Prospects for intensifying the promotion of Ukrainian goods and services on foreign markets by trade diplomacy

2021 ◽  
pp. 4-10
Author(s):  
Olena Boyko
Keyword(s):  
Marketing Research ◽  
International Markets ◽  
Diplomatic Relations ◽  
Foreign Trade Policy ◽  
Research Strategies ◽  
Foreign Markets ◽  
Goods And Services ◽  
Systemic Activity ◽  
Further Development ◽  
The Eu

The purpose of the article is to analyze the features and effectiveness of Ukraine’s trade diplomacy at the present stage, in particular in the field of promoting domestic goods for services to international markets. The research methodology consists in the use of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of systemic, activity- based and historical approaches. The scientific novelty is due to the fact that the article presents proposals for solving the problem of enhancing the promotion of Ukrainian goods and services to foreign markets by means of trade diplomacy. Conclusions. As a result of the study, it was found that the further development of Ukraine’s trade diplomacy, basically, comes down to the pro-European direction and is closely related to the prospects for the implementation of «industrial visa- free» with the EU within the framework of the ACAA Agreement. Key words: trade diplomacy, foreign trade policy of the state, efficiency, diplomatic relations, the art of negotiations, marketing research, strategies.

scholarly journals THE INFLUENCE OF EUROPEAN INTEGRATION ON THE DEVELOPMENT OF ECOLOGICAL BUSINESS IN UKRAINE

2017 ◽  
pp. 100-104
Author(s):  
Iryna Skorokhod ◽  
Lyudmyla Hrynchuk
Keyword(s):  
European Integration ◽  
Systematic Approach ◽  
The State ◽  
Eu Countries ◽  
Goods And Services ◽  
The Status ◽  
Factors Of Influence ◽  
The Impact ◽  
Further Development ◽  
The Eu

Introduction. The article deals the impact of European integration on the development of ecological business in Ukraine. The Association of Ukraine and the EU implies adaptation and reforms not only in economy, but also in others areas, including ecology. The factors of influence and their consequences on the development of environmental business in the state are investigated. The main obstacles for using the experience of the EU countries are highlighted. Prospects of further using of "green enterprise" methods in Ukraine are considered. Purpose. The aim of the article is to reveal the essence, forms, stages of formation and innovative forms of the ecological business; to analyze the experience of ecological business and its regulation in the EU countries; to characterize the status and the impact of European integration on ecological business in Ukraine. Method (methodology). Methods of analogy and comparison are used in the study of problematic aspects of Ukraine and the EU in the field of ecology. Statistical methods are used for analyzing the dynamics of indicators of the development of ecological business in the state. Systematic approach is used for explaining strategic guidelines and identifying further promising ways for the development of ecological business in Ukraine. Results. The main aspects of cooperation between Ukraine and the EU have been analyzed. The main directions of further development of common cooperation have been singled out. The proposals of improving the position of Ukrainian eco-goods and services on the European market have been substantiated.

The phenomenon of «Born Global»: early internationalization of enterprises

10.12737/1472 ◽  
2013 ◽  
Vol 1 (4) ◽  
pp. 15-22
Author(s):  
Толедо ◽  
John Jairo Gil Toledo
Keyword(s):  
International Markets ◽  
Born Global ◽  
International Treaties ◽  
Foreign Markets ◽  
Goods And Services ◽  
Early Internationalization ◽  
Global Companies ◽  
The City ◽  
Innovative Capacity ◽  
Innovation Processes

According to Knight and Cavusgil (2004) a course that can be split to consider the phenomenon of the Born Global, is to accept that the creation of new enterprises is one of the fundamental pillars of the economic and social development of a country, especially those of this type because they allow to successfully address international markets, by the permanent implementation of innovation processes the application of deep knowledge and skills in the field of international undertaking on the part of their owners and through their processes of export, leverage a distinctive mix of strategies and guidelines that make it easier for them to get more successfully to internationalize your products and services, making the process of internationalization of a country, enabling the processes of trade between blocks, regions, countries, etc. Colombia to increase the number of international treaties with various countries in very different latitudes allows you to extend the possibility of participating in a greater crucible of possibilities for trading goods and services; invites us to analyze what is happening at this time with the formation of companies with international orientation in our country; Government policies that support this kind of intentions, the regulatory framework that underpins the processes of enterprise internationalization, among other elements, and its impact on employers, who are facing the challenge of meeting the new global demands. The theoretical basis that occurs, is based on studies on Born Global companies, obtained through interviews to this type of business in the city of Bogotá; such as the innovative capacity of the latter, knowledge of international trade as an alternative to successfully enter foreign markets, a significant number of contacts abroad, international entrepreneurship culture, the permanent search for effects of differentiating its products and services, allowing them to access positions of privilege within market segments in that move.

scholarly journals Diversification of export territories of family businesses as a tool of their further development

2019 ◽  
Vol 17 (3) ◽  
pp. 306-322 ◽  
Author(s):  
Naděžda Petrů ◽  
Andrea Tomášková ◽  
Monika Krošláková
Keyword(s):  
Foreign Trade ◽  
Family Business ◽  
First Generation ◽  
Family Businesses ◽  
Next Generation ◽  
Foreign Markets ◽  
The Family ◽  
The Stability ◽  
Further Development ◽  
The Eu

Family business is the largest global source of jobs in the private sector, whose multigenerational nature strengthens the stability of individual economies. A competitive small and medium-sized enterprise (SME) sector into which family businesses are classified is an essential prerequisite for the full-fledged integration of any economy into the global economic space. For the Czech economy, the importance of foreign trade is increasing, and is dependent on the capabilities of companies to expand to foreign markets. The goal of this article is to identify involvement of the generation of successors to export activities of family business, focusing on diversifying export territories in relation to structure of the industry A secondary goal is to discuss the demand mechanisms for SMEs/family business oriented toward export. The scientific hypotheses defined are focused on demonstrating a dependency between the diversification of export territories, the involvement of the generation of successors in the management of the company and structure of industry. Authors have demonstrated that family businesses managed by the first generation of founders export primarily to the territories of Slovakia, Germany, and the EU. Companies where the next generation contributes to management diversify territorial risk and also export outside the EU countries. A significant correlation was demonstrated between automotive industry and Germany, Slovakia and country outside the EU and mechanical engineering and country outside the EU. The uniqueness of this article lies in the topicality of the real transition of Czech family businesses to the next generation, which carries out foreign trade to promote the further development and sustainability of the family business for future generations.

scholarly journals Conceptual principles of evaluation of competitiveness of the enterprise in the conditions of entry into new international markets

2021 ◽  
Vol 2021 (2) ◽  
pp. 91-98
Author(s):  
Olena Mukan ◽  
◽  
A. Sharuk ◽  
Keyword(s):  
International Markets ◽  
Competitive Advantages ◽  
Foreign Markets ◽  
Goods And Services ◽  
Advantages And Disadvantages ◽  
National Market ◽  
Market Choice ◽  
The Right ◽  
Effective Assessment ◽  
The Competitiveness Of Enterprises

In today's market economy, competition is an important concept. Today, issues of competition and competitiveness are especially relevant due to the processes of globalization and intensification of competition between producers of goods and services. As a result, the question arises as to what makes one producer better than another and whether he is able to fully meet the needs of his consumer, thus ensuring his profit? Therefore, assessing the competitive advantages, production, personnel, technological and marketing capabilities of the enterprise, as well as identifying ways to improve them affect the competitiveness of the enterprise in both domestic and foreign markets, as well as the possibility of expanding into new markets. Assessing the competitiveness of the enterprise allows to determine its advantages and disadvantages in comparison with competitors, identify ways to improve it, strengthen the company's position in the national market and identify new target markets. The article provides a review of scientific literature, research and publications on the subject of research, describes the methods, their advantages and disadvantages for assessing the competitiveness of the enterprise in terms of entering new international markets. The stages, the sequence of which must be followed when assessing the competitiveness of enterprises, are summarized. The main indicators, factors, as well as some characteristics of the product that affect the competitiveness of enterprises are presented. It is established that for effective assessment of the competitiveness of the enterprise in terms of entering new international markets, it is advisable to use a set of several valuation methods using a certain sequence. The evaluation results influence the choice of strategy and forms of the company's entry into new international markets, market choice, sales policy, and also allows to effectively assess the company's performance and ability to respond quickly and effectively to external changes, make the right management decisions and take measures to improve competitiveness of the enterprise.

scholarly journals Foreign Trade of the Republic of Belarus in the International Business Environment

2019 ◽  
Vol 44 (44) ◽  
pp. 47-55 ◽  
Author(s):  
Olena Hrechyshkina ◽  
Maryia Samakhavets
Keyword(s):  
Foreign Trade ◽  
International Business ◽  
International Markets ◽  
Business Environment ◽  
External Factors ◽  
Foreign Markets ◽  
Current State ◽  
The Republic ◽  
Internal And External Factors ◽  
Further Development

AbstractThe aim of the paper is to assess the current state, problems and prospects for the development of foreign trade in the Republic of Belarus in the international business environment. The evaluation of foreign trade indicators is based on information from different sources and on comparative economic analysis research methods. Our results indicate the export-oriented economy of the Republic of Belarus, and its dependence on the state of foreign markets and the international business environment. The identified problems in the development of Belarusian merchandise exports are due to the orientation towards primary products, and to poor diversification of products and geographical destination. Particular attention is paid to the internal and external factors restraining exports from the Republic of Belarus. Further development requires the full use of the Belarusian export potential and the implementation of measures to promptly resolve the export difficulties on international markets that stem from internal and external factors.

scholarly journals Crisis Phenomena in the European Union Economy at the Present Stage of its Development

2021 ◽  
Vol 15 (1) ◽  
pp. 91-99
Author(s):  
A. B. Sekacheva
Keyword(s):  
European Union ◽  
The United States ◽  
Economic Potential ◽  
The European Union ◽  
Foreign Markets ◽  
Economic Relations ◽  
Trade Partner ◽  
Economic Ties ◽  
Further Development ◽  
The Eu

The article reveals the main problems related to the EU economy’s state and the prospects for its further development. This topic is extremely important for Russia since the European Union is its leading foreign trade partner. The article states that the EU is the largest integration grouping globally in terms of its economic potential. Simultaneously, the lack of significant reserves of natural resources and dependence on their external supplies does not allow the EU to realize its economic opportunities fully. At the same time, the export-oriented model of the economies of its leading member countries makes them sensitive to flctuations in the conjuncture of foreign markets, and the growing public debt contributes to the development of disintegration processes. Besides, the growth of migration flws, the increase in socio-economic tensions, especially during the coronavirus period, also do not allow the EU to solve the accumulated problems. Simultaneously, excessive dependence on the United States in geopolitical and geo-economic relations hinders the development of mutually benefiial economic ties with Russia and other countries. The article presents various opinions about the future of the EU and notes that many authoritative political fiures and experts consider that due to these reasons, it cannot be preserved as a whole.

The EU and International Diplomatic Law: New Horizons?

2012 ◽  
Vol 7 (1) ◽  
pp. 31-49 ◽  
Author(s):  
Jan Wouters ◽  
Sanderijn Duquet
Keyword(s):  
European Union ◽  
Legal Status ◽  
Vienna Convention ◽  
Diplomatic Relations ◽  
The European Union ◽  
New Horizons ◽  
The Relationship ◽  
Further Development ◽  
Specific Contribution ◽  
The Eu

Summary The European Union has a unique sui generis status on the international plane, which is reflected in its capability to enter into diplomatic relations with third states and international organizations. Over nearly six decades, the European Union (EU) has gradually built its own worldwide bilateral and multilateral diplomatic network, which is made subject — through specific agreements with the host country — to the 1961 Vienna Convention on Diplomatic Relations. The ‘Union delegations’ are now operating as the diplomatic missions of the EU as a whole, in contrast to the former Commission delegations. This article examines the relationship between the EU and international diplomatic law. How does the EU establish and conduct diplomatic relations? What legal instruments are being used? How do the Vienna Convention and customary diplomatic law come into play? What is the exact legal status of EU ambassadors and diplomatic staff? By critically analysing these issues, this article assesses the specific contribution the EU makes to the further development of international diplomatic law.

scholarly journals Consumer choice process when purchasing the staple food

2012 ◽  
Vol 51 (No. 9) ◽  
pp. 389-394 ◽  
Author(s):  
J. Stávková ◽  
J. Turčínková
Keyword(s):  
Food Consumption ◽  
Consumer Choice ◽  
Marketing Research ◽  
Food Products ◽  
Income Levels ◽  
Goods And Services ◽  
On Demand ◽  
Consumer Prices ◽  
Advertising And Promotion ◽  
The Eu

After 1989, there were significant changes in food consumption, both in volumes and structure. These changes happened due to various factors. The most important factors with influence on demand and food consumption were: development of income levels of Czech inhabitants, development of consumer prices of food and non-food products and services, offer and availability of products on the market, advertising and promotion, health education, joining the EU. Besides the above mentioned factors, an impact on consumption also have such factors as quality development, extent of self-provision with food products, or the degree to which the needs are satisfied. The fundamental influence on consumption has the development of consumer prices of food and capital goods and services in relations to development of incomes, thus buying power. In the last few years, there was a visible tendency to decreasing influence of prices on food consumption. The paper focuses on the development of consumption and changes in consumption patterns, motivation and attitudes. Presented data are based on the marketing research conducted by the Department of Marketing and Trade, Mendel University in Brno, in fall 2004.

scholarly journals The role of international marketing research today

2020 ◽  
pp. 15-17
Author(s):  
Nataliia MASHOSHYNA ◽  
Viacheslav PURIKHOV ◽  
Vlasta SHVAHIREVA
Keyword(s):  
Market Research ◽  
Positive Impact ◽  
International Marketing ◽  
Marketing Research ◽  
International Markets ◽  
Enterprise Development ◽  
Foreign Markets ◽  
Price Range ◽  
Definition Of

The main purpose of international marketing research is to identify the current needs of consumers in foreign markets to set the direction of enterprise development to meet them, thus bypassing competitors. Market research is only an integral part of this process. Although, the most important part of it. This is due to the need to take into account primarily the requirements of the market, which can create the conditions for eliminating existing shortcomings in foreign economic activity and have a positive impact on the prospects of companies. International marketing is an independent branch of the enterprise when entering foreign markets and includes a set of measures to organize the production and sale of products, services focused on meeting the needs of specific foreign consumers based on research and forecasting of international markets. The purpose of this work is to provide a definition of international marketing research, justify their importance in the present and consider the main problems that may arise along the way. International market research may cover the world commodity market, the market of countries and industries, domestic and foreign markets or their specific segment. In addition to market research, sales research has the highest frequency. There may be some difficulties in conducting marketing research abroad. For example, surveys of business people in Taiwan become possible only when using at least four languages. These circumstances create not only high costs for this type of research, but also not always, due to numerous translations from one language to another achieve the goal, as they may be accompanied by loss or distortion of information. International marketing research generates data in order to perform: sales forecasting, identify loyal and satisfied customers, identify the optimal price range for the company's products. Such analysis is a process of collecting and studying the information needed to make effective decisions in business management, including international.

Thematic Priorities For Sustainable Development of Ukraine-Romania Cross-Border Cooperation (The Case Study of Chernivtsi Region)

2020 ◽  
pp. 205-219
Author(s):  
Valentyna Bohatyrets ◽  
Liubov Melnychuk ◽  
Yaroslav Zoriy
Keyword(s):  
Foreign Policy ◽  
Quantitative Research ◽  
Legal Framework ◽  
Cultural Development ◽  
Cross Border ◽  
Strategic Orientations ◽  
The Impact ◽  
Further Development ◽  
Cross Border Cooperation ◽  
The Eu

This paper seeks to investigate sustainable cross-border cooperation (CBC) as a distinctive model of interstate collaboration, embedded in the neighboring borderland regions of two or more countries. The focus of the research revolves around the establishment and further development of geostrategic, economic, cultural and scientific capacity of the Ukrainian-Romanian partnership as a fundamental construct in ensuring and strengthening the stability, security and cooperation in Europe. This research highlights Ukraine’s aspirations to establish, develop and diversify bilateral good-neighborly relations with Romania both regionally and internationally. The main objective is to elucidate Ukraine-Romania cross-border cooperation initiatives, inasmuch Ukraine-Romania CBC has been stirring up considerable interest in terms of its inexhaustible historical, cultural and spiritual ties. Furthermore, the similarity of the neighboring states’ strategic orientations grounds the basis for development and enhancement of Ukraine-Romania cooperation. The authors used desk research and quantitative research to conclude that Ukraine-Romania CBC has the impact not only on the EU and on Ukraine multi-vector foreign policy, but it also has the longer-term global consequences. In the light of the current reality, the idea of introducing and reinforcing the importance of Cross-Border Cooperation (CBC) sounds quite topical and relevant. This research considers a number of explanations for Ukraine-Romania Cross-Border Cooperation as a key element of the EU policy towards its neighbors. Besides, the subject of the research is considered from different perspectives in order to show the diversity and complexity of the Ukraine-Romania relations in view of the fact that sharing common borders we are presumed to find common solutions. As the research has demonstrated, the Ukraine-Romania cross border cooperation is a pivotal factor of boosting geostrategic, economic, political and cultural development for each participant country, largely depending on the neighboring countries’ cohesion and convergence. Significantly, there is an even stronger emphasis on the fact that while sharing the same borders, the countries share common interests and aspirations for economic thriving, cultural exchange, diplomatic ties and security, guaranteed by a legal framework. The findings of this study have a number of important implications for further development and enhancement of Ukraine-Romania cooperation. Accordingly, the research shows how imperative are the benefits of Romania as a strategic partner for outlining top priorities of Ukraine’s foreign policy.

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