Media Education as the Factor of Safety of the Individual

2020 ◽  
Vol 11 (2) ◽  
pp. 38-47
Author(s):  
Mariya A. Abramova ◽  
Valeriy V. Krasheninnikov

The purpose of the work is to show the basis of the analysis of media education history, and the transformation of understanding of its role in the learning process, its versatility in the modern education system, the opportunities it provides for solving the problems of the development of critical thinking of the individual, and the preservation of its security and personal space. The transformation of the concept of “media education” from learning technologies using media to technologies that form critical and analytical thinking for the adaptation of man to the conditions of life in the modern media space is shown. Modern media education is designed not to protect young people from the influence of the media, and to lead them to the best examples, but allows students to make informed decisions about their own protection, as well as intelligently present themselves in the media space, creating their own media product.

2021 ◽  
Vol 1 (118) ◽  
pp. 170-177
Author(s):  
Olga V. Bochkareva ◽  

Musical culture plays an important role in the formation and development of the individual and is conceived as a space of dialogue, a space of spirituality. The media image of real reality formed in the media arises on the basis of the collectively developed semantic field of the presented information, which fixes the values of the perceiving audience in the process of their actualization. The mechanism of valuable media space functioning is available to relevant persons with their understanding of the cultural, political, social situation that recognizes the majority of the audience, individual vision of the leader (real or imaginary) elevated to the rank of Zeitgeist. The semblance of reality, a simulacrum is born when a real event in the consumer's mind is not comparable in scale to how it is presented in the media: complex life problems are simplified, overgrown with an imaginary value context, and the insolubility of contradictions is removed, offered in the form of a ready-made answer in an accessible package, thereby real reality is mythologized. An important place in the media space is occupied by modern musical discourse, which performs an informational and evaluative function based on the use of certain language means in music reviews, digests, essays, creative portraits of musicians, art chronicles, reports, music programs, documentary audio and video films, etc. Musical discourse in the modern media space is presented in three categories: professional, profane and mixed. The phenomena occurring in the modern media space, such as the growth of fan culture, the abundance of blogs, bloggers, etc., indicate the predominance of non-professional content over professional, the expansion of which requires solving new ethical, philosophical, educational and upbringing problems. Music programs broadcast by the Kultura channel: «Absolute Hearing» (presenter – Gennady Yanin, «Not dull Classics» (presenter – Sati Spivakova) etc., restore thesocial significance of art on the basis of respect for the creators and their work, revive the educational principles of domestic music-critical journalism, perform an important function of «service to music».


Author(s):  
Polina Oreshina ◽  

This article is devoted to identifying and analyzing the mechanisms of traditional visual documentation of protests and the formation of images and symbols in Russian protest photography, as well as its functioning in the modern media space. In this article, we will dwell in detail both on photographs and series of specific documentary artists, and on the functioning of photographs directly in the media space, since political photography is inseparable from the fact of its use in the media. Nevertheless, we will explore visuality to a greater extent and will focus on visual images and symbols of political photography, on the individual practices of photographers in this genre.


Author(s):  
R. V. Kamenev ◽  
V. V. Krasheninnikov ◽  
A. I. Trotskaya

The subject of the research is media education as a factor that has caused changes in the system of education in general and in professional training of teachers in particular. The object of the research is teachers’ professional training. The aim of the work is to consider the transformed meanings of the concept “media education” and to show the role and goals of media education for the modern education system, as well as changes in quality requirements for training teachers who work in the field of media education. It is shown how media teaching-learning model has transformed, with the example of media libraries which has been developing modern educational media space. There is an updated assessment of the quality of information that children use not only within the school information space, but also from mass media, the Internet, etc., which makes skills for analyzing media texts a crucial condition for keeping safe the national human capital and culture and educating highly marketable specialists. There is analysis of differences in understanding the term “media literacy”, which entail further misunderstand-ing of the concept “media competence”. There is a dispute on the necessity to define the media competences for mere users and for educators. The authors conclude that the results of reviewing requirements for teachers’ professional training, caused by changes in educational environment through incorporating media in teaching-learning, make it necessary to refresh the process of training, to strengthen its technological component, to intensify language and communicative aspects regardless of specialization.


Author(s):  
И.Ю. Стрельникова

Статья посвящена анализу феномена медиаобразования в современном мире. Исходя из работ отечественных и зарубежных исследователей, автор полагает, что современная ситуация в мире делает медиаобразование необходимым атрибутом каждого человека, который использует интернет. Постулируется всепроникающий характер средств массовой коммуникации (СМК) в жизни современного человека и общества. Любая сфера человеческой деятельности (от труда до развлечения) в той или иной мере связана с медиапространством, будь то интернет или телевидение. Обучение потенциальных реципиентов грамотному взаимодействию с медиасредой — насущная педагогическая задача. В настоящее время особенно остро стоит проблема дифференциации реципиентом предлагаемого СМК контента на заслуживающий доверия или внимания и так называемый «информационный шум». В этом вопросе может помочь только целенаправленно воспитываемая медиаграмотность. The paper is devoted to the analysis of the phenomenon of media education in the modern world. Based on the work of domestic and foreign researchers, the author believes that the modern situation in the world makes media education a necessary attribute of every person who uses the Internet. The work proves the pervasive nature of the mass communication media (SMK) in the life of modern man and society. Any sphere of human activity (from labor to entertainment) is in one way or another connected with the media space, whether it is the Internet or television. Therefore, training potential recipients in competent interaction with the media medium is an urgent pedagogical task. Currently, the problem of the recipient differentiating the content offered by the QMS into trustworthy or noteworthy and the so-called «information noise» is especially acute. Only purposefully nurtured media literacy can help in this matter.


2020 ◽  
pp. 113-115
Author(s):  
Ася Байсубанова

Аннотация: В статье медиакомпетентность рассматривается как способ создания толерантной среды. Данная статья показывает значение и роль медиаобразования в системе образования. Автор рассматривает медиаобразование как инструмент становления культуры общения, коммуникативной способности и толерантного сознания. В статье дается попытка детализации отношений медиапространства на становление адекватного видения различных жанров медиатекста, способствующее формированию культуры толерантности личности. В работе рассматривается процесс овладения медиакультурой, что даст возможность выработке навыкам психологической культуры. В работе указано, выработка умения общения с медиаинформацией с целью влияния на формирования прежде, толерантного видения реальности, определяющая совершенный уровень культуры межличностного отношения, способствует развитию медиакомпетентности, что является приоритетным качеством в профессиональной деятельности педагога. Автор указывает на то, что толерантное отношение личности к информациям различных жанров, выступает как качественно своеобразная установка на воспитание толерантного поведения молодежи. Ключевые слова: современное медиаобучение, медиакомпетентность, медиапространство, медиатекст, медиакультура, культура толерантности. Аннотациясы: Макалада медиакомпетенттүүлүк толеранттык чөйрөнү түзүү ыкмасы катары каралат. Бул иште медиабилим берүүнүн азыркы орду жана талабы көрсөтүлгөн. Автор баарлашуу жөндөмүнүн маданиятын калыптануусунда заманбап медиабилим берүүнү илимий аспап катары эсептейт. Медиамейкиндигиндеги медиатексттердин ар кандай жанрларын адекваттуу кабыл алууга жана түшүнүүгө аракет жасоо мамилелери жана ошону менен инсандын маданий толеранттуулугун калыптандыруусундагы анализи каралган. Түйүндүү сөздөр: медиакомпетенттүүлүк, медиамейкиндик, заманбап медиабилим берүү, маданий толеранттуулук, медиатекст. Abstract: The article considers media competence as a way to create a tolerant environment. This article shows the importance and role of media education in the modern education system. The author considers media educations as a tool for the formation of a culture of communication, tolerant consciousness. The article gives an attempt to detail the relationship of the media space to the psychological culture of a person, to the formation of an adeguate vision of various genres of media text, contributing to the formation of a culture of personal tolerantse. Key words: a tolerant environment, media education, a culture of communication, tolerant consciousness, media space, the psychological culture of a person, personal tolerants, media text.


2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.


Bibliosphere ◽  
2020 ◽  
pp. 56-63
Author(s):  
V. Yu. Bal

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.


Author(s):  
Tetiana Yezhyzhanska

The influence of readers on the communication of the publishing organization in the modern media space was analysed in this study. The main objective was to find out the role of readers in the communication of book publishers in Ukraine. To achieve the objective of the study, the author used the method of analysis of scientific sources and the method of scientific generalization. The author also applied the method of observation through polling the visitors of the Book Arsenal in Kyiv and the Book Forum in Lviv during 2016-2018. It was explored that among the visitors of the largest Ukrainian book publishing forums, one-third of the active media consumers were interested in the events of the book publishing market, they created and distributed media content by themselves. It was proved that active consumers became prosumers and effectively influenced the communication policy of the publishing houses. It was recommended to the publishers’ PR-managers to properly consider modern changes in the media space which influence the readership activity, to adopt a culture of interaction with the readers, to use them as an effective source of dissemination of information about book novelties, and to try turn them into promoters of the publishing houses’ brands.


2018 ◽  
Vol 64 (2) ◽  
pp. 66
Author(s):  
Iryna O. Taraba

The article deals with possible ways of the use of media education in the process of teaching foreign languages in elementary school, which corresponds to innovative educational trends. The task of the teacher is to build a learning process so that the children were interested. The author analyzes the concept of media education and suggests possible ways of formation of skills of using media education for primary school pupils. This will allow teachers to use self-made educational material based on the personal characteristics of the students, their level of preparation, the individual way of perception of information and work with it in order to develop their autonomy, the ability to analyze, synthesize and generalize information, to form a culture of communication with the media, creative, communicative abilities, critical thinking.


2021 ◽  
Vol 23 (5) ◽  
pp. 75-79
Author(s):  
OLGA MOLCHANOVA ◽  

The article presents an attempt to operationalize the concept of «managing social interaction in the media space», which is relevant today, but does not yet have a generally accepted interpretation in the scientific world. The specifics of social interaction are primarily represented by the communication component, but are not limited to this factor alone. The procedural nature of social interaction makes it possible to talk about the possibility of managing it, and, therefore, a meaningful approach to regulating communication models in the modern media space. To determine the goals and objectives of the social interaction management system in the media space, it is advisable to use a tiered approach, where the state in the process of managing social interaction in the media space acts as a determining entity, this is a mega-level; at the macro level, this role is performed by the professional community of the mass media; at the micro level, the determining entity is the management of a single editorial office. The individual acts as a defining subject at the micro and macro levels. In this regard, the purpose and objectives of the management system of social interaction processes in the media space can be presented to the relevant determining level. Tasks of the management system of social interaction processes in the media space at the mega-level: development of terminology; introduction of overdue proposals to the Law of the Russian Federation «On Mass Media», official regulation of both innovative processes in the field of media, and relevant changes in secondary and higher professional education for the training of specialists of convergent type editorial offices. It should be borne in mind such a specific characteristic of social interaction as professional convergence, which is an actual trend of the modern media space. The merging of journalism, advertising and PR into a single activity leads to the emergence of many new forms of interaction with the audience, in which the communication aspect comes first. The consumer, having the ability to instantly respond to any information message, becomes a significant actor in the communication process. «Citizen (people’s) journalists», caring people who own communication technologies, expressing their point of view in the public space, contribute to the emergence of a new type of communication activity: attracting famous people as opinion leaders, which actualizes the activity of the audience. The analysis of various points of view made it possible to formulate the term «Management of social interaction in the media space» and identify the key features of the functional of this activity and conclude that further research of this phenomenon is necessary due to the multi-vector nature of its manifestation and the need for a significant update of the foundations of the existing managerial nature.


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