scholarly journals EVALUASI DAN REFORMULASI STRATEGI PROMOSI FESTIVAL PARADE PESONA KEBANGSAAN KABUPATEN ENDE, NUSA TENGGARA TIMUR

2019 ◽  
Vol 6 (1) ◽  
pp. 8-16
Author(s):  
Aloysius P. Langga B.T.
Keyword(s):  
Local Community ◽  
Qualitative Approach ◽  
Analytic Method ◽  
Tourist Attraction ◽  
Promotion Strategy ◽  
Local Revenue ◽  
Tourism Promotion ◽  
History Of ◽  
Tourism Potential ◽  
Good Preparation

The implementation of the tourism festival event is one way to promote tourism potential. In addition to the purpose of tourism promotion, the festival is held to increase the number of tourist visits, increase local revenue, and provide economic income for the local community. Since 2015, the Ende Regency government through the Tourism Office has conducted a tourism event. The event was the “Festival Parade Pesona Kebangsaan (FPPK)”. This festival has aims to promote tourist attraction objects in Ende Regency as well as to commemorate the history of the birth of Pancasila which was sparked by Bung Karno during his exile in Ende (1934-1938). “Festival Parade Pesona Kebangsaan” is not yet perfect and still needs a lot of improvement. The implementation of promotional activities and tourism promotion is also still limited to the implementation of formalities and without good preparation. The focus of this research is the evaluation and reformulation of the promotion strategy of the “Festival Parade Pesona Kebangsaan” in Ende Regency, which is divided into the identification and analysis of the factors that influence the activities of the “Festival Parade Pesona Kebangsaan”, as well as the evaluation and reformulation of the promotion strategy to perfect the next program of activities. This study uses a descriptive-analytic method with a qualitative approach that aims to describe and evaluate and reformulate the promotion strategy of the “Festival Parade Pesona Kebangsaan” in Ende.

scholarly journals KOTA TUA BARUS SEBAGAI DAERAH TUJUAN WISATA SEJARAH DI KABUPATEN TAPANULI TENGAH

2016 ◽  
Vol 4 (2) ◽  
pp. 7
Author(s):  
Samuel Saut Marihot Silitonga ◽  
I Putu Anom
Keyword(s):  
Local Community ◽  
Historical Record ◽  
Tourist Attraction ◽  
Tourist Destination ◽  
Lack Of Information ◽  
Strategic Location ◽  
Old City ◽  
History Of ◽  
Tourism Potential ◽  
Depth Interviews

Barus Old City became one tourist destination for researchers of Islamic archeology, both domestically and abroad, especially in the Lobu Tua. All the existing tourism potential and supported by strategic location for a sightseeing trip make Old Town Barus very suitable to serve as a regional destination (DTW). But the existence of a tourist attraction that is not yet fully got the attention of government and society. It can be seen from the tourist attraction in Barus and a lack of information regarding the existing tourist attraction. Therefore, to make the Old City Barus as a historical tourist destination need for improvement of the tourism institute itself and also the community as a tourism people. Data collected by in-depth interviews and observation. In-depth interviews conducted by referring to the interview guide are explored and defined through preliminary observation / assessment. Some might ask them is what the potential of the old city of Barus addition to in-depth interviews, data collection is also done with the observation well at the sample location or at multiple locations in the surrounding historical attractions. Things were observed among the tourism potential in the history of the Old City of Barus Central Tapanuli. Results of this study showed that the potency owned Old Town Barus is historical attractions such as ancient tombs which are graves of Muslim missionaries of the past that Mahligai Tomb, Tomb of Boards of Appeal, the Tomb of Mr. Syech Machdun. All existing tourism potential and supported by strategic location for sightseeing trips make Old Town Barus very suitable to serve as a tourist destination. Efforts Preservation and Development of tourism potential in the Old City of Barus need any interference from the local community that would care little about the existence of these ancient tombs and also expect the local government to be more open eyes in the dig, as well as rectifying the historical record that the entry of Islam Indonesia through the Old City Barus, because in addition to as evidence of history that should be preserved its existence, the site of ancient tombs can also be used as a historical tourist destination in Central Tapanuli regency especially the old city Barus.

scholarly journals Konvergensi Media dalam Pemasaran Produk Kerajinan Masyarakat desa Wisata Pariangan

2021 ◽  
Vol 4 (1) ◽  
pp. 59-64
Author(s):  
Rahmatul Husna Arsyah ◽  
Astri Indah Juwita
Keyword(s):  
Digital Media ◽  
Local Community ◽  
Research Approach ◽  
It Industry ◽  
Local Revenue ◽  
The People ◽  
The World ◽  
The Media ◽  
Tourist Village ◽  
Tourism Potential

Abstract: Nagari Pariangan as the most beautiful tourist village in the world has a place to help the community's economy, increase local revenue (PAD). Local industrial products that have been owned by the community can become souvenirs for visiting tourists. However, in fact Nagari Pariangan does not have the media to promote it. This study aims to analyze the convergence of media in marketing the local industrial handicraft products of the community. This research approach is descriptive qualitative, with data collection methods, namely by means of observation and interviews and literature review. The results of this study reveal that Nagari Pariangan is an area with tourism potential that has become the spotlight of the world, there is a need for a media that helps the community in introducing local Nagari products in order to increase local community income. The main key to convergence is digitization, Nagari Pariangan does not yet have digital media as a forum for supporting community industrial output. Based on the 3C technology dimension (Communication, Compute and Contents), which consists of the IT Industry, Telcom Infrastructure Provides, and the Content Industry. Nagari Pariangan is considered capable of building a digitalized medium, in order to be able to make the economy of the people in areas that have tourism potential much better.     Keywords: convergence; craft produk; media  Abstrak: Nagari Pariangan sebagai desa wisata terindah dunia memiliki wadah untuk membantu perekonomian masyarakat, menambah pendapatan asli daerah (PAD). Hasil Industri lokal yang selama ini dimiliki oleh masyarakat bisa menjadi oleh-oleh bagi wisatawan yang berkunjung. Namun, pada kenyataanya Nagari pariangan belum memiliki media dalam mempromosikannya. Penelitian ini bertujuan untuk melakukan analisis konvergensi media dalam memasarkan produk kerajinan industri lokal masyarakat. Metode penelitian ini adalah kualitatif deskriptif, dengan metode pengumpulan data yaitu dengan cara observasi dan wawancara serta kajian literatur. Hasil dari penelitian ini mengungkapkan bahwa Nagari Pariangan merupakan daerah dengan potensi wisata yang sudah menjadi sorotan dunia, dan perlu adanya sebuah media yang membantu masyarakat dalam memperkenal produk lokal nagari agar bisa menambah pendapatan masyarakat setempat. Kunci utama konvergensi adalah digitalisasi, Nagari Pariangan belum memiliki media digital sebagai wadah dalam mendukung hasil industri masyarakat. Berdasarkan dimensi teknologi 3C (Communication, Compute and Contents), yang terdiri dari IT Industry, Telcom Infrastructure Provides, serta Content Industry. Nagari Pariangan dirasa mampu untuk membangun sebuah media yang digitalisasi, agar mampu menjadikan ekonomi masyarakat di daerah yang memiliki potensi wisata jauh lebih baik.Kata kunci: konvergensi; media; produk kerajinan

scholarly journals DEVELOPMENT STRATEGY OF LOCAL WISDOM-BASED MANGROVE ECOTOURISM

2021 ◽  
Vol 23 (1) ◽  
Author(s):  
Syafri Harto ◽  
Rd Siti Sofro Sidiq ◽  
Okta Karneli
Keyword(s):  
Development Strategy ◽  
Local Community ◽  
Qualitative Approach ◽  
Mangrove Forests ◽  
High Expectations ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Tourism Potential ◽  
Depth Interviews ◽  
Mangrove Conservation

Mangrove Bandar Mangrove mangrove ecotourism in the urban area of Dumai is an attraction between local and international tourists. The uniqueness of Bandar Bakau mangrove ecotourism is the school of nature, the potential for flora and fauna and its mangrove forests. Ecotourism Bandar Bakau is still relatively new, the division occurred in 1999 by community leaders and managed by non-governmental organizations and local communities. Mangrove ecotourism has 24 types of species and not all of their potential can be used to increase ecotourism because of the ability of people who do not understand, the high expectations of mangrove township communities for mangrove ecotourism make ecotourism management difficult to control professionally, so awareness is needed to build an agreement in building strategies local wisdom-based ecotourism development, therefore a mangrove ecotourism development strategy based on local wisdom is needed in Bandar Bakau. This study used a qualitative approach with descriptive methods and the data were analyzed using SWOT. The technique of determining the informants was purposive sampling with observation and in-depth interviews. The research results that have been analyzed illustrate that an alternative strategy for developing mangrove ecotourism based on local wisdom yields 4 important points, first to develop mangrove conservation and rehabilitation as a form of new tourism potential in mangrove ecotourism in Bandar Bakau, second to increase participation and empowerment based on local wisdom of the local community, third formulate regulations and policies to preserve mangroves based on local wisdom of the Malay community,

scholarly journals TOURISM GOVERNANCE: BUMDES AS THE SPIRIT OF COMMUNITY ECONOMIC EMPOWERMENT

2021 ◽  
Vol 23 (1) ◽  
pp. 65
Author(s):  
Mayarni Mayarni ◽  
Hasim As'ari ◽  
Adianto .
Keyword(s):  
Local Community ◽  
Economic Empowerment ◽  
Tourist Attraction ◽  
Case Study Method ◽  
New Destination ◽  
Tourism Potential ◽  
Tourism Governance ◽  
The Village

This study aims to determine the development of the Napangga Lake tourist attraction in Kepenghuluan Tanjung Medan, Rokan Hilir Regency, which greatly contributes to village-owned enterprises in empowering the community’s economy. Lake Napangga is a new destination located in the Rokan Hilir area and has very promising tourism potential, so it must be managed professionally and have an economic impact on the local community. Therefore, village-owned enterprises must be able to become a spirit in developing this lake tourism object in order to empower the economy of the village community. This research uses a qualitative approach with a case study method, where data collection is done by observation and interviews. After the data and information are obtained, it will be analyzed in depth with data triangulation validity test. The results of this study found that the development of the Lake Napangga tourist attraction has not run optimally by the Bumdes in empowering the community’s economy. This is due to the inconsistency in the number of tourists visiting Lake Napangga, because this tour is still seasonal. Strategies are needed to make economic empowerment for the community in order to increase income and improve the quality of life of the surrounding community.

scholarly journals The Government’s Role in the Development of Yendi Beach Tourism Destinations in Biak Numfor Regency

2020 ◽  
Vol 6 (2) ◽  
pp. 189
Author(s):  
Djamil Hasyim ◽  
Amiruddin Gunawan ◽  
Moh Sudi ◽  
Delly Mustafa ◽  
Rijal Rijal
Keyword(s):  
Qualitative Approach ◽  
Tourist Attraction ◽  
Beach Tourism ◽  
Tourism Destinations ◽  
The Government ◽  
Tourism Potential ◽  
Developing Area ◽  
Tourism Attractions ◽  
Role Of The Government

Tourism is a magnet of a region to realise a developing area. This study aims to clarify the role of the Government in the Development of Yendi Beach Tourist Attraction in Biak Numfor Regency. This research uses a descriptive qualitative approach. Data collection techniques are done through observation, interviews, literature studies, and documentation. The results showed that the role of the Tourism Office in developing Yendi Beach's tourism potential in Biak Numfor District was dominant as a Motivator compared to other roles, namely as a Facilitator and a Dynamicsator. This role as a facilitator is seen mainly in the form of: provision of facilities and infrastructure for tourist attraction objects, which are still largely borne by the Department of Tourism as the leading sector, facilitation in channelling stimulant financial assistance for people who want to develop tourism attractions, promotion of attraction objects tourism, as well as facilitation to third parties, such as investors and tourism entrepreneurs to develop Yendi Beach tourism business in Biak Numfor Regency.

scholarly journals Strategi Pengembangan Potensi Pariwisata di Pantai Kuri Caddi Desa Nisombalia, Kabupaten Maros

2021 ◽  
Vol 1 (2) ◽  
pp. 114-124
Author(s):  
Farah Alivia Yunita Laoh ◽  
Agus Salim ◽  
Rusneni Ruslan
Keyword(s):  
Development Strategy ◽  
Local Community ◽  
Swot Analysis ◽  
Tourist Attraction ◽  
Chi Square ◽  
Factors Affecting ◽  
Job Opportunities ◽  
Potential Development ◽  
Beach Tourism ◽  
Tourism Potential

Abstract. This study aimed to identify what factors affecting the development of tourism in Kuri Caddi Beach, Nisombalia Village, Maros Regency. As well as to identify a strategy for developing tourism potential on Kuri Caddi Beach, Nisombalia Village, Maros Regency. The variables used consisted : (1) Tourist Attraction; (2) Supporting Facilities; (3) Safety and Comfort; (4) Information and Promotion; (5) Accessibility; (6) Job Opportunities; (7) (Income). The analytical method used chi-square, likert scale scoring, and SWOT analysis. There were four variables that have effect on the tourism potential development strategy in Kuri Caddi Beach, which are tourist attraction, safety and comfort, job opportunities and income. Meanwhile, there were three variables that have no effect, such us supporting facilities, information and promotion, and accessibility. The strategy that can be used for developing tourism potential on Kuri Caddi Beach is by utilizing the tourist attraction of Kuri Caddi Beach by referring to the Maros Regency Regional Regulation number 2 of 2014, concerning the implementation of tourism, involving the community in developing Kuri Caddi Beach tourism  based on the Regional Tourism Development Master Plan, and involves investors in developing Kuri Caddi Beach tourism, so that PAD and local community income are increased.. Abstrak. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor apa saja yang mempengaruhi pengembangan pariwisata di Pantai Kuri Caddi Desa Nisombalia Kabupaten Maros. Serta untuk mengidentifikasi strategi pengembangan potensi pariwisata di Pantai Kuri Caddi Desa Nisombalia Kabupaten Maros. Variabel yang digunakan terdiri dari tujuh diantaranya: (1) Daya Tarik Wisata; (2) Sarana Penunjang; (3) Keamanan dan Kenyamanan; (4) Informasi dan Promosi; (5) Aksesibilitas; (6) Peluang Kerja; (7) (Pendapatan). Metode analisis yang digunakan berupa chi-square, sistem skoring Skala Likert dan analisis SWOT. Variabel yang memiliki pengaruh terhadap strategi pengembangan potensi pariwisata di Pantai Kuri Caddi ada empat variabel yaitu daya tarik wisata, keamanan dan kenyamanan, peluang kerja dan pendapatan. Sedangkan variabel yang tidak memiliki pengaruh ada tiga yaitu sarana penunjang, informasi dan promosi, serta aksesibilitas. Sehingga strategi yang dapat digunakan dalam strategi pengembangan potensi pariwisata di Pantai Kuri Caddi Desa Nisombalia Kabupaten Maros yaitu dengan memanfaatkan daya tarik wisata Pantai Kuri Caddi dengan mengacu pada pada Perda Kabupaten Maros nomor 2 Tahun 2014, tentang penyelenggaraan kepariwisataan, melibatkan masyarakat dalam mengembangkan wisata Pantai Kuri Caddi berdasarkan Rencana Induk Pengembangan Kepariwisataan Daerah, serta melibatkan investor dalam mengembangkan wisata Pantai Kuri Caddi, sehingga dapat meningkatkan PAD dan pendapatan masyarakat lokal.

scholarly journals Pengembangan Potensi Wisata di desa Wisata Yehembang Kangin Kecamatan Mendoyo Kabupaten Jembrana

2019 ◽  
Vol 7 (1) ◽  
pp. 23
Author(s):  
I Gusti Made Dwi Candra Anggara ◽  
Ida Ayu Suryasih
Keyword(s):  
Qualitative Research ◽  
Local Community ◽  
Community Empowerment ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Interview Technique ◽  
Analysis Technique ◽  
Depth Interview ◽  
Tourism Potential ◽  
The Village

Village of Yehembang Kangin is one of tourism village which has various tourism potential inside which have not been optimized as a tourism destination or tourist attraction. The purpose of this studies to know potential of tourism in the Yehembang Kangin Village Tourism and know the efforts to development of tourism potential in the Yehembang Kangin Tourism Village. The research method used in this research, is a qualitative research, where the qualitative research used, observation, in-depth interview technique and qualitative documents. The concept of tourism supporting components in formulating the existing conditions in the Yehembang Kangin Tourism Village. And data analysis technique used in this research is descriptive qualitative. The results of this research is Yehembang Kangin Village have two potensial tourism among others is natural and culture potential tourism and the effort to the development of tourism potential in the Tourism Village Yehembang Kangin there are two aspects is mapping of tourist attractions and local community empowerment in the Village Tourism Yehembang Kangin. Key Words Potential Tourism, Tourist Attractions, Yehembang Kangin Village Tourism

scholarly journals The Attractiveness of Krebet Tourism Village: Applying Components of Tourism Analysis

2020 ◽  
Vol 4 ◽  
pp. 00007
Author(s):  
Dyah Widyastuti ◽  
Theresia Rasika Dharmesti
Keyword(s):  
Economic Development ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Qualitative Approach ◽  
Development Effort ◽  
Tourist Attraction ◽  
Cultural Experiences ◽  
Components Analysis ◽  
Tourism Potential ◽  
Special Region

<p class="Abstract">Krebet Tourism Village is one of the tourism villages that categorized as tourism heritage. Located in Yogyakarta Special Region, a province in Indonesia famous by its culture, Krebet has a name for the best Batik Wooden Craft maker. For almost 30 years, Batik Wooden Craft has been bringing economic development into Krebet Village. Accordingly, people visit Krebet mainly for shopping Batik Wooden Craft and learning the making process of it. This study aims to observe Krebet tourism components that consist of attractions, accessibilities, amenities, and ancillaries; and identify Krebet tourism development efforts in order to measure the readiness of tourism destination. Conducting tourism components analysis with descriptive analysis in the qualitative approach, the results have identified Krebet Tourism village has another tourism potential: natural tourist attraction, heritage, local event, and local performance. The other tourism potentials in Krebet Tourism Village have indicated need some developments primarily in communication and facility. Besides, Krebet tourism development effort depicted the effort that has not optimized. This tourism village needs maintenance, improvement, and continuity in order to catch more visitors to visit Krebet Tourism Village. With collaboration between Krebet residents, government, and some CSR programs, economic development will be sustained by creating integrated tourism products in natural and cultural experiences through tourism village.&nbsp;<o:p></o:p></p>

scholarly journals Beach Tourism Destinations Promotion Strategy Tthrough Social Media Influencers in Bulukumba Regency

2021 ◽  
Vol 2 (4) ◽  
pp. 56-69
Author(s):  
Asmawaty Asmawaty
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Tourist Attraction ◽  
Promotion Strategy ◽  
Research Instrument ◽  
The People ◽  
Beach Tourism ◽  
Tourism Destinations

The purpose of this study is to determine the strategy of influencers in attracting tourist visits to Bulukumba Regency. The method used in this research is a qualitative approach. The subjects in this study were the people around the tourist attraction, tourists and the Bulukumba Regency Tourism Office. The research instrument is Observation, Interview and Documentation. The results of this study show. Influencer Marketing is one of the marketing strategies by using efficient social media to promote a product or service offered by the industry. Not only that, using Influencer Marketing can significantly cut costs used for promotions

scholarly journals STRATEGI PROMOSI WISATA PADA DINAS PARIWISATA KABUPATEN MAMASA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Idastin Idastin ◽  
Muhammad Abid
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Private Sector ◽  
Qualitative Approach ◽  
Research Use ◽  
Legal Basis ◽  
Promotion Strategy ◽  
Inhibiting Factors ◽  
Tourism Promotion ◽  
Research Show

This study aims to determine the tourism promotion strategy at the Mamasa Regency Tourism Office. This research use desciptive qualitative approach. Data collection techniques obtained from observation, interviews and documentation. The results of his research show that the seven main strategies carried out by the Mamasa Regency Tourism Office have been implemented but all of them have not run optimally so the desired results have not been achieved according to the target. This is due to inhibiting factors, namely insufficient facilities and infrastructure; human resources are still lacking; lack of regulations and a strong legal basis to regulate Mamasa tourism; and forms of overlapping management between government, foundations or families and the private sector.

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