scholarly journals TEKNOLOGI PERSUASIF : AKTOR PENTING MEDIA SOSIAL DALAM MENGUBAH SIKAP DAN PERILAKU PENGGUNA

2021 ◽  
Vol 4 (1) ◽  
pp. 60-78
Author(s):  
Tansah Rahmatullah

Abstract - Social media influences and changes the attitudes and behavior of its users using a technique known as Persuasive Technology, a concept that is both invisible and manipulative, which has a big impact in all aspects. This research is library research using a literature study approach. With persuasive technology, web applications, social media such as Facebook, Twitter, Instagram, Youtube, Tiktok, and other applications tend to become addicting and get more addicting. Persuasive technology motivates us to use a product and makes it very simple to do and trains us to keep on going with notifications, friend requests, and status updates. Ethical issues are a key component of social media persuasive technology. Persuasive technology can be ethical and unethical. The main problem in social media is its business model, which becomes very unethical when giant technology companies earn benefits from such a chaotic and unsettling situation. Persuasive technology that is run as a system design in computing devices needs to be redesigned and encouraged to make a total shift towards humane technologies that support and provide shared prosperity, democracy, and an information environment. Efforts to encourage public awareness about persuasiveness that are being carried out need to be increased even further through education and literacy programs. Abstrak - Media sosial mempengaruhi dan mengubah sikap serta perilaku penggunanya menggunakan teknik yang dikenal dengan Teknologi Persuasif, konsep yang tidak terlihat sekaligus manipulatif, yang berdampak besar dalam segala aspek. Penelitian ini merupakan penelitian kepustakaan dengan menggunakan pendekatan studi literatur. Dengan teknologi persuasif, aplikasi web, media sosial seperti Facebook, Twitter, Instagram, Youtube, Tiktok, dan aplikasi lainnya memiliki kecenderungan untuk membuat ketagihan dan semakin membuat ketagihan. Teknologi persuasif memotivasi kita untuk menggunakan suatu produk dan membuatnya menjadi sangat sederhana untuk dilakukan dan memicu kita untuk terus melakukannya melalui notifikasi, permintaan pertemanan, dan pembaruan status. Masalah etika adalah komponen kunci dari teknologi persuasif media sosial. Teknologi persuasif bisa menjadi etis dan tidak etis. Permasalahan utama dalam media sosial adalah model bisnisnya, menjadi sangat tidak etis, ketika perusahaan raksasa teknologi digital mendapatkan keuntungan dari situasi yang demikian kacau dan meresahkan Teknologi persuasif yang dijalankan sebagai desain sistem pada perangkat teknologi komputasi perlu di desain ulang dan di dorong untuk melakukan pergeseran secara menyeluruh menuju teknologi manusiawi yang mendukung dan menghadirkan kesejahteraan, demokrasi, dan lingkungan informasi bersama. Upaya untuk mendorong kesadaran masyarakat tentang mekanisme persuasif yang dijalankan perlu ditingkatkan secara lebih besar lagi melalui program edukasi dan literasi.

2019 ◽  
Vol 15 (2) ◽  
pp. 101
Author(s):  
R. A. Vesitara Kencanasari ◽  
Usep Surahman ◽  
Asep Yudi Permana

Environmental awareness needs to be increased because it plays an important role for the survival of life. To find out the level of public awareness of the environment it is necessary to conduct a workshop or environmental awareness training. The purpose of this study is to identify and generate an instrument indicator to measure the environmental awareness. This article looks at a variety of relevant literature in order to explore the aspects that must be present In the instrument to measuring the environmental awareness level. The literature study results are obtained the aspects that must have to consist of two aspects namely pro-environment and not pro-environment, in which indicators are made from the start of knowledge, attitudes and behavior. The implication of this literature review is to provide information and recommend a set of a framework to academics in making instruments measuring the level of public awareness of the environment.


2020 ◽  
Vol 9 (1) ◽  
pp. 15
Author(s):  
Ahsan Samad ◽  
Erdiansyah Erdiansyah ◽  
Rina Wulandari

The purpose of this study is to identify and describe the impact and behavior of the community on post-disaster economic conditions in the city of Palu and to know the local government's public policies in handling these cases. Using qualitative methods with a case study approach, literature study, and secondary data processing from various social elements. In addition, data collection was carried out by interviewing informants who felt the direct impact of the earthquake, tsunami and liquefaction in Palu, Sigi and Donggala. The results showed that the post-disaster impact felt by the people of Palu City was generally in the "severe" classification. The socio-economic conditions of the people of Palu include several aspects, ranging from the geographical conditions that are in disaster-prone zones, to the extremely poor health conditions after the disaster. The conclusion of this research shows that the escalation of natural disasters in the city of Palu is considered quite large because it consists of three types of disasters, namely the Earthquake, Tsunami and Liquifation in the same time period. Palu City is the capital of the Province as well as the economic and administrative center of Central Sulawesi Province. Damage to warehousing infrastructure coupled with massive looting from unscrupulous people in logistics supply warehouses resulted in goods that were supposed to be distributed both to the city and the district finally unable to be implemented.Tujuan penelitian ini yaitu mengidentifikasi dan mendeskripsikan evaluasi dampak dan perilaku masyarakat terhadap kondisi perekonomian pasca bencana di kota Palu dan mengetahui kebijakan publik pemerintah setempat dalam menangani kasus tersebut. Menggunakan metode kualitatif dengan pendekatan  studi kasus, studi literature, dan pengolahan data sekunder dari berbagai elemen sosial. Selain itu pengambilan data dilakukan dengan cara wawacara kepada narasumber yang merasakan dampak langsung dari bencana gempa,tsunami dan likuifaksi di Palu,Sigi dan Donggala. Hasil penelitian memperlihatkan bahwa dampak pasca bencana yang dirasakan oleh masyarakat Kota Palu secara umum berada pada klasifikasi “berat”. Kondisi sosial ekonomi masyarakat kota Palu meliputi beberapa aspek, mulai dari kondisi geografis yang berada pada zona rawan bencana, kondisi kesehatan sangat memprihatinkan pasca bencana. Kesimpulan penelitain ini menujukkan bahwa eskalasi bencana alam kota Palu dinilai cukup besar karena terdiri dari tiga macam bencana yaitu Gempa Bumi, Tsunami dan Liquifasi dalam kurun waktu sama. Kota Palu merupakan ibukota Provinsi sekaligus sebagai pusat ekonomi dan pemerintahan Provinsi Sulawesi Tengah. Rusaknya infrakstruktur pergudangan ditambah dengan adanya penjarahan yang massiv dari oknum masyarakat pada gudang-gudang suplai logistik mengakibatkan barang yang semestinya didistribusikan baik ke kota ataupun ke kabupaten akhirnya tidak dapat dilaksanakan.


2021 ◽  
Vol 1 (1) ◽  
pp. 56-68
Author(s):  
Simon Simon ◽  
Tan Lie Lie ◽  
Heppy Wenny Komaling

Indonesian netizens are often labeled as social media users at will without heeding politeness when interacting. This assessment is further confirmed by a survey conducted by Microsoft,  that Medsos users are labeled as netizens with the worst politeness level for Southeast Asia scale. The predicate is certainly aimed at allreligius netizens without emphasizing certain beliefs. The low politeness indicates the lack of social media ethics applied by the people of the country. Ironically, Indonesia is known as areligius and civilized country, it seems invisible if you look at the behavior of netizens who are. The method used in this paper is descriptive qualitative method with a literature study approach. The description of this topic religion certainly teaches how politeness and politeness in the public space are displayed especially in social media, because politeness is an indikator we are called ethical or not. The principle of Christian ethics teaches that when using social media what a believer must do is not to do body shaming with other online media users, or not to comment racistically. Because God does not differentiate between fellow humans by loving one and not loving another just because humans are different physically, race or nation. The next principle of Christian ethics in social media is not to argue theologically and not to spit negative things. The goal is to avoid quarrels, let alone hate speech. Netizen Indonesia kerap di cap sebagai pengguna media sosial sesuka hati tanpa mengindahkan kesantunan ketika berinteraksi. Penilaian ini makin dipertegas melalui survei yang dilakukan oleh Microsoft,  bahwa pengguna Medsos dilabeli sebagai netizen dengan tingkat kesopanan paling buruk untuk skala Asia Tenggara. Predikat itu tentu ditujukan kepada semua netizen yang beragama tanpa menitik-beratkan keyakinan tertentu. Rendahnya kesopanan menandakan kurangnya etika bermedia sosial diterapkan oleh masyarakat tanah air. Ironisnya, Indonesia yang di kenal sebagai negara yang religius dan beradab, hal itu seakan tidak terlihat bila melihat perilaku netizen yang bar-bar. Metode yang digunakan dalam tulisan ini adalah metode kualitatif deskriftif dengan pendekatan studi kepustakaan. Uraian dari topik ini agama tentu mengajarkan bagaimana kesopanan dan kesantunan di ruang publik ditampilkan terlebih dalam bermedia sosial, karena kesopanan itu merupakan indikator kita di sebut beretika atau tidak. Prinsip etika Kristiani mengajarkan bahwa ketika bermedia sosial  yang  harus dilakukan orang Kristen  adalah tidak melakukanbody shaming kesesama pengguna media online, maupun tidak berkomentar secara rasis. Karena Allah tidak membeda-bedakan sesama manusia dengan mengasihi yang satu dan tidak mengasihi yang lain hanya karena manusia itu berbeda secara fisik, ras atau bangsa. Prinsip etika Kristiani berikutnya dalam bermedia sosial adalah tidak berdebat secara teologis dan tidak mengumbar hal negatif. Tujuannya  agar tidak terjadi pertengkaran apalagi ujaran kebencian.


2020 ◽  
Vol 17 (1) ◽  
pp. 15-28
Author(s):  
Tatar Bonar Silitonga

Artikel ini bertujuan untuk menganalisis pengaruh globalisasi, peran negara, dan implikasinya terhadap aktualisasi nilai-nilai ideologi negara bagi Warga Negara Indonesia. Pendekatan yang digunakan dalam menjawab permasalahan adalah dengan studi literatur, observasi, dan wawancara.  Dari hasil data ditemukan bahwa terdapat nilai-nilai globalisasi yang mempengaruhi pola pikir, sikap, dan perilaku sebagian warga negara yang didukung dengan konsistensi, ketegasan, dan penguatan peran pemerintah dalam merawat nilai-nilai kebersamaan. Selain itu juga berimplikasi untuk meredam eskalasi dan kegiatan yang menjurus pada perilaku yang menonjolkan sentiment primordial serta berimplikasi memantapkan persepsi warga negara tentang pentingnya ideologi negara, walaupun tidak langsung mengakselerasi masyarakat mengaktualisasikan nilai-nilai ideology negara secara signifikan.-----This article aims to analyze the effect of globalization, the role of the state, and its implications for the actualization of state ideology values for Indonesian citizens. The approach used in answering problems is through literature study, observation, and interview. From the results of the data, it found that there are values of globalization that affect the mindset, attitudes, and behavior of some citizens supported by consistency, decisiveness, and strengthening the role of government in caring for the values of togetherness. It also has implications to reduce escalation and activities that lead to behaviors that highlight primordial sentiments and has implications for strengthening citizens' perceptions about the importance of state ideology. However, it does not directly accelerate the community to actualize state ideology values significantly.


Author(s):  
Zahid Hussain ◽  
Khalid Hafeez

Using a new information system is a journey that end-users follow, sometimes by choice and at other times by obligation. This journey changes their attitudes and behavior as they explore the system and discover its workings. In this chapter we map such a journey using Morgan’s (1986, 1997) metaphors by tracking a change in end–user attitudes and behavior. We use a longitudinal case study approach to follow this journey, report the direction and any shifts in end-users’ conceptual position. Our results show that within a space of eighteen months the organization’s overall metaphorical stance shifted from the organism to the machine metaphor. This reflects the end-user’s initial optimism for the change to enable ease of working to that of efficiency dictated by the senior management towards the end. This shift was due to organizational conditional factors, such as the ISD methodology.


2021 ◽  
Vol 2 (1) ◽  
pp. 18-33
Author(s):  
David Setiawan ◽  
Jonathan Hizkia Hosea Salendur

This article aims to look at the self-concept that is formed in Christian youth today with the lively development of TikTok social media. Informing a positive self-concept of young people, external factors are very influential. Of the many studies that have been conducted, many have found that a positive self-concept is influenced by the TikTok social media application for TikTokers. Based on these facts, it is necessary to conduct research on the causes of positive self-concept for today's youth, especially Christian youth. Through descriptive qualitative research with a literature study approach and field surveys, it can describe the causes of positive self-concept TikTokers ITBK Bukit Pengharapan Tawangmangu to be implemented for today's Christian youth. From this research, it was found that the positive self-concept of TikTokers ITBK Bukit Pengharapan is not affected by TikTok social media, but because TikTokers ITBK Bukit Pengharapan Tawangmangu is young people who have accepted Christ and live life to be like Christ.


2019 ◽  
Vol 4 (2) ◽  
pp. 317
Author(s):  
Faizatun Khasanah

Da'wa in the era of the industrial revolution 4.0 experienced significant development. This can be seen from the rise of da’wa on Youtube, Instagram, Twitter, Facebook, and other social media platform. In the other hand, today's da'wa faces challenges such as the degradation of the preaching message content. As a preacher in his time, Gus Dur had an important method of preaching to be explored and replicated. Gus Dur's da'wa who shared peace and pluralism became a special characteristic. This study wants to answer question of how the Gus Dur da’wa method and its relevance to the era of the industrial revolution 4.0. This research used a literature study approach. This research found three methods of Gus Dur’s preaching. First, the written preaching. Second, the verbal preaching. Third, preaching in action. The three methods are relevant to use in the era of industrial revolution 4.0 which characterized the massive use of digital lines to preach.         


2016 ◽  
Vol 2 (2) ◽  
pp. 128
Author(s):  
Tri Mega Asri

The ignorance of reading activity is a result of condition in which people are not accustomed to read because they are not familiar with the culture of writing. It is fueled by the entry of telecommunications technologies and broadcasting, especially children digital native generation. The ability to speak and communicate in children is very influential in the development of social interaction. Besides the language and communication skills are directly related to the process of thinking and developments in the search for solutions to problems in children. Informational books is one medium that can help the development of language and communication skills in children. Informational books can convey knowledge of all the things they want to know the child, about science, about everything that exists and happens around the child to see the writing in a language that has a characteristic and image. The method used is literature study and data collection techniques to conduct a study review of the relevant literature. Informational books children as a means of communication, various forms of media including books have a major influence in shaping attitudes and behavior of children. A wide variety of informational books that has developed its own current trend where its use on children in need of assistance.


2018 ◽  
Vol 12 (2) ◽  
pp. 261
Author(s):  
M. Mujibuddin SM

This paper studied the movement of Aksi Bela Islam (ABI) which was propagated by the GNPF MUI group to bring down Basuki Tjahaja Purnama from the governor position. This demonstration not only in Jakarta but also the various cities in Indonesia. The involvement of Muslims are influenced by social media. Social media has succeeded in becoming a public sphere for society. Today, society can take a truth from social media. Therefore,  social construction is not only formed from individuals or society but also social media. This research uses literature study with analytical descriptive writing method. This paper uses framing analysis approach and Islam populist. The results of this paper show that social media has an important role in the construction of public awareness. This social construction can be seen with the birth of Islam populist movement 212 which has a goal to reform the bureaucracy in government.Keyword: Social Contruction, Islam Populist, Aksi Bela Islam, Social Media, Post-Truth.


2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Markus Oci

Implementation of tertiary accreditation is the assessment and recognition of the quality and performance of an institution. The Conversion Supplement Instrument (ISK) is an additional accreditation instrument used for decision making on the conversion of an accredited ranking obtained by the Standard 7 College Accreditation Instrument to a new accreditation rating in accordance with the Higher Education Accreditation 3.0 instrument. This research uses a qualitative method (Qualitatitive Research), with a literature study approach. What is meant by library research (Library Research) the author seeks information that is relevant to the subject matter. Higher Education Conversion Supplement (ISK) instruments consist of: front page,  university identity, team identity preparation of ranking conversion report, preface, format of conversion supplement instrument (permanent lecturer, temporary lecturer, higher education quality assurance system, cycle internal quality assurance system, exceeding SN-PT, quality assurance mechanisms leading to Outcome Based Accreditation for accreditation of study programs and scientific publications.   === Pelaksanaan akreditasi perguruan tinggi adalah penilaian dan pengakuan tentang kualitas dan kinerja suatu institusi.  Instrumen Suplemen Konversi (ISK) adalah instrumen akreditasi tambahan yang digunakan untuk pengambilan keputusan konversi peringkat terakreditasi yang diperoleh dengan Instrumen Akreditasi Perguruan Tinggi 7 Standar menjadi peringkat akreditasi baru sesuai dengan instrumen Akreditasi Perguruan Tinggi 3.0. Penelitian ini menggunakan metode kualitatif (Qualitatitive Research), dengan pendekatan studi pustaka. Yang dimaksudkan dengan studi pustaka (Library Research) penulis mencari informasi yang  relevan dengan pokok pembahasan. Instrumen Suplemen  Konversi (ISK) perguruan tinggi terdiri dari: halaman depan, identitas perguruan tinggi,  identitas tim penyusunan laporan konversi peringkat, kata pengantar,  format  intrumen  suplemen konversi (dosen tetap, dosen tidak tetap, sistem  penjaminan  mutu perguruan tinggi,  siklus  sistem penjamian mutu internal,  pelampauan  SN-PT, mekanisme penjaminan mutu  menuju Outcome Based Accreditation  akreditasi program studi dan publikasi ilmiah.


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