scholarly journals Utilization of Patchwork and Online Marketing as a Means to Increase Entrepreneurial Creativity for Students of SMAN 21 Bekasi

2021 ◽  
Vol 2 (3) ◽  
pp. 305-311
Author(s):  
Ani Interdiana Candra Sari ◽  
Elin Karlina ◽  
Kanaria Herwati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Entrepreneurial Spirit ◽  
And Training

Abstract: the purpose of community service is that students have skills in the recycling of used cloth waste, especially the use of patchwork and students can produce creative works and have an entrepreneurial spirit. The methods used are observation, interview, and training. Based on the training that has been carried out the following results are obtained: 1) Students have been able to assemble patchwork into crafts (bross). 2) Students are able to make attractive packaging in marketing. 3) Students are able to market bross through social media. 4) Students are able to motivate themselves in making patchwork crafts. 5) Students show an interest in entrepreneurship.

scholarly journals PELATIHAN PENGGUNAAN SOSIAL MEDIA UNTUK MENGEMBANGKAN AKSES PASAR BAGI UMKM KABUPATEN SERANG

2020 ◽  
Vol 2 (2) ◽  
pp. 437-446
Author(s):  
Sindy Yulia Putri ◽  
Wiwiek Rukmi Dwi Astuti ◽  
Nurmasari Situmeang
Keyword(s):  
Social Media ◽  
Community Service ◽  
Digital Technology ◽  
Market Access ◽  
Training Methods ◽  
Service Program ◽  
Use Of Social Media ◽  
Develop Market ◽  
Strongly Agree ◽  
And Training

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.

scholarly journals Application of Social Media Marketing with Facebook Ads in the Water Gate Fish Cultivator Group in Jampang Village [Penerapan Social Media Marketing Dengan Facebook Ads Pada Kelompok Pembudidaya Ikan Pintu Air Desa Jampang]

2019 ◽  
Vol 2 ◽  
pp. 825
Author(s):  
Anis Syamsu Rizal ◽  
Listya Sugiyarti ◽  
Sri Nitta Crissiana Wirya Atmaja ◽  
Rakhmawati Oktavianna ◽  
Benarda Benarda
Keyword(s):  
Social Media ◽  
Community Service ◽  
Fish Farming ◽  
Educational Background ◽  
Ornamental Fish ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Business People ◽  
Water Gate ◽  
Questions And Answers

Online marketing was one of the newest ways in business. This was inseparable from the importance of the awareness of business people. Jampang Village, Kemang District, Bogor Regency is a focus of Community Service in collaboration with LPPM University Pamulang. Limited educational background considering that low HR makes this business run slowly. The purpose of this social media marketing training is to increase the sales of catfish and ornamental fish with a wider area. The methods used are lectures, discussions, questions and answers and tutorials so that they can immediately practice ways to sell online. The result of this training is that fish farmers can advertise on Facebook in the hope that their fish farming will be more effective.

scholarly journals PENGEMBANGAN EKOWISATA DI KAWASAN WISATA PERKEBUNAN KOPI DI DESA KARE KECAMATAN KARE KABUPATEN MADIUN

2021 ◽  
Vol 5 (1) ◽  
pp. 177
Author(s):  
Julieta Kartikasari ◽  
Kirana Anugerah Putri ◽  
Radicha Arnanda Putri Indrawati ◽  
Veren Audia Nurmansya ◽  
Wulandari Prima Devi ◽  
...  
Keyword(s):  
Social Media ◽  
Community Service ◽  
Public Awareness ◽  
Economic Value ◽  
Coffee Production ◽  
Coffee Waste ◽  
Coffee Cultivation ◽  
Cultivation Techniques ◽  
And Training ◽  
Insight Into

IPE  63  Community  Service  Activities  (KKN)  Group  179  Airlangga  University in  Kare Coffee Tourism, Kare Village, Kare District, Madiun City, with the theme of ecotourism which was held on19 January 2021 to 13 February 2021 aimed at developing curry coffee tourism areas, increasing public  awareness of health  and  providing  health  facilities in  accordance with  health  protocols, attracting tourists through promotions on various social media, adding insight into how to utilize coffee processing waste so that it can be of economic value. as well as coffee cultivation techniques and ways to increase coffee production for coffee entrepreneurs and producers in Kare village. As for the design of activities carried out in the form of procurement of complete tourist facilities and procurement of complete protocol facilities that are not yet available in Kare Coffee tours and their availability is needed,  by purchasing  goods online and sending items that have been purchased directly to Kare Village. Promotion of curry coffee tourism, by utilizing existing social media such as Instagram and YouTube by uploading a coffee tour profile video so that it can be known to the wider community and can attract both local and international tourists. The use of coffee waste, by providing education and training to the community in Kare Village, is carried out online as well as uploading  the video  of the seminar results to  YouTube regarding the utilization of coffee waste carried  out  online  and  uploading  the  seminar  results  video  to  YouTube.  And  webinars  on ecotourism,  CHSE protocols, coffee cultivation techniques, and increased coffee production were conducted online on the same day then uploaded the webinar results to Youtube. AbstrakKegiatan Kuliah Kerja Nyata (KKN) IPE 63 Kelompok 179 Universitas Airlangga di Wisata Kopi Kare, Desa Kare, Kecamatan Kare, Kota Madiun, dengan tema ekowisata yang dilaksanakan pada tanggal 19 Januari 2021 hingga 13 Februari 2021 bertujuan untuk mengembangkan kawasan wisata kopi kare, meningkatkan kesadaran masyarakat akan kesehatan dan memberikan fasilitas kesehatan yang  sesuai dengan  protokol kesehatan,  menarik  minat  wisatawan  melalui promosi di berbagai media sosial, menambah wawasan tentang cara memanfaatkan limbah pengolahan kopi agar dapat bernilai  ekonomis.  serta  teknik  budidaya  kopi  dan  cara  meningkatkan  produksi   kopi kepada pengusaha dan produsen kopi di desa Kare. Adapun rancangan kegiatan yang dilakukan berupa pengadaan  kelengkapan  fasilitas  wisata  dan  pengadaan  kelengkapan  fasilitas  protokol  yang sekiranya belum tersedia di wisata Kopi Kare dan dibutuhkan ketersediaannya, dengan cara melakukan  pembelian  barang- barang  secara online dan  mengirimkan  barang  yang  sudah dibeli langsung ke Desa Kare.   Promosi wisata kopi kare, dengan memanfaatkan media sosial yang ada seperti Instagram dan  youtube dengan  mengunggah  video  profil wisata Kopi Kare agar dapat dikenal   masyarakat   luas  serta  dapat   menarik   wisatawan   baik   lokal  maupun   internasional. Pemanfaatan limbah kopi, dengan memberikan edukasi serta pelatihan kepada masyarakat di Desa Kare dilakukan secara daring serta mengupload video hasil seminar ke youtube terkait pemanfaatan limbah  kopi    dilakukan  secara  daring  serta mengupload  video  hasil seminar ke youtube.  Dan webinar mengenai ekowisata, protokol CHSE, teknik budidaya kopi, dan peningkatan produksi kopi yang  dilakukan  secara  daring  pada  hari  yang  sama  kemudian  mengunggah  hasil  webinar  ke Youtube.

scholarly journals Online Marketing Counseling and Assistance for MSMEs Dakota Convection

2022 ◽  
Vol 4 (2) ◽  
Author(s):  
Anita Primastiwi ◽  
Desy Tri Inayah ◽  
Diki Sandi Andrian ◽  
Sri Indah Ergina ◽  
Indra Pratama ◽  
...  
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Life Transition ◽  
The Media ◽  
Product Marketing ◽  
Almost All ◽  
And Training ◽  
Special Region

Sleman Regency is one of the regencies located in the Special Region of Yogyakarta Province, the beauty and natural wealth that is served even attracts the attention of many tourists, both local and international. In addition to the beautiful natural panorama, Sleman Regency also has many MSME actors so that it really supports the completeness of tourism in Sleman Regency, but due to the Covid-19 pandemic that has hit almost all countries, the tourism and MSME sectors have paralyzed so that a new life transition is needed, one of which is change the marketing of MSME products from offline to online. The presence of the community service team at Bachelorwiyata Tamansiswa University aims to foster the spirit of MSME actors by providing online marketing counseling and assistance to MSME actors. This activity consisted of socialization, counseling and training on online marketing which took place on Tuesday, September 15, 2020. In general, most of the employees at Dakota Convection were enthusiastic to further promote online product marketing through the media website, Instagram, Facebook, and various marketplaces. .

scholarly journals Pemberdayaan masyarakat melalui pemanfaatan kulit singkong menjadi stik aneka rasa di Kecamatan Kampar Utara Kabupaten Kampar

2019 ◽  
Vol 1 ◽  
pp. 8-13
Author(s):  
Eliza Eliza ◽  
Riswan Effendi ◽  
Shorea Khaswarina ◽  
Ermitety Ermitety ◽  
Novia Dewi
Keyword(s):  
Community Service ◽  
Positive Response ◽  
Achievement Level ◽  
Entrepreneurial Spirit ◽  
Target Program ◽  
Question And Answer ◽  
Service Activity ◽  
Discussion Question ◽  
And Training ◽  
Cassava Peel

The waste of cassava peel is thrown away by the community, cassava peel can be used as a variety of snacks including sticks. Sticks are an attractive, varied and easier to carry, can be an innovation in increasing people's income. The service activity aims to provide knowledge, skills and guidance to PKK mothers, UMKM people in processing products made from cassava peel into sticks in Kampung Panjang Village. This activity is expected to motivate the entrepreneurial spirit towards innovative and economical efforts to increase income. The method of this activity is counseling in the form of serving the benefits of cassava peel and training and guidance on how to process cassava skin into steak. The results of the community service are obtained: a) Participants knew the benefits and importance of training cassava peel processing as an alternative to household side activities, b) Activness the participants during the service shows a positive response seen from the enthusiasm, discussion, question and answer and good cooperation. c) The achievement level of the target program has been the participants who have applied the processing of cassava peel to sticks with various flavors.

scholarly journals Pelatihan & Implementasi Social Media Profiling Untuk Meningkatkan Kompetensi Pada SMA Negeri 3 Semarang

2021 ◽  
Vol 4 (1) ◽  
pp. 26
Author(s):  
Indra Gamayanto ◽  
Sendi Novianto ◽  
Hanny Haryanto
Keyword(s):  
Social Media ◽  
Community Service ◽  
Deep Understanding ◽  
Life Changes ◽  
Valid Data ◽  
Service Training ◽  
Online Business ◽  
Training And Research ◽  
Use Of Social Media ◽  
And Training

AbstrakSocial media adalah P2P, dimana kita banyak mengalami perubahan hidup, saat social media telah masuk ke dalam proses sehari-hari. social media menjadikan kita lebih cepat dan lebih efektif serta efesien dalam melakukan sesuatu, seperti: cara kita berkomunikasi, memperluas jaringan pertemanan untuk mengenal orang-orang baru dan koneksi, mengembangkan market melalui business online dan memberikan pengaruh kepada orang lain melalui kepemimpinan kita di social media. Artikel ini merupakan pengembangan dan pelatihan yang kita berikan di SMA Negeri 3 Semarang dengan mengacu pada hasil penelitian yang telah kami publikasikan sebelumnya. Siswa dan guru akan mampu memahami bagaimana cara memperluas produk/jasa yang ditawarkan oleh melalui business online, melalui lingkaran internal dan eksternal yang diperluas, berikutnya kita akan mampu memahami bagaimana cara menjadi seorang netizen yang bijaksana mulai dengan memiliki pengetahuan, data yang valid, contoh-contoh studi kasus dan implementasi serta solusi yang kita berikan sehingga akan dapat meningkatkan inovasi dalam memecahkan sebuah masalah. Lebih jauh lagi, kita akan memahami tipe-tipe kepemimpinan di social media, sehingga kita dapat mengetahui kita adalah tipe apa dalam hal memimpin dan memberikan pengaruh kepada orang lain melalui social media. Hasil dari pengabdian masyarakat, pelatihan dan penelitian ini adalah meningkatnya kompetensi siswa dan guru dalam menghadapi globalisasi dan pemahaman yang mendalam mengenai penggunaan social media secara lebih efektif, efesien, tepat sasaran dan mampu bersaing secara global. Kata kunci: Social media, Profiling, Sumber Daya Manusia, Komunikasi, Wise netizen AbstractSocial media is P2P, where we have experienced many life changes, when social media has entered into our daily processes. social media makes us faster and more effective and efficient in doing things, such as: the way we communicate, expand our network of friends to get to know new people and connections, develop markets through online business and influence others through our leadership in social media. This article is a development and training that we provide at SMA Negeri 3 Semarang by referring to the research results that we have previously published. Students and teachers will be able to understand how to expand the products / services offered by online business, through expanded internal and external circles, then we will be able to understand how to become a wise netizen starting with having knowledge, valid data, examples- examples of case studies and implementation as well as solutions that we provide so that it will increase innovation in solving a problem. Furthermore, we will understand the types of leadership in social media, so that we can find out what type we are in terms of leading and influencing others through social media. The results of this community service, training and research are the increased competence of students and teachers in facing globalization and a deep understanding of the use of social media more effectively, efficiently, right on target and able to compete globally. Keywords: Social media, Profilling, Human Resource, Communication, Wise netizen

scholarly journals PENDAMPINGAN PEMASARAN DAN PENINGKATAN PENJUALAN MELALUI DARING PADA UD. EVARIO MANDIRI JAYA

Al-Khidmat ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-112
Author(s):  
Evana Andriani ◽  
Faridhatun Faidah ◽  
Etni Marliana
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Brand Awareness ◽  
Sales Channels ◽  
The World ◽  
Service Activity ◽  
Considerable Impact ◽  
The Media

AbstrakCovid-19 yang saat ini mewabah di seluruh belahan dunia memberikan dampak yang cukup besar untuk perekonomian di Indonesia, khususnya bagi para pengusaha kecil. Keterbatasan modal yang dimiliki, ditambah tingkat penjualan yang menurun drastis, membuat para pengusaha harus berimprovisasi berbagai cara agar produk mereka tetap dapat terjual. Salah satu cara paling efektif untuk meningkatkan penjualan bagi mereka pengusaha kecil yang memiliki modal terbatas, yaitu beralih dari pemasaran dan penjualan secara luring menjadi pemasaran dan penjualan daring. Pemasaran dan penjualan daring dapat dilakukan dengan menggunakan media marketplace maupun sosial media.  Tujuan dari pengabdian ini adalah memberikan pendampingan kepada UD. Evario Mandiri Jaya untuk mengembangkan saluran pemasaran dan penjualan dari luring ke saluran pemasaran dan penjualan secara daring, lalu dapat meningkatkan kesadaran merek lebih luas dari para calon konsumennya Setelah kegiatan pengabdian masyarakat ini dilakukan, UD. Evario Mandiri Jaya dapat melaksanakan kegiatan pemasaran dan penjualan secara daring menggunakan marketplace dan media sosial. AbstractThe Covid-19, which is currently endemic in all parts of the world, has had a considerable impact on the economy in Indonesia, especially for small entrepreneurs. The limited capital they have, coupled with a drastic drop in sales, have forced entrepreneurs have to improve in various ways to make their products can still be sold. One of the most effective ways to increase sales for those small entrepreneurs who have limited capital is to switch from offline marketing and sales to online marketing and sales. Online marketing and sales can be done using the media marketplace and social media. The purpose of this service is to provide training to UD. Evario Mandiri Jaya to develop marketing and sales channels from offline to online, then can increase brand awareness more broadly from potential consumers After this community service activity was carried out, UD. Evario Mandiri Jaya can start doing marketing and sales activities online using the marketplace and social media.

scholarly journals PELATIHAN INSTAGRAM MARKETING UNTUK TENANT INKUBATOR BISNIS TRILOGI

2019 ◽  
Vol 2 (1) ◽  
pp. 19-26
Author(s):  
M. Lahandi Baskoro ◽  
Maulidian Maulidian
Keyword(s):  
New York ◽  
Social Media ◽  
Community Service ◽  
Sao Paulo ◽  
Online Marketing ◽  
Digital Marketing ◽  
São Paulo ◽  
Business Incubator ◽  
Service Activity ◽  
Marketing Tool

Abstract: In 2018, the number of Instagram users in Indonesia has reached 55 million users. A year earlier, Jakarta is the champ on Instagram as the most photographed place, surpassing Sao Paulo, New York and Madrid. This phenomenon shows that Instagram is a social network that is trending in Indonesia right now. Trilogi Business Incubator (Inbistro) is a business incubator belonging to the Universitas Trilogi. From observations and discussions, there are still many tenants which assisted by Inbistro who do not understand digital marketing, especially with Instagram. Albeit, Instagram has become a popular social media in Indonesia, including for product promotion. This community service activity will try to answer the problem: how to increase the capacity of Inbistro tenants so that they understand the basics of Instagram marketing? Our training was designed in 3 (three) sessions which discussed: (1) the importance of using Instagram as a marketing tool for a business; (2) How to find quality, free royalty photos and videos for Instagram content; (3) How to find products and sell them on Instagram. Keywords: Instagram marketing, Trilogi Business Incubator, Inbistro, social media, online marketing Abstrak:  Di tahun 2018, jumlah pengguna Instagram Indonesia telah mencapai 55 juta pengguna. Setahun sebelumnya, Jakarta menjadi juara di Instagram sebagai tempat yang paling banyak difoto, melewati Sao Paulo, New York dan Madrid. Fenomena ini menunjukkan bahwa Instagram adalah jejaring sosial yang sedang diminati di Indonesia saat ini. Inkubator Bisnis Trilogi (Inbistro) adalah inkubator bisnis milik Universitas Trilogi. Dari pengamatan dan diskusi, terlihat bahwa masih banyak tenant binaan Inbistro yang belum memahami tentang digital marketing, terlebih dengan Instagram. Padahal Instagram telah menjadi media sosial yang cukup populer di Indonesia, termasuk untuk promosi produk. Kegiatan pengabdian masyarakat ini akan mencoba menjawab permasalahan: bagaimana cara meningkatkan kapasitas tenant Inbistro agar mereka memahami dasar-dasar pemasaran melalui Instagram (Instagram marketing)? Pelatihan kami rancang dalam 3 (tiga) sesi yang membahas: (1) Pentingnya memanfaatkan Instagram sebagai sarana pemasaran suatu bisnis; (2) Cara mencari foto dan video berkualitas, tanpa berbayar, untuk konten Instagram; (3) Cara mencari produk dan menjualnya di Instagram. Kata Kunci: Instagram Marketing, Inkubator Bisnis Trilogi, Inbistro, media sosial, pemasaran daring

scholarly journals PENDAMPINGAN UMKM KWT SUKA MAJU UNTUK MENINGKATKAN PRODUKSI DAN PEREKONOMIAN MASYARAKAT DUSUN PALIHAN

Dharma LPPM ◽  
2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Heriyanto Heriyanto ◽  
Yuli Fauziah ◽  
Dyah Ayu Irawati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Food Processing ◽  
Production Equipment ◽  
Online Marketing ◽  
The Internet ◽  
Average Increase ◽  
Banana Tree ◽  
Sales And Marketing ◽  
Internet And Social Media

The SUKAMAJU Women's Farmer Group (KWT) is a group of women craftsmen of banana tree processing. During the Covid-19 pandemic, sales and marketing of processed banana food were very limited. Online marketing in times of the Covid-19 pandemic is urgently needed and requires support. Community service from UPN Veteran Yogyakarta, in this case, is programmed to help solve problems during the pandemic. Marketing through the internet and social media is very much needed, while the ability of mothers to master social media and the internet is very limited. The service team from UPN Veteran Yogyakarta is trying to help with solutions going into the field to help provide full assistance and also assistance for production equipment so that food processing craftsmen maintain production in KWT. The hope of the community service team is that there will be an increase in sales results by providing full assistance in both marketing media and increasing production equipment with an average increase of 8-9 pieces per day.

scholarly journals Peran Pemuda Kreatif Dalam Pemanfaatan Media Sosial Sebagai Sarana Peningkatan Perekonomian Di Era Pandemi

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Alya Santika ◽  
Anisa Puji Lestari ◽  
Lisa Kumara ◽  
Muhammad Jajang ◽  
Nabila Khairunnisa
Keyword(s):  
Social Media ◽  
Community Service ◽  
Video Conference ◽  
Business Networks ◽  
Student Community ◽  
Entrepreneurial Spirit ◽  
New Business ◽  
Use Of Social Media ◽  
New Jobs

Kewirausahaan adalah sebuah proses dalam menciptakan sesuatu yang baru, dimana proses dalam pengerjaannya dilakukan dengan kreatif dan penuh dengan inovasi. Dengan adanya kewirausahaan di masa pandemi covid 19 dapat membuka lapangan pekerjaan untuk orang lain, menciptakan jaringan bisnis yang baru yang bisa menyerap banyak tenaga kerja di daerah asal, meningkatkan kesejahteraan kehidupan diri sendiri serta masyarakat sekitar dari usaha yang dijalankannya, serta kewirausahaan dapat menularkan dan mengembangkan semangat berwirausaha pada orang lain. Tujuan Pengabdian Kepada Masyarakat Mahasiswa ini adalah untuk memberikan pengetahuan kepada pemuda Karang Taruna Dharma Temaja Sumurugul, Kecamatan Wanayasa Kabupaten Purwakarta Jawa Barat pentingnya kreatifitas dalam memanfaatkan media sosial sehingga dapat menumbuhkan jiwa kerwirausahaan di masa pandemi covid 19 guna meningkatkan perekonomian. Adapun metode pelaksanaan kegiatan ini adalah melalui video conference via google meet dengan memberikan materi serta diskusi pentingnya peran pemuda yang kreatif di era pandemi. Hasil dari kegiatan ini para peserta menjadi lebih mengerti dan memahami bagaimana menjadi pemuda yang kreatif dalam memanfaatkan sosial media sebagai salah sarana untuk meningkatkan perekonomian di era pandemi sehingga kedepannya diharapkan Pemuda Karang Taruna Dharma Temaja Sumurugul dapat memanfaatkan media sosial dengan maksimal dan memunculkan ide serta kreatifitas guna mendorong perekonomian daerah sekitar.Kata Kunci : Kewirausahaan, Media Sosial, Pandemi Covid 19 Entrepreneurship is a process in creating something new, where the process is done creatively and full of innovation. With entrepreneurship during the covid 19 pandemic new jobs can be opened for other people, create new business networks that can absorb a lot of workforce in the area of origin, improve the welfare of themselves and the surrounding community from the business they run, and entrepreneurship can transmit and develop entrepreneurial spirit in others. The purpose of this Student Community Service is to provide knowledge to youth of Karang Taruna Dharma Temaja Sumurugul, Wanayasa Subdistrict, Purwakarta Regency, West Java, the importance of creativity in utilizing social media so that it can foster an entrepreneurial spirit during the Covid-19 pandemic to improve the economy. The method of implementing this activity is through a video conference via Google meet by providing material and discussion of the importance of the role of creative youth in the pandemic era. The results of this activity the participants became more aware and understood how to become creative youths in utilizing social media as a means to improve the economy in the pandemic era so that in the future it is hoped that the Youth of Karang Taruna Dharma Temaja Sumurugul can make maximum use of social media and come up with ideas and creativity to use it. encourage the economy of the surrounding area.Keywords: Entrepreneurship, Social Media, Covid 19 Pandemic

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