PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PENGGUNA SMARTPHONE SAMSUNG (Studi Pada Mahasiswa Magister Manajemen UNKRIS)

2016 ◽  
Vol 4 (3) ◽  
Author(s):  
Ella Siti Chaeriah MM
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
Purposive Sampling ◽  
Goods And Services ◽  
Long Run ◽  
A Company ◽  
Dominant Influence ◽  
Technique Analysis

Loyalty is the willingness of consumer to continue to subscribe at a company in the long run by buying and using goods and services, is repeate dlyreworked and better yet exclusively and voluntarily recommend the company product to others. This study devoted tol analysis influence of price empiricly variable, brand image, product quality to loyality and to known variable that gae. Most dominant influence, which is price,brand image and produk quality to loyalty in jakarta smartphone mobile in jakarta. Collected data method used questioner. Population was student Magister Manajemen UNKRIS. Want to used Samsung smartphone. Sample was 30 respondent with purposive sampling technique. Analysis result with statistic SPSS with double regression linier, Y = 2,453 + 0,250X1 + 0,205X2 + 0,397X3 double regression linier show there are positive influence and significant from price variable, brand image and product quality to loyalty customer smartphone.

scholarly journals Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Iphone di Banjarmasin

2020 ◽  
Vol 1 (2) ◽  
pp. 80-91
Author(s):  
Norbaiti Norbaiti ◽  
Winda Setia Rahmi
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Dominant Factor ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Positive Effect

This study aims to determine the effect of product quality and brand image on purchasing decisions of iphone smartphones in Banjarmasin both simultaneously and partially. The population of this research is the people in Banjarmasin, while the samples taken are 100 respondents using purposive sampling technique. This study uses a quantitative approach. The research instrument was tested for validity and reliability by looking at corrected items total correlation and Cronbach's alpha and all were declared valid and reliable. Data analysis techniques used in this study used the classic assumption test, multiple linear regression analysis, and hypothesis testing (F test and t test). The results of this study indicate simultaneously that product quality and brand image have a positive effect on purchasing decisions for iPhone smartphones and the most dominant factor influencing purchase decisions is on the brand image. Partially for product quality has a positive effect on purchasing decisions with a t value greater than t table that is 4.674> 1.964 with a significance value of 0.000. As for the brand image, it also has a positive influence on purchasing decisions with a t value greater than t table, namely 20.554> 1.964 with a significance value of 0.000.

scholarly journals THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY CONCERNING AUTOMOBILE BUYING DECISION OF ISUZU PANTHER AT PT. ASTRA ISUZU SEMARANG

2018 ◽  
Vol 6 (2) ◽  
pp. 102
Author(s):  
Ardhi Wahyu Saputra ◽  
Dinalestari P.
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
T Test ◽  
Measurement Scale ◽  
F Test ◽  
Purchasing Decision ◽  
Data Collection Technique ◽  
Research Type

Tranport equipment is badly needed in this era of fast-paced as it is, particularly cars. Competition in the automotive world is so tight. Therefore, businesses are required to be able to increase sales in order to survive in the business worlds. Specifically, this research was discuss about automobile buying of Isuzu Panther brand at PT Astra Isuzu Semarang during 2012-2015 keep have sale descending. If that case wasn’t improve and solve, probably will presense problem for PT. Astra Isuzu Semarang next.Aim of this research was to found brand image and product quality concerning automobile buying decision of Isuzu Panther Semarang. This research type was explanatory, with data collection technique by questionaire. The population in this research is consemers who use and bought Isuzu Panther automobile on PT Astra Isuzu Semarang with the number of samples taken was 72 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the determination, simple linear regression, multiple liniear regression, t-test, and F-test using SPSS program version 16.Based on the results of the research, revealed that the partially, brand image and product quality has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable brand image and product quality has positive influence towards purchasing decision indicated by value of F test larger than F table.And the advice that can be given is keeping a good image with a way keep it always communicate with consumers and customers. Besides continuing and improving product quality as well as improving its shortcomings, adding interior and exterior facilities and applying innovation to its products so as not to have the impression of monotonous and outdat

scholarly journals Effect of Product Quality, Brand Image, and Brand Trust on Purchase Intention of SK-II Skincare Products Brand in Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 530
Author(s):  
Nelly Then ◽  
Suwinto Johan
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Research Data ◽  
Brand Trust ◽  
Collection Method ◽  
Purposive Sampling ◽  
Valid Data ◽  
Independent Variable

The purpose of this research is to analyze the effect of product quality, brand image, brand trust on purchase intention of SK-II skincare products in Jakarta. The independent variable in this research is product quality, brand image, brand trust, and the dependent variable in this research is purchase intention. The sampling technique used in this research is nonprobability sampling by purposive sampling using a quantitative approach. The data collection method was distributed questionnaires to consumers/users of SK-II skincare products in Jakarta with a target of 135 respondents, but only 121 respondents collected, valid data only 100 respondents. The research data was analyzed using the SmartPLS application. Based on the results of the research, it showed that brand image and brand trust have a positive and significant effect on purchase intention, while product quality has no significant effect on purchase intention. To increase customer purchase intention, companies should pay attention to brand trust because brand trust is the vriable that most influences purchase intention. Tujuan dari penelitian ini adalah untuk menganalisa pengaruh kualitas produk, citra merek, kepercayaan merek terhadap niat membeli produk skincare merek SK-II di Jakarta. Variabel independent pada penelitian ini adalah kualitas produk, citra merek, kepercayaan merek, dan variabel dependen pada penelitian ini adalah niat membeli. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah nonprobability sampling dengan cara purposive sampling dengan menggunakan pendekatan kuantitatif. Metode pengumpulan data dengan menyebarkan kuesioner kepada konsumen / pengguna produk skincare merek SK-II di Jakarta dengan target 135 respomden, namun yang terkumpul hanya 121 responden, data yang valid hanya 100 responden. Data penelitian dianalisis dengan menggunakan aplikasi SmartPLS. Berdasarkan hasil penelitian yang dilakukan, menunjukkan bahwa citra merek dan kepercayaan merek berpengaruh positif dan signifikan terhadap niat membeli, sedangkan kualitas produk tidak berpengaruh signifikan terhadap niat membeli. Untuk meningkatkan niat beli pelanggan, perusahaan harus memberikan perhatian besar pada kepercayaan merek karena kepercayaan merek merupakan variabel yang paling berpengaruh terhadap niat membeli.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK

2018 ◽  
Vol 3 (1) ◽  
pp. 11-18
Author(s):  
Rizky Desty Wulandari ◽  
Donant Alananto Iskandar
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Method ◽  
Brand Image ◽  
Sampling Technique ◽  
T Test ◽  
Purchase Decision ◽  
Cosmetic Products ◽  
Purposive Sampling

This research aimed to determine whether there is the influence of  brand image and product quality towardsthe purchase decision of Cosmetic Products. This research uses quantitative method. The number of samples in this research was 100, this research used purposive sampling technique to determine the samples.  Method of completion of data used in this research were a questionare  and google form. Result of t test shows significant influence brand image variable on decision making with tcount 2,432 ≥ ttable 1.660. Significant influence product quality variable on decision making with tcount 5,693 ≥ ttable 1,660. Brand image and product quality variables simultaneously have an effect of purchase decision Keywords: brand image, product quality, purchase decision

scholarly journals The Influence of Product Quality, Product Design, Brand Image on Realme Smartphone Purchase Decisions

2021 ◽  
Vol 3 (2) ◽  
pp. 121-132
Author(s):  
Shofif Sobaruddin Akbar ◽  
Qristin Violinda ◽  
Ira Setiawati ◽  
Muhammad Rizwan
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quality Product

The level of sales of realme smartphones in the low-end and mid-range segments is still inferior to other brands. This study aims to identify the influence of consumer purchasing decisions on product quality, product design, and brand image. The population in this study were all realme smartphone consumers. The number of samples in this study was 96 respondents. The sampling technique used was purposive sampling. The analysis tool used is SEM SmartPLS. This study explains that product quality directly influences 40.3% of purchasing decisions. Product design also directly influences 32.6% of purchasing decisions, while the brand image does not affect purchasing decisions. Therefore, brand image cannot mediate product quality and design on purchasing decisions. Product design directly affects 41.9% of brand image, and product quality directly affects 32.2%. Thus, it is necessary to pay attention to these three things to increase sales.

scholarly journals ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE ADVAN MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING DI WILAYAH YOGYAKARTA

2020 ◽  
Vol 7 (1) ◽  
pp. 58-74
Author(s):  
Mbajeng Prastiyani ◽  
Suhartono Suhartono
Keyword(s):  
Regression Analysis ◽  
Path Analysis ◽  
Product Quality ◽  
Brand Image ◽  
Positive Influence ◽  
Research Data ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine (1) the effect of price and product quality on Advan smartphone brand image, (2) the effect of price and product quality on Advan smartphone buying interest, (3) the effect of brand image on buying interest, (4) influence of price and quality products for the interest in buying Advan smartphone through brand image as an intervening variable in the region of Yogyakarta. The population of this study is consumers or who have used or learned about Advan smartphones. Sampling is done using purposive sampling. The research data was obtained by collecting questionnaires about price, product quality, brand image and buying interest for 200 respondents. The analysis technique used for this research is Intervening Variable Regression Analysis with Path Analysis using IBM SPSS Statistics 20. These results indicate that (1) prices do not have a significant effect on brand image, (2) product quality has a significant and positive effect on brand image, (3) price is not significantly related to buying interest, (4) product quality has a significant and positive influence on interest buy, (5) brand image significant and positive influence on buying interest, (6) brand image does not intervene in the interest of prices against buying interest, (7) brand image is interfered with the influence of product quality on buying interest.

scholarly journals Pengaruh Harga, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Produk Nk Café Malang

2021 ◽  
Vol 15 (2) ◽  
pp. 215-229
Author(s):  
- Fathorrahman
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Rice Fields ◽  
Least Square ◽  
Research Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling

Persaingan yang semakin ketat menuntut setiap perusahaan untuk melakukan inovasi dan menciptakan keunggulan bersaing yang tinggi demi tercapainya tujuan perusahaan. Salah satu usaha yang saat ini sedang tren di masyarakat dengan persaingan yang ketat adalah bisnis cafe. Dalam menghadapi persaingan dengan kompetitornya, manajemen NK Cafe mengemas konsep café sebagai tempat nongkrong di tengah sawah dengan pemandangan alam yang sejuk dan menyegarkan. Konsep ini dipilih agar konsumen merasa kembali menikmati suasana alam persawahan dan lebih menjadi daya tarik serta keunikan dibandingkan kompetitor. Tujuan dari penelitian ini berfokus untuk mengetahui pengaruh harga, kualitas produk dan brand image terhadap keputusan pembelian.  Pendekatan penelitian menggunakan penelitian kuantitatif dengan jenis penelitian kausalitas, Teknik pengambilan sampel dalam penelitian menggunakan metode purposive sampling dengan jumlah sampel penelitian sebanyak 96 konsumen.  Sedangkan metode analisis data yang digunakan adalah analisis Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa harga, kualitas produk, dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian produk NK Cafe, sehingga apabila harga, kualitas produk, dan brand imageNK Cafe semakin baik, maka keputusan pembelian oleh konsumen akan semakin baik atau dengan kata lain konsumen akan senantiasa membeli produk NK Cafe apabila harga, kualitas, dan brand image produk tersebut baik.The increasingly fierce competition requires every company to innovate and create a high competitive advantage in order to achieve the company's goals. One of the businesses that is currently trending in society with intense competition is the cafe business. In the face of competition with its competitors, the management of NK Cafe packaged the concept of a café as a place to hang out in the middle of the rice fields with a cool and refreshing natural view. This concept was chosen so that consumers feel they are enjoying the natural atmosphere of the rice fields and are more attractive and unique compared to competitors. The purpose of this study focuses on knowing the effect of price, product quality and brand image on purchasing decisions. The research approach uses quantitative research with the type of causality research, the sampling technique in this study uses purposive sampling method with the number of research samples as many as 96 consumers. While the data analysis method used is Partial Least Square (PLS) analysis. The results of this study indicate that price, product quality, and brand image have a positive and significant effect on purchasing decisions for NK Cafe products, so that if the price, product quality, and brand image of NK Cafe are getting better, then the purchasing decisions by consumers will be better or in other words. On the other hand, consumers will always buy NK Cafe products if the price, quality, and brand image of the product are good.

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Image terhadap Minat Beli Tandon Air Marine di Kota Surabaya

2021 ◽  
Vol 4 (2) ◽  
pp. 264-279
Author(s):  
Dimas Akbar Ramadhan
Keyword(s):  
Word Of Mouth ◽  
Brand Image ◽  
Water Reservoir ◽  
Sampling Technique ◽  
Positive Influence ◽  
Clean Water ◽  
Electronic Word Of Mouth ◽  
Water Reservoirs ◽  
Purposive Sampling

The use of water reservoirs is increasingly diverse but the aims still to save clean water, making the competition between water reservoir producers in Indonesia more competitive. That is added with the emergence of various brands of new water reservoirs that are produced and circulated throughout Indonesia. Moreover, the types of water reservoirs that appear are also increasingly varied. The number of brands of water reservoirs in Indonesia with various types of marketing affects consumer buying interest in the water reservoir itself. This study aims to determine the effect of Electronic Word of Mouth and Brand Image on Buying Interest. By using associative methodology and in taking the sample using purposive sampling technique. The results of this study note that Electronic Word of Mouth and Brand Image simultaneously and partially affect Purchase Interest. The company should maintain and further improve the supporting factors in order to form a Brand Image that has a positive influence on buying interest from consumers. Keywords: Electronic Word of Mouth, Brand Image, Buying Interest

scholarly journals Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas Merek Produk Kosmetik Wardah di Surabaya Selatan

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Dwi Ari Lestari ◽  
Nurhadi Nurhadi
Keyword(s):  
Product Quality ◽  
Brand Loyalty ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Joint Effect ◽  
Test Reliability ◽  
Cosmetic Products ◽  
Purposive Sampling

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh gabungan citra merek dan kualitas produk serta menganalisis pengaruh citra merek dan kualitas produk terhadap loyalitas merek produk kosmetik Wardah di Surabaya Selatan. Populasi yang digunakan dalam penelitian ini adalah seluruh konsumen yang menggunakan kosmetik Wardah di Surabaya Selatan. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik purposive sampling. Teknik pengumpulan data penelitian ini menggunakan kuesioner. Metode pengujian data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji f, dan analisis regresi linier berganda. Hasil penelitian dapat diketahui bahwa secara simultan dan parsial citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas merek produk kosmetik Wardah di Surabaya Selatan. ABSTRACT This research aims to determine the joint effect of brand image and product quality and to analyze the effect of brand image and product quality on brand loyalty of Wardah cosmetic products in South Surabaya. The population used in this study are all consumers who use Wardah cosmetics in South Surabaya. The sample used in this study were 100 respondents using purposive sampling technique. The data collection technique of this research used a questionnaire. The data testing methods used are validity test, reliability test, classical assumption test, t test, f test, and multiple linear regression analysis. The results of the study can be seen that simultaneously and partially brand image and product quality have a positive and significant effect on brand loyalty of Wardah cosmetic products in South Surabaya. 

scholarly journals Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Pond’s Flawless White

2018 ◽  
Vol 6 (2) ◽  
pp. 98
Author(s):  
Indah Siti Madyan ◽  
Monika Tiarawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Variable Quality

The success of this product is Indicated by the results of theTop Brand in 2011-2012 Pond's still ranked first with a larger percentage. With good quality and reliable brand image and an affordable price, pond's will always be embedded inside consumers. The population used is all consumers who are involved in purchasing decisions pond's flawless white as much as 110. Withdrawal method and the sampling was purposive sampling technique used is linear to influence the magnitude of the effect. These results can be seen from the adjusted R Square of 0.604 means that there are variables influence product quality, brand image, and price on purchase decisions by 60.4% while the rest is influenced by other variables outside of this study was 39.6%. In this study the variable quality of the product is the dominant variable.

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