scholarly journals STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE (STUDI KASUS STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE DI TAPAK TUGUREJO SEMARANG)

2018 ◽  
Vol 7 (1) ◽  
pp. 26
Author(s):  
Ari Purnia Roospandanwangi
Keyword(s):  
Communication Strategies ◽  
Coastal Environment ◽  
Communication Strategy ◽  
Planning Theory ◽  
Communication Media ◽  
Conservation Program ◽  
The Public ◽  
Compliance Gaining ◽  
Selection Of ◽  
Mangrove Conservation

This research is motivated in view of the importance of communication to raise awareness of the public in conserving the coastal environment. This study aims to describe and analyze the communication strategy BINTARI in mangrove conservation in Tapak Tugurejo Semarang. Researchers use Planning Theory (Charles Berger) and Compliance-Gaining Theory (Gerald Marwell and David Schmitt). It can be concluded, the communication strategy used BINTARI according to the stages of communication strategies according to Hafied Cangara, namely: (1) Selecting and establish a communicator, (2) Know your audience, (3) Prepare a message, (4) Selection of communication media, (5 ) to analyze the effects of communication and (6) Evaluation. The end result of mangrove conservation program BINTARI give change for people Tapak, in terms of knowledge, attitude, behavior and economics.

scholarly journals STRATEGI KOMUNIKASI PEMBELAJARAN BAHASA INGGRIS UNTUK MENINGKATKAN KEMAMPUAN BERBAHASA DI SMPIT NURUL ISLAH BANDA ACEH

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Rina Syafitri
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Media ◽  
Knowing That ◽  
Day Of The Week ◽  
Constant Comparative ◽  
Banda Aceh ◽  
Learning English ◽  
Applied Communication

Education is a very important element to create quality human resources.Learning is doneevery day of the week starting from morningtill night for six months more quickly proven to helptheir improve their languageskills. By using the communication strategy learning in teachingand learning in the SMPIT Nurul Ishlah. The purpose of this study was to determine thelearningstrategies used in the the SMPIT Nurul Ishlah Banda Aceh, teacher communicationprocess with thestudents in learning English, and know the communication media used inteachingand learning in the SMPIT Nurul Ishlah Banda Aceh.This study uses qualitativeresearch methods with the presentation of analysisdesktriptif. The informants are teachers aslecturers and students of Englishvillages were selected purposively. Data collection techniquesused wereobservation, interviews, and documentation. The validity of the technique used inthisresearch is triangulation and extension of participation. In analyzing the data, the researcherused the Constant Comparative Method.The results of the research is shown that students in theSMPIT Nurul Ishlah at learning procesess applied communication strategies by doing classinstruction, word coinage, codeswitching, and appeal for help, without the knowing. That washapped autonomous.Keywords : Communication Strategy,English, SMPIT Nurul Ishlah, Teaching

scholarly journals Strategi Komunikasi Public Relations Aston Imperium Hotel dalam Mempertahankan Kearifan Lokal di Era 4.0

2021 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Sefy Andhriany
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Local Culture ◽  
Related Literature ◽  
The Public ◽  
Local Diversity ◽  
Digital Era ◽  
Food And Beverage ◽  
Depth Interviews

Preserving local culture by reflecting it in every organization's activities becomes a challenge for Public Relations in the digital era 4.0. This is due to a shift in local culture which was replaced by foreign cultures that entered Indonesia. Various kinds of communication strategies are carried out, one of them is by the Public Relations of Aston Imperium Purwokerto hotel which maintains the local cultural specialties at the hotel. This study aims to analyze the communication strategy carried out by Aston Imperium Hotel Public Relations in maintaining local diversity in the 4.0 era. This study uses qualitative research methods with data collection techniques through in-depth interviews, observation, and related literature studies. The results of this study indicate that the Aston Imperium Hotel Public Relations communication strategy is implemented internally and externally. Internally, local culture is included in the forms of food and beverage, Banyumas regional specialties, hotel interiors and rooms by displaying puppet decorations and Banyumas batik motifs, employees inserting Banyumas local language in greeting guests, providing clothing counters and batik decorations in the hotel. Externally, Aston hotel PR cooperates with the local government and tourism office to support maintaining local wisdom.��

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

Impliciete en expliciete communicatiestrategieën tijdens organisatieveranderingen

2011 ◽  
Vol 39 (4) ◽  
Author(s):  
Anna Wamsteeker ◽  
Mark van Vuuren
Keyword(s):  
Organizational Change ◽  
Public Sector ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Service Center ◽  
The Public ◽  
Shared Service ◽  
Implicit And Explicit ◽  
Explicit Communication

Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector In this case study, we used the Organizational Stakeholder Model of Change Implementation Communication (Lewis, 2007) to evaluate the communication strategy used during the implementation of a Shared Service Center in a large governmental agency. The model proves to be useful for describing the strategic choices made by the project managers. Most of the dimensions were recognizable in the communication efforts, even though most of these choices were made implicitly. Interestingly, several stakeholders disagreed with the project management team about the identification of the strategy. They experienced the communication efforts negatively rather than balanced or positive. The results show the complexity of communication during change and the ways people make sense of these dynamic processes. The strategy dimensions can be useful guides when managing complex changes like the implementation of a Shared Service Center.

Strategi Komunikasi Forum Kerukunan Umat Beragama dalam Pengembangan Kerukunan Umat Beragama di Kabupaten Sleman

2021 ◽  
Vol 2 (02) ◽  
pp. 237-260
Author(s):  
Wildan Adi Rahman
Keyword(s):  
Support Groups ◽  
Religious Diversity ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Media ◽  
Religious Organization ◽  
Community Groups ◽  
Religious People ◽  
Village Level ◽  
The Guardian

Sleman Regency is one of the districts that has the highest level of religious diversity in Yogyakarta Province which is ideally vulnerable to harmony conflict between religious people, but in the last four years it is suspected that there is no conflict of religious harmony in the district. The method used in this study is qualitatively descriptive. After research was conducted it was found that, 1) the communication strategy implemented by FKUB Sleman in determining communicators is to choose a trustee of harmony (sub-district level) which is part of the religious organization in accordance with the religion embraced by the guardian of the harmony, the harmony (village level) chosen by the community itself, 2) communication strategies applied in determining the analysis of audience needs by conducting a joint review of four community groups including, permission groups, support groups, opposition groups, and evaluation groups, 3) communication strategies in the preparation of messages used are persuasive, coercive, and educative techniques, 4) communication media used by FKUB Sleman, namely print media such as newspapers,  books, and brochures, 5) as for the dynamics of harmony of diverse people in Sleman Regency is currently in a harmonious state.

scholarly journals Upaya Meningkatan Publisitas Melalui Model Integrated Marketing Comunication Pada Sebuah Rumah Sakit Swasta di Tangerang Selatan

2020 ◽  
Vol 3 (2) ◽  
pp. 48
Author(s):  
Surti Wardani ◽  
Arif Siaha Widodo
Keyword(s):  
Communication Strategy ◽  
Communication Model ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public ◽  
Communication Models ◽  
Strategy Model ◽  
Public Data ◽  
Selection Of

There are two Hermina Hospitals in South Tangerang. Although they have implemented a marketing communication strategy but not the Integrated Marketing Communication (IMC) model. This research aims to describe the marketing communication strategy used by the Hermina Hospital in South Tengerang. The focus of this research is on how marketing communication is available at the two Hermina Hospitals in making marketing communication models so that the services delivered are integrated. The method of this research is descriptive qualitative by observing the public. Data obtained by interviewing informants. The selection of research informants was by using purposive sampling method to obtain information about tyhe characteristics of the hospital service user community. The results of the study produced an integrated marketing communication model can be used as a basis for making policies in increasing hospital publicity.Keywords: Strategy, Model, Integrated Marketing Communication (IMC).

scholarly journals PENETAPAN BRAND AMBASSADOR SEBAGAI UPAYA STRATEGI KOMUNIKASI PEMASARAN “RUANGGURU” DI ERA PANDEMI COVID-19

2021 ◽  
Vol 5 (1) ◽  
pp. 66
Author(s):  
Ni Putu Stiti Ayuningtyas ◽  
Ni Luh Putu Sariani ◽  
Desak Made Sukarnasih
Keyword(s):  
Communication Strategies ◽  
Communication Strategy ◽  
Marketing Communication ◽  
The Future ◽  
The Right ◽  
Brand Ambassadors ◽  
Selection Of

ABSTRAKKegiatan pembelajaran saat pandemi di Indonesia dilakukan secara daring. Perlu adanya dukungan media pembelajaran seperti yang disediakan oleh Ruang guru. Ruang guru merupakan penyedia media pembejaran yang bisa diakses menggunakan internet, sehingga memudahkan guru dan siswa saat proses belajar. Dengan persaingan yang terus bertumbuh, Ruang guru perlu memilih strategi komunikasi pemasaran yang tepat, salah satunya dengan menunjuk brand ambassador. Tahun 2021, telah dipilih lima brand ambassadors baru yang berasal dari kalangan artis. Pengabdian dilakukan untuk mengetahui perkembangan strategi komunikasi pemasaran Ruang guru melalui pemilihan brand ambassadors dan seperti apa respon masyarakat terkait hal tersebut. Metode pengabdian melalui proses tahapan, pelaksanaan, dan evaluasi. Diketahui bahwa masyarakat setuju akan terpilihnya brand ambassador Ruangguru 2021 dan dinilai mampu meningkatkan positif perusahaan. Teori strategi komunikasi pemasaran yang dilakukan adalah pull, push, dan profle strategies. Hasil akhir kegiatan PKL menunjukkan sebanyak 40 responden setuju atas pemilihan brand ambassador, diantaranya 28% memilih Prilly Latuconsina sebagai “ikon” Ruang guru paling sesuai. Selain itu, banyak pengguna yang setuju atas terpilihnya kelima brand ambassadors karena prestasi serta rekam jejak yang baik dari masing-masing brand ambassador. Saran yang dapat diberikan adalah kedepannya Ruang guru harus lebih meningkatkan kualitas konten dan lebih selektif memilih brand ambassador agar sesuai dengan visi dan misi perusahaan. Kata kunci: brand ambassador; pemasaran; ruang guru. ABSTRACTLearning activities during the pandemic in Indonesia are carried out online. There needs to be support for learning media such as those provided by Ruang guru. With the high rivalry in this industry, Ruangguru needs to choose the right marketing communication strategy, one of which is by appointing a brand ambassador. In 2021, five new brand ambassadors have been selected from among the artists. This community dedication held to know the effect of Ruang guru’s brand ambassadors and what’s public responses to it. The method is through a process of stages, implementation, and evaluation. The marketing communication strategies used are pull, push, and profile strategies. The final result showed that 40 respondents agreed with the selection of brand ambassadors and they be able to increase the company's positivity and of which 28% chose Prilly Latuconsina as the most compatible Ruang guru "icon". In addition, many users agree with the selection of the five brand ambassadors because of the achievements and good track records of each brand ambassador. Recommendations that can be given are that in the future Ruang guru should further improve the quality of content and be more selective in choosing brand ambassadors to fit in the company's vision and mission. Keywords: brand ambassador; marketing; ruang guru.

scholarly journals STRATEGI KOMUNIKASI KEPALA ADAT DALAM MELESTARIKAN KESENIAN BELUK

Jurnal Signal ◽  
2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Femi Oktaviani ◽  
Baruna Tyaswara ◽  
Roswida Roswida
Keyword(s):  
Cultural Values ◽  
Symbolic Interaction ◽  
Communication Strategy ◽  
Planning Theory ◽  
Traditional Art ◽  
The Public ◽  
The Third ◽  
Qualitative Descriptive ◽  
The Right ◽  
Primary Socialization

ABSTRAK Seni beluk adalah seni tradisional dari kampung adat Cikondang yang melantunkan pupuh sunda dengan suara yang di keraskan. Kepala adat melakukan suatu strategi yang bertujuan untuk melestarikan kesenian beluk dengan cara mengajak generasi muda di kampung adat Cikondang menjadi pemain seni beluk sebagai generasi penerus selanjutnya. Penelitian ini bertujuan untuk mengkaji strategi komunikasi tentang perencanaan pesan, menentukan metode penyampaian pesan dan sosialisasi kesenian beluk yang digunakan oleh kepala adat dalam melestarikan kesenian beluk. Penelitian ini menggunakan metode kualitatif dan studi deskriptif  kualitatif.  Teori yang digunakan untuk menganalisa penelitian ini yaitu teori perencanaan dan interaksi simbolik. Hasil penelitian menunjukkan terdapat beberapa langkah dalam menjalankan strategi komunikasi dengan perencanaan pesan yaitu menetapkan tujuan, menentukan isi pesan, penggunaan kata-kata yang sederhana dan memahami komunikan. Kedua dalam strategi komunikasi harus menentukan metode penyampaian pesan yang tepat dan efektif yaitu metode redudency dan canalizing. Ketiga adalah sosialisasi kepada masyarakat agar diketahui oleh banyak orang. Dari sosisalisasi tersebut terdapat bentuk sosialisasi primer dengan menanamkan nilai-nilai budaya yaitu melestarikan kesenian beluk melalui komunikasi dua arah. Kata Kunci: Strategi komunikasi, kepala adat, seni beluk.  ABSTRACT The art of beluks is the traditional art of the Cikondang village traditional which chants Sundanese poems with a loud voice. The head of a customary carried out a strategy that aimed to preserve the art of beluk by inviting young people in the Cikondang traditional village to become outsiders as the next generation. This study aims to examine communication strategies about planning messages, determine the method of delivering messages and socialize the art of beluk that are used by traditional leaders in preserving the art of beluk. This study uses qualitative methods and qualitative descriptive studies. The theory used to analyze this research is planning theory and symbolic interaction. The results of the study show that there are several steps in carrying out a communication strategy with planning messages, namely setting goals, determining the contents of the message, using simple words and understanding communicants. The second in the communication strategy must determine the right and effective method of delivering messages, namely the redundancy and canalizing methods. The third is socialization to the public to be known by many people. From the socialization, there is a form of primary socialization by instilling cultural values, namely preserving the art of beluk through two-way communication. Keywords: Communication strategy, customary head, beluk art.

An Assessment of the Effectiveness of Participatory Communication Strategies Used in Implementation of Public Water Projects in Rural Areas

2021 ◽  
pp. 206-223
Author(s):  
Benard M. Muhoro ◽  
Alfred Okoth Akwala
Keyword(s):  
Community Involvement ◽  
Rural Areas ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Inferential Statistics ◽  
Community Groups ◽  
Water Projects ◽  
Participatory Communication ◽  
The Public ◽  
Project Data

Community involvement is a very important aspect in the implementation of any project. Without community buy-in, a project may never get off the ground or will not be accepted once it is completed. This study investigated participatory communication strategies used in implementation of public water projects in Murang'a County (Kenya). The study aimed to assess participatory communication strategies used in the implementation of public water projects in Muranga County. The results of the study indicated that community grouping (27.2%) was the most preferred method of involving the public in the implementation of the Northern Collector Project. The results further indicated that use of community groups was the most effective participatory communication strategy in implementation of Northern Collector Tunnel project. Data was analyzed using descriptive and inferential statistics.

Supreme Audit Institutions and their communication strategies

2008 ◽  
Vol 74 (3) ◽  
pp. 435-461 ◽  
Author(s):  
Belén González ◽  
Antonio López ◽  
Roberto García
Keyword(s):  
European Union ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Policy ◽  
The Public ◽  
Close Relationship ◽  
Recent Developments ◽  
The Media ◽  
Use Of Internet ◽  
The Impact

In the past, Supreme Audit Institutions (SAIs) rarely publicized their work. In the 1990s, a few began to publish booklets and brochures for popular consumption and to establish ties with the media. These days, SAIs are concerned about communication. A communication policy completes their cycle of accountability, justifies their existence, is an essential component of their independence and efficiency and brings about measures which assess the impact of their work.The aim of this article is to analyse the latest communication strategies developed by SAIs in order to publicize the results of their activity and to provide the public with an overall vision of what they do. The study, based on a questionnaire sent out to European Union SAIs, highlights the fact that these bodies undertake wide-ranging communication activities involving a close relationship with the media and the use of Internet websites. Points for practitioners This article explores the most recent developments in European Union SAI communication strategy. Based on survey research, the study concludes that SAIs maintain a close relationship with the media and have been able to take advantage of the opportunity offered by the Internet to publish their results and to provide users with an overview of their work. For SAIs, this analysis allows them to be graded in terms of their relationship with the media and how they use Internet websites. Hence it will be possible to establish criteria leading to improvements or maintenance of their relative situation.

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