scholarly journals Segmentation of Traditional Market Shoppers Based on Store Image in Bandung, Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 42-49
Author(s):  
Fajar S.A Prabowo ◽  
Titis Bariki ◽  
Deden Syarif Hidayatullah
Keyword(s):  
Cluster Analysis ◽  
Regional Economy ◽  
Economic Value ◽  
Primary Data ◽  
Store Image ◽  
Target Market ◽  
Traditional Markets ◽  
Target Segmentation ◽  
Traditional Market ◽  
The Government

Traditional Market is not only a place to sell and buy, it also a platform that support SMEs and has an important role in the regional economy. In addition to having an economic value, traditional markets in Bandung is also one of the hereditary cultures that have to be preserved. Unfortunately the condition of most traditional markets in Bandung is considered not feasible. The store image that traditional market is a dirty place, slum, smell and other bad things have been attached to most of the traditional markets in Bandung. To minimize this, the government decide to is execute traditional market revitalization to change the traditional market get a better image in shoppers mind. In other words, this revitaliasai want to make the traditional market image to be as god as possible. To get the target, segmentation needs to be done in order to know the profile of each group of traditional market shoppers. So govermance can make more efffective and appropriate policy to the target market. Data were collected by distributing questionnaires to 400 traditional market shoppers. The results of the primary data from the questionnaire were processed using two-step cluster analysis with SPSS 20.0 Based on the ressult, researcher found two major segments among the total respondents. The first segment is apathetic shoppers, those who rarely visit the market and have a more negative perception toward traditional markets. And the second segment is enthusiast shopper, those who more often visit traditional markets and provide more positive percepstion toward traditional markets.

Mall & Market Design; a Neo-Vernacular Approach

2020 ◽  
Vol 4 (1) ◽  
pp. 87-98
Author(s):  
D. Lindarto ◽  
Reagan Solihin
Keyword(s):  
Cultural Values ◽  
Public Interest ◽  
Regional Economy ◽  
Vernacular Architecture ◽  
Shopping Center ◽  
Shopping Centers ◽  
Traditional Markets ◽  
Traditional Market ◽  
Trade Sector ◽  
The Government

The traditional market is a trade sector with its characteristics, such as the interaction between sellers and buyers when bargaining for merchandise. Nowadays, its presence, especially in Medan, is getting replaced by the presence of modern markets such as shopping centers because the market conditions themselves are increasingly shabby and unkempt over time. Thus, people will become more shifting to the shopping center, which is cleaner, safer, and have more varied sales. Therefore, lots of efforts have been made by the government by issuing policies such as the presence of the Build Operate Transfer (BOT) system, the rebuilding of traditional markets, and the rearrangement and redevelopment of traditional markets to compete with modern markets. With the Neo-Vernacular Architecture approach, the project will design by lifting local wisdom around the design area. Medan Tembung, Aksara, as the selected site, is quite strategic, which is the site of ex-Buana Plaza that has burned along its market, also located on one of the main routes to the highway gate of Kualanamu, and is an area with cultural values ​​that still exist but began to disappear. Through this design, it’s expected to increase the return of public interest to traditional markets and also improve the regional economy that also does not forget to raise local wisdom.

From Vulnerable Health Habitus to Tough Health Habitus Against Covid-19 in Inang-Inang at The Traditional Markets in Medan, Indonesia

2021 ◽  
Vol 12 (1) ◽  
pp. 111-111
Author(s):  
Hadriana Marhaeni Munthe ◽  
Lina Sudarwati
Keyword(s):  
Family Members ◽  
Economic Resilience ◽  
Health Security ◽  
Traditional Markets ◽  
Urban Markets ◽  
The People ◽  
Traditional Market ◽  
Strategic Role ◽  
The Government

The term, 'inang-inang pasar' is referred to Bataknese market female vendors who sell basic commodities in the traditional urban markets. They have the image of hard working and tough vendors who fight against poverty in towns. Their activities as vendors in traditional markets indicate their strategic role of women as the agents of economic resilience and the agents of health security in their families. Here, their toughness in supporting their families by being vendors at Sembada traditional market, Medan. However, their toughness becomes a dilemma caused by Covid-19 pandemic. In this case, the government implement prokes (health protocol) from 3Ms to 5 Ms (wearing masks, washing hands, doing social distancing, avoiding crowd, and staying home), including in the area of the traditional markets where they sell their merchandise. The Prokes of Covid-19 in traditional markets have caused various responses from them. The reality is that they have not been ready to practice the policy on this 5 M Prokes since most of them lack of awareness of adhering to it due to the vulnerable of their health habitus. It seems that they can become the carriers and local transmitters of Covid-19. This situation worsens their condition and the people surrounding them such as their own family members. Keywords: Habitus, Covid-19, Inang-Inang, Traditional Market

scholarly journals Analysis of Consumer Behavior on Purchasing Meat Pork at Traditional Markets in Pematang Siantar City

2021 ◽  
Vol 9 (1) ◽  
pp. 61-72
Author(s):  
A. M. Tanjung ◽  
Armyn Hakim Daulay ◽  
Nevy Diana Hanafi
Keyword(s):  
Consumer Behavior ◽  
Secondary Data ◽  
Central Bureau ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Traditional Markets ◽  
Traditional Market ◽  
Relationship Of

Pork consumers prefer it because it has a unique taste. This study aims to determine the factors that influence meat pork consumer behavior and determine the potential segmentation of consumers in traditional markets. The study was conducted in the traditional markets of Pematangsiantar City, namely Horas and Dwikora Parluasan traditional market. It lasted from September 2020 until November 2020. In this study, primary data was obtained from observations and interviews with 70 consumers of meat pork buyers in traditional markets. Secondary data were obtained from related agencies such as the Central Bureau of Statistics and Animal Husbandary Department. The results showed that the characteristics of consumers influenced the potential segment of consumers in meat pork purchasing decisions. The variables of quality and number of families show a relationship of partial influence with the amount of consumption in the analysis of consumer behavior. However, the variables of age, occupation, education, income, and price of pork do not show a partial relationship with consumption.

scholarly journals Penggunaan Pemasaran Digital (Digital Marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art

2020 ◽  
Vol 2 (2) ◽  
pp. 345-352
Author(s):  
Patta Hindi Asis ◽  
Marjani Marjani ◽  
Andi Awaluddin Ma’ruf
Keyword(s):  
Economic Value ◽  
Participatory Approach ◽  
Online Marketing ◽  
Digital Marketing ◽  
Target Market ◽  
The Government ◽  
Multi Stakeholder ◽  
Marketing Methods ◽  
The Village

The purpose of this PKM is to overcome the problems of partners by implementing digital marketing and fostering innovation in economic value products so that their craft products can reach a broad target market. Through a participatory approach, the implementation of activities in the group of craftsmen together collaborate to find solutions using digital marketing methods of craft products. Collaboration uses multi-stakeholder campuses, partner groups, professionals, and the government in formulating and finding solutions to the problems of craftsmen groups in the village of Pangan Jaya. As a result, using online marketing through the website, whatsapp messaging applications, facebook and Instagram products sold significantly increased and marketing of craft products has reached a wider market.

The Effect of Local Government Strategies on Traditional Market Arrangement in Rengasdengklok District, Karawang Regency

2021 ◽  
Vol 24 (1) ◽  
pp. 59
Author(s):  
Neri Fajarwati ◽  
Roziana Lahmini
Keyword(s):  
Local Government ◽  
Coefficient Of Determination ◽  
Literature Study ◽  
Percentage Score ◽  
The Road ◽  
Traditional Markets ◽  
Analysis Technique ◽  
Traditional Market ◽  
The Government ◽  
Main Components

The government's efforts in structuring traditional markets in Rengasdengklok District, Karawang Regency are deemed ineffective, because the traders leave the building in the market and prefer to sell on the side of the road which causes traffic jams every morning. The government is in the process of constructing a new market building to move traders to a new location. The problem that occurs in the arrangement of this traditional market is the absence of a proper building for traders and traders, which is difficult to arrange properly. As a result, the traders filled the main road of Rengasdengklok and left traces of rubbish on the side of the road. In addition, there is no parking space for buyers. Researchers used the theory of the main components of government strategy (X) from (Mulgan, 2008) which consisted of 5 sub variables, namely purposes, environment, direction, action, and learning. In addition, the researcher uses structuring theory (Y) from (George R Terry, in the book Principles of Management (Sukarna, 2019) which consists of 6 sub variables, namely man, material, machines, method, money, and market. The method used is explanatory. Research with a quantitative approach. Data collection techniques using literature study, questionnaire, observation, and documentation. The population in this study were traders, amounting to 1,314 people. While the sample in this study amounted to 93 people. The sampling method using purposive sampling. Data analysis technique used is the Pearson product moment correlation analysis, hypothesis testing and determinant coefficient. The results showed that the respondents 'responses about the local government strategy were 65.6%, based on the percentage score criteria respondents' answers were categorized as strong. This happens because the government's strategy in conducting market structuring it is good, as for the results in market structuring traditional at 79.0% this is based on the criteria for the respondent's score in the strong category. This is because the market arrangement is good. The influence of local government strategy on traditional market arrangement can be seen that the contribution of influence is 23.8% based on the interpretation guideline of the low coefficient of determination. This happened because there were no proper buildings for traders to sell. Then the remaining 76.2% is influenced by other factors not examined by the researcher.

scholarly journals Hubungan Tingkat Kegiatan Pasar Tradisional Baru terhadap Perubahan Tata Guna Lahan Perdagangan Jasa di Kota Surakarta

Arsitektura ◽  
2017 ◽  
Vol 15 (1) ◽  
pp. 35
Author(s):  
Fimalananda Afriliasari ◽  
Rizon Pamardhi Utomo ◽  
Galing Yudana
Keyword(s):  
Land Use ◽  
Strong Correlation ◽  
Matrix Analysis ◽  
Relationship Matrix ◽  
Economic Activities ◽  
Street Vendors ◽  
Traditional Markets ◽  
Level Of Activity ◽  
Traditional Market ◽  
The Government

<p><em>Surakarta</em><em> as a city of culture and commerce services has many economic facilities to develop the trade sector. One of those economic facilities is traditional market. Traditional markets that has just been made by the government to regulate activities of street vendors, hereinafter in this research is referred to as new traditional market. Among four new traditional markets in Surakarta have different activity crowds. Since new traditional markets were established, there was development of trade and services activities around it. In addition, there is also a theory stating that economic activities will cause physical development of city, especially in terms of trade and services land use. So this research has objective to find out how the correlation between levels of activity on new traditional markets in Surakarta with changes in land use around it becomes trade and services functions. This research uses a deductive approach and classified as correlational study. Research analysis technique used is: scoring analysis to assess level of activity on new traditional markets and qualitative relationship matrix analysis to assess correlation between level of activity on new traditional markets with each changes in land use of trade and services sub-variable. The results obtained that level of activity </em><em>on all new traditional markets in Surakarta has strong correlation to changes in type of trade and services land use around it, has moderate correlation to changes in basic building coefficient, also has strong correlation to changes in floor building coefficient around it.</em></p><p><em> </em></p><p align="left"><strong><em>Keywords: </em></strong><em>land use, new market</em><em>s</em><em>, trade and services</em></p>

scholarly journals FAKTOR PENENTU PILIHAN KONSUMEN KOMODITI PERTANIAN TERHADAP TEMPAT BERBELANJA DI PASAR TRADISIONAL DAN PASAR MODERN DI KOTA MANADO

2016 ◽  
Vol 12 (1) ◽  
pp. 77
Author(s):  
Zely Ela Karouw ◽  
O. Esry H. Laoh ◽  
Juliana R. Mandei
Keyword(s):  
Logistic Regression Model ◽  
Secondary Data ◽  
Primary Data ◽  
Agricultural Commodities ◽  
Product Price ◽  
Consumer Decisions ◽  
Traditional Markets ◽  
Central Agency ◽  
Traditional Market ◽  
The City

This study aims to describe the factors which determine consumer decisions of agricultural commodities to shop at traditional markets and modern markets in the city of Manado. This study took place in June 2015 until July 2015 at Traditional and Modern Market Market in the city of Manado. In this study, the data used is primary data obtained from questionnaires and secondary data obtained from the relevant agencies, namely the Manado Statistics Central Agency (BPS) and Department of Industry and Trade of Manado. Variables measured were age, education level, income, location, product, price, atmosphere in the outlets, service, comfort, prestige. Analysis of the data used is the logistic regression model analysis.The results showed that there are two variables that significantly determine the consumer’s decision of choosing to shop in agricultural commodities at Traditional Market or Modern Market in the city of Manado is the atmosphere in the stores and services. Consumer’s who want a high atmospheric in the stores, preferring to go shopping to the modern market, while consumer’s who want good services, prefer to shop in tradisional market.

scholarly journals Traditional Market Transformation Into Digital Market (Indonesian Traditional Market Research Library)

2021 ◽  
Vol 2 (6) ◽  
pp. 1980-1988
Author(s):  
Hari Purwanto ◽  
Heny Sidanti ◽  
Dian Citaningtyas Ari Kadi
Keyword(s):  
Digital Transformation ◽  
Scientific Publications ◽  
Existing Problems ◽  
Traditional Markets ◽  
Library Research ◽  
Traditional Market ◽  
Collecting Methods ◽  
Market Transformation ◽  
Additional Costs ◽  
The Government

For many centuries traditional markets have become the economic strength of Indonesian society where trading business actors gather to carry out buying and selling transactions. Along with the development of the era, the advancement of information technology is developing very rapidly and changing many patterns of people live from various aspects of life as well as trade. In conventional trade, relying on traditional markets is considered inefficient considering the too long distribution channels of goods and the emergence of additional costs in trade, which causes a high cost economy. The shift of traditional markets to digital markets is an inevitable demand. This study discusses Digital Transformation in traditional markets and how the process should take place to provide some solutions to existing problems. The method used in this research is library research. The research locations are traditional Indonesian markets. Sources of data in this study were collected by collecting methods through literature, scientific publications, information from the internet. The data is induced and concludes the arguments that are made. The findings of this study are: The digital transformation of traditional markets to digital markets has not been fully carried out in Indonesia. Solution: Traditional market players are starting to open up to the online market. It is time for the government to build online infrastructure to move traditional markets to digital markets, although not completely so that marketing efficiency and convenience can increase overall welfare.

scholarly journals Traditional Market Development Study Based Local Wisdom in Indonesia

2017 ◽  
Vol 1 (2) ◽  
pp. 211 ◽  
Author(s):  
Rudi Siswanto
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Market Development ◽  
Economic Activities ◽  
Traditional Markets ◽  
The People ◽  
Market Economic ◽  
Traditional Market ◽  
Market Management ◽  
The Government

This study aims to identify the traditional market development strategy based on local wisdom in Koto Baru Traditional Market, X Koto Subdistrict, TanahDatar District. This research is a qualitative research, and is conducted in Koto Baru Traditional Market of X Koto Subdistrict of Tanah Datar Regency which is taken based on Purposive Sampling. The data in this research is collected through observation, interview and documentation and continued with data analysis, Interpretation and Withdrawal Conclusion and then continued to do SWOT analysis to get the strategy in development of Traditional Market of KoToBaru Sub X Koto Tanah Datar regency. The results show Based on the results and discussion above it can be concluded that the study of market development based on the arrangement and management of traditional markets in Traditional markets District X Koto Flat district is the Government together with the community together develop the market as an agricultural production market organic farming, Government and society jointly promote the market, Make improvements and additions to various facilities and infrastructure Traditional Market, Providing an understanding to the public the importance of maintaining and protecting Traditional Markets, Focusing on improving the infrastructure of market stalls so as not to disturb the pedestrians, Doing Market development by not damaging the environment Market, economic activities of the community by providing capital in developing organic agricultural markets, Improving the relationship of cooperation between the community and government in market development., Keeping peace and security n market. In the execution of its management has formed a form of market as the transfer of the market for the conditions that should be controlled in market management, but the new problem is the people who carry out market activities are reluctant to move to the place that has been provided

scholarly journals Strategi Bersaing Pedagang Pasar Tradisional Flamboyan Menghadapi Pasar Modern di Kota Pontianak

2021 ◽  
Vol 5 (3) ◽  
pp. 706-713
Author(s):  
Tri Asih ◽  
◽  
Dewi Kurniati ◽  
Shenny Oktoriana
Keyword(s):  
Data Collection ◽  
Good Service ◽  
Market Strategy ◽  
Traditional Markets ◽  
Traditional Market ◽  
The Government ◽  
Small Economy ◽  
The City ◽  
Descriptive Method ◽  
Special Strategy

The development of modern markets in Pontianak City is very rapid which can certainly have an impact on traditional markets. The existence of a modern market will affect the pattern or behavior of consumers, so that consumers often choose to shop at the modern market. This condition is a threat to traditional market traders, so tradional market traders need a special strategy in retaining their consumers. This study aims to formulate a competitive market strategy to deal with modern markets in Pontianak. The method used is descriptive method and analyzed using SWOT. Data collection uses questionnaire instruments for consumers, traders and several key informants. The results show that the competitive strategy of traditional flamboyant market traders to face modern markets in the city of Pontianak is to use SO strategies, by providing good service to customers, increasing sales of people's basic needs, offering products at low prices with the hallmark of bargaining culture, increasing small economy and loves local products. Efforts that can be given are for traders to maintain facilities and infrastructure in the market, continue to pay attention to the needs of consumers, change the market healthier and cleaner. The government must also always pay attention to the comfort, freedom of consumers, handle every complaint, select every trader who is always active and inactive so that there are no empty booths and increase the ability of resources to traders.

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