scholarly journals E-Transactions in Digital Era

2021 ◽  
Vol 1 (2) ◽  
pp. 23-30
Author(s):  
R D Santy ◽  
◽  
G H Utomo ◽  
Keyword(s):  
Social Media ◽  
Literature Study ◽  
Business Transactions ◽  
Digital Era ◽  
Online Business ◽  
Product Marketing ◽  
Fast Access

The purpose of this research is to help marketplace providers utilize E-commerce to improve their business. The method used in this study is a survey and literature study from research that has been done before. The results show that the role of the e-commerce market in online business transactions is useful to attract buyers. Starting from product marketing through media such as social media, websites, and advertisements. The role of E-commerce marketplace in online business transactions provides many benefits such as fast access to transactions, availability of goods, and ease of accessing the site.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

scholarly journals THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Share ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Short And Long Term ◽  
Use Of Social Media

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

Understanding memes on Chinese social media

2020 ◽  
Vol 11 (2) ◽  
pp. 226-260
Author(s):  
Lu Ying ◽  
Jan Blommaert
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Facial Expression ◽  
Social Norms ◽  
The Internet ◽  
Cultural Form ◽  
Digital Era ◽  
Online Culture ◽  
Chinese Social Media

Abstract Memes as online graphic semiotic resources have developed into a globalized genre and a cultural form. The vernacularization of this global cultural form on Chinese social media is Biaoqing (literally, ‘facial expression’). Biaoqing is a phenomenon and a genre engendered by the development of information technology and growing accessibility to the internet. The most prominent features of Biaoqing on Chinese social media (cute, mischievous, decadent, dirty, violent) are spawned by and therefore reflect the structure of society. The ludic nature of Biaoqing enables them to serve as resources for new forms of communication, potential of reshaping existing social norms, the landscape of online culture, and culture and society at large. The results of this contribution constitute an invitation for a reimagination of the role of graphic semiotic signs and digital infrastructures in society, and a rethinking of theories for sociolinguistic research in a digital era.

scholarly journals Use of Instagram for Marketing of Ulvisa Shop Products during the COVID-19 Pandemic

JUDIMAS ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 140
Author(s):  
Anisa Putri Amalia ◽  
Shelviana Aprilliani Nurjanah ◽  
Ully Purbandani
Keyword(s):  
Social Media ◽  
Physical Contact ◽  
Face To Face ◽  
Digital Era ◽  
The People ◽  
Business Market ◽  
Online Business ◽  
The Times ◽  
Online Shops ◽  
People Today

<p>The business market in Indonesia, for now, is benefiting greatly from the presence of Instagram social media. Instagram is an application that allows its use to share photos and videos. Instagram is a social media that can be used as marketing in the digital era to expand and increase consumer reach. Instagram makes it easy for users, especially in this case, Instagram users who use this application to promote brands or product brands. Utilizing Instagram media as a means of marketing products during the Covid-19 Pandemic is an opportunity to open an online business, where in the online shop there is no need for face-to-face contact and physical contact between sellers and buyers which is in accordance with the government's advice during the Covid-Pandemic. 19 is to keep applying physical distancing and stay at home. Along with the times, of course, new trends will emerge among the people today. Especially in terms of fashion for each individual. One of the online shops that is developing its business is Ulvisa Shop. Where Ulvisa Shop markets products in the form of women's accessories and masks, which are currently the main needs for preventing the transmission of the Covid-19 virus.</p>

scholarly journals Influencers as a Means of Marketing Communications Strategy Digital Marketing Little PEP Jaya

2021 ◽  
Vol 1 (4) ◽  
pp. 357-368
Author(s):  
Hasim Hasim ◽  
Dinna Nurdiani Hapsari
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Communication Strategies ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Literature Study

creative economic field production of clothing in the city is currently experiencing a significant increase, various Various methods and sales promotion strategies are carried out by them to introduce their products to the wider community through digital media including social media, Instagram, company web. Business competition is also very tight, this company tries to attract consumers to buy its products by carrying out promotional strategies through the role of an influencer, such as artists, fashion bloggers, fashion stylish, and others, in this way is expected to increase sales. This study aims to see an overview of digital marketing communication strategies through the role of an influencer applied by Little PEP Jaya. Based on the research theme, a suitable research method for digging up the data or information needed uses qualitative research methods with a descriptive approach. Data collection techniques in research are through semi-structured interviews conducted with informants who are closely related to the theme of this research, including influencers and management staff at Little PEP Jaya. research findings the researcher also conducted a literature study, either through communication books or through online sources relevant to this research. The results of this study are Little PEP Jaya's digital marketing communication strategy planning through influencers using Instagram social media as a medium for disseminating information. In planning the marketing communication strategy, Little PEP Jaya has communicators, namely influencers according to the character of the product, they have an age segmentation that is in accordance with the Little PEP Jaya brand image, namely children's and young parents' clothing, In the implementation of marketing communication strategies through influencers, Little PEP publicity Jaya asked for a message to be conveyed by communicators, namely influencers, those who designed it by adjusting the personality of the Influencers, but did not have a deadline.

scholarly journals Reinterpretasi Jihad dalam Pendidikan di Era Digital

2021 ◽  
Vol 32 (1) ◽  
pp. 129-150
Author(s):  
Tian Wahyudi
Keyword(s):  
Digital Media ◽  
Quality Education ◽  
Islamic Education ◽  
Muslim Community ◽  
Literature Study ◽  
Digital Era

This article examines the urgency of jihad in education and the role of the ummah in actualizing it in the digital era. The method used in this research is literature study, namely by collecting, selecting and sorting library materials relevant to the topics discussed, then analyzing and interpreting it. Jihad in Education is earnest effort for mukmin with all his abilities in order to provide a quality education intended for Muslims in ways that are in accordance with the guidance of the Shari'a in order to gain the pleasure of Allah. Jihad in education demands a collaborative role for all elements of the ummah, both their role as Muslim individuals and their role in the Muslim community. Jihad in education is very important to be actualized according to the role and abilities Muslim. As for the forms of jihad in education, namely: 1) jihad against lust as a basis for carrying out other jihad activities;2) Jihad parents in educating their children;3) jihad teachers in educating generations of ummah;4) jihad students in studying; 5) jihad assets used for the benefit of Islamic education;6) jihad through virtual media, namely by presenting educational and Islamic content in various digital media in various forms.

scholarly journals Menelisik Platform Digital Dalam Teknologi Bahasa Pemrograman

2021 ◽  
Vol 11 (2) ◽  
pp. 1-6
Author(s):  
Dea Nur Zuraidah ◽  
Muhammad Fajar Apriyadi ◽  
Ahmad Rizal Fatoni ◽  
Muhammad Al Fatih ◽  
Yusuf Amrozi
Keyword(s):  
Social Media ◽  
Programming Languages ◽  
Qualitative Data ◽  
Reference Source ◽  
Literature Study ◽  
Data Description ◽  
Digital Platform ◽  
Community Or

This study aims to identify the role of programing languages in building or developing a digital platform in accordance with the specifications of the needs desired by the community or users of the digital platform. The methodology of qualitative data description and literature study by Seeking information from various literatures and reference source related to the topics discussed. The data obtained is then analyzed and then concluded “so that result are obtained” from the topic. From this research, it can be concluded that programming languages play an important role in the development of a digital platform from browser, social media, to digital platform used for education.

The Evolving Role of Social Media as News Outlet: Opportunities and Threats

2018 ◽  
Vol 9 (1) ◽  
pp. 47-57
Author(s):  
Cendera Rizky Bangun
Keyword(s):  
Social Media ◽  
New Media ◽  
Group Discussion ◽  
Generation Gap ◽  
Digital Era ◽  
News Source ◽  
The Media ◽  
To Come ◽  
News Outlet

As new media emerge and replace the popularity of conventional media, people use social media not only as medium to socialize, but also increase its role as news source or news outlet. A generational divide has always existed within news. The older people tend to choose TV and newspaper as their primary news source meanwhile research conducted by Reuters in 2015 showed that younger audiences that grown up in digital era, exhibiting very different behaviors and increasingly expect the news to come to them through online channels and in new formats. This makes social media become the opportunities and also threats to some news companies. What should the media do in order to survive? Does the generation gap influence the media to use both traditional and digital or social media? Some online media even put their headlines and link in Facebook and Twitter as news outlet, so people can just click the link and go to their websites. Methodology used in this research is qualitative with data gathered from focus group discussion and interview. The result of the study expected to show how the generation gap creates different media consumption and the need for news corporation to change their pattern in order to survive. Keywords: Social media, news outlet, new media

Pelatihan Penggunaan Instagram dalam Promosi Produk Kuliner

TA'AWUN ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 162-176
Author(s):  
Ira Brunchilda Hubner ◽  
Juliana ◽  
Rudy Pramono ◽  
Sandra Maleachi ◽  
Deandra Asthyn Pakasi ◽  
...  
Keyword(s):  
Social Media ◽  
Community Service ◽  
The Public ◽  
Community Activities ◽  
Digital Era ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
Medium Businesses ◽  
Developing Strategies

The role of social media is very important for the advancement of various fields in this digital era. The existence of a pandemic and the rules that have been set, such as restrictions on the application of community activities have made many small and medium businesses, especially culinary products, have to sell their products online. The Faculty of Tourism of Pelita Harapan University has invited partners of Culinary Department SMKN7 to carry out Community Service (PkM) through a webinar entitled Training on the Use of Social Media in Promotion of Culinary Products. This PkM provides training to students of the Catering Department to be able to sell culinary products that are produced to be easily accepted by the community by utilizing the role of social media. This PkM is expected to be a lesson to broaden your horizons on how to use promotional strategies by maximizing the use of social media roles in promoting culinary products you want to sell. The method used is to conduct webinars with the zoom application. This webinar provides the results of a better understanding of the participants to increase creativity in developing strategies for compiling the content of the culinary products produced so that they are more accessible to the public.

Keep it Oakland: e-commerce meets social justice

2021 ◽  
pp. 016344372110483
Author(s):  
Tamara Kneese
Keyword(s):  
Social Media ◽  
Social Justice ◽  
Small Business ◽  
Business Owners ◽  
Small Scale ◽  
Small Business Owners ◽  
Business Transactions ◽  
Brick And Mortar ◽  
Racial Hierarchies

This article examines the labor involved with the upkeep of social media accounts for Oakland-based brick-and-mortar boutiques and their digital storefronts, particularly as businesses move their wares online during shelter-in-place amid the ongoing Covid-19 pandemic. Focusing on independent shops in Oakland, California, particularly those which are part of Oakland’s Indie Alliance – a coalition of independent small business owners – this article explores the role of shop workers in producing the authentic aesthetics of themselves and store accounts as a replacement for brick-and-mortar shops. How do small-scale shop owners and clerks make platforms, which were not designed with their needs in mind, work for them? How does sellers’ performance of the local interface with a global digital marketplace and platform infrastructures? In what ways do existing racial hierarchies and structural inequalities affect shop personnel’s experiences of platforms and apps meant to facilitate business transactions? I focus on the Oakland Indie Alliance’s Covid Recovery and Repair funds, which employ social media and crowdfunding platforms or payment apps to provide assistance to local businesses, particularly those which are BIPOC and/or immigrant owned, connecting commercial and social justice oriented goals.

Sign in / Sign up

Export Citation Format

Share Document