Digital Advertising Practices and its Impacts on Students

2017 ◽  
pp. 1239-1257
Author(s):  
Ibrahim Kircova ◽  
Dilaysu Cinar

The subject of this chapter is the universities listed on the website of the Council of Higher Education in Turkey. This study aims to reveal the importance of digital advertising in these universities. In this study, firstly, the websites of these universities were examined. Secondly, the social networking and mobile applications listed in these websites were examined. The results of the current study states those Turkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharing tendencies. Although most of them use social networking websites, the contents of their profiles are not attractive enough to draw the attention of young people. Therefore, special interest has to be given to content management on social networking profiles.

Author(s):  
Ibrahim Kircova ◽  
Dilaysu Cinar

The subject of this chapter is the universities listed on the website of the Council of Higher Education in Turkey. This study aims to reveal the importance of digital advertising in these universities. In this study, firstly, the websites of these universities were examined. Secondly, the social networking and mobile applications listed in these websites were examined. The results of the current study states those Turkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharing tendencies. Although most of them use social networking websites, the contents of their profiles are not attractive enough to draw the attention of young people. Therefore, special interest has to be given to content management on social networking profiles.


2021 ◽  
Vol 26 (2) ◽  
pp. 276-285
Author(s):  
Anton N. Fortunatov ◽  
Natalia G. Voskresenskaya

The problem of social aggression of young people that are immersed in digital communication has become the subject of this study. The authors did not confine to the state of the depressing condition of the ethical sphere in digital communication. They wanted to find out the underlying causes of the social antagonism and the conflict. One of the most important reasons for social destruction is the lack of clear space-time coordinates for a virtual subject. It leads to the use of the passive personality by the technologies themselves. A man turns into material for algorithms, and his psychophysics becomes a continuation of impersonal technology. This situation characterizes the formation of a new era of Web 4.0, which the authors call counter communication. Interactivity is a thing of the past. Technologies of new sincerity come to its place. Outrageousness, detabooing, use of eroticism are forms of communicative use of a virtual subject who, in the modern communicative space, is in a state of unrelenting tension, which only changes its mode in connection with all new reasons for exaltation. The study of the psyche of young people completely immersed in the virtual world has become a confirmation that virtual ethics is moving further and further from the traditional ethical principles. Their social skills, as well as social protection, were the lowest among the various groups of young people. Communication for them ultimately turns into a persistent search for entertainment, into a striving for a hedonistically comfortable environment, into denial of socially significant topics and problems.


Author(s):  
Emad Abu-Shanab ◽  
Mushera Frehat

Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.


Author(s):  
Seyedali Ahrari ◽  
Zeinab Zaremohzzabieh ◽  
Bahaman Abu Samah

This book chapter introduces the debate on youth civic participation specifically looking at the benefits in the higher educational context. This chapter promotes the recent level and character of using the social networking sites and their possibility to admit for the growth of higher education towards student civic participation. The chapter also reviews the recent studies on the civic uses of the social networking sites and argues the learning methods and consequences that could be practiced by learners and instructors when using the social networking sites for civic participation. Hence, the Bandura's social cognitive theory and cognitive engagement theory will be applied to create the framework for exploring the influence of civic efficacy and knowledge, access to civic information on the social networking sites, and civic interest on the association between the social networking sites and youth civic participation. It helps in recognizing the motivation that inspires the youth online civic participation actions in the higher educational settings.


2015 ◽  
Vol 6 (1) ◽  
pp. 61-75 ◽  
Author(s):  
Emad Abu-Shanab ◽  
Mushera Frehat

Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.


2020 ◽  
Vol 9 (2) ◽  
Author(s):  
Endang Kumala Ratih ◽  
Anik Juwariyah

<p><em>Nowadays social relations in a society are less aware of, be it with nature, society, and society with God, especially in today's young people who are mostly influenced by digital technology that is growing very rapidly and is inherent in life which makes them very focused with cellphones and indirectly make them individualistic creatures. Through this article, the writer hopes to provide insight, especially to young people, that awareness of social relations is needed that can be realized through culture. The relationship between humans and God, humans and nature, and humans with each other has indirectly formed a social relationship, such as the Karo traditional ceremony, which is worship of the spirits of the ancestors in which there are several rituals as an expression of gratitude for a good harvest. . The Karo Day traditional ceremony involves village communities, one of which is in Tosari Village. The relationship between society and God, society and nature, society and each other, which is formed from the implementation of the Karo Day traditional ceremony, indirectly has a social relationship. This relationship was investigated using the social construction approach of Peter L. Berger and Thomas Luckmann. Data collection includes: 1) observation, by looking at the phenomena that are directly or indirectly related to the subject and object of research; 2) interview with the perpetrator; and 3) literature study and documents in the form of photos. The results of this study indicate that traditional ceremonies have an important role in maintaining and forming a social relationship. The Karo traditional ceremony is carried out every year by the Tengger tribe who believe in their ancestors, making a community that is full of tolerance, and adheres to values.</em></p><p><strong><em>Keywords: </em></strong><strong><em>Karo Traditional Ceremony, Tengger Tribe Community, Social Construction</em></strong><strong><em></em></strong></p><h2> </h2><p><strong>Abstrak</strong></p><p>Pada jaman sekarang hubungan sosial dalam suatu masyarakat kurang disadari, baik itu dengan alam, masyarakat sesamanya, dan masyarakat dengan Tuhan, khususnya dilingkungan anak muda jaman sekarang yang kebanyakan sudah terpengaruh oleh tekonologi digital yang berkembang sangat pesat dan melekat dalam kehidupan yang menjadikan mereka sangat terfokus dengan handphone dan secara tidak langsung menjadikan mereka makhluk individualis. Melalui artikel ini penulis berharap dapat memberikan wawasan khususnya kepada anak muda bahwa diperlukan kesadaran tentang hubungan sosial yang dapat direalisasikan melalui kebudayaan. Hubungan manusia dengan Tuhan, manusia dengan alam, dan manusia dengan sesamanya secara tidak langsung telah membentuk sebuah hubungan sosial, seperti pada upacara adat Hari Raya Karo yang merupakan pemujaan terhadap roh para leluhur yang didalamnya terdapat beberapa ritual sebagai pengungkapan rasa syukur atas hasil panen yang bagus. Upacara adat Hari Raya Karo melibatkan masyarakat desa, salah satunya didesa Tosari. Hubungan antara masyarakat dengan Tuhan, masyarakat dengan alam, masyarakat dengan sesamanya yang terbentuk dari pelaksanaan upacara adat Hari Raya Karo secara tidak langsung telah terjadi suatu hubungan sosial. Hubungan tersebut diteliti dengan menggunakan pendekatan konstruksi soial Peter L. Berger dan Thomas Luckmann. Pengumpulan data meliputi : 1) observasi, dengan melihat fenomena yang berhubungan langsung maupun tidak langsung dengan subjek dan objek penelitian; 2) wawancara dengan pelaku; dan 3) studi kepustakaan dan dokumen berupa foto. Hasil dari penelitian ini bahwa upacara adat memiliki peranan penting dalam menjaga dan membentuk sebuah hubungan sosial. Upacara adat Karo yang dilakukan setiap tahunnya oleh masyarakat suku Tengger yang percaya dengan leluhur, menjadikan masyarakat yang penuh toleransi, dan mentaati nilai-nilai.</p><p><strong>Kata Kunci : </strong><strong><em>Upacara Adat Karo, Masyarakat Suku Tengger, Konstruksi Sosial</em></strong></p>


World Science ◽  
2019 ◽  
Vol 3 (4(44)) ◽  
pp. 19-25
Author(s):  
Ермакова Светлана Станиславовна ◽  
Иванова Оксана Станиславовна

The paper deals with topical issues of vocational guidance for young people, specifies innovative forms of vocational orientation in the educational environment. The active character of the subject of professional self-determination is emphasized, the psychological and pedagogical conditions of the formation of such activity are highlighted. Special attention is paid to the active position of the higher education institution and its teachers. The effectiveness of vocational guidance work is summarized in the context of the introduction of scientifically based approaches to professional agitation. Presents examples of campaign activities in the educational environment used in the study.


2019 ◽  
Vol 64 (5) ◽  
pp. 620-637
Author(s):  
Lorenzo Bosi ◽  
Anna Lavizzari ◽  
Stefania Voli

Recent scientific studies have reached the near-unanimous conclusion that the media produce a stereotypical representation of young people. However, research in this area has not often scrutinized whether there are any significant differences in the coverage of the subject matter. Notably, this article examines whether the political leaning of newspapers has any impact on the levels of plurality in the news coverage of youth. On the basis of political claim analyses of six newspapers from three countries (Greece, Italy, and Spain), we find that the coverage of youth in the public debate is very similar if we compare center-right to center-left newspapers. This suggests that the social construction of the concept of youth dominates in the adult world, regardless of any political differences. Nonetheless, differences emerge when young people are given the opportunity to speak for themselves; center-left newspapers are more likely to recognize the agency of, and give a voice to, young people.


Author(s):  
Ana Adi

Beyond influencing the ways we communicate and we do business, social media is currently challenging traditional higher education in many respects: from the way in which courses are delivered and students interact with each other and with their lecturers to the content that the courses cover. In particular, the emergence of the social media specialist working in marketing-communications, creative industries or journalism, and their use of ever-changing content management and analytics tools require adaptation of courses to the constant changes in industry. Starting from two case studies of teaching social media auditing and analytics as part of courses taught in Belgium and Bahrain, this chapter aims to present a model exercise for marketing and public relations classrooms covering these topics. The discussion of the challenges of teaching social media audit and analytics emphasizes the need of more and constant collaboration between academia and industry as well as the need to ensure that students have a high level of media literacy before they embark on such a career route.


2021 ◽  
Vol 6 (15) ◽  
pp. 246-260
Author(s):  
Selin AYGEN ZETTER ◽  
Yasemin BİLİŞLİ

In this study, it is aimed to systematically examine the theses on the call center. On the subject the thesis archive of the Council of Higher Education was searched using the keyword "Call Center". As a result of the search, 224 studies were reached, however, a total of 206 studies that met the inclusion criteria were reviewed. It was determined that 120 of the scanned articles were written by the Social Sciences Institute, 28 were written by Marmara University, and 180 were postgraduate theses. When the subjects of the examined studies were classi-fied in terms of call center components, it was observed that 114 postgraduate theses were related to the human factor. In addition, it was found that strategy, process and technology-related subjects were among the research topics in the call center components. As a result, other disciplines as well as social sciences should show interest equally in the subject of call center, which should be addressed by many disciplines, in terms of contributing to the development of call centers. It is thought that it is possible to improve the system by focusing on the studies that examine the "strategy" and "technology" factor, as well as the employee and customer-oriented studies investigating the "human" factor from the call center components.


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