scholarly journals Qualitative Explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India

Author(s):  
Diya Guha Roy ◽  
Sujoy Bhattacharya ◽  
Srabanti Mukherjee

The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influences? (b) How is culture along with an economic indicator such as infrastructure/superstructure relevant in the context of CBBE for medical tourism? and (c) To what extent does the content analysis of interviews based on questionnaires from literature reviews support the variable? The respondents were contacted from two large East Indian Hospitals with continuous visits by heterogeneous foreign patients. Content analysis was used to evaluate the responses using the framework for coding as given by Corbin and Strauss (2008). This paper explores the reasons as to why the patients from western countries and the Middle East prefer other destinations as compared to India for medical tourism. The medical tourism market is growing due to comparatively affluent middle class, better connectivity and wiser cost decisions by patients. The Indian medical tourism market has gained wider attention due to well trained and competent physicians, cost consideration, quality service, better international accessibility and popular use of English as the primary mode for spoken and written communication language. However, there is no general relevant Customer Based Brand Equity (CBBE) scale for medical tourism market till present day. We have identified six dimensions (three new) for a consolidated and unified CBBE scale for medical tourism. In the later part, we have done a content analysis of 90 patient interviews conducted in Eastern Indian hospitals. The interview questionnaire was developed from the literature review. Lastly, a content analysis is done using Nvivo software for logical validation of literature findings. The content findings and prior literature review enabled us to propose the dimensions of the CBBE scale for medical tourism. The new dimensions may be used for future CBBE research in medical tourism at the global level.

2020 ◽  
Vol 5 (18) ◽  
pp. 122-132
Author(s):  
Madzli Harun ◽  
ZatulIffah Hussin ◽  
Khatijah Omar ◽  
Siti Falindah Padlee

The National Tourism Policy of Malaysia is known as the National Ecotourism Plan 2016-2025. It focuses on progressive and competitive tourism in the country by giving full thrust to appreciating a prosperous environment for stakeholders in the tourism sector. Hence the study of the systematic literature review focuses on several elements as the determinants of tourism policy namely Malaysia Tourism. Consequently, each of the previous study elements will explore the scope and dimensions functionality of each scientific article is consistently discussing to analyse the year in which the authors regularly publish their publications. This is to prove that a significant element of publication by the author. Meanwhile, the scope of the study by the author also risked the priority areas in each article by the authors of each element. It is important to prove that the scope supports the main headline of the paper which deals with the formulation of the National Tourism Policy. In fact, dimensions give priority to what they want to achieve in each article from the authors related to Tourism Policy. This paper reviews the Qualitative Method concept by referring to Content Analysis. As a result, it will illustrate that dimensions will be in sync with Tourism to achieve the national tourism policy aspirations.


2020 ◽  
Vol 7 (2) ◽  
pp. 162
Author(s):  
Yelfiza Yelfiza ◽  
Siska Siska

This research aimed to investigate the relevance between the literature reviews and the research questions of the theses written by the students who graduated in 2019 from seven study programs in STKIP PGRI Sumatera Barat. The research design was qualitative research which focused on describing, explaining, and exploring the students’ thesis writings, whether the literature reviews described were relevant to their research questions. Purposive sampling was the technique used to select the data that consisted of 13 students’ theses. This research focused on those 13 theses because they were written in a qualitative method, which showed the relevance between research questions and the literature review. Here, content analysis was used to analyze the data to show whether the literature review of each thesis discusses the relevant theories to answer the research questions. The result showed that among 13 students’ theses, 6 theses were relevant, and 7 were irrelevant. It means that more students had written with irrelevant theories. It can be suggested to the thesis advisors to give more attention to the quality of students’ theses because the irrelevance can interfere with the qualities of their theses.  


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bingfeng Bai ◽  
Junjun Gao ◽  
Yang Lv

Purpose This paper aims to assess the links among these demand chain constructs by conducting a full-scale systematic review of all demand chain management (DCM) literature reviews published in marketing and operations management journals from 2013 to 2020. Marketing and supply chain management are central to DCM; thus, this study briefly describes the contributions to knowledge provided by the papers contained in this issue. In addition, some additional areas of research in which the DCM can be gainfully deployed are outlined. Design/methodology/approach This paper makes a systematic literature review of 70 literature samples by means of content analysis and comprehensive analysis. These approaches guarantee a replicable, rigorous and transparent research process and minimize researcher bias. The analytical categories required for the content analysis are defined along the constructs of marketing and supply chain management. Findings As can be expected, this paper highlights the key role of the two constructs in the strategy of DCM. In this light, the paper claims to provide evidence of a link between the constructs of marketing and supply chain management. This paper reviews the connotation of DCM through literature review, distinguishes the relationship between DCM and supply chain management from a strategic management perspective and discusses the future research direction. Research limitations/implications This study assesses the link between the strategic constructs of marketing and supply chain management through research embedded in literature reviews, pinpointing research gaps and potential future research directions in the field. Contributing to DCM theory building, a thorough review provides qualitative comparison of the link between marketing and supply chain management. Originality/value Although some literature reviews have been conducted in the past on the constructs of DCM, no full review of literature reviews aiming to test a strategic theoretical link in the demand chain related to supply chain and marketing.


2020 ◽  
pp. 109442812094328 ◽  
Author(s):  
Herman Aguinis ◽  
Ravi S. Ramani ◽  
Nawaf Alabduljader

We categorized and content-analyzed 168 methodological literature reviews published in 42 management and applied psychology journals. First, our categorization uncovered that the majority of published reviews (i.e., 85.10%) belong in three categories (i.e., critical, narrative, and descriptive reviews), which points to opportunities and promising directions for additional types of methodological literature reviews in the future (e.g., meta-analytic and umbrella reviews). Second, our content analysis uncovered implicit features of published methodological literature reviews. Based on the results of our content analysis, we created a checklist of actionable recommendations regarding 10 components to include to enhance a methodological literature review’s thoroughness, clarity, and ultimately, usefulness. Third, we describe choices and judgment calls in published reviews and provide detailed explications of exemplars that illustrate how those choices and judgment calls can be made explicit. Overall, our article offers recommendations that are useful for three methodological literature review stakeholder groups: producers (i.e., potential authors), evaluators (i.e., journal editors and reviewers), and users (i.e., substantive researchers interested in learning about a particular methodological issue and individuals tasked with training the next generation of scholars).


1970 ◽  
Vol 5 (3) ◽  
pp. 80-96
Author(s):  
Mayara Motta Melo ◽  
Clarissa Santos de Carvalho Ribeiro

RESUMOA incidência do câncer de pele vem aumentando a cada ano. Sabe-se que entre outros fatores, a radiação solar é a principal responsável pelo desenvolvimento dessa patologia. A prevenção, feita através da fotoproteção, teria grande impacto nesse cenário. No entanto, as orientações sobre como se proteger dos malefícios do sol devem ser coerentes com a incidência solar da região, os hábitos da população e o fototipo da pele. Os conceitos sobre fotoproteção foram definidos por entidades européias e norte americanas e não devem ser reproduzidos para o Brasil de forma aleatória, pois a incidência solar no Brasil é muito maior, a população tem fototipos diferentes e o hábito de se expor ao sol é muito mais frequente. Portanto, faz-se necessário elaborar conceitos próprios para o Brasil e conscientizar a população sobre os perigos da radiação solar para que a incidência do câncer de pele reduza definitivamente. Essa revisão visa mostrar a relação da radiação solar no Brasil com a pele dos brasileiros e evidenciar a importância da fotoproteção para essa população. Para isso foi feito um levantamento de artigos originais, revisões de literatura, consensos brasileiros e internacionais e livros de dermatologia.Palavras-chave: Fotoproteção, Câncer de pele, Exposição solar, Radiação ultravioleta, Vitamina D. ABSTRACTThe incidence of skin cancer is increasing every year. It is known that among other factors, solar radiation is the main responsible for the development of this pathology. Prevention, made by photoprotection, would have great impact in this scenario. However, the guidelines on how to protect themselves from the sun's harmful effects should be consistent with the sunlight of the region, the habits of the population and the phototype skin. The concepts of photoprotection were defined by European and North American entities and should not be played for Brazil at random, as the solar incidence in Brazil is much higher, people have different skin types and the habit of sun exposure is much more frequent. Therefore, it is necessary to draw up own concepts for Brazil and raise awareness about the dangers of solar radiation, so that the incidence of skin cancer can be definitely reduced. This review aims to show the relationship of solar radiation in Brazil with the skin of Brazilian and to highlight the importance of sun protection for this population. With this purpose, it was  made a survey of original articles, literature reviews , Brazilian and international consensus and dermatology books.Keywords: Photoprotection, Skin cancer, Sun exposure, Ultraviolet radiation, D vitamin.


Author(s):  
Nan-Hua Nadja Yang ◽  
Ana Carolina Bertassini ◽  
Jéssica Alves Justo Mendes ◽  
Mateus Cecílio Gerolamo

AbstractFor the transition towards a circular economy (CE), organisations have to be prepared to adapt to major changes. Thus, the concept and implementation of change management (CM) will be essential to an organisation’s success during this transformative period. Studies have shown that organisational CE barriers were more significant than individual CE barriers. To overcome such obstacles, the most appropriate set of managerial practices should be carefully considered. These barriers also have the potential to influence the agricultural sector, which seeks to adopt more sustainable ways of production. The goal of this paper is to propose a solution framework based on CM strategies to overcome organisational challenges posed by a CE, especially for agribusinesses. To accomplish this objectively, a systematic literature review and a content analysis were conducted. The common errors in CM within the implementation process and the main CE barriers were identified and classified. An in-depth analysis of the issue’s roots led to a solid understanding of how to tackle such CM problems. This paper presents an overview of organisational CE barriers verified in the agricultural context, the common errors in CM, and the correlation between these findings. The two areas were then combined in a matrix that shows the connection between common errors in CM errors and CE barriers. Based on this result, a solution framework called 3CE2CE was developed that provides a step-by-step guide on how organisations can successfully undergo transformation processes towards a CE with the principles of CM.


2020 ◽  
Vol 10 (1) ◽  
pp. 595-603
Author(s):  
Nuryake Fajaryati ◽  
Muhammad Akhyar ◽  
◽  

AbstractThe qualified human resources with high competitiveness and employability skills are needed to face the era of technological disruption, but employers find a lack of expertise among job seekers. Insufficient skills are related to the issue of education quality. This study aims to identify the employers’ employability skills needed in the career field and the way to integrate it into the instructional process. The research was conducted through Systematic Literature Review (SLR) and mapping approach that consisted of three stages: planning, conducting, and reporting. The literature reviews in this research were derived from Science direct, Springer and IEEE as the main references. The results from the analysis in the literature review showed that employability skills are needed in relation to the work demands in the future according to the employers covering communication, team working, problem solving, and technological skills. The implementation of employability skills in the instructional process is to integrate them into the classroom for all subjects.


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