scholarly journals ANALISIS PEMASARAN SAPI POTONG

2020 ◽  
Vol 2 (2) ◽  
pp. 62-75
Author(s):  
Nur Afni Lasaharu ◽  
Yuriko Boekoesoe

The purpose of this study was to determine the marketing analysis of beef cattle in Taluditi Regency, Pohuwato Regency. Gorontalo. The research method uses the survey method. The data used in this study are primary data with data collection techniques conducted through observation, interviews, and documentation. Sampling is determined through stratification of Random Sampling, where the sample is based on the largest population. The number of samples produced was 72 respondents. Data were analyzed descriptively. The observed variables are marketing channels, marketing margins and marketing efficiency. The findings of this study are two beef cattle marketing channels in Taluditi District, Pohuwato Regency, namely: Channel I (Farmers - Collector Traders - Consumers), and Channel II are (Breeders - Collector Traders - Retailers Traders - Consumers). The average marketing margin in each marketing institution is Rp. 100,000 - Rp. 500,000. The level of marketing efficiency in each marketing institution is 0.26-3.1

Author(s):  
La Ode Muh Yusuf ◽  
La Ode Arsad Sani ◽  
Hairil Hadini ◽  
Laode Muh Munadi

This study aimed to analyze the marketing of beef cattle in the Sub District Konda and Ranomeeto Barat, Konawe Selatan Regency, held in October 2017. The subjects in this study were beef cattle traders and all the aspects related to the marketing of beef cattle. The research location was determined by purposive sampling. Measured variables included the characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and benefits of any marketing agencies, and marketing efficiency. Data were analyzed qualitatively and quantitatively. Results indicated that there are four marketing channels of beef cattle in the Sub District of Konda and Ranomeeto Barat, namely (1) the farmer - the end consumer, (2) the farmer - the trader - the end consumer, (3) farmer - wholesalers - the end customer, (4) the farmer - trader - wholesalers - the end consumer. The highest margin was on the marketing channel 3 as much as Rp 1,222,026/head and the lowest was in the marketing channel 2 as much as Rp 461,895/head. The highest costs were in the marketing channel 4 as much as Rp 400,000/head, and the highest profit was in the marketing channel 3 as much as Rp 1,022,026/head. The most efficient marketing channel used was the marketing channel 3, with the marketing efficiency value 2.71%.


2021 ◽  
pp. 243
Author(s):  
I Made Oddie Gupta Wardana ◽  
Cokorda Gede Alit Semarajaya ◽  
Ni Nyoman Ari Mayadewi

Perceptions of pedestrian convenience on the pedestrian path of Gajah Mada Street Denpasar. Gajah Mada Street as an economic and tourist area requires good and comfortable physical infrastructure to support easy accessibility and circulation of visitors to the area. One of the physical infrastructures is a pedestrian lanewhich functions as an access to support pedestrian activities. The purpose of this study was to identify the physical conditions of the pedestrian paths and to determine the perception of pedestrian comfort on the pedestrian path at Gajah Mada Street. The research method used in this research is a survey method byperforming primary data collection techniques through observation, questionnaires and secondary data through literature study. Based on the research conducted, it is known that there are physical conditions and supporting facilities for the damaged pedestrian paths, in the form of materials and street furniture such as: seats, trash cans and roadside plants. Based on the assessment of perceptional respondents about the condition of pedestrian path has been considered comfortable and safe. The suggestion of this research is that it is necessary to improve the physical condition of the damaged pedestrians. The purpose of improving pedestrian facilities and infrastructure is to facilitate the pedestrians in order to be comfortable and safe in carrying outactivities on the pedestrian path.  


2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Fahrizal Imam ◽  
Hasnudi Hasnudi ◽  
Rasmulia Sembiring ◽  
Tumpal H.S. Siregar

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.


2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Yusuf Azis ◽  
Ibnu Husin

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.


2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.


ZOOTEC ◽  
2013 ◽  
Vol 33 (1) ◽  
pp. 27
Author(s):  
Yunior Olii ◽  
M. A.V. Manese ◽  
J. Pandey ◽  
I. D. R. Lumenta

ABSTRAKKecamatan Kalawat merupakan salah satu kecamatan yang terletak di wilayah Kabupaten Minahasa Utara dengan luas wilayah sebesar 4.714 ha. Umumnya masyarakat Kecamatan Kalawat berprofesi sebagai petani. Populasi ternak sapi di Kecamatan Kalawat adalah sebesar 489 ekor yang tersebar di 12 desa. Masalah dalam penelitian ini adalah berapa besar usaha ternak sapi dapat memberikan kontribusi terhadap pendapatan petani peternak di Kecamatan Kalawat Kabupaten Minahasa Utara. Tujuan penelitian ini untuk megetahui berapa besar kontribusi usaha ternak sapi terhadap pendapatan petani di Kecamatan Kalawat Kabupaten Minahasa Utara. Penelitian ini dilaksanakan di Kecamatan Kalawat Kabupaten Minahasa Utara dengan jumlah responden sebanyak 30 orang. Waktu penelitian dan pengumpulan data selama 2 bulan. Data penelitian diperoleh dari 2 sumber yaitu data primer dan data sekunder. Metode penentuan sampel dilakukan secara Purposive Sampling dengan penentuan responden dilakukan secara Random Sampling. Hasil penelitian  menunjukkan bahwa ternak sapi memberikan keuntungan terhadap pendapatan petani sebesar Rp.181.078.967. Adapun total pendapatan usaha tani maupun diluar usaha tani adalah sebesar Rp.1.017.128.467. Berdasarkan fakta ini maka kontribusi usaha ternak sapi terhadap pendapatan petani adalah sebesar 17,78%.  Kata Kunci: Kontibusi, Ternak Sapi,  Pendapatan Petani ABSTRACTCONTRIBUTION OF BEEF CATTLE BUSSINES TO FARMERS INCOME IN KALAWAT ON NORTH MINAHASA. Kalawat is one of the districts are located in North Minahasa with a total area of ​​4,714 ha. Kalawat’s people living  as farmers.  Population of Beef cattle in the kalawat amounted to 489 cattle spread across 12 villages. The problem in this study is how much beef cattle business can contribute to farmers income in Kalawat, North Minahasa. The purpose of this research is to determine how much the beef cattle business give a contribution to the income of farmers in the Kalawat, North Minahasa. The research was conducted in the Kalawat of North Minahasa with many respondents as many as 30 people. Duration of the research and data collection is for 2 months. The data in this study were obtained from two sources, primary data and secondary data. Sampling method of purposive sampling is done by determining the respondents were Random Sampling. The results in this study indicate that cattle provide benefits to farmers  income by Rp.181.078.967. Total  income of farm and out of farm amounted Rp.1.017.128.467. Based on this fact, contribution from cattle bussines to farmers income amounted 17,78 %.Keywords: Contribution of cattle bussines, farmers income


2019 ◽  
Vol 16 (1) ◽  
pp. 27
Author(s):  
Timotius Fernel Makinggung ◽  
Olly Esry Haryani Laoh ◽  
Martha Mareyke Sendow

This study aims to determine the marketing of salak fruit, analyze profits and marketing margins of zalacca, and analyze the farmer's share in each marketing channel of zalacca in Bawoleu Village. This research was carried out in Bawoleu Village, North Tagulandang District, Siau Tagulandang Biaro Regency. The sample selection is done purposevely and snowball method. Data collected are primary and secondary data. Primary data collection was carried out by direct interviews with 16 salak farmers and related marketing institutions. The data collected are the characteristics of respondents, the characteristics of salak fruit farming, prices at the level of farmers, traders, and consumers, as well as marketing institutions in marketing salak fruit. Secondary data obtained from the Internet through Google searching. The results showed that the marketing channels formed in the marketing of salak fruit in Bawoleu Village were 3 types of marketing channels, namely marketing channel I, which had a total cost of Rp. 575 / Kg, Marketing channel II the total cost of Rp 575 / kg, profit of Rp 15,675 / Kg and marketing margin of Rp 16,250 / Kg. Marketing channel III costs a total of Rp. 875 / Kg, Profits Rp. 375 / Kg, marketing margin Rp. 1,250 / Kg. The portion received by farmers (farmer share) in marketing channel I is 100%, marketing channel II is 18.75%, marketing channel III is 75%.*eprm*


2017 ◽  
Vol 7 (2) ◽  
pp. 177
Author(s):  
Riesti Triyanti ◽  
Nensyana Shafitri

Penelitian bertujuan untuk mengkaji saluran pemasaran ikan lele di Kabupaten Boyolali. Penelitian juga dilakukan untuk mengkaji besarnya biaya, keuntungan, margin pemasaran serta efisiensinya. Penelitian menggunakan metode survei. Data yang digunakan adalah data primer yang diambil pada bulan April 2012dengan teknik wawancara, pencatatan dan observasi. Teknik pengambilan sampel pembudidaya dilakukan secara random sampling; sedangkan sampel pedagang diambil secara snowball sampling. Analisis data dilakukan secara deskriptif dan cost margin analysis. Hasil penelitian menunjukkan bahwa ada empat pola rantai pemasaran ikan lele dengan rantai yang panjang di saluran I dan II dan rantai terpendek di rantai III. Biaya dan keuntungan terbesar untuk penjualan lele hidup terdapat di saluran pemasaran I, sedangkan margin pemasaran terkecil untuk penjualan lele hidup terdapat di saluran pemasaran II. Ketiga saluran pemasaran lele hidup sudah efisien dengan nilai farmer’s share terbesar pada saluran II yaitu 87,34 %; sedangkan saluran IV memiliki nilai farmer’s share terkecil sebesar 8,95%. Hasil penelitian efisiensi saluran pemasaran lele diharapkan dapat dijadikan sebagai dasar pertimbangan peningkatan nilai tambah dan daya saing produk perikanan budidaya sehingga dapat meningkatkan pendapatan pembudidaya dan industri pengolahan.Title: Marketing Analysis Catfish of to Support Aquaculture Industry (Case Study on Boyolali District, Central Java)This study aimed to assess marketing channels of catfish in Boyolali district. Research was carried out to access costs, benefits, marketing margin and their efficiencies. The research employs survey method. Data were collected in April 2012 using interview techniques, recording and observation. Farmers samples technique used random sampling, whereas traders samples were selected by snowball sampling technique. Data were analyzed using cost margin analysis. Results of this study showed that there were four patterns of catfish marketing chain with the largest chain were in the channel I and II and the shortest chain was in the chain III. The biggest costs and benefits of selling live catfish were in marketing channel I, while the smallest ones was in the marketing channels catfish II. All the three live marketing chanel were efficient with the biggest and smallest value of farmer’s share of 87,34% (marketing chanel II) and 8,95 % (marketing chanel IV), respectively. Results of the study were expected to be used as a basis for increasing value added and competitiveness of fish cultured product so that fish farmers and fish processors income can be increased.


2021 ◽  
Vol 2 (3) ◽  
pp. 747-754
Author(s):  
Laode Munadi ◽  
Rahim Aka ◽  
La Ode Muh Munadi ◽  
Razak Ali ◽  
Muhammad Amrullah Pagala ◽  
...  

Research has been conducted in Landono and Mowila Subdistricts of South Konawe Regency in October-December 2020. The subjects of the study were ranchers and beef cattle traders. Location determination is done intentionally (purposive sampling) while farmers who become respondents are taken as many as 60 people, consisting of 30 respondents each sub-district, which is determined randomly simple (simple random sampling). Research variables are characteristics of respondents including age, education, business experience, number of family members, channels and marketing institutions, margins, costs and profits between marketing agencies. The results showed marketing channels, namely, Farmers→The Final Consumer (Channel I), Farmers → End Consumer → Collectors (Channel II), Farmers → Large Traders→ End Consumers (Channel III), Farmers→ Collector Traders→ Large Traders→The Final Consumer (Channel IV). Marketing margin on channel III (Rp 1,088,571/tail) and channel IV (Rp 1,088,571/tail), lowest on channel II (Rp 765,556/tail). The institutions that get the highest profit are large traders (Rp 998,571/tail), the lowest collector traders (Rp 575,556/tail).


2019 ◽  
Vol 6 (3) ◽  
pp. 242
Author(s):  
Aldila Putri ◽  
Sudarma Widjaya ◽  
Eka Kasymir

This study aimed to analyze income of tiger shrimp–milkfish and marketing efficiency of milkfish in Pasir Sakti subdistrict of east Lampung Regency.  The research location was choosen purposely in Pasir Sakti Subdistrict Lampung Regency.  Data of this research was collected during November-January 2016.  Respondents of this research were 64 cultivators and 40 traders. This research used survey method, in which samples  were chosen by simple random sampling and  snowball sampling.  The collected data, included primary and secondary data, was analyzed by descriptive qualitative analysis, income analysis, and marketing margins.  The results showed that tiger shrimp and milkfish aquaqulture were profitable.  There were 2 channels of marketing of milkfish but both of them were inefficient.  Marketing margin and profit margin ratio on marketing of milkfish were not prevalent.Key words:  Income, marketing efficiency, milkfish


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