scholarly journals Positioning Produk Pertanian Organik

2021 ◽  
Vol 9 (2) ◽  
pp. 135
Author(s):  
Neng Elmi Salehah ◽  
Amalia Nur Milla ◽  
Neneng Kartika Rini

The trend of organic agriculture is currently experiencing an increase, changes in people's lifestyle patterns have made a shift in consumption patterns from non-organic to organic. There is a process of competition in a very tight marketing world where companies or producers must be able to compete in the market, one of which is by implementing a marketing strategy through Positioning. This study aims to determine what are the factors that influence the positioning of organic agricultural products in Kebonpedes Subdistrict, Sukabumi Regency. This research uses descriptive research with explanatory methods and quantitative approaches, while the type of sampling used is snowball sampling. Based on the results and discussion of the analysis carried out in this study partially it was stated that six factors had no significant effect on the positioning of organic products in Kebonpedes District, namely quality, service, price, use, brand, benefits and one significant influence factor, namely competitors, while simultaneously quality, service, price, usage, brand, benefits and competitors have a significant  together.

Author(s):  
I.L. Vorotnikov ◽  
◽  
L.A. Aleksandrova ◽  
E.V. Vasileva ◽  
I.N. Merkulova ◽  
...  

The market of organic agricultural products in Russia and in the world is analyzed. The main factors (macro-, meso - and micro-levels) affecting the production of organic products are highlighted. The conditions of growth in demand for organic products are analyzed. The potential for the development of organic agriculture, consisting of agricultural, environmental, market and management types of potential, and indicators for assessing this potential, are identified. The potential of organic agriculture development in the Saratov region is evaluated. Measures of state support for organic production in the regions of the Russian Federation and in the Saratov region and the degree of demand for certain measures are analyzed.


2021 ◽  
Author(s):  
Aayesha Shaikh ◽  
Prajakta Solankar ◽  
Monali Maske ◽  
Priti Takik ◽  
Nayna Randive

Organic Agricultural Products Selling website will provide a facility for farmers to sell their farm fresh organic products directly to the end users. Farmers can register and get authorized by admin to farmer’s portal. Also, they can add their product details on portal and current price of that product will get fetched from central market of metropolitan city like Pune, Mumbai, Delhi. Customer will be able to contact directly to the Farmers and able to rate of products .In that the project website are totally useful for the farmer’s and also customer. Increasing demand of farm products led farmers to use of chemical fertilizers/insecticides/pesticides and other chemical medicines to increase the production.


Author(s):  
Fadilah Muntaha

Kebonpedes sub-district is one of the sub-districts that has organic products. However, the potential of organic agricultural products in Kebonpedes District has not been fully explored. This study aims to identify any organic agricultural products that may occur in Kebonpedes District. This research is a descriptive research with survey method. The data needed in this study are primary data and secondary data. The sampling technique used is snowball sampling. The results showed that there were 24 farmers in Kebonpedes Subdistrict who had carried out activities towards organic farming in the form of rice, vegetables, rabbit farming and laying hens consisting of 10 rice farmers and 12 vegetable farmers and 2 breeders. The land area used for laying hens is larger than the land area for other commodities. One of the rice farmers has done processing by making instant 250 gram packaged rice. These rice and vegetable products have been marketed both online and offline. One vegetable farmer and one rice farmer already have certification for organic land and products, while the other 22 agricultural farmers are aiming for organic farming but do not yet have certificates for their land. It is hoped that by increasing knowledge about organic products from consumers, farmers can register their land to be certified by an organic certification agency, so that organic farming can become a competitive advantage that will increase the selling value of the products/commodities they plant.


2017 ◽  
Vol 7 (4) ◽  
pp. 73-80
Author(s):  
O. Yu. Voronkova ◽  
G. Ya. Baryshnikov ◽  
O. N. Baryshnikova ◽  
O. N. Sokolova

<p>The topical issues of formation and development of agriculture, based on the production of organic products were considered in the article. The article presents the concept of "organic agriculture", "agriculture, focused on the production of organic products", and explains the author's understanding of their content. Specific background of involvement in agricultural production turnover of fallow and unused land for the purpose of organic agriculture was justified and grounded. It is important to note that the special importance of the problem of fallow and abandoned land noted the Russian Federation Vladimir Putin in the annual message of the President to the Federal Assembly in 2016. The article substantiates the main directions of formation and implementation of the concept-oriented agriculture to organic production, the level of subjects of the Russian Federation in the framework of the strategy of food import substitution.</p><p>The authors proposed the methodology of formation and realization of regional targeted programs of agricultural development, on its basis was developed a project of the regional target program "Involvement in agricultural production is not used for the intended purpose of arable and fallow agricultural lands of the Altai Krai for the production of organic products for 2017–2022". The prognosis of production of agricultural products of the Altai territory, the allocation of shares of organic agricultural products and performance assessment was calculated from the strategic plans of development of the organic sector of agriculture of the Altai territory and the project of the regional target program already developed by the authors.</p>


Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 757-767
Author(s):  
J. ELANCHEZHIAN ◽  
Dr. K. KALAICHELVI

Consumers’ interest in organic products is increasing globally. As IFOAM 2016 report, only 1.2 % of the land has been utilized in organic agriculture method. The overall organic market has achieved 89.7 billion $ in 2016 in that, & 48.4 a billion in sales accounted for the USA and German alone. Total registered organic producer in the worldwide is 2.7 million in that India is the leading country which has 835,200 organic producers. But many of them are a small farmer, and they had shared 1.49 million hectares only. The Government of India (GOI) and the state governments have taken several steps to improve the regulatory mechanism and frame several schemes to incentivize organic farming. 2017 December, Food Standards and Safety Authority of India (FSSAI) have recognized both the certification systems (NPOP and PGS-India) valid for organic food products. From these steps, GOI has tried to create confidence in the organic products, so that, domestic consumers and export countries can trust Indian organic products. But still, the organic sector in India suffered from some unique characteristic that is the absence of proper branding, package, consumer awareness, purchasing power, and supply chain issues (Agarwal, 2018).


2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Asep Machpudin ◽  
Ade Titi Nifita ◽  
Garry Yuesa Rosyid ◽  
Ade Perdana Siregar

The development of digital technology is increasing every year, various types of digital technology that exist today is a development of technology that has been there before. The presence of the digital age has helped to encourage human interest to transform digitally. The objectives in this study are: (1) Identifying the effect of digital transaction service quality on customer satisfaction of OVO users, (2) Identifying the effect of service quality of digital transactions on interests, (3) Identifying the effect of interest on customer satisfaction of OVO service users. (4) Identifying the role of interest is able to mediate the effect of digital transaction quality service on customer satisfaction of OVO service users. The population of this research is the people of Jambi City while the sample is the people of Jambi City who more than once used OVO services as many as 150 people. The data method uses path analysis. The results of the study note that quality service has a significant influence on OVO service user interest, quality service and interest have a significant influence on customer satisfaction on OVO service users and quality service has a significant influence on customer satisfaction of OVO service users through interest in Jambi City


Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 308
Author(s):  
Sharly Yoenaz

The implementation of public relations in the socialization of the labor social security program at the BPJS Ketenagakerjaan Padang has not been carried out optimally because the socialization carried out does not cover all BPJS Employment stakeholders and socialization media that are underutilized optimally. The purpose of this study was to determine the implementation of public relations in the socialization of the labor social security program at the BPJS Ketenagakerjaan Padang. The method used is Qualitative Descriptive Research. Determination of Informants in this study was carried out with Snowball Sampling Techniques. Data collection is done through Observation, Interview and Documentation, with Model Data Analysis Techniques of Miles and Huberman. The findings in this study indicate that (1) the socialization of the labor social security program is not carried out directly to workers; (2) the lack of awareness of employers registering workers in the BPJS Ketenagakerjaan Padang program; (3) the media for socialization of the labor social security program has not been used optimally.Keyword: Public Relations, Socialization, Employment Social Security


2018 ◽  
Vol 1 (1) ◽  
pp. 101
Author(s):  
Ahmad Fahruroji ◽  
Azis Firdaus ◽  
Rachmatullaily Tina Kartika Rinda

This study aims to analyze the Influence of Organizational Culture and Compensation Against Employee Performance Company Regional Transportation Services Bogor City. This research is descriptive research with quantitative approach with data collection technique through library data and field study conducted with questionnaire. The sampling technique used in this research is 60 rich people. Data analysis method used is product moment correlation coefficient, partial correlation, multiple, and multiple regression by using computer application to know whether or not strong relationship between variables is organizational culture and compensation on employee performance. Based on the result of research indicate that there is significant influence between work culture to employee performance as evidenced by result t arithmetic = 3,485&gt; t table = 2,002 and big influence given by organizational culture equal to 20,3%, and significant influence between compensation to employee performance evidenced by the results t arithmetic = 3.042&gt; t table = 2,002 and the magnitude of the effect given by the compensation of 12.3%, and there is a significant influence between organizational culture and compensation on employee performance as evidenced by the test results F arithmetic = 11.408&gt; F table = 3.159 and the magnitude of the influence given by organizational culture and compensation of 14.4%. Based on the results of existing research suggested the company should improve the quality of work and to evaluate the compensation for employees in the company, so that employees are expected to further improve in efforts to achieve performance.


Author(s):  
A. V. Salnikova ◽  
◽  
N. A. Makarenko ◽  

Organizational production of agricultural products is used to preserve the natural environment and to preserve the quality of the products. The development of organic wines in the light of 100 years and over the course of the period has become insane, as for the correct organization of it, you can preserve ecological, social, and commercial transfers. The organizational structure has become a warehouse part of the bio-economy and circular economy, which is a priority for the economic development of the European Union, the USA, Great Britain, the Great Britain, the Republic of Korea, Japan, and the United States of America. For determining the prospects and problems of organic production of agricultural products, general scientific methods were used such as publicity, systematization, analysis, and synthesis, of the scientific literature and normative documents. For an additional analysis of regulatory documents, a procedure for certifying the authorities of the United States, the European Union and Ukraine has been established. Ukraine, in turn, began to take the first steps towards organic production in the late 1990s. It was at this time that she began to grow organic grain and opened export lines for its transportation to other countries, mainly Europe. Ukraine remains a leader in the production and export of organic cereals. Export competitive advantages of national agar products are lower production costs and logistics support. Ukraine continues to increase its organic production capacity - an increasing number of operators are appearing in this sector of agricultural production. As of 2019, the share of organic production of crop products in Ukraine is 1.4% (5th place in the world in terms of growth rate of organic agriculture), which is 467.9 thousand hectares of the total area of agricultural land in 32, 7 million hectares, as well as 470 operators of organic production. The dynamics of changes in organic agricultural production in Ukraine indicates a general trend of increasing their number, but in some periods, there is a decrease due to the economic and political situation in the country and changes in legislation in this area. Ukraine has significant advantages of organic production, which include a high level of soil fertility, favorable climatic conditions, traditional orientation as an agrarian state. Also, the price of Ukrainian products is lower than the minimum price of organic products of European countries. In the organic production of crops use methods that optimize the biological activity of soils, provide a balanced supply of nutrients to plants. At the same time, there are problems in Ukraine that hinder the development of organic production. In particular, the diversity of the territory in terms of the level of pollution of environmental components, lack of practical application of innovations and modern technologies of agricultural production. The lack of state support for organic producers and state certification system (including qualified specialists for its implementation). Resolution of the Cabinet of Ministers of Ukraine of October 21, 2020, № 1032 "On approval of the Procedure for certification of organic production and / or circulation of organic products and amendments to the resolution of the Cabinet of Ministers of Ukraine of October 23, 2019, № 970" approved the stages of certification. Was made the comparison of approaches to the certification of agricultural enterprises in Ukraine shows that they meet European and American standards. However, the absence of a state certification body that certifies organic producers and accredits private certification bodies makes it impossible for state control over organic market operators and the functioning of state certification. The current certification system in Ukraine does not cover the issue of soil contamination or other components of environment, which may affect the quality and safety of organic products. In Ukraine, enterprises in various sectors of the economy use outdated technologies, which can cause soil contamination of agricultural lands, and, accordingly, affect the quality of organic products. Currently, the Laws of Ukraine and the Cabinet of Ministers do not require: the location of the organic agricultural enterprise; content of harmful substances in the soil (including the content of radionuclides and pesticide residues); content in the soil of nutrients that can ensure the production of quality agricultural products and confirm the activities of the farm aimed at maintaining soil fertility. To guarantee the quality of organic products, it is advisable in the certification procedure to consider the level of fertility and soil contamination of agricultural lands, as well as the availability of sources of environmental pollution in the location of the organic producer. Given the above, it is advisable to introduce criteria for assessing the compliance of soils with the requirements of organic production. This approach can guarantee the safety and quality of organic products. During the organization of organic production of agricultural products in Ukraine, the issues of criteria for assessing compliance with regulatory requirements, documentation to be kept by the operator of organic production, etc.


2020 ◽  
Vol 10 (5) ◽  
pp. 749-763
Author(s):  
A.V. Shelenok ◽  

The article examines intensive and organic technologies for growing agricultural crops, their impact on the environment, human health, indicates what are the advantages and disadvantages of organic agriculture. It is noted that with intensive technologies for growing agricultural crops, their yield increases, but if the doses of chemicals are not observed, soil fertility is disturbed, the environment is polluted. Devoid of the disadvantages inherent in intensive technologies, organic farming is significantly inferior in productivity to it, due to which it is not able to reach the same production volumes, to ensure a comparable level of domestic consumption, which is demonstrated by traditional farming. The article compares the effectiveness of traditional and organic agronomic farming systems. It is shown that in the case of comparability of yield indicators, traditional technologies at lower selling prices are more effective in terms of profit and profitability indicators. The reasons for the slow development of the organic segment in the agricultural production of Russia are revealed. In this regard, the topic of support for foreign and Russian agricultural producers, including organic products, as well as the underdevelopment of its domestic market is touched upon. It is noted that, in contrast to developed countries, Russia’s share in the world market for organic products is insignificant. Therefore, it is too early to talk about the prospects for the development of organic agriculture in Russia. In the world, organic farming is stimulated, it occupies its own niche, but in all respects it lags far behind the traditional method of growing agricultural products. Its share in the world food market ranges from 2.6 to 3%.


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