The digital profile that MSMEs need studied in generation z, for job immersion in industry 4.0
The objective of this research was to find the digital profile that MSMEs need in generation z, for their work immersion in industry 4.0. The main contribution was to identify the digital profiles that are required in MSMEs, preparing a description of what youn people of generation Z are like today and what are their possibilities of immersion in industry 4.0. The methodology used was qualitative though focus groups to entrepreneurs and young people of generation z. The dimensions used were taken from the theory of García Ávila (2017) and Epstein, Nisbet and Gillespie (2011). Five dimensions were worked on and an interpretation was made through hermeneutics and with a comparative analysis of interpretation, polarization and word cloud to from the research results. In the analysis obtained, it was noted that there is a new awareness of the use of technology despite the real failures of the country's telecommunications. The digital use of generation z is imminent, but its resources and use are not adequate for a proper work immersion. In general, there is a lack of total planning in the use of technologies and their potential.