APLIKASI GOFOOD STUDI KASUS: MAHASISWA STIEPAR API YOGYAKARTA

2021 ◽  
Vol 4 (2) ◽  
pp. 100-118
Author(s):  
Nuviah Herawati ◽  
Koes Harijadi ◽  
Yulianto Pudjiwinarno
Keyword(s):  
Regression Analysis ◽  
Quantitative Methods ◽  
Marketing Mix ◽  
T Test ◽  
Research Approach ◽  
Measuring Instrument ◽  
Purchasing Decisions ◽  
Product Price ◽  
Price Distribution ◽  
Research Period

This study aims to find out what factors encourage consumers to make purchasing decisions culinary products offered through the GoFood application. The research approach uses variables and dimensions of the marketing mix. The marketing mix studied are product, price, distribution and promotion. The study used quantitative methods with regression analysis. Respondents are students of the STIE Tourism API Yogyakarta campus in a certain research period for one month. The measuring instrument used is a questionnaire with the use of a Likert scale. Using the t test, it can be concluded that products and promotions have a significant effect on purchasing decisions through the GoFood application. While price and distribution have no significant effect on purchasing decisions, and with the F-test it is concluded that product, price, distribution, and promotion together have a significant effect on purchasing decisions through the GoFood application.

scholarly journals Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District

2020 ◽  
Vol 1 (5) ◽  
pp. 329-340
Author(s):  
Ida Ayu Komang Juniansih ◽  
Komang Feby Kristiawan ◽  
Tettie Setiyarti ◽  
Ida Bagus Radendra Suastama
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect ◽  
Dominant Influence

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is  multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.

scholarly journals Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Nur Achmad Rofi’i ◽  
Didin Fatihudin ◽  
Mochamad Mochklas
Keyword(s):  
Hypothesis Testing ◽  
Fast Food ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Dominant Influence

ABSTRACT  DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords                   : Marketing Mix, Increased SalesCorrespondence to       : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci                  : Bauran Pemasaran, Peningkatan PenjualanKorespondensi             :  [email protected]

scholarly journals ANALISIS PENGARUH MARKETING MIX TERHADAP PERSEPSI KONSUMEN PLATINUM CERAMICS INDUSTRY Ltd SURABAYA.

2010 ◽  
Vol 6 (3) ◽  
Author(s):  
Abdul Halik
Keyword(s):  
Sampling Method ◽  
Positive Influence ◽  
Marketing Mix ◽  
Consumer Perception ◽  
Product Price ◽  
Price Distribution ◽  
Marketing Mix Strategy ◽  
Data Collections ◽  
Ceramics Industry ◽  
Dominant Influence

The ceramic floors are the products which are used for house floors and have an art touching. The ceramic mosaics are prepared by the company, for public to fulfill the housing needs. So one consumer with the other consumer has different perception of the product, price, distribution and promotion. For that reason we need to know the influence of marketing mix to the consumer perception for the good and bad of Platinum Ceramics Industry Ltd, so we will know how the influence of marketing mix to the consumer perception of Platinum Ceramics Industry Ltd. The understandingof this problem is important for the marketer, as a basic making of effective marketing strategic. The that reason this research is for knowing the marketing mix influence to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd, and the most dominant variable.According to the consumer  behaviour theory which consist of buyer characteritic which must be paid attention by the marketer, so there is a possibility of marketing mix influence to the consumer perception. Baside that, there is marketing mix variable which has the most dominant influence to the consumer perception.This research is done to the mosaic ceramic consumers with the brand Platimun which has needs and wants with the research object target in Surabaya. The amount of respondens which are used for samples are 100 people, the sampling method which is used is the convenience method, the samples are the ones which are easily met and in coincidence surveying at the mosaic ceramic. The data collections are done by iterviewing and spreading the questionairs. The results of the research are : (1) There is an influence of partial marketing mix variable to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd Surabaya. (2) There is an influence of marketing mix variable together to the consumer perception about the good and bad Platinum Ceramics Industry Ltd Surabaya. (3) The price variable is the most dominant influence. The conclusion which is got is the marketing mix has positive influence to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd Surabaya.The marketing mix analization like above can give the implication to the marketing strategy, especially for making aand deciding the marketing mix strategy of Platinum Ceramics Industry Ltd Surabaya.Key word :  The influence of marketing mix to the consumer perception for the good and bad.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN BELI MINUMAN BERKARBONASI BIG COLA

2013 ◽  
Vol 8 (1) ◽  
pp. 61
Author(s):  
Singgih Santoso ◽  
Hardo Caesar Mual
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Price Distribution ◽  
Five Factors ◽  
Variable Influence

The purposes of this study is to test the effect of marketing mix variables (product, price, distribution, and promotion) to Big Cola purchase decision as the dependent variable. Using survey as a data collection method, a questionnaire was distributed to 125 respondents using purposive random sampling method. Data analysis tools are factor analysis and multiple regression analysis. From factor analysis, there is found five factors that influence Big Cola purchasing decisions, while from multiple linear regression analysis obtained result that from four marketing mix variables only distribution variable influence Big Cola purchasing decision. Keywords: marketing mix, factor analysis

scholarly journals Bauran Pemasaran Dan Pengaruh Perilaku Konsumen Dalam Membeli Produk AICE Di UD. Stan Jaya Kelurahan Paupire Kecamatan Ende Tengah Kabupaten Ende

2019 ◽  
Vol 4 (2) ◽  
pp. 75-80
Author(s):  
Yenny Kila ◽  
Yosef Moan Banda
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Marketing Mix ◽  
Research Approach ◽  
Product Price ◽  
Descriptive Data ◽  
Research Findings ◽  
Quantitative Descriptive ◽  
Dominant Influence ◽  
Smirnov Test

This study aims to determine: the marketing mix and the influence of consumer behavior in buying Aice products at UD. Stan Jaya. The research approach is quantitative descriptive. Data collection was carried out using observation, questionnaire and documentation techniques. Technical analysis of the data used kolmogrov-smirnov test, the test was carried out with the help of the SPSS 16.0 program for windows and hypothesis testing using the t test. While the samples in this study were Aice ice cream consumer of 50 people. The research findings show that marketing mix simultaneously influences consumer behavior. Partialy, product, price, promotion and location influence consumer behavior. Where the count ≥ r table is 1.758 ≥ 0.284 this means that there is a significant effect between the marketing mix with consumer behavior in buying Aice products. Location is the most dominant influence on consumer behavior.

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (PADA HOME INDUSTRY MOSHIMOSHI CAKE SAMARINDA)

2020 ◽  
Vol 8 (3) ◽  
pp. 242
Author(s):  
Firdayanti Abbas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Dominant Influence

The purpose of this study was to know marketing mix influence on consumer satisfaction in home industry MoshiMoshi Cake Samarinda. To know the variables of the marketing mix (product, price, promotion and place) the more dominant influence on customer satisfaction in the industry home MoshiMoshi Cake Samarinda. While the methods used are descriptive analysis, multiple linear regression analysis, and test hepotesis. Based on the analysis about effect between the marketing mix (product, price, promotion and place) to consumer satisfaction in home industry MoshiMoshi Cake Samarinda. The most dominant variable affecting customer satisfication is place, because the place of sale from MoshiMoshi cake is strategically located, easily accessible, and always visited by potential costumers.

scholarly journals Kinerja Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Produk Kerajinan Batu Alam (Gemstone) Di Kecamatan Patrang Jember

2019 ◽  
Vol 15 (1) ◽  
pp. 95-112
Keyword(s):  
Regression Analysis ◽  
Analytical Methods ◽  
Marketing Mix ◽  
Analytical Tool ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Normality Test

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.

scholarly journals PENGARUH MARKETING MIX (7P) DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HEALTHY FOOD BAR DI MALANG

2021 ◽  
Vol 15 (1) ◽  
pp. 10-19
Author(s):  
Etty Caroline ◽  
Imam Santoso ◽  
Panji Deoranto
Keyword(s):  
Consumer Behavior ◽  
Environmental Factors ◽  
Physical Environment ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Healthy Food ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Price Distribution

Abstrak: Peningkatan aktivitas dan pendapatan penduduk, mendorong diperlukannya makanan yang praktis, mudah, cepat cara penyajiannya serta bergizi. Healthy Food Bar (HFB) merupakan produk yang mempertimbangkan nilai gizi yang tinggi dan praktis. Tujuan penelitian ini untuk mengetahui pengaruh secara simultan dan parsial variabel dalam marketing mix (atribut produk, harga, saluran distribusi, promosi, orang, proses, lingkungan fisik) serta dalam perilaku konsumen (faktor  lingkungan, individu, psikologis) terhadap keputusan pembelian HFB. Hasil penelitian dari 100 responden menunjukan variabel marketing mix (produk, harga, saluran distribusi, promosi, orang, proses, lingkungan fisik) dan perilaku konsumen (faktor lingkungan, individu, psikologis) secara simultan berpengaruh signifikan terhadap keputusan pembelian produk HFB. Secara parsial variabel marketing mix (produk, harga, saluran distribusi, promosi, orang, proses) dan variabel perilaku konsumen (faktor lingkungan, individu, psikologis) berpengaruh signifikan sedangkan variabel lingkungn fisik berpengaruh tidak signifikan terhadap keputusan pembelian produk HFB.   Kata kunci : Healthy Food Bar, Marketing Mix, Perilaku Konsumen, Keputusan Pembelian, Regresi Linier Berganda Abstract: The improvement of activity and income the citizen need the practical, easy, fast, and nutritious foods. Healthy Food Bar ( HFB ) is a product that is considered a high nutritional value and practical. The purpose of this study was to determine the effect of variables simultaneously and partially in the marketing mix ( product attributes , pricing, distribution channels , promotion , people , process , physical environment ) as well as in consumer behavior ( environmental factors , individual , psychological ) to the purchasing decision HFB . The results of the study of 100 respondents showed variable marketing mix ( product , price , distribution channels , promotion , people , process , physical environment ) and consumer behavior ( environmental factors , individual , psychological ) simultaneously significant effect on product purchasing decisions HFB . In partial marketing mix ( product , price , distribution channels , promotion , people , process ) and consumer behavior variables ( environmental factors , individual , psychological ) significantly while the variable physical lingkungn insignificant effect on product purchasing decisions HFB . Keywords: Healthy Food Bar, Marketing Mix, Consumer Behaviour, Purchasing Decision, Multiple Linear Regression

scholarly journals STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

2020 ◽  
Vol 2 (1) ◽  
pp. 23-40
Author(s):  
Ni Nyoman Wulan Antari ◽  
Riza Wulandari
Keyword(s):  
Swot Analysis ◽  
Corporate Strategy ◽  
Marketing Mix ◽  
Hotel Management ◽  
Strategy Formulation ◽  
Product Price ◽  
Physical Evidence ◽  
Price Distribution ◽  
New Strategy ◽  
Swot Matrix

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

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