Analisis Efisiensi Rantai Pemasaran Bawang Merah di Kota Banda Aceh dan Aceh Besar

Shallots price in Banda Aceh and Aceh Besar city have a fluctuation. The household complained when the price was so expensive and the farmers complained when the price so cheap. The aim of this research to know marketing efficiency, marketing channel type, marketing margin, marketing profit of shallots in Banda Aceh and Aceh Besar city. This research used survey method and anlysis method used descriptive method, margin analysis and marketing efficiency. The result show that shallots marketing channel involve farmer, collector, retailer and consumer; shallots marketing margin in Ulee Kareng market was Rp.1.975/kg, in Peunayong market was Rp.4.950/kg, and in Lambaro market was Rp. 2.625/kg; shallots marketing efficiency in Ulee Kareng market was 10,46% and in Peunayong market was 19,26 %, meanwhile in Lambaro market was 17,26 %.

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Efesiensi Tataniaga Cabai Rawit di Kabupaten Kotawaringin Barat

RAWA SAINS : JURNAL SAINS STIPER AMUNTAI ◽

10.36589/rs.v9i2.98 ◽

2019 ◽

Vol 9 (2) ◽

pp. 723-733

Author(s):

Novi Nurhayati

Keyword(s):

Significant Role ◽

Marketing Channel ◽

Marketing Channels ◽

Chili Pepper ◽

Marketing Efficiency ◽

Margin Analysis ◽

Descriptive Method

Marketing Chili pepper is unique marketing, where the price of chili is always fluctuating. In marketing, chili pepper involves marketing institutions that have a significant role in channeling chili pepper from producers to consumers. The purpose of this research is to know the channel, institution, a function of the marketing institution as well as the affection of the marketing Tataniaga of chili pepper in Kotawaringin Barat Regency. The study was conducted at Pangkalan Bun, from July - September 2019. The method of research used is a descriptive method to know the channel, and the function of the marketing institution, while to know the efficiency of chili pepper, the use of marketing margin analysis and farmer’s share. The result of this research is a channel of cayenne Pepper in Kotawaringin Barat district there are three levels of marketing channels, namely two-level channels, three-level channels, and four-level channels. The marketing institutions involved in cayenne pepper include collector merchants, wholesalers, and retailers. Collector traders have the function of collecting chili pepper from the farmer and resell it, wholesalers have the function of buying chili pepper from the collecting merchant and resell it, while the retail trader has the function of buying chili From collecting merchants and wholesalers and selling directly to consumers. The marketing efficiency of chili pepper in Kotawaringin Barat District is on the Marketing Channel 2 (two) levels, with a marketing margin worth Rp. 40,000., and farmers share by 72.41%.

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Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

Jurnal Ilmiah Mahasiswa Pertanian ◽

10.17969/jimfp.v2i1.2259 ◽

2017 ◽

Vol 2 (1) ◽

pp. 134-140

Author(s):

Nurida Arafah ◽

Elvira Iskandar ◽

T. Fauzi

Keyword(s):

Allium Cepa ◽

Descriptive Analysis ◽

Marketing Channel ◽

Survey Method ◽

Type I ◽

Type Ii ◽

Channel One ◽

Marketing Efficiency ◽

Marketing Analysis ◽

The Village

Bawang merah merupakan komoditi holtikurtura yang tergolong sayuran rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan Negara. Itu artinya produk bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%% dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

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ANALISIS USAHA DAN PEMASARAN GULA SEMUT DI DESA HARGOTIRTO, KECAMATAN KOKAP, KABUPATEN KOKAP

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v16i1.22470 ◽

2019 ◽

Vol 16 (1) ◽

pp. 74

Author(s):

Mega Nugraheni Apriza Putri ◽

Raden Kunto Adi ◽

Isti Khomah

Keyword(s):

Cost Benefit ◽

Marketing Channel ◽

Snowball Sampling ◽

Brown Colour ◽

Business Analysis ◽

Marketing Efficiency ◽

The Cost ◽

Benefit Cost ◽

Descriptive Method ◽

Made In

Gula semut adalah produk inovatif dari pengolahan nira kelapa dalam bentuk bubuk atau butiran bewarna kuning sampai cokelat. Sebanyak 433.820 kg produksi gula semut dibuat di Desa Hargotirto. Penelitian bertujuan untuk menganalisis pendapatan usaha, pola saluran pemasaran, biaya, keuntungan, marjin pemasaran, dan efisiensi pemasaran secara ekonomi masing-masing saluran pemasaran di Desa Hargotirto. Metode dasar yang digunakan adalah metode deskriptif analisis. Metode penentuan lokasi secara purposive di Desa Hargotirto, Kecamatan Kokap, Kabupaten Kulon Progo. Metode pengambilan responden secara random dengan teknik undian sejumlah 93 responden. Pengambilan responden saluran pemasaran dengan snowball sampling. Analisis data yang digunakan dalam menghitung analisis usaha dan pemasaran untuk mengetahui biaya, penerimaan, pendapatan usaha, biaya pemasaran, keuntungan pemasaran, dan marjin pemasaran. Hasil penelitian menunjukkan rata-rata penerimaan sebesar Rp51.366,22, biaya total sebesar Rp25.401,16, danrata-rata pendapatan sebesar Rp25.959,05. Terdapat tiga pola saluran pemasaran di Desa Hargotirto. Total biaya pemasaran masing-masing saluran pemasaran yaitu Rp5.845,30, Rp5.374,72, dan Rp3.407,73. Total keuntungan pemasaran masing-masing saluran pemasaran yaitu Rp7.640,39, Rp7.343,56, dan sebesar Rp9.960,95. Total marjin pemasaran pada masing-masing saluran yaitu Rp6.636,36, Rp5.000,00, dan Rp4.849,91. Nilai farmer’s share untuk masing-masing saluran pemasaran yaitu 72,35%, 77,99%, dan 78,20%. Crystal coconut sugar is an innovative product from processing coconut palm in the powder or granular form that have a yellow to brown colour. A total of 433,820 kg of crystal coconut sugar made in Hargotirto Village. The aim of this research is to analyse the cost, revenue, income, marketing cost, benefit cost, marginal marketing, and marketing efficiency economically in Hargotiro Village. The method applied is the descriptive method. The sample area is chosen on purposive sampling. The sample of producent is taken by random and take 93 sample. The method of take snowball sampling marketing channel respondents. The data analysis used is the cost analysis, revenue, income, marketing cost, benefit cost, and marginal marketing. The result of the research business analysis shows that are total rate revenue of crystal coconut sugar Rp51,360.22. That are three pattern of marketing channel of crystal coconut sugarin Hargotirto Village. Total benefit for each marketing channel is Rp7,640.39, Rp7,343.56, and Rp9,960.95. Total Marginal marketing for each marketing channel is Rp6.636,36, Rp5.000,00, and Rp4.840,91. Farmer’s share for each marketing channel is 72,35%, 77,99%, and 78,20%.

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Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

Advances in Tropical Biodiversity and Environmental Sciences ◽

10.24843/atbes.2021.v05.i01.p06 ◽

2021 ◽

Vol 5 (1) ◽

pp. 34

Author(s):

Dita Dwi Ayu Isukadana ◽

I Wayan Restu ◽

I Ketut Wija Negara

Keyword(s):

Qualitative Method ◽

Marketing Channel ◽

Efficiency Analysis ◽

Marketing Channels ◽

Channel Pattern ◽

Marketing Efficiency ◽

Quantitative Descriptive ◽

Marketing Margins ◽

Margin Analysis ◽

Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

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Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

Journal of Agricultural Socio-Economics (JASE) ◽

10.33474/jase.v2i2.11166 ◽

2021 ◽

Vol 2 (2) ◽

pp. 68

Author(s):

Winarti Winarti ◽

Dyah Ayu Sri Hartanti ◽

Siti Nur Qomariyah

Keyword(s):

Data Analysis ◽

Cost Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Price Transmission ◽

Survey Method ◽

A Value ◽

Marketing Efficiency ◽

The Village ◽

Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

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Tingkat Efisiensi Pemasaran Telur Itik Alabio dan Telur Asin di Kabupaten Hulu Sungai Utara Propinsi Kalimantan Selatan

RAWA SAINS : JURNAL SAINS STIPER AMUNTAI ◽

10.36589/rs.v6i2.63 ◽

2016 ◽

Vol 6 (2) ◽

pp. 443-446

Author(s):

Mahdalena Mahdalena

Keyword(s):

Technical Efficiency ◽

Economic Efficiency ◽

Marketing Channel ◽

Efficiency Index ◽

Efficiency Analysis ◽

Survey Method ◽

Analysis Method ◽

Research Activity ◽

Purposive Sampling ◽

Marketing Efficiency

This study aims to determine the efficiency level of each marketing channel of alabio duck and salted eggs in Hulu Sungai Utara Regency. The research activity was carried out in Hulu Sungai Utara Regency, in August-October 2013. The method used is survey method and interview with deliberately chosen location (purposive sampling). The efficiency analysis method uses the formula of Technical Efficiency Index and Economic Efficiency Index. Based on the results of the study, it was obtained technically and economically marketing efficiency was in channel III for the purpose of Palangkaraya and channel III for Simpang. Technically and economically marketing efficiency in marketing salted eggs is IET II channel <IEE which is 2.92 <3.8

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ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

Jurnal Agrosains Karya Kreatif dan Inovatif ◽

10.31102/agrosains.2017.4.2.11-24 ◽

2017 ◽

Vol 4 (2) ◽

pp. 11

Author(s):

Doni Ferdiansyah

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Snowball Sampling ◽

Profit Margins ◽

Channel Efficiency ◽

Marketing Efficiency ◽

Total Profit ◽

Exchange Function ◽

Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

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Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

JEMBATAN ◽

10.29259/jmbt.v17i2.12767 ◽

2020 ◽

Vol 17 (2) ◽

pp. 239-264

Author(s):

Yos Karimudin

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Selling Price ◽

Rice Farmers ◽

Marketing Efficiency ◽

Quantitative Descriptive ◽

Marketing Margins ◽

Descriptive Method ◽

Selection Of

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

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ANALISIS EFISIENSI PEMASARAN DAN MUTU GULA AREN DI KABUPATEN KUANTAN SINGINGI

DINAMIKA PERTANIAN ◽

10.25299/dp.2017.vol33(3).3837 ◽

2019 ◽

Vol 33 (3) ◽

pp. 243-250

Author(s):

Siti Muslimah ◽

Evy Maharani ◽

Susy Edwina

Keyword(s):

Marketing Channel ◽

Marketing Channels ◽

Survey Method ◽

Food Ingredients ◽

Palm Juice ◽

National Quality ◽

Marketing Efficiency ◽

Palm Sugar ◽

Sugar End

Palm sugar is a product derived from palm juice water treatment are already known by the general public. Palm sugar can be used as processed food ingredients, can be used as a medicine and can be used as business venture opportunities. The purpose of this study was to analyze the level of marketing efficiency and recognize quality palm sugar according to retailers and end customers in Kuantan Singingi. The study was conducted in April-December 2016. The research method used survey method and sampling craftsmen census method as many as 11 respondents. The results showed that the marketing channel there is two palm sugar Custom-retailer-consumer end; Craftsmen palm sugar-end consumers. Value marketing efficiency on the channel I was 10.79% and the efficiency of marketing channels II is 8.80%. Palm sugar marketing more efficient channel of distribution II because the process is shorter than the first channel and marketing channel II was able to spend with low. Description of quality of palm sugar by craftsmen, retailers and end customers meets the criteria that can be seen from the National Quality Standards, namely: the color "brown" aroma "typical" flavor "very sweet" and form "round concave.

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Analysis of Mangosteen Marketing in Pulau Rambai Village Kampa District Kampar Regency

Journal of Agribusiness and Community Empowerment ◽

10.32530/jace.v3i2.197 ◽

2020 ◽

Vol 3 (2) ◽

pp. 106-115

Author(s):

Putri Sari ◽

Eliza Eliza ◽

Novia Dewi

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Survey Method ◽

Bargaining Position ◽

Marketing Efficiency ◽

Financing Risk ◽

Physical Functions ◽

Marketing Costs ◽

Exchange Function

Mangosteen prices are determined by traders who tend to speculate, causing a weak bargaining position for farmers. Prices are determined unilaterally by traders, making farmers position only as price takers. Mangosteen marketing efficiency analysis needs to be done so that it can discover the cause of the low bargaining power of farmers and price fluctuations and the level of efficiency in each marketing channel. The study aims to analyze the marketing functions, costs, and the marketing efficiency of mangosteen fruit in Pulau Rambai Village, Kampa District, Kampar Regency. The method used is a survey method. Farmer sampling in this study used a simple random sampling method, and as for the traders, samples were taken by census method. The data analysis used is descriptive and quantitative. The results of the study highlight that the marketing functions carried out by each marketing institution are the exchange function, physical function, and facility functions. The exchange function is carried out in the form of a sale and purchase function. Physical functions is performed in the form of packaging, transportation and storage functions. The function of the facilities carried out in the forms of the activities of sorting and grading, financing, risk management, and market information. There are two mangosteen marketing channels in Desa Rambai Island. The most efficient marketing channels are determinedby thecalculation of marketing costs and marketing efficiency. The most efficient chaanel in this study is marketing channel number two.

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